Table of contents Chapter 1 Brief History of The Organization Mission Objective Organization Structure Swot Analysis of the Organization

n Growth in Installed Capacity Growth in Production Growth in Sales Growth in Human Resources Future Plans Financial Analysis of the Company for the last three years Problem being faced by organization Formulation of problem for the project report Chapter 2 Research Methodology Objective of the Report Scope of the Study Method of Study Sources of the study Statistical tools and techniques used Limitation of the Study Significance of the study To the company To the Industry To the consumer To the Govt. To the Academicians etc. Chapter 3 Preparation of table and interpretation Chapter 4 Findings and Recommendations Annexure

Mr. G. D. Birla and Mr. Aditya Birla, our founding fathers. We live by their values. Integrity, Commitment, Passion, Seamlessness and Speed.

INTRODUCTION OrganizationalProfile: IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1, 25,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007. IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. IDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 44 million in 17 service areas, operations are soon expected to start in Chennai Metro; Kolkata & West Bengal, North East & Assam, and J&K. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added services such as Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand.

IDEA 'Women's Card' caters to the special needs of women on the move, and 'Youth Card' covers the emerging youth segment. IDEA 'My Gang' - the widely popular community user group product recently bagged the prestigious 'Golden

Peacock Award 2008' under the Most Innovative Product category at the "19th World Congress on Total Quality". A brand known for many firsts, IDEA was the first to launch GPRS and EDGE in India. IDEA has partnered with Research in Motion (RIM) to offer Blackberry services on its network. IDEA 'NetSetter'- Plug & Play, EDGE enabled USB Data Card offers affordable data connectivity with faster speed and consistency. IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. IDEA Cellular has partnership with over 400 operators worldwide to ensure that customers are always connected while on the move, across the globe. IDEA has received several national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. It was awarded "Mobile Operator of the Year Award - India" for 2007 and 2008 at the Annual Asian Mobile News Awards. A premium conglomerate, the Aditya Birla Group is a leader in swathe of products - viscose staple fiber, aluminium, cement, copper, carbon black, insulators, garments. The Group has also made successful forays into financial services, telecom, software, BPO and retail sectors. Today, the Group is India's most diversified business house. TheirPromotersare: 1. Aditya Birla Nuvo Limited
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2. Grasim Industries Limited 3. Hindalco Industries Limited and 4. Birla TMT Holdings Private Limited

TheMissionofIdeaCellularltd.is: We will delight our customers while meeting their individual communication needs anytime anywhere.

ValuesofIdeaCellularLtd.are: Integrity - Honesty in every action At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in a manner that is fair, honest, following the highest standards of professionalism and also perceived to be so. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood. Key words that connote Integrity are: Ethical Truthful Principled Transparent Upright Respectful

Commitment - deliver on the promise At Aditya Birla Group Commitment is defined as: On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organization that we are responsible for.
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Key words that connote commitment are: Accountability Discipline Responsibility Result -orientation Self-confidence Reliability

Passion - energized action At Aditya Birla Group Passion is defined as: A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous. Key words that connote passion are: Intensity Innovation Transformational Fire-in-the-belly Inspirational Deep sense of purpose

Seamlessness - boundryless in letter and spirit At Aditya Birla Group, Seamlessness is defined as:

Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts.

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Key words that connote Seamlessness are: Teamwork Integration Involvement Openness Global Learning from the best Empowering

Speed - one step ahead always At Aditya Birla Group, Speed is defined as: Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimize organization efficiencies. Key words that connote Speed are: Response time Agile Accelerated Timelines Nimble Prompt Proactive Decisive

