ABSTRACT

The project report titled A STUDY ON ADVERTISERS PERCEPTION ABOUT INDULGE (A WEEKLY SUPPLEMENT)along with THE NEW INDIAN EXPRESS . This research is done in order to study the brand image created by indulge, a weekly supplement along with The New Indian Express. In this project report the introduction covers tells about the advertisers perception. The need of the study and scope for the study.

The study was done by personal interview and questionnaire method with a sample of 30 advertising clients of The New Indian Express. The population is chosen on volume of advertisement basis. The total volume of advertisements for four month period is 10287 column centimeter.

INDULGE is a fully passionate lifestyle supplement for the Chennai market. The finding of the study reveals that advertisers perceive the product as an attracting product that depicts the new trend wave of Chennai market. There are few limitations in the study. The suggestion given to the company is to increase the circulation of the product.

CHAPTER I:INTRODUCTION:

1.1.INTRODUCTION PERCEPTION Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli. Through the perceptual process, we gain information about properties and elements of the environment that are critical to our survival. Perception not only creates our experience of the world around us; it allows us to act within our environment Perception is the process by which organisms interpret and organize sensation to produce a meaningful experience of the world. Sensation usually refers to the immediate, relatively unprocessed result of stimulation of sensory receptors in the eyes, ears, nose, tongue, or skin. Perception, on the other hand, better describes one's ultimate experience of the world and typically involves further processing of sensory input. In practice, sensation and perception are virtually impossible to separate, because they are part of one continuous process. Perception in humans describes the process whereby sensory stimulation is translated into organized experience The perceptual process is a sequence of steps that begins with the environment and leads to our perception of a stimulus and an action in response to the stimulus.

History of Advertising
Advertising as a discrete form is generally agreed to have begun with newspapers, in the seventeenth century, which included line or classified advertising. Simple descriptions, plus prices, of products served their purpose until the late nineteenth century, when technological advances meant that illustrations could be added to advertising, and color was also an option. An early advertising success story is that of Pears Soap. Thomas Barratt married into the famous soap making family and realized that they needed to be more aggressive about pushing

their products if they were to survive. He launched the series of ads featuring cherubic children which firmly welded the brand to the values it still holds today. he took images considered as "fine art" and used them to connote his brand's quality, purity (i.e. untainted by commercialism) and simplicity (cherubic children). He is often referred to as the father of modern advertising. World War I saw some important advances in advertising as governments on all sides used ads as propaganda. The British used advertising as propaganda to convince its own citizens to fight, and also to persuade the Americans to join. No less a political commentator than Hitler concluded that Germany lost the war because it lost the propaganda battle: he did not make the same mistake when it was his turn. One of the other consequences of World War I was the increased mechanization of industry - and hence increased costs which had to be paid for somehow: hence the desire to create need in the consumer which begins to dominate advertising from the 1920s onward.

ADVERTISERS PERCEPTION
Advertiser Perceptions provides media company executives with essential insight necessary for increasing ad sales, market share and competitive advantage.

DEFINITION - ADVERTISING
Advertising is paid for a way of promoting products, services or information a form of communication (between manufacturer and consumer) a physical commodity an integral part of pop culture an important economic force a part of our urban landscape Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries

1.2.Need of the study:

News paper industry get major part of their revenue through advertising This study is about advertisers perception on advertising in INDULGE.

 These studies to know the impact of indulge advertising and the brand image created by the INDULGE among advertisers Findings of the study helps the new Indian express to know whether they will get repeated advertising from their existing advertiser client and to know their satisfaction level.

SCOPE OF THE STUDY

This study undertaken for The New Indian Express aims to study and identify the potential advertisers.

This has been done by preparing a questionnaire which contains questions put forth to the respondents which would help is analyzing the willingness level of advertisers in advertising in INDULGE, a weekly supplement along with The New Indian Express

This study would help in identifying the reason for advertisers advertising in INDULGE, a weekly supplement along with The New Indian Express. . All this would help in giving suggestion to The New Indian Express in improving INDULGE thereby satisfying their corporate and retail clients

1.4 Objective of the study:

To study the brand image created by THE NEW INDIAN EXPRESS among advertisers.

To find out the reason for choosing Indulge of THE NEW INDIAN EXPRESS

To study on advertisers perception about indulge (a weekly supplement) along

with to THE NEW INDIAN EXPRESS.

1.5 RESEARCH METHODOLOGY: INTRODUCTION:

Research methodology is a way to systematically solve the research problem is to how research is done scientifically. It consists of the different steps that are generally adopted by

the researcher to the study his research problem along with logic behind them. It is necessary to the researcher to develop certain tests.

1.5.1 RESEARCH DESIGN:

Research design is a plan to answer whom, when, where, and how the subject under investigation conceived so as to obtain answers to research questions. The type of research design involved in this study is descriptive research studies.

DESCRIPTIVE RESEARCH STUDIES:

Descriptive research studies are those studies, which are concerned with describing the characteristics of a particular individual, or of a group, where as diagnostic research study determine the frequency with which something occurs or its association with something else. The studies concerning whether certain variables are associated are example of diagnostic research studies. As against this, study concerned individual, group or situation are all example of descriptive research studies. Most of the social research studies come under this category from the point of view of the research design.

1.5.2 DATA COLLECTION METHOD:

The required data was collected by both the primary and secondary sources. The data objective are describe from the research objectives and their determination rests mainly on the research to translate what the decision marker wants into specific descriptive of the needed data.

Primary:
The primary data was collected from the, THE NEW INDIAN EXPRESS (MADURAI) LTD., users at Chennai. The Respondents were met personally at their establishments and questionnaire has been given to them and answered questionnaires were collected back.

 Primary data is the data gathered for the first time by the researcher by using questionnaire.

Secondary data: Secondary data, on the other hand, is those which have already been collected by someone else and which already been passed through the statistical process.

Secondary data pertaining to this study was obtained from company documents,
broachers, departmental informations websites etc.

1.5.3 RESEARCH INSTRUMENTS:

Instrument Instrument Design : Questionnaires (personal administered) : Both open end enclose ended Question and used in questionnaires.