Documente Academic
Documente Profesional
Documente Cultură
2012
The Downtown Oakland and Lake Merritt/Uptown Community Benefit Districts (CBDs) were launched in February 2009 after property owners voted to support a voluntary property tax to fund services that would improve the quality of life in downtown and uptown Oakland. The associations are governed by a talented and experienced board of directors and are jointly administered by an engaged and committed staff. The districts are committed to revitalizing Oaklands historic downtown by maintaining cleanliness and order in the public rights-of-way, improving district identity, building community, promoting business attraction, fostering cultural opportunities, creating and maintaining new public spaces, and advocating on behalf of thedistrict stakeholders. Both of the CBDs work with property owners, the City of Oakland, and many other organizations to help fund and execute programs that provide much needed, highly visible improvements. A number of working committees and task forces set direction and oversee the execution of CBD initiatives. The primary committees include the Sidewalk Operations Beautification Order (SOBO) committee, overseeing the Ambassador program, beautification projects, and other capital improvements; the District Identity and Streetscape Improvement (DISI) committee, managing the branding, advertising, and public relations of the districts as well as the sponsorship of community events; and the Organization (ORG) committee, handling all matters related to district administration.
Deborah
Deborah Boyer
Lake Merritt/Uptown District Association
Michelle
Michelle Lane
Downtown Oakland Association
Hanging Plants
220 hanging plant baskets have returned, after their greenhouse wintering, to light poles along Broadway and along Grand Avenue, 20th Street and 19th Street. Overflowing with spring blossoms like Alyssum, Begonias and Petunias, our hanging baskets transform the cityscape into a softer and more beautiful environment for all visitors to the districts.
Without a doubt our partnership with the community benefit districts is resulting in a positive collective impact for the Downtown and Uptown neighborhoods
Deanna Santana, City Administrator
It is a pleasure to see them out patrolling the community and to have them directly involved in maintaining the safety of our artists with disabilities-a very vulnerable population. Their dedication to their work is much appreciated by all of us here at Creative Growth. Thank you Ambassadors!
Jordan D.
The Street looks beautiful and I want to thank you for it. And for all of those of you who support the business improvement district either financially or through your efforts
Vitaly Troyan, Director of the Public Works Agency
Median Landscaping
Exemplifying the important publicprivate partnership between the City of Oakland and the Downtown and Lake Merritt districts, city and district staff worked together closely to create and then expand the encroachment permit that paved the way for the landscaping of 2,319 linear feet of medians through the downtown corridor along Broadway and Grand Avenue.
Farleys Parklet
What is a Parklet? A parklet is a small public urban park often created by replacing several parallel parking spaces with patios, planters, trees, benches, caf tables and chairs, fountains, art work, sculptures and/or bicycle parking. In 2012, the Lake Merritt-Uptown District Association, along with Farleys East and members of the community, helped fund the Farleys East parklet.
2012 PROJECTS
Ambassadors
Maintenance Ambassadors
Provided
safety escorts
Provided
6,376 706
Hospitality/Safety Ambassadors Our Hospitality/Safety Ambassador team is made up of the friendly and approachable men and women that you see in bright orange and blue uniforms keeping our sidewalks safe and interacting with our neighbors, employees, tourists and residents. These individuals, many of whom are Oakland residents, work for our subcontractor, Block by Block, to improve the quality of life in the public rights of way. Safety Ambassadors are responsible for patrolling on foot and bike to serve as additional eyes and ears of the Oakland Police Department, while serving as a visible deterrent. Ambassadors will report all activity that is deemed to be out of the ordinary to deter low level quality of life crimes. All Ambassadors engage with workers, residents and visitors daily to provide a sense of community and safety in both districts. Each of our ambassadors is equipped with knowledge of downtowns businesses and entertainment venues and can provide visitors with directions and assistance to the many exciting downtown recreation and dining destinations.
umbrella escorts
Made
business contacts
Assisted
21,889
motorists
2,811
Assisted
pedestrians
24,299
MAINTENANCE AMBASSADORS
Collected
bags of trash
Abated
9,272 93
Our Maintenance Ambassador team members are the attentive and dedicated men and women, that you see in bright orange and blue, working six days a week to beautify and improve the neighborhood by providing critical services, such as pressure washing, litter removal, and graffiti abatement. These ongoing services result in increased economic activity, a lowered perception of crime, and a greater sense of pride in the community. The majority of these individuals are Oakland residents and are employed by our subcontractor, Peralta Service Corporation. In 2013, the CBDs, in cooperation with Peralta Service Corporation, expanded the Ambassador teams to include a Landscaping Ambassador position. This new position was created to assist with the growing number of beautification and landscaping projects implemented with 2012 funding, such as hanging plants, BART planters, and medians.
tons of garbage
Abated
instances of graffiti
Devoted
2,677
hours to keeping the public rights of way free and clear of blight
19,552
Financial Information
FY 2012
I was really impressed with their willingness and I was delighted to find out that Oakland has a community support system offering escort and general help.