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BoardofDirectorsMr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Saurabh Misra Mr. Sanjeev Aga (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R.C. Bhargava Mr. P. Murari Mr. Biswajit A. Subramanian Dr. Hansa Wijayasuriya ManagementTeam CorporateLeadershipTeam Mr. Sanjeev Aga, Managing Director Mr. Akshaya Moondra, Chief Financial Officer Mr. Anil K. Tandan, Chief Technology Officer Mr. Prakash K. Paranjape, Chief Information Officer Mr. Pradeep Shrivastava, Chief Marketing Officer Mr. Navanit Narayan, Chief Service Delivery Officer Mr. Vinay K. Razdan, Chief Human Resource Officer Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer Mr. Ambrish Jain, Director - Operations Mr. Himanshu Kapania, Director Operations CircleHeads
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Mr. Iyer Subbaraman S., Chief Operating Officer, Andhra Pradesh Mr. Rajendra Chourasia, Chief Operating Officer, Madhya Pradesh & Chattisgarh Mr. Atul Chaturvedi, Chief Operating Officer, Delhi & Haryana Mr. T. G. B. Ramakrishna, Chief Operating Officer, Kerala Mr. Sashi Shankar, Chief Operating Officer, Mumbai Mr. P.Lakshminarayana, Chief Operating Officer, Maharashtra & Goa Mr. Virad Kaul, Chief Operating Officer, Uttar Pradesh (West) Mr. Naozer Firoze Aibara, Chief Operating Officer, Uttar Pradesh (East) Mr. Sunil Kataria, Senior Vice President - Operations, Rajasthan Mr. Arul Bright, Senior Vice President - Operations, Gujarat Mr. M. D. Prasad, Senior Vice President - Operations, Bihar Mr. Vijay Grover, Chief Operating Officer, East Mr. M. Srinivas, Senior Vice President - Operations, Tamil Nadu & Chennai Mr. Rakesh Kumar Singh -Chief Operating Officer , Karnataka Mr. Anish Roy, Chief Operating Officer, Punjab, J&K and Himachal Pradesh Mr N.N.Dutta, Vice President, Orissa

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PartnersofIdeaCellularLtd: SomeoftheirTechnologyandContentPartners: VAS Onmobile Asia Pacific Ltd Cellebrum India Ltd Siddhivinayak Astro Services Ltd. Kodiak Ltd Mauj Net4nuts India Ltd Yahoo Rediff Indiatimes Mobile2win Sify NDTV ROAMING Roamware.inc Starhome Bharti Telesoft

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MARKETING COMMUNICATIONS Lowe India Pvt Ltd

Lintas Media Group PUBLICRELATIONS AdFactors PR NETWORK Nokia - Siemens Ericsson

BILLING Atos Origin ThebrandIdea: It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand values are the company values and vise versa. Brand Vision: It goes without saying that the brand vision of idea mirrors the companys vision. The brand mission statement is...... To be the most customerfocused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space. IDEA-BrandValues
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Innovate. Stimulate. Liberate.... It is these brand values, which have made us a formidable player in the telecom industry. Innovations that stimulate the customer and liberate him from the shackles of time and space are the core of our brand. This is what we strive for. Nothing more, nothing less, nothing else. IDEA-BrandMission The India footprint Idea Anywhere connectivity - bringing India closer. The Technology Advantage Idea Tomorrow's technology to enrich today. The Customer Focus Idea Make a single interaction a lasting relationship. The Employee Focus Idea Nurture the roots that nurture our ideas.

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Advertisements

IdeaSchool

IDEA

MyGangCard

Women'sCard

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IdeaNetwork

IdeaMMS

Idea Rocks India

BrandInitiatives Their aim, through media buying and planning, is to create year round impact. With the objective of strengthening their brand, they work with strategic communication partners on campaigns like sponsorship of the Idea International Indian Film Academy awards and the television programs Idea Rocks India, Idea Star Singer and Idea Andhra Idol. They seek engagement with subscribers on a variety of levels, from major celebrity fashion shows to small local events timed to coincide with new product offerings. Since August 2003, they have commissioned a Brand Track Index Study to evaluate the health of our brand. The Brand Track Index Study is a monthly study conducted by TNS, a marketing consultant engaged by them to evaluate their brand using face-to-face interviews on a random sample of mobile users a well as those intending to purchase mobiles within the next three months. According to the study their brand is perceived as reliable/trustworthy and one that offers cheaper and good promotional offers. They have improved their rating in the Brand Track Index calculated by the study in the past year reflecting, they believe, the growing strength of their brand.
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The main communication medium for the Idea brand is television, where we seek strategic Idea brand coverage in various formats. Billboards and hoardings are used as a secondary medium, customized for specific regional preferences to communicate effectively at the local level. They also use other mass communication media such as the press and radio to communicate price plans and other tactical and customer information. All their key initiatives are subjected to a rigorous testing and launch process to ensure accountability for all advertising spend and improve the chances of success of a new product. This process is followed up with extensive briefing of call center agents and sales personnel and real-time tracking of the impact of the communication and feedback from subscribers.

