INTRODUCTION OF MARKETING

Marketing is the basic reason for the existence of a business organization. The concept of marketing is a wide term. Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is Meeting needs profitable. Many organizations are involved in developing marketing activities to satisfy the needs of various groups of customers. Satisfying the consumer is the main mantra in todays marketing activity. With the development of new market and new avenues of selling, for many marketing has become a good profession. Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses.

DEFINITION OF MARKETING
1). Marketing is a total system of business activities designed to plan, price and promote and distribute want satisfying goods and services to present and potential customers. -M.J. STANTON 2). Marketing is the business process by which products are matched with markets and through which transfers of ownership are effected. -E.W. CUNDIFF

INTRODUCTION OF CONSUMER BEHAVIOUR

The study of consumer behavior is not altogether a recent activity. The study of consumer behavior certainly is an off-shoot of marketing. Marketing and consumer behavior are so closely related that the study of consumer behavior can be said to be the first step in refined marketing. All marketing activities are directed towards the consumers since the consumer behavior refers to study of consumer while engaged in the process of consumption. It explains that how a consumer with his limited income purchase different goods and services to satisfy his unlimited wants (or) needs.

DEFINITION OF CONSUMER BEHAVIOUR

Consumer behavior can be defined as the sum total of how individuals and groups recognize and determine their needs and how they purchase and experience goods and services to meet those needs. It includes the WhatWhere-Why-When and How of the purchase and experience process. The study of consumer behavior investigates and develops methods to qualify, forecast and influence the behavior of consumers.

Consumer behavior plays a vital role in marketing. The study also helps marketers understand the rationale for the behavior of consumers and their real needs. Consumer research studies the research and forecast the behavior and response of consumer to existing as well as proposed new products. They help to build profiles of consumers who are likely to use the product marketers focus on these profiles to direct promotional efforts.

PROFILE OF TVS COMPANY

TVS Motor Company (TVS-M) one of the largest two wheeler manufacturers in India, started manufacturing in 1979. TVS-M currently manufactures a range of two wheelers namely motorcycles, scooters, scooterettes and mopeds in its plants located at Hosur (in Tamilnadu) and at Mysore (in Karnataka). Our subsidiary M/s Lakshmi Auto Components Ltd (LAC), the Engine component division has been merged with TVS-M, so the annual report of 2003-04 comprises of both. Our market share is around 22%. TVS-M is also the market leader in the moped segment enjoying a share of 69%. The combined capacity as of march 04 is more than 1.6 million vehicles and the annual turnover was Rs. 28,560 million (2003-04). TVS-M also exports its bikes as SKDs and CKDs to African and south American countries and also to Bangladesh and Srilanka.

ENERGY POLICY
TVS Motor Company is committed to energy conversation through optimization of usage & load, continuous auditing and eliminating wastages. We are also committed to energy saving by using alternative methods, efficiency improvement using non-conventional resources, minimizing waste generation and encouraging recycling. We shall comply with the energy legislation and regulations and build awareness among all employees for total involvement in energy conservation drive.

ENERGY COSERVATION SETUP The setup comprises of 3 levels Top level: At this level at the start of the year the policy for the coming year is derived by doing the environmental scan by the top management. The objectives and targets are arrived at, following the guidelines of the company policy. The target for energy conservation is fixed. Top management reviews the plan v/s actual progress at the departmental level w.r.t. the cost of power & fuel incurred. Middle Level: The plan is cascaded to each plant & unit by middle management & brainstorming is done to derive at projects to achieve the targets. The projects are then allocated to SITs or CFTs . These projects are reviewed at unit level at fixed frequency for PDCA. Necessary training is arranged for executive for new initiatives to enable them to do projects successfully. Low Level: The targets & projects are communicated through sunrise meetings to working group or the actual doers in this level. They in turn take up the simple projects individually through suggestion scheme or as a group forming quality circles. QCCs conduct their own meetings weekly to review progress. The groups are facilitated by the middle management. All the three groups work with close coordination & keep in mind the linkage to the final company objective to achieve it.