Leela F.
I want to thank the Uptown and Downtown Association for your great partnership with the City of Oakland. Its the work we have done together thats made Oakland the most exciting city in America, the center of art and culture and an amazing world destination.
Honorable Mayor Jean Quan
Latham Square
Last Friday I encountered an unusual incident - my mobile phone fell down a drain as I stepped out of my car. I stopped Nick as he walked down the street and he put his thoughts as to how we could retrieve it. Later that evening, after an ingenious use of sticks and duct-tape, he gave it back to me.
Company Profiles
Peralta Service Corporation
Peralta Service Corporation (PSC), a subsidiary of the Spanish Speaking Unity Council, was formed in 1975 for the purposes of creating employment and providing a living wage, good benefits, work experience, and training to Oakland residents. PSCs mission is to provide an environment that fosters independence with a special emphasis on employment, to help break the cycle of poverty. In their effort to revitalize Oakland, the CBDs selected PSC, an Oakland-based company with a social mission, as their maintenance service provider. Both the districts and PSC prioritize providing employment opportunities to local residents. Since this collaboration began in 2009, PSC has been able to fill 11 full time, benefited positions with Oakland residents.
OVM
Oakland Venue Management (OVM) oversees and manages the day-today operations of the Downtown Oakland and Lake Merritt-Uptown District Associations. OVM provides three full time CBD management positions: District Manager, District Service Manager and the Office and Operations Manager as well as one, half time Administrative Assistant position. OVMs primary mission as a company is to enhance the artistic, cultural and economic vitality within the city of Oakland. They have a strong commitment to community and youth development and seek to facilitate direct access to art, culture, employment, internships and education.
Block by Block
Block by Block provides safety, cleaning, hospitality, and outreach solutions for downtown improvement districts. Since they began providing services to improvement districts more than fifteen years ago, they recognized the importance of selecting not just hard working people, but friendly, engaging people to staff our Ambassador teams. The security ambassador team provides employment opportunities to residents of Oakland and the Bay Area. Currently they have on staff 15 team members that live in Oakland, and 6 that come from neighboring cities.
How long have the CBDs been around? Our two jointly managed CBDs, the Downtown Oakland and Lake Merritt-Uptown District Associations, were formed in 2008. We are in our fifth year of operation and will be seeking renewal in 2018. What are your boundaries? The boundaries of the Downtown Oakland district run from Broadway and 8th Street in Old Oakland to Broadway and 17th Street, including side streets east and west of Broadway. The boundaries of the Lake Merritt-Uptown district are from 17th Street up to 25th Street, including side streets east and west of Broadway. (See Maps) Who do I call when I need the assistance of an Ambassador? For Safety and Hospitality assistance, call the Team Leader at 510.898.8592, who can be reached Monday-Wednesday from 7am-9pm, Thursday and Friday from 7am-12:30am and Saturday from 12:30pm-12:30am. For Maintenance assistance, call the Operations Manager at 510.719.6541, who can be reached Monday-Friday from 6:30am-3:30pm and Saturday from 8:00am-3:30pm.
Lake Merritt/Uptown District Association 510.452.4529 info@lakemerritt-uptown.org www.lakemerritt-uptown.org facebook.com/lakemerrittuptown twitter: @uptownoakland
PHOTO CREDITS: i4Color, Inc.: Ron Essex Cover, 2012 Projects: Hanging Plants, Big Belly, Financial Information, Company Profiles, Frequently Asked Questions, Back Cover i4Color, Inc.: Vanessa Solis 2012 Projects: Median, Trappist and Great Wall TR Proz: Tiffany Shanel and Rene Caraballo 2012 Projects: Street Level Planters, Ambassadors Nancy Amaral: Gallen.Neilly & Associates Board Presidents GRAPHIC DESIGN: Aspire Visual Communications + Design