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OBJECTIVES The objectives of my studies are as follows: 1 .To assess the consumers' perception and attitudes towards various mobile service providers.
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2. To assess Idea Cellular's ability to satisfy the business, entertainment and other related needs of consumers.

3. To measure the popularity and penetration of Idea Cellular services in Lko.

4. To understand the factors behind the popularity of Idea's advertisements.

5. To know the shortcomings in the services of Idea Cellular services.

6. To know how people have come to know about Idea Cellular and it's services.

7. To come up with concrete suggestions to improve the visibility and penetration of Idea Cellular in Lko region.

RESEARCHMETHODOLOGY Type of Research: Descriptive

Data Collection Method: 24

Primary Data

Sources of Primary Data: -

Survey Method

Statistical Tools to be used for Analysis:Tabular Presentation, Bar Charts.

Primary Data Collection Technique: - Questionnaire

Sample Unit: -

Individuals.

Sample Size: -

300 Respondents.

Sampling Technique: - Convenience Sampling

Universe of Study: -

Lucknow.

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LIMITATIONS No study is completed in itself however good is may be and every study has some limitations. The limitations of study are as follows: This is not an inclusive survey due to the time and resources constraints. The findings of this study are based on the expressed opinions of the respondents. Since this is an opinion survey, personal based may have also crept in due to the respondents rationalized their views. Hesitation in filing the questionnaire.

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Analysis&Interpretation Q.1 )Which mobile service you are using? Mobile Service Providers Airtel Vodafone BSNL Reliance Idea Tata Others No. Of Users 52 53 95 45 53 22 3

Interpretation: The above graph shows that from 300 people most of the people are using more than one mobile service, in which 95 people are using BSNL, 53 people are using Idea and Vodafone, while 52 people are using Airtel on the other hand 45 & 22 people are using Reliance and Tata mobile services respectively and some newly launched companies are used by only 3 people. So the BSNL has the largest customer base while Idea & Vodafone are having second largest customer base and so on. Q.2) Why you have attracted towards your mobile SIM/Connection?

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Points of attraction Frequent Advertisement Word Of Mouth Better service Perception Depands on Reatilers Advice Exciting Promotional Offers

No. of users 43 18 259 32 23

Interpretation: The above graph shows most of the people are attracted towards their mobile service because of better service perception.
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Q.3) For how many years you are using mobile phone?

No. Of Years <1yr 1-2 yrs 2-3 yrs 3-4 yrs >4 yrs

No. Of Users 6 21 41 52 182

Interpretation: The above graph shows that 184 people are using mobile services from more than 4 years, 52 people are using from more 3-4 years while 41 people said that
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they are using mobile phones till last 2-3 years. Rest 21 and 6 people made a statement that they are using their mobile phones last 1-2 years and less than 1 year respectively.

Q.4) How many times you have changed your mobile SIM/Connection?

No. Of Years 1 2 3 >3 Havent Change

No. Of Users 45 47 21 16 178

Interpretation: The above graph shows that from the study of 300 people 178 people never changed their SIM/Connection, 16 people changed have changed it more than 3 times. While 47 & 21 people have changed their SIM/Connection 2 and 3 times

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respectively. On the other hand 45 people made a statement that they changed their SIM/Connection only once. Q.5)What problem you often face while using your mobile connection?

Problems Network Failure Cross connectivity Poor Access Poor N/w Coverage in Rural Areas Poor Voice Clarity None

No. of users 67 89 6 108 20 42

Interpretation: The study explains that most of the people often faced poor n/w coverage in rural areas, cross connectivity & network failure and some time they also faced the problem of poor voice clarity & access. Some of the people are fully satisfied with their SIM/Connection.
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Q.6) Where you have seen the advertisement of IDEA Cellular? Medium of Advertisement TV Newspaper Poster Magazine Havent noticed No. of Viewers 235 137 175 35 7

Interpretation: The study shows that most of the people seen the advertisement of Idea cellular on TV, Newaspapers, Posters. While minimum no. of people have noticed Idea advertisements in magazine and very few people havent noticed the advertisement of Idea cellular.So it shows that television is the best medium of advertisement.

Q.7)Which is the most appealing factor in IDEA advertisement?

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Factors Brand Personnel Ad Concept Punch line of Ad Offers Cant say

No. of People 120 193 167 46 8

Interpretation: The study shows that the ad concept of Idea Cellular ltd is the most appealing factor in Idea advertisements. The second & third appealing factor of idea advertisements are its punch line & brand personnel respectively and the other factor is its offers.While some people can not say anything about it.

