TITLE OF THE PROJECT ONLINE INTERACTION AND MARKET STRATEGY OF FACEBOOK

STATEMENT OF PROBLEM Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. [1] As of year 2011, Facebook has more than 750 million active users. Some topics are chosen to analyze for various purposes are: Why Facebook is growing very fast worldwide? What are its objectives behind the operation of this fastest emerging networking site? 'Why people use the Facebook for Social Networking and Interaction.' How Facebook can be useful for various Marketing Strategies. How can Facebook be used as a powerful business tool. How Marketers and Businesses can start using Facebook for online business & marketing strategies.

RESEARCH METHODOLOGY
DESCRIPTION OF RESEARCH AND DESIGN

The Encyclopedia of social science defines research as the manipulation of generalizing to extend, correct or verify knowledge. This definition highlights the primary purpose of research; arriving at generalization and the method of manipulation, which is an aspect of experimentation adopted for the purpose.

SOURCE OF DATA
PRIMARY DATA:

Primary data are original source from which the researcher directly collects data that have not been previously collected from the structured questionnaire. For the purpose of collecting the same, 100 respondents have been selected. In this study primary data plays a vital role for analysis, interpretation, conclusion and suggestion.

SECONDARY DATA:

These are source- containing data, which have been collected and complied for another purpose. The secondary sources consist of readily available media and already compiled statistical statements and reports whose data may be used by the researcher for the studies.

Secondary data have been collected from the following.

1. Various Newspapers

2. Company Reports

3. Information From Internet

4. Magazines

For carrying out this study I used questionnaire as a method of data collection. The questionnaire I used five point Likerts scale to provide their responses. SAMPLE SIZE - 100 SAMPLE AREA - Delhi SAMPLE UNIT - Users of Facebook SAMPLE METHOD - Non Probability Convenience Sampling method will be used.

QUESTIONNAIRE ON FACEBOOK
N.B.: 1) Please tick

on the one of the options in each question as your answer. 2) Please rank in the order of preference wherever mentioned. 3) The information collected in the survey will be kept confidential and used only for the research purpose.
1.) Facebook is a best social networking site. a). Strongly Agree d). Disagree 2.) ( b). Agree ( e) Strongly Disagree (c). Neither Agree nor disagree

Do you think you spend less or more time socializing offline since you joined Facebook? Why do you think this is so?
..

3.)

What is your main purpose for using Facebook? a). Friends b.) Networking c.) Work d.) Other

4.)

Would you recommend the Facebook chat feature over other applications. (c). Neither Agree nor disagree

a). Strongly Agree ( b). Agree d). Disagree ( e) Strongly Disagree 5.)

Do you use Facebook as a substitute for other modes of communication technology. a). Strongly Agree d). Disagree ( b). Agree ( e) Strongly Disagree (c). Neither Agree nor disagree

6.)

How many hours do you spend on Facebook. a). less than 1 hour a week d). more than 10 hours a week ( b). 1-5 hours a week (c). 5-10 hours a week

7.)

Where did you first hear about this side. a). Search Engine d). Friends ( b). Newspaper ( e) Other-State (c). Magazine

8.)

The Facebook experience is satisfying. a). Strongly Agree d). Disagree ( b). Agree ( e) Strongly Disagree (c). Neither Agree nor disagree

9.)

Did you experience any problems with Facebook. a). Strongly Agree d). Disagree ( b). Agree ( e) Strongly Disagree (c). Neither Agree nor disagree

10.) How much time do you spend on facebook in a week. a) 20-30 hours c) 0-10 hours b) 10-20 hours d) none of this

11.) Why most of the company switching towards facebook because. a) multipuluse c) customer data base 12.) b) wide reach d) other

Do you notice various advertisement published on facebook. a) yes b) no

13.)

Does this advertisement increase your awareness. a) yes b) no

14.) Would this advertisement effect you purchasing decision. a) yes b) no

COMPANY PROFILE