SCOOTY

SCOOTY PEP

SCOOTY PEP +

APACHE

CENTRA

FLAME

1). Which colour of TVS bike do you own? a). Blue c). Red Table No. 01
BIKE COLOUR Blue Black Red Yellow NO. OF RESPONDENCE 12 21 12 05 PERCENTAGE 24% 42% 24% 10%

b). Black d). yellow

INTERPRETATION In these above table we can analyze that in the 50 respondence of Robertson pet K.G.F 24% of them posses Blue colour bikes, 42% of them posses Black colour bikes, 24% of them posses Red colour bikes and only 10% of them posses Yellow colour bikes. The above data has been converted to percentage and it is shown in the chart below. INTERFERANCE From this above table we can conclude that most of them posses black colour bikes around 42%.

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45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

Blue Black Red Yellow

percentage

Chart NO. 01

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2). What made you to buy TVS motor?

a). Brand image c). Fuel efficiency

Table NO. 02
QUALITY Brand image Cost Fuel efficiency Design

b). Cost d). Design

NO. OF RESPONDENCE 13 04 15 18

PERCENTAGE 26% 08% 30% 36%

INTERPRETATION

From the above table we can analyse that from 50 respondence of Robertson pet K.G.F26% of them look upon brand image in there bikes, 08% of them look upon cost to be reasonable, 30% of them look upon fuel efficiency to be the most important quality and 36% of them look upon design to be the most important aspect to their bikes.
INTERFERENCE

From this above table we can conclude that most of the customers are attracted by thedesign of the TVS bikes, that made them to buy TVS bikes around 36%. The above able has been converted to percentage and shown in a below graph.

12

40% 35% 30% 25%

Brand image

20% 15% 10% 5% 0% Percentage

Chart. NO. 02

Cost Fuel efficiency

design

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3). What is your opinion about TVS bikes? a). More value for money c). Equal value for money
Table NO. 03 OPINION More value for money Less value for money Equal value for money No value for money INTERPRETATION From the above table we can analyze that from 50 respondence of Robertson pet K.G.F 28% of them believe that TVS bikes gives more value for money, 12% of them believe that it gives less value for money, 58% of them believe that it gives equal value for money, and only 02% of them believe that it has no value for money. INTERFERENCE From this above table we can conclude that most of the customers believe that around 58% of them think that it gives equal value for money, so that they are preferring TVS bikes more and they are satisfied with the product. The above table has been converted into percentage and shown in the below graph. NO. OF RESPONDENCE 14 06 29 01 PERCENTAGE 28% 12% 58% 02%

b). Less value for money d). No value for money

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60%

50%
More value for money
Less value for money Equal value for money No value for money

40%

30%

20%

10%

0%

Chart No: 03

15

4). How did you come to know about TVS bikes? a) T.V Advertisements c) Magazines Table No. 04
MEDIA T.V Advertisements Friends Magazines Banners 24 16 06 04 NO. OF REPONDENCE PERCENTAGE 48% 32% 12% 08%

b) Friends d) Banners

INTERPRETATION
From the above table we can analyze that from 50 respondence 48% of them came to know by T.V. Advertisements, 32% of them came to know by Friends, 12% of them came to know by Magazines and 08% of them came to know by Banner.

INTERFERENCE
From the above table we conclude that 48% of the customers came to know by T.V Advertisements about the bike, therefore media plays a major role in production of the bikes.

16

50% 45% 40% 35% 30% 25% 20% 15% 10%

Magazines T.V. Advertisement Friends

Banners

5%
0%

Chart No. 04

17

5). Your opinion about TVS bikes in terms of pickup. a). Excellent b). Good c). Satisfactory d). Poor Table No. 05
OPINION NO OF RESPONDENCE 17 14 16 03 PERCENTAGE 34% 28% 32% 06%

Excellent Good Satisfactory Poor

INTERPRETATION
From the above table we can analyze that from 50 respondence 34% of them expect that TVS bikes are excellent in terms of pickup, 28% of them expect that TVS bikes are good in terms of pickup, 32% of them expect that TVS bikes are satisfactory and 06% of them expect that TVS bikes are poor in terms of pickup.

INTERFERENCE
From the above interpretation we conclude that 34% of them suggest that TVS bikes are excellent in terms of pickup, only 06% of them suggest that TVS bikes are poor in terms of pickup.