Q.8) Where you have seen big IDEA poster/Hording in Lucknow?

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Location/Place Hazratganj Near Waves Flyover (Gomtinagar) Kapoorthala Sahara Ganj Havent noticed

No. of viewers 188 84 103 160 27

Interpretation: The above graph shows that a large no. of people have seen big Idea Poster/Hording in lko at Hazratgang and secondly people noticed it at Saharaganj.The other places where people have noticed Idea posters/hordings at kapoorthala very few people have noticed it at wave flyover at Gomti nagar, still some of the people have not noticed or seen it.

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Q.9) IDEA Cellular belongs to which group of company?

Group of Companies RPG Group Aditya Birla Group Bharti Group Tata Group Dont Know

No.of people 0 287 0 0 14

Interpretation: The study draws a result that 287 people from 300 knows that the Idea Cellular ltd belongs to the Aditya Birla Group while rest 17 people are unaware about the Idea cellular belongingness.

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Q.10) Whom you have seen in (Brand Ambassador) advertisement of IDEA Cellular? Names of celebrities Shahrukh Khan Abhishek Bachchan Sachin Tendulkar Akshay Kumar Dont Know No. of Respondent 0 298 0 0 2

Interpretation: The study shows that almost a large no. of people of Lucknow are aware that Abhishek Bachchan is the brand ambassador of Idea Cellular Ltd, a very few persons are unaware about it.

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Q.11) The promotional offers of IDEA compared to others are. Perception about promotional offers Exciting Good Satisfactory Average Below Average No. of respondent 34 40 105 111 6

Interpretation: The above graph shows that 111 people have said that the promotional offers of idea are average as compared to others,105 have a perception that it is

satisfactory.While 34 & 40 people have made a statement that it is exciting and good respectively.Only 6 people have a perception that its below average.

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Q.12) Rate your telecom service(mobile) provider on various coverage parameter. ( 1-Poor,2-Staisfactory,3-good,4-very good,5-excellent) Call Connectivity Satisfactory Good Very Good 3 4 19 3 5 1 16 18 54 15 19 4 19 16 16 14 14 8

Service Providers Airtel Vodafone BSNL Reliance Idea Tata

Poor 0 0 0 0 0 0

Excellent 16 14 4 13 11 9

Interpretation: The above study shows the following results: 1. Amongst the Airtel subscriber, 35% users rate its call connectivity as very good. 2. 34% of Vodafone users rate its call connectivity good as compared to others. 3. 58% of BSNL users rate its call connectivity good as compared to others. 4. 33% of Reliance users rate its call connectivity good as compared to others.
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5. 39% of Idea users rate its call connectivity good as compared to others. 6. 41% of Tata users rate its call connectivity excellent as compared to others.

Service Providers Airtel Vodafone BSNL Reliance Idea Tata

Poor 0 0 0 0 0 0

Voice Clarity Satisfactory Good 6 6 39 6 7 4 18 23 40 20 23 8

Very Good 23 19 11 12 14 4

Excellent 6 2 3 4 8 6

Interpretation: The above study shows the following results: 1. Amongst the Airtel subscriber, 43% users rate its voice clarity as very good. 2. 44% of Vodafone users rate its voice clarity good as compared to others. 3. 43% of BSNL users rate its voice clarity good as compared to others.
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4. 44% of Reliance users rate its voice clarity good as compared to others. 5. 47% of Idea users rate its voice clarity good as compared to others. 6. 37% of Tata users rate its voice clarity excellent as compared to others. Service Providers Airtel Vodafone BSNL Reliance Idea Tata Poor 0 0 0 0 0 0 Availability of n/w in peak hours Satisfactory Good Very Good 11 9 39 11 10 3 20 25 42 22 23 9 17 13 9 7 11 5 Excellent 5 4 5 5 8 3

Interpretation: The above study shows the following results: 1. Amongst the Airtel subscriber, 37% users rate its n/w availability in peak hours is good. 2. 48% of Vodafone users rate its n/w availability in peak hours is good as compared to others.

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3. 45% of BSNL users rate its n/w availability in peak hours is good as compared to others. 4. 48% of Reliance users rate its n/w availability in peak hours is good as compared to others. 5. 46% of Idea users rate its n/w availability in peak hours is good as compared to others. 6. 41% of Tata users rate its n/w availability in peak hours is good as compared to others.

