Part 4a Background of the Company Mcdonalds

State here the following information: (should be in paragraph form)

Company Name: Mcdonalds

Logo: Trademarks (if applicable): Mcdonalds Clown

Overview of Business/type of business/industry/market: McDonald's is in what as known as the fast food industry. I could also describe McDonald's as a large, international corporation. It is one of the best known companies in the world. It's target market is every segment of the demography. These segments of the demography are; family life-cycles, gender, age, nationality, income, generation, race etc. Key Corporate Milestone

Vision First to respond to the fast changing needs of the Filipino family. First choice when it comes to food and dining experience. First mention as the ideal employer and socially responsible company. First to respond to the changing lifestyle of the Filipino family.

Mission To serve the Filipino community by providing great-tasting food and the most relevant customer delight experience. Values

Customer-Driven: Conscious and deliberate action to exceed the needs and requirements of both internal and external customers Malasakit: Concern for the customer, employees, co-workers, business partners, community and company Integrity: Being upright in character and action, upholding the standards of ones profession and position through honesty, responsibility, and trust Teamwork: Working as ONE towards achieving a common goal Excellence: Day to day drive to deliver THE BEST results

McDonald's
COMPANY Incorporated by Ray Kroc in 1955, based on the "speedee service system" devised and was founded by Richard andMaurice McDonald, franchised since 1948. Other brands include Chipotle

Mexican Grill (1997-2006) and Boston Market(2000-07). Official Website: http://www.mcdonalds.com/ Industry: Restaurant Ticker: NYSE:MCD Corporate headquarters: Oak Brook, ILLINOIS Sales: $20.5B (2005) Employees: 447,000 EXECUTIVES
Name
Ralph Alvarez Jose Armario Claire Babrowski Robert M. Beavers, Jr. Charlie Bell Jim Cantalupo Lynn CrumpCaine Alan Feldman Jack M. Greenberg Jeffrey B. Kindler

Occupation
Business Business Business Business Business Business Business Business Business Business

Birth
c. 1955 c. 1959 1957 c. 1943

Death

Known for
President and COO of McDonald's President, McDonalds Canada & Latin America COO of Toys-R-Us Best Harvest Bakeries

7-Nov- 16-JanCEO of McDonalds, 2004 1960 2005 14-Nov- 19-Apr- CEO of McDonald's, 20021943 2004 04 c. 1957 c. 1952 1942 13-May1955 Former McDonald's executive CEO of Midas CEO of McDonald's, 19982002 CEO of Pfizer, 2006-10

Ray Kroc Dick McDonald Maurice McDonald Matthew H. Paull Edward H. Rensi Michael J. Roberts Gloria Santona James A. Skinner Donald Thompson

Business Business Business Business

5-Oct- 14-JanMcDonald's fast food tycoon 1902 1984 16-Feb- 14-JulCo-Founder of McDonald's 1909 1998 26-Nov- 11-DecCo-Founder of McDonald's 1902 1971 c. 1952 c. 1945 CFO of McDonalds, 200108 CEO of McDonald's USA, 1991-97 President and COO of McDonald's, 2004-06 General Counsel for McDonald's CEO of McDonald's, 200412 President, McDonalds USA

Business

Business

c. 1952 c. 1948 c. 1944 1963

Business Business Business

CURRENT BOARD MEMBERS OR DIRECTORS

Name
Robert A. Eckert Enrique Hernandez, Jr. Jeanne P. Jackson Richard H. Lenny Walter E. Massey Andrew J. McKenna Cary D. McMillan Sheila A. Penrose John W. Rogers, Jr. James A. Skinner Roger W. Stone

Occupation
Business Business Business Business Business Business Business Business Business Business Business

Birth
14-Aug1954 2-Nov1955 10-Aug1951 c. 1952 5-Apr1938 17-Sep1929 c. 1958 c. 1946 c. 1958 c. 1944 16-Feb1935

Death

Known for
CEO of Mattel Inter-Con Security Systems CEO of Banana Republic, 1995-2000 CEO of Hershey, 2001-07 Morehouse College president, physicist Owner of Schwarz Paper VP of Sara Lee, 1999-2004 Former Northern Trust executive CEO of Ariel Capital Management CEO of McDonald's, 200412 CEO of Stone Container, 1979-99

Founded Business: The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California Founders/Titles: Richard and Maurice McDonald Product/Brand Offerings:

McDonalds only uses 100% pure beef for its Hamburger, Cheeseburger, Big Mac, Quarter Pounder with cheese and Big N' Tasty with no additives, preservatives or flavor enhancers. Everyday, burger patties are prepared and packaged at McDonalds approved meat plant. Even before the beef blocks arrive at the plant, McDonalds supplier conducts several quality checks on every batch. These beef patties are grilled without using fats and oils, seasoned only with salt and pepper for flavoring.