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35% 30% 25%

Excellent

20%

Good Satisfactory poor

15%
10%

5%
0%

Chart No. 05

19

6). What do you think about TVS bikes in terms of comfort? a). Excellent c). Satisfactory Table No. 06 OPINION Excellent Good Satisfactory poor INTERPRETATION
From the above table we can analyze that from 50 respondence 22% of them suggest that TVS bikes are excellent in terms of comfort, 44% of them suggest that TVS bikes are good in terms of comfort, 30% of them suggest that TVS bikes are satisfactory in terms of comfort, 04% of them suggest that TVS bikes are poor in terms of comfort.

b). Good d). Poor

NO. OF RESPONDENCE
11 22 15 02

PERCENTAGE
22% 44% 30% 04%

INTERFERENCE
From the above table we conclude that 44% of the customers prefer TVS bike for its comfort. The above table is converted into percentage and shown below.

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45% 40% 35% 30%

Excellent

25%

Good satisfactory

20% 15%
10% 5% 0%

poor

Chart No. 06

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7) what do you think about TVS bikes in terms of road grip?

a). Excellent c). Satisfactory Table No. 07 OPINION Excellent Good Satisfactory poor INTERPRETATION

b). Good d). Poor

NO. OF RESPONDENCE
10 21 17 02

PERCENTAGE
20% 42% 34% 04%

From the above table we can analyze that from 50 respondence 20% of them suggest that TVS bikes are excellent in terms of road grip, 42% of them suggest that TVS bikes are good in terms of road grip, 34% of them suggest that TVS bikes are satisfactory in terms of road grip and 04% of them suggest that TVS bikes are very poor in terms of road grip.

INTERFERENCE
From the above table we can conclude that 42% of the customers feels that TVS bikes are good in terms of road grip. The above table has been converted into percentage and shown in the below chart.

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45%

40%

35%

30%
Excellent Good Satisfactory

25%

20%

Poor

15%

10%

5%

0%

Chart No. 07

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8). Your satisfactory level with the performance of TVS bikes. a). Fully satisfied b). Satisfied c). Partially satisfied d). Not satisfied Table No. 08 LEVEL OF SATISFACTION Fully satisfied Satisfied Partially satisfied Not satisfied INTERPRETATION
From the above table we can analyze that from 50 respondence 28% of them are fully satisfied, 50% of them are satisfied with the performance, 32% of them are partially satisfied and none of them are not satisfied with the performance of TVS bikes.

NO. OF RESPONDENCE
14 25 11 Nil

PERCENTAGE
28% 50% 32% Nil

INTERFERENCE
From the above table we can conclude that 50% of the customers are satisfied with the performance of TVS bikes. The company has maintained its brand image that none of the customers are unsatisfied with the performance level of the TVS bikes. The above table is converted into percentage and it is shown in the below chart.

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50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

Fully satisfied Satisfied Partially satisfied Not satisfied

Chart No. 08

25

9). State the reason for taking TVS products. a). Quality c). Brand image Table No. 09 REASONS Quality Price Brand image Durability INTERPRETATION
From the above table we can analyze that from 50 respondence 34% of them are preferring quality, 18% of them are preferring price, 32% of them are preferring brand image and 16% of them are preferring its durability.

b). Price d). Durability

NO. OF RESPONDENCE
17 09 16 08

PERCENTAGE
34% 18% 32% 16%

INTERFERENCE
From the above table we can conclude that 34% of the customers believe in quality and 32% of the customers believe in brand image of the bike and there is only 2% difference in quality and brand image. The above table is been converted into percentage and shown in the chart below.

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35% 30% 25% 20% 15% 10% 5% 0%

Quality Price Brand image durability

Chart No. 09

27

10). Your opinion about benefits provided by TVS bikes. a). Excellent c). Satisfactory Table No. 10 OPINION Excellent Good Satisfactory Poor NO. OF RESPONDENCE
09 25 16 Nil

b). Good d). Poor

PERCENTAGE
18% 50% 32% Nil

INTERPRETATION
From the above table we can analyze that from 50 respondence 18% of the customers prefer TVS bikes are excellent in terms of benefits provided by TVS bikes, 50% of the customers prefer that the bikes are good in terms of benefits provided by TVS bikes, 32% of the customers prefer that the bikes are satisfied with the benefits provided by TVS bikes and none of the customers are unsatisfied.