Q.13) Give your order of preferences of following parameter while selecting a mobile service: Services Network 139 Tariff 38 Initial Cost 112 After sales services VAS 3 4 52 3 2 125 42 4 6 187 90 5 65 200 129 85 24 14 108 48 5 0 Most Preferred Preferred Neutral Less Preferred Least Preferred

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Interpretation: The study shows that at the time of purchasing a new SIM/Connection mostly customers preferred the network availability first, secondly they ask for the tariff plans, people are neutral towards initial costs after that they prefer the after sales services and the least preferred service is Value added services.

Q.14) Rate these telecom service providers according to overall performance: ( 1-Poor,2-Staisfactory,3-good,4-very good,5-excellent) Service Providers Airtel Vodafone BSNL Reliance Idea Tata Poor 0 0 0 0 0 0 Satisfactory 1 0 8 6 2 0 Good 7 9 48 10 11 3 Very Good 15 13 33 8 23 6 Excellent 34 32 14 26 20 14

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Interpretation: The above graph shows the following results which are: 1. 2. 3. 4. 5. 6. Maximum no. of the Airtel users rates it excellent. In case of Vodafone maximum no. of users rates it also excellent. The maximum no. of BSNL consumers rates it good. In case of Reliance maximum no. of users rates it also excellent. The maximum no. of Idea consumers rates it very good. Maximum no. of the Tata users rates it excellent.

Q.15) If you are not a mobile user and you are planning to buy your mobile connection then,which one would you prefer to buy. Service Providers Airtel Vodafone BSNL Reliance Idea Tata
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No. of users 66 62 40 44 61 21

Others

Interpretation: The study shows that the people who are still not a mobile user or planning to buy a new mobile connection then the no of people would like to buy Airtel connection, secondly they prefer to Vodafone and thirdly to the Idea connection. After that BSNL, Reliance and Tata comes in the preference list.

SWOTAnalysis Strength: 1. Idea Cellular is a part of Aditya Birla Group, Indias first truly multinational corporation so it creates a trust among the people of India. 2. 3. 4. 5. 6.
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Idea Cellular Ltd is also listed in BSE and NSE in March 2007 The ad concept and punch line of Idea Cellular is very unique. Idea has a large market penetration in 17 service areas. They provide different types of services. Brand personnel & brand awareness is excellent.

Weaknesses:
1. 2.

No market penetration in several part of country. Poor services in rural areas of country like n/w coverage, call connectivity

etc.
3.

The promotional activities are not upto the mark so still people are unkown

about brand.

Opportunity: 1. There is a huge market segment which can be penetrated by its services in

all parts of the country. 2. 3. Services should be upto the mark. Enhance the promotional activities specially in rural and flung areas.

Threat: 1. There is a huge market segment which is untapped by the Idea while its

competitors are penetrating that segment through their services.

2.

If only the promotional activities are increased but still the users are not

satisfied with its services then it becomes a loss making activity.

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FINDINGS The survey is based on the 300 respondents, who are using different-2 mobile services so the findings are as follows: 18% people are using the services of Idea cellular Ltd. People are inclined towards the better service perception and frequent

advertisement rather than other factors for choosing a mobile SIM/Connection.

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 areas.

Most of the Idea users are facing the problem poor n/w coverage in rural

96% people are aware about the brand of idea Cellular Ltd and its

belongingness. 37% people have said that the promotional offers of Idea are satisfactory as 39% of Idea users rate its call connectivity good as compared to others. 47% of Idea users rate its voice clarity good as compared to others.
46% of Idea users rate its n/w availability in peak hours is good as

compared to others.

compared to others. The maximum no. of Idea consumers rates it very good. 21% people would prefer to buy an Idea mobile SIM/ mobile Connection as

a new mobile connection.

Conclusion The study has not been exhaustic and the conclusion drawn cannot be said to be 100% accurate due to some limitations. We can say that BSNL and Bharti Airtel are in the strongest position and giving a good competition to idea.

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Idea is establishing itself in a proper manner and now many people in Lucknow are using it. It is a well acquainted brand now. IDEA is frontrunner on the front of advertisement as its advertisements are socially inspiring and brain tickling.

