FOR IMMEDIATE RELEASE:

'Stem Cell' Creams Revolutionizing Anti-Aging Skin Care Market

Products like Amatokin seen as the "Future of Skin Rejuvenation"
NEW YORK, N.Y. - Jan. 24, 2008 (SEND2PRESS NEWSWIRE) -- If you haven't heard
that "Stem-Cell" technology is revolutionizing skin care, you're probably one
of those people who still thinks her supermarket moisturizer is just as good
as the "expensive stuff." According to the skincare experts at Voss
Laboratories(TM), makers of Amatokin(R) Emulsion For The Face, "Stem Cells"
are the future of skin rejuvenation. Why? These new "Stem-Cell" emulsions can
actually "rejuvenate" skin by "awakening" your body's own reservoir of
undifferentiated Stem Cells.
*(PHOTO 72dpi: Send2Press.com/mediaboom/08-0124-VossLabs_72dpi.jpg)
*(Photo Caption: Voss Labs Amatokin products.)

"Not only will they reduce the appearance of fine lines, deep lines and other
age-related imperfections," explains Gina Gay, spokesperson for Amatokin,
"These high-tech emulsions make your skin look smoother, tighter, healthier...
in other words younger... really younger."
That's why virtually every major cosmetic manufacturer is rushing to tap into
this new stem-cell technology.
"Cosmetic chemists around the globe are burning the midnight oil for one
simple reason," explains research scientist Dr. Richard Wells, Ph.D. "As we
age, stem-cell utilization for skin repair is less efficient. However, the
potential that nature has given us to access these endogenous stem-cell
reservoirs for skin rejuvenation is quite remarkable. That's why science is
seeking to activate the potential of our inherent adult stem-cell reservoirs.
In so doing, the practical use of stem-cell technology can provide the
consumer with a topical, anti-aging cosmetic formula that simply makes
everyone look years younger."
What does this mean in plain English? Stem cells are hot... and getting
hotter. And why not? Imagine a complexion that's new, fresh, and with
"perfect" skin cells that are undamaged by age, sun or pollution.

The Amatokin(R) Story

Amatokin has quite a history. Developed in Russia at the "super-secret"
Research and Production Center for Medical Biotechnology (a high-security
medical lab located 62 miles north of St. Petersburg, surrounded by razor wire
and machine-gun-toting armed guards... no kidding), the Amatokin peptide
(known in official circles as polypeptide #153) was developed as part of
ongoing research to help burn victims (interestingly, today's most important
"anti-aging" compounds are derived from burn-related research).
"Right now, Amatokin is the most talked about skin cream in the world," said
Ms. Gay. "When Amatokin premiered at Sephora's flagship store on the famed
Champs-Élysées (under large banners proclaiming 'Stem Cells... The Promise
of Skin Rejuvenation) Parisian women lined up to get their hands on what the
media was calling 'the most profound skin-care breakthrough in more than three
decades.' Right there, in the middle of Paris and the heart of the world's
cosmetic industry, the crowd's excitement and anticipation were quite a
sight."

NOTE: Amatokin(R) Emulsion For The Face costs $190 for 30 ml (approx. one-
month supply) and is available at Bloomingdale's, Sephora, Nordstrom, Macy's,
Lord & Taylor and Saks 5th Avenue, or directly from Voss Labs at
http://www.Amatokin.com. The Amatokin family also includes Amatokin(R) Eye
Cream and Amatokin(R) Intensive Skin-Rejuvenating Serum.

Send2Press(R) is the originating wire service for this story -

www.Send2Press.com
All trademarks acknowledged.
NEWS SOURCE: Voss Laboratories

# # #
/RELEASE END/

MEDIA CONTACT(S):

[ not for publication online or in print ]

Gina Gay
of Majestic Media
for Voss Laboratories
+1-801-517-7000
gina.gay @ mjstc.net

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January 2008 // Press Release /S-NAB / Agency = Majestic Media