INTERFERENCE
From the above table we came to conclusion that 50% of the respondence are preferred that the benefits provided by the TVS bikes are good. The above table has been converted into percentage and shown in the chart below.

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50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

Excellent Good Satisfactory poor

Chart No. 10

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11). How many free services do you require from TVS bikes? a) 4 free services b) 6 free services Table No. 11 NO. OF SERVICES 4 free services 5 free services 6 free services 7 free services INTERPRETATION
From the above table we can analyze that from 50 respondence 16% of the customers need 4 free services from the TVS company, 30% of the customers need 5 free services from the TVS company, 20% of the customers need 6 free services from the TVS company and 34% of the customers need 7 free services from the TVS company.

b) 5 free services d) 7 free services

NO. OF RESPONDENCE 08

PERCENTAGE

15 10 17

16% 30% 20% 34%

INTERFERENCE
From the above table we can conclude that 34% of the respondence need 7 free services from the TVS company. The above table has been converted into percentage and shown in the chart below.

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35% 30% 25% 20% 15% 10% 5% 0%

4 free services 5 free services 6 free services 7 free services

Chart No. 11

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12) which of the following TVS bikes are most impressed by you? a). TVS APACHE b). SCOOTY PEP c). TVS STAR CITY d). TVS XL HEAVY DUTY Table No. 12 NAME OF THE BIKES TVS APACHE SCOOTY PEP TVS STAR CITY TVS XL HEAVY DUTY NO. OF RESPONDENCE
26 13 02 09

PERCENTAGE
52% 26% 04% 18%

INTERPRETATION
From the above table we can analyze that from 50 respondence 52% of the customers are attracted by TVS APACHE, 26% of the customers are attracted by SCOOTY PEP, 04% of the customers are attracted by TVS STAR CITY and 18% of the customers are attracted by TVS XL HEAVY DUTY.

INTERFERENCE
From the above table we conclude that 52% of the respondence are attracted by TVS APACHE. The above table has been converted into percentage and shown in the chart below.

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60%

50%
TVS APACHE

40%
SCOOTY PEP

30%
TVS STAR CITY

20%
TVS XL HEAVY DUTY

10%

0%

Chart No. 12

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13). What you expect from the dealers? a). Net payment b). Installment c). Discount d). Guarantee Table No. 13 OFFERS Net payment Installment Discount Guarantee NO. OF RESPONDENCE
05 08 18 19

PERCENTAGE
10% 16% 36% 38%

INTEPRETATION
From the above table we can analyze that from 50 respondence 10% of the customers prefer to expect net payment from the dealers, 16% of the customers prefer to expect installment from the dealers, 36% of the customers prefer to expect discount from the dealers and 38% of the customers prefer to expect guarantee from the dealers.

INTERFERENCE
From the above table we can conclude that 38% of the respondence prefers to expect guarantee from the dealers. The above table is converted into percentage and shown in the chart below.

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40% 35% 30% 25% 20% 15% 10% 5%

Net payment

Installment
Discount Guarantee

0%

Chart No. 13

35

14). Who prefer the TVS bikes more? a). Men Table No. 14 GENDER Men Women NO. OF RESPONDENCE
32 16

b). Women

PERCENTAGE
78% 32%

INTERPRETATION
From the above table we can analyze that from 50 respondence 78% of the men prefer the TVS bikes the most and 32% of the women prefer the TVS bikes.

INTERFERENCE
From the above table we can conclude that 78% of the men prefer to buy TVS bikes. The above table has been converted into percentage and it has been shown in the below chart.

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80% 70% 60% 50%

Men

40% 30% 20% 10% 0%

Women

Chart No. 14

37

15). Do you prefer any 4 wheelers from TVS company. a). Yes Table No. 15 OPINION Yes No INTERPRETATION
From the above table we can analyze that from 50 respondence 64% of the customers prefers 4 wheelers from the TVS company and 36% of the customers do not prefer 4 wheeler from the TVS company.

b). No

NO. OF RESPONDENCE
32 18

PERCENTAGE
64% 36%

INTERFERENCE
From the above table we came to know that 64% of the respondence prefers 4 wheelers from the TVS company. The above table is converted into percentage and shown in the below chart.

