Minor in Marketing

Five subjects are required to complete the minor program, and these are:
1. 2. 3. 4.

Marketing Research (Mkt 111) Brand Management (Mkt 112) Advanced Marketing (Mkt 119) Any two of the following electives: Marketing Communications (not allowed for Comtech majors) (Mkt 104) Advertising Management (Mkt 121) Sales Management (Mkt 122) Promotions Management (Mkt 123) Sales & Distribution Management (Mkt 124) Direct Marketing (Mkt 131) Network Marketing (Mkt 132) Creative Salesmanship (Mkt 141) International Business Opportunities (Mkt 171) Public Relations International Marketing (Mkt 172) European Marketing and Business Strategy (Mkt 174) Services Marketing Social Marketing New Product Development (Mkt 145) Agribusiness Management (Mkt 146) Hotel & Restaurant Management (Mkt 147) Strategic Manament (Mkt 149) Export Marketing (Mkt 173) Understanding International Trade & Competition (Mkt 175) Electronic Commerce (Mkt 181) Marketing Over the Internet (Mkt 182) Seminar in Entrepreneurship (Mkt 197) Seminar in Marketing (Mkt 198) Special Topics in Marketing (Mkt 199) Summer practicum with credit Or any other elective designated by the Marketing Minor Program Director

Minor in International Business

The following subjects must be taken: Catalogue No. FLC MKT 171 L&S 142 L&S 170

Course Title Foreign Language International Business Opportunities Cross Cultural Communications Strategies in the Global Business Environment

Units Pre-requisite 3 3 3 3 None Mkt 101 or Mkt 102 None None (but must be taken 2nd Semester Senior year

In addition to these four subjects, the student must choose any two of the following electives or any other electives designated by the Minor Program Director: Catalogue No. Mkt 172 Mkt 173 Mkt 175 Law 172 L&S 129 L&S 172 L&S 173 L&S 174 Fin 170 Fin 171 Pos 132 Ec 122 EU 22 EU 131 EU 132 U 133 EU 151

Course Title International Marketing Export Marketing Understanding International Trade And Competition European Business Law Work Practicum & CareerDevelopment Strategic Issues in Doing Business in China Strategic Issues in Doing Business in Japan Strategic Issues in Doing Business in Indonesia International Financial Management International Finance & Foreign Exchange Market International Law International Economics Policies and Institutions of European Union European Business Environment European Marketing and Business Strategy Southeast Asian and European Business Relations Economics of European Integration

Units Pre-requisite 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 Mkt 101Mkt 102 Mkt 101 / Mkt 102 Mkt 101 / Mkt 102 None Incoming Senior None None None Fin 101 / Fin 103 / Fin 105 Fin 101 / Fin 103 / Fin 105 None Ec 111 None None None None None
2006 John Gokongwei School of Management