McDonalds Chicken McNuggets and Chicken Patties (used for McChicken Sandwich) are made from boneless breast and thigh meat, coated in a tempura batter coating. Chicken McNuggets are shaped to ensure its consistency in weight and coated in a specially seasoned breading. The fried chicken is made from bone-in chicken sourced from reputable suppliers.

Only skinless, prime white fish is used in McDonalds Filet-O-Fish. The fish is sealed and stored in a temperature-controlled environment to lock in its ocean-fresh quality.

McDonalds world-famous French Fries are produced from only the best, high-quality potatoes of the Russet Burbank, Russet Rangers and Shepody variety. These potatoes are specially blanched and processed to retain its maximum nutrients, then cooked with fat-free Palm Olein Oil. That explains the fluffy inside, crispy outside freshness of McDonalds fries.

All our eggs have thick whites and round, well-centered, protruded yolks. That is because McDonalds uses farm-fresh, lowcholesterol, grade-A eggs, each going through the rigorous candling process. These eggs are washed and sanitized to remove dirt, then re-coated with mineral oil to ensure they are clean. These are chilled and are only cracked before cooking to retain its quality and taste.

McDonalds buns are baked locally and delivered fresh regularly to guarantee maximum taste and freshness.

McDonalds Sundaes are made from milk, sugar, palm oil and stabilizer a necessary ingredient to give the smooth creamy taste.

We use freshly shredded lettuce in our burgers. Our lettuce heads contain no additives or preservatives, sourced from the cold mountains of Bukidnon and Baguio, shredded in McDonalds approved facility.

McDonalds uses pasteurized process American cheese slices, perfectly complementing the flavor of pure beef.

McDonalds Premium Roast Coffee is made of 100% pure Arabica coffee beans that are world-famous for its unmistakable quality and produces only the perfect combination of flavor and aroma.

Branches 1st branch was built on September 27, 1981 320 branches nationwide(2012)

Philippines

Morayta, Sampaloc, Manila

Number of Clients Average annual sales = $2.7 million

Average store-level operating income = 5.7% Average operating cash flow = $275,400 Annual customer transactions = 575,000 Number of customers served per day = 1,584 (vs. 1,052 daily in 2003-4)

Alliance Programs

McDonalds Restaurant (Shenzhen) Co., Ltd and Resource Development Branch of Shenzhen Metro Group Co., Ltd signed cooperation agreement to formally enter into strategic alliance relationship in 2010, which gives priority to McDonalds to choose sites for its restaurants in the underground business development space and the over ground operating projects owned by Shenzhen Metro Group within five year from now on.The Shenzhen Metro is the subway or underground system for the city of Shenzhen in Guangdong province, China. The system opened on 28 December 2004, making Shenzhen the sixth city in mainland China to have a subway after Beijing, Tianjin, Shanghai, Guangzhou, and Wuhan. The Shenzhen Metro currently has 5 lines, 137 stations, and 178.44 km (110.87 miles) of total

trackage in operation. The network underwent rapid expansion prior to the 2011 Summer Universiade, opening 110 km (68.35 miles) of tracks in June 2011.[ This is reportedly the first strategic alliance agreement that McDonalds has signed with local metro company. General Manager of McDonalds Restaurant (Shenzhen) Co., Ltd, Huang Zhongcheng addressed on the signing ceremony, on the 20th Anniversary of McDonalds entering into China, the company will continue its focus on new investment opportunities for opening more restaurants and recruiting more employees. Great efforts will be made to promote the sustainable and healthy development of McDonalds in the Chinese market, including upgrading of internal image and providing multiple choices for food and more super convenient services. McDonalds is willing to enter into strategic alliance with Shenzhen Metro and the metro network will provide a powerful development platform for the expansion and planning of it, therefore, this must be a win-win cooperation, he added.