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70% 60% 50% 40% 30% 20% 10% 0%

Yes No

Chart No. 15

39

16). Are you satisfied with the current price of the vehicle. a). Yes Table No. 16 OPINION Yes No NO. OF RESPONDENCE
37 13

b). No

PERCENTAGE
74% 26%

INTERPRETATION
From the above table we can analyze that from 50 respondence 74% of the customers are satisfied with the current price of the vehicle and 26% of the customers are not satisfied with the current price of the vehicle.

INTERFERENCE
From the above table we can conclude that 74% of the respondence are satisfied with the current price of the vehicle. The above table is shown in the chart below.

40

80% 70% 60% 50%

Yes

40% 30% 20% 10% 0%

No

Chart No. 16

41

17). Is your TVS bike is good on all roads. a). Yes Table No. 17 OPINION Yes No NO. OF RESPONDENCE
28 22

b). No

PERCENTAGE
56% 44%

INTERPRETATION
From the above table we can analyze that from 50 respondence 56% of the respondence think that there bikes are good in all roads and 44% of the respondence think that there bikes are not good in all roads.

INTERFERENCE
From the above table we conclude that 56% of the respondence bikes are good on all roads. Above table is converted into percentage and it has been shown in the form of chart.

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60%

50%

40%
Yes

30%

No

20%

10%

0%

Chart No. 17

43

18). Will you suggest others to buy TVS bikes. a). Yes Table No. 18 OPINION Yes No NO. OF RESPONDENCE
39 11

b). No

PERCENTAGE
78% 22%

INTERPRETATION
From the above table we can analyze that from 50 respondence 78% of the customers prefer to suggest others to buy TVS bikes and 22% of the customers do not want to suggest others to buy TVS bikes.

INTERFERENCE
From the above table we can conclude that 78% of the respondence are satisfied with there TVS bikes and they are willing to suggest others to buy TVS bikes. The above table has been converted into percentage and it has been shown in the form of chart.

44

80%

70% 60% 50%

Yes

40% 30% 20% 10% 0%

No

Chart No. 18

45

19). Before purchasing TVS bikes did you consider any other company bikes. a). Yes Table No. 19 OPINION Yes No NO. OF RESPONDENCE
35 15

b). No

PERCENTAGE
70% 30%

INTERPRETATION
From the above table we can analyze that from 50 respondence 70% of the customers preferred some other company bikes before purchasing TVS bikes and 30% of the customers did not consider to buy any other company bikes before purchasing TVS bikes.

INTERFERENCE
From the above table we conclude that 70% of the respondence preferred to buy some other company bikes before purchasing TVS bikes. The above table has been converted into percentage and it has been shown in form of chart.

46

70% 60% 50% 40% 30% 20% 10%

Yes No

0%

Chart No. 19

47

CONCLUSION
We here by conclude that the above information about the TVS Company is true to the best of our knowledge. We have meticulously collected this information which is absolutely authentic. We hope that it serves the purpose effectively and procures effective results. Our endeavour shall get the desired results fruitfully.

SUGGESSION
I would like to suggest TVS Company to manufacture more stylish and fastest bikes like Apache RTR. The bike should be of low cost so that common people can also buy it with full satisfaction. The bikes which are exclusively manufacture for females must have various options like supporter. The bikes manufactured by TVS company should be eco-friendly and must have more fuel efficiency. As a customer of TVS products I prefer four wheeler from the TVS company. TVS bikes are not good in pickup. So the company should concentrate on this drawbacks. The performance of the bikes reduces as it passes on different on rocky roads. The spare parts of TVS bikes should be cheap as well as it should be easily accessed by the customer. The company should manufacture bikes with new designs and colours.

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 The company should also adopt latest technologies in manufacturing the bikes in all aspects like tubeless tyres, stand indicators etc. It should increase number of free services given to the customers from 5 to 7. The company has to introduce modern suspension technologies to protect the spinal cord of the riders. According to me Hero Honda bikes are better than TVS bikes in all aspects. TVS company has done a good job by manufacturing vehicles like scooty pep which is more useful for women. To give more convenience to the customers the company should manufacture gearless vehicles like Honda Activa which is more preferred by old people. It would be better if it introduces in many more designs like sports look in a reasonable price which even common people can afford. New bikes should be introduced to carry heavy luggauges for all the business people. It should produces cost efficient bikes and eco-friendly bikes. It is better if it uses durable outfits. I would suggest to manufacture bikes for women that would weigh lesser than the current scooty pep. It would be better if it reduces the height by 2 inches. Introduce some 200cc bikes and 250cc bikes which can compete with Bajaj auto mobiles.