Most of the Idea users are facing the problem poor n/w coverage in rural areas. The network coverage and call connectivity services should be revitalized specially in rural areas and facilities like better VAS, speedy GPRS and lower call rates must be introduced so that the customer satisfaction purpose is accomplished.

Idea Cellular ltd has a bright future and a large expected market in India. Competition has been increasing in this sector & the customers are expecting more from Idea in the forceable future. And with some more revolutionary and fresh ideas people will be bound to say WHAT AN IDEA SIR JEE

Suggestions/Recommendation

Some of the important suggestions are given below which I draw from the complete study. These are as follows:

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1) The network coverage and call connectivity services should be taken into consideration for improvement especially in rural areas, so that the customer base increases with quality service. 2) They should provide better and cheaper VAS, GPRS with more speed & tariff and call rates should be cheaper. 3) Launch some good corporate (CUG) plans and also promote the post paid connections. 4) Avoid making unnecessary call and SMS to their customers by customer care team. 5) Launch 3G service and also the idea to idea free tariff plan. 6) Do some promotional activities or social welfare programs to increase the level of awareness among the people.

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BIBLIOGRAPHY Books Concerned: 1. 51

Kothari. C. R Research Methodology New Age International Publishers

2. -

Krishnaswami . O.R. & Ranganatham. M Methodology of Research in Social Sciences Himalaya Publication House

3. -

Gupta S.P Statistical Methods Sultan Publications

Websites:
-

www.google.com www.ideacellular.com www.adityabirla.com www.wikipedia.com

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QUESTIONNAIRE (This survey is being conducted by management student and is only for educational purpose. We kindly request for your co-operation) Customer Profile Name: Contact No. :Gender: Male Female Age: 15-25 yrs 35-50 yrs 25-35 yrs Above 50 yrs Graduate Education: 10+2 Post Graduate PhD Occupation (Govt. /Private):1.

Are you a mobile user? :- YES/N0 If YES which mobile services you are using? (Multiple users can tick more than one option) Airtel Others Vodafone BSNL Reliance Idea Tata Indicom

2. Why you have attracted towards your mobile SIM/Connection?

Frequent Advertising Referred by others Better services Variety of products offered Exciting promotional offers
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3. For how many years you are using Mobile Phone?

Less than 1 year 1-2 2-3 3-4 Greater than 4 years

4. How many times you have changed your mobile SIM/Connection?

1 2 3 >3 Havent changed

5. Where you have seen the Advertisement of Idea Cellular? (You can tick more than one)

TV Newspaper Poster/Hoarding
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 Magazines Havent Noticed

6. Which is the most Appealing factor in Idea Advertisement?

Brand Personnel Ad Concept Punch line of ad Offers Cant Say

7. Where You have seen big Idea Poster/Hoarding in Lucknow?

Hazaratganj Near Waves Flyover(Gomti nagar) Kapoorthala Sahara Ganj Havent Noticed
8. Idea Cellular belongs to which group of company? RPG Group

Aditya Birla Group Bharti Group Tata group

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 Dont Know
9. Whom you have seen in (Brand Ambassador) Advertisement of Idea Cellular?

Shahrukh Khan Abhishek Bachchan Sachin Tendulkar Akshay Kumar Dont Know

10. The promotional offers of Idea compared to others are.

Exciting Good Satisfactory Average Below Average

11. What problems you often face while using your mobile connection? (Can select more than one problem)

Network Failure Cross Connection Poor call connectivity

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 Poor coverage in rural areas Poor voice clarity

12. Rate your telecom service (mobile) provider on various Network Coverage Parameter. (1- Poor, 2-Satisfactory, 3-Good, 4-Very good, 5-Excellent)

Idea Call Connectivity Voice Clarity Availability of network in peak hours

13. If you are NOT a mobile user and you are planning to buy a new mobile connections then, which one would you, prefer to Buy?

Airtel Others Vodafone

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Reliance Idea

BSNL

Tata Indicom

14. Give your order of preferences of following parameters while selecting a mobile service. (1- Most preferred to 5 least preferred)

Network / Signal Tariffs /Call rates Initial cost of buying a SIM/Connection After Sales Services Value Added Services

15. Rate these telecom service providers according to overall performance (1- Poor, 2-Satisfactory, 3-Good, 4-Very good, 5-Excellent) Airtel Others Vodafone BSNL Reliance Idea Tata Indicom

16. Your valuable suggestion for improvement of Idea Products & Services.

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Customer Signature

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