McDonald's & Environmental Defense Fund

McDonald's USA and the Environmental Defense Fund (EDF) today marked a groundbreaking alliance by announcing some major environmental milestones that began with their partnership in 1989. McDonald's also announced it would continue to raise the bar on these initiatives, and set a new goal to further reduce energy usage in its restaurants. Since EDF and McDonald's USA agreed to work together a decade ago, the partnership has replaced polystyrene foam sandwich clamshells with paper wraps and light-weight recycled boxes, replaced bleached with unbleached paper carry-out bags, and made dozens of other packaging improvements behind the counter in McDonald's restaurants and throughout the company's supply chain. Today, EDF executive director Fred Krupp and Jack Greenberg, McDonald's CEO and Chairman, jointly announced cumulative highlights from their decade of environmental partnership:

Eliminated 150,000 tons of McDonald's packaging by redesigning or reducing the amount of material used to make straws, napkins, sandwich packaging, cups, french fry containers and numerous other items. Purchased more than $3 billion worth of products made from recycled materials for use in the operation and construction of McDonald's restaurants. These goods include construction blocks, booster seats, tables, trays, roof tiles, bags and many other quality products made from recycled glass, rubber, plastic and paper. Recycled more than 1 million tons of corrugated cardboard, the most commonly used material for shipping products to McDonald's 12,500 restaurants in the U.S., decreasing restaurant waste by 30%. "The cooperative approach pioneered by the Environmental Defense Fund and McDonald's laid the foundation for an entirely new approach to solving environmental problems," said Richard Vietor, Senator John Heinz Professor of Environmental Management at Harvard Business School. "Their landmark project showed both business and environmental activists that sometimes they can share the path toward a more sustainable society." "McDonald's is proving that a company can do well by doing good," said Fred Krupp. "The EDF/McDonald's alliance added a new dimension to the relationship between corporate America and environmental organizations, proving that combining diverse talents and perspectives in a spirit of cooperation can yield sustained environmental results. On the eve of a new century, it's clear that if you're in business and you're not a leader on the environment, then you're not a leader." "When we launched our alliance ten years ago, I don't believe either one of us could have imagined the scope of the results we are announcing today," Jack Greenberg said. "Working with EDF, McDonald's is proud of the tangible difference we have made for the environment in just ten years. As we head into the new century, McDonald's will continue to set new, ambitious targets for environmental progress." In conjunction with today's tenth anniversary celebration, McDonald's announced the further expansion of its programs to reduce packaging and restaurant waste. In addition, McDonald's will work with EDF and other outside experts to set goals by Earth Day 2000 to reduce energy use in its restaurants, with an initial target of at least a 10% reduction, compared to 1999. McDonald's will continue its energy conservation efforts through further technological advances, building upon these recent accomplishments:

Installed energy-efficient lights in McDonald's restaurants, saving more than 510 million kilowatt hours and 4,000 tons of greenhouse gases. Constructed five state-of-the-art energy efficient restaurants in the U.S. that each achieved a 1015% reduction in energy use. "McDonald's new efforts to reduce energy use, along with its ongoing efforts to reduce packaging and restaurant waste are gratifying because they demonstrate that EDF helped

put in place a new environmental ethic that led to continued environmental improvements," said Fred Krupp. "As a service industry, McDonald's hopes to lead the way in efforts to increase energy efficiency, creating business operations that are models not just for the fast food industry, but the service sector more broadly," added Jack Greenberg. In the wake of the success of this project, EDF and the Pew Charitable Trusts launched the Alliance for Environmental Innovation, which has institutionalized this cooperative model and engaged a number of other leading U.S. businesses to undertake a range of environmental initiatives. Among the Alliance's partners have been SC Johnson, United Parcel Service, Starbucks, Dell Computer and Clairol.
Key Press Contact and Contact Information

Press Contacts The contact names listed below are to be used for news media-related inquiries only. Please visit the McDonalds Customer Contact page to provide feedback related to your restaurant experience, or any other topic. On that page you can access an email form to complete and submit regarding your feedback. US Customer Service Line: 1-800-244-6227 7 days a week 7:00 am to 7:00pm CST

Global External Communications - Media Relations

U.S. Media Relations

Office: (630) 623-6900 Danya Proud Director, U.S. Communications danya.proud@us.mcd.com

Office: (630) 623-3678 Facsimile: (630) 623-8843 Heidi Barker Vice President heidi.barker@us.mcd.com Lisa McComb Director lisa.mccomb@us.mcd.com Becca Hary Manager

becca.hary@us.mcd.com Jon Rump Manager jon.rump@us.mcd.com Stephen Mazeika Supervisor stephen.mazeika@us.mcd.com