A SUMMER TRAINING REPORT ON

INITIATIVES TO INCREASE CUSTOMER FOOTFALL AT UBS, AND WAYS TO INCREASE PROFITIBILITY FROM OFFERED ALLIED PRODUCT, AND BRANDING.

Submitted in partial fulfillment of MASTERS IN BUSINESS ADMINISTRATION By: Mudit Mathur CAM (2009-11)

R A PODAR INSTITUTE OF MANAGEMENT GANDHI CIRCLE, JAIPUR

DECLARATION

I hereby, declare that this project report is based on the summer training undertaken by me in ULTRA TECH CEMENT LIMITED MARKETING DIVISION from 26th June 2010 to 25th August 2010 under the able guidance of Mr. Rajeev Chordia in partial fulfillment of for the award of degree of Masters in Business Administration from R A PODAR Institute of Management, Jaipur.

DATE:

Mudit Mathur

ACKNOWLEDGEMENT
It is not possible to prepare a project report without the assistance and encouragement of other people. This one is certainly no exception; I would like to express my sincere gratitude towards my project guide Mr. Rajeev Chordia for guiding me during my entire report. I would also like to thank Mr Bhuvnesh Jain, Mr Akshay Singh and Mr. Pankaj for providing me valuable insight into my project. I am thankful to the staff of Ultra Tech Jaipur for the help and cooperation during my project. At last, thanks to my family members and friends for being so supportive.

Yours Sincerely, Mudit Mathur

CERTIFICATE

To Whom it May Concerns This is to certify that the project report titled INITIATIVES TO INCREASE CUSTOMER FOOTFALL AT UBS, AND WAYS TO INCREASE PROFITIBILITY FROM OFFERED ALLIED PRODUCT, AND BRANDING.

Is bonafide work carried out by MUDIT MATHUR of R A PODAR Institute of Management towards partial fulfillment of MBA degree. He has worked under our guidance and direction.

Project Guide

EXECUTIVE SUMMARY
The construction goods retail in India unlike developed countries is at a very nascent stage dominated by small retailers with low quality products on offer and poor services .Today one who is seeking to build his own house has to face a lot of difficulties as he has to buy different products from different places and he is also not assured of the quality as there is less standardization. Surging ahead of competition, Grasim industries ltd. (UltraTech division) introduced a new concept in cement marketing UltraTech Building Solutions, It is a one-stop shop for all construction needs. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. The UltraTech Building Solutions retail stores work on a Plan, Build and Support philosophy. They are equipped with software that helps home owners Plan as well as budget their project. The stores help the customers Build their dream homes by providing them with end-to-end home-building solutions and high quality construction materials under one roof. They Support them with value-added services such as Mobile Concrete Testing Vans, masons and contractors etc. The products on offer include cement (white and grey), paint, construction chemicals, waterproofing adhesives, and PVC pipes, steel. The services include vaastu consultancy, legal advisory, technical

assistance, mobile concrete testing and budgeting a house by use of a software .A list of all engineers, architects, masonry workers is also available for all customers for reference. To accomplish my project I prepared two questionnaire one for the UBS dealers and the other for the customers. Interviews were conducted with all the UBS dealers around Jaipur and around 90 customers were surveyed. By using interviews and observational analyses different issues and problems were assessed, which are

To decide upon the advertising techniques suitable for UBS To device a promotional strategy for the UBS To find the measures to solve the issues related to the allied products. To give suggestions on the launching of UBS website. To discuss the problems associated with branding and find the solutions for such problems.

PREFACE
There is immense competition in cement sector today. UltraTech the market leader is facing tough competition with other rival firms. Surging ahead of competition, Grasim industries ltd. (UltraTech division) introduced a new concept in cement marketing UltraTech Building Solutions. I am pleased to present this report which is the outcome of the hard workput in by me for the last two months. I have been assigned with a research topic by my project Guide Mr. Rajeev Chordia. During my project, I carried out research for UltraTech Building Solutions and find out the measures to increase the customer footfall and ways to increase the profitability from the allied products. The report also gives an idea about the concept of cement and the cement industry in INDIA.

TABLE OF CONTENT
Chapter No: Chapter 1 Introduction Cement Industry In India Chapter 2 Company Profile UltraTech Building Solutions Chapter 3 3.1 3.2 3.3 Chapter 4 4.1 4.2 4.3 Chapter 5 5.1 5.2 5.3 Research Methodology Research Definition Research Objectives Research Design Analysis of data/findings Dealer Research Consumer Research Steps For Franchising a UBS Outlet Suggestions and Recommendations Advertising Techniques Promotional Activities Suggestions Regarding Allied Products 5.4 5.5 Chapter 6 Chapter 7 Suggestion for Website Suggestions Regarding Branding Conclusion Limitations Of the Study Bibliography Annexure 50 52 53 54 55 56 CONTENT PAGE NO. 1 7 15 21 33 33 33 34 36 36 39 40 43 43 45 47