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RECOMMENDATION
From this survey we are willing to recommend the TVS Company that reduce the production of bikes in yellow colour and think for any other colour which suits to everyone. Reduce the cost of the bikes which a layman can also be afford and also we came to know that many people intends to equal value for money so maintain the brand image of the company. Also place the banners of TVS bikes in attractive manner and in a right place where it would be visual for everyone and also increase the pickup in the bikes, increase the comfort in the bikes, introduce durable bikes, increase free services from 5 to 7. Many are attracted by Apache models like RTR, RTR Fi and try for introducing still more bikes in new model in sport look and which attracts every one and also introduce 200cc and 250cc bikes which may compete the Bajaj auto mobiles. Give at least 2 years of guarantee for the TVS bikes for the customers. Most of the respondence are just satisfied with the TVS bikes, its in your hand to make them satisfy fully. We hope so all these data may get you an efficient results.

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BIBLIOGRAPHY
1). Philip Kotler, Marketing Management, 2nd edition [New Delhi, prentice Hall Of India, 2003] PP 3,5. 2). Appanaiah, Reddy and Ramanath, Marketing Management, 1st edition [Himalaya Publishing House, 2006] PP 1,2,6. 3). M.S. Raju, Dominique xardel, Consumer Behaviour, 1st edition [New Delhi, Vikas Publishing House, 2008] PP 4,5,6,7.

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APPENDIXES
TVS PRODUCTS :QUESTIONNAIRES
Name: Age: Occupation/ Qualification: 1). which colour TVS Bike do you own? a). Blue [ ] c). Red [ ] b). Black [ ] d). Yellow [ ]

2). what made you to buy TVS motors? a). Brand Image [ ] c). Fuel Efficiency [ ] b). Cost [ ] d). Design [ ]

3). what is your opinion about TVS? a). More value for money [ ] c). Equal value for money [ ] b). Less value for money [ ] d). No value for money. [ ]

4). How did you come to know about TVS bikes? a). T.V advertisement [ ] b). Friends [ ] c). Magazines [ ] d). Banners [ ] 5). Your opinion bout TVS bikes in terms of pick up. a). Excellent [ ] c). Satisfactory [ ] b). Good [ ] d). Poor [ ]

6). What did you think about TVS bikes in terms of comfort? a). Excellent [ ] c). Satisfactory [ ] b). Good [ ] d). Poor [ ]

7). What do you think about TVS bikes in terms of Road Grip? a). Excellent [ ] c). Satisfactory [ ] b). Good [ ] d). Poor [ ]

8). Your satisfactory level with the performance of TVS bikes. a). Fully satisfied [ ] c). Partially satisfied [ ] b). Satisfied [ ] d). Not satisfied [ ]

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9). State the reason for taking TVS products. a). Quality [ ] b). Price [ ] c). Brand image [ ] d). Durability [ ] 10). Your opinion about the benefits provided by the TVS bikes. a). Excellent [ ] c). Satisfactory [ ] b). Good [ ] d). Poor [ ]

11). How many free services do you require from TVS bikes? a). 4 free services [ ] c). 6 free services [ ] b). 5 free services [ ] d). 7 free services [ ]

12). Which of the following TVS bikes are most impressed by you? a). TVS APACHE [ ] c). TVS STAR CITY [ ] b). SCOOTY PEP [ ] d). TVS XL HEAVY DUTY [ ]

13). What you expect from the dealers? a). Net payment [ ] c). Discount [ ] b). Installment [ ] d). Guarantee [ ]

14). Who prefer the TVS bikes more? a). Men [ ] b). Women [ ]

15). Do you prefer any four wheelers from TVS company. a). Yes [ ] b). No [ ]

16). Are you satisfied with the current price of the vehicle. a). Yes [ ] b). No [ ]

17). Is your TVS bike good on all roads? a). Yes [ ] b). No [ ]

18). Will you suggest others to buy TVS bikes. a). Yes [ ] b). No [ ]

19). Before purchasing TVS bikes did you consider any other company bikes a). Yes [ ] 20). Suggession: b). No [ ]

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