Taman Ilmu IKRAM (IKRAM Park)

Jalan Serdang-Kajang, 43000 Kajang,

Selangor, Malaysia.
Tel: (603) 8738 3388 (30lines)
Fax: (603) 8926 4023
Website: www.ikram.com.my

Business Plan Competition 2009

General Rules & Regulations

Please read all rules and regulations carefully:

1. NAME OF COMPETITION

IKRAM Business Plan Competition 2009 (‘Competition’).

2. NATURE OF COMPETITION

In line with the Group’s Core Value Campaign, the Group wants to create a sense
of ownership among the staff by getting them to contribute directly towards the
Group’s businesses. As such, the Participant shall be required to develop and
submit at least one (1) new and bankable1 business model and/or current
business improvement proposal (‘Business Plan’) for due consideration of the
appointed Panel Jury.

3. ORGANIZER

Kumpulan Ikram Sdn Bhd (‘Group’).

4. VENUE

Ikram Park, Kumpulan Ikram Sdn Bhd.

5. PERIOD OF COMPETITION

The Competition shall run for a period of 6 months, from 1 June 2009 until 3
December 2009, inclusive (‘Competition Period’).

6. ELIGIBILITY

6.1 Competition is open to all staff within Kumpulan Ikram Sdn Bhd Group,
Protasco Infra Sdn Bhd Group, Protasco Land Sdn Bhd Group, Protasco
Trading Sdn Bhd Group and the associated and affiliate companies of the
Group and all registered students of Kuala Lumpur Infrastructure
University College, aged eighteen (18) years and above (‘Participant’).

Definition: Any project or proposal that has sufficient collateral, future cashflow, and high probability of success, to
be acceptable to institutional lenders/prospective investors for financing
 6.2 Participation shall be in-group, consisting of a minimum one (1) member
to a maximum eight (8) members.
6.3 Members of the group can be a mix of the Group’s staff/registered
students/non-staff, aged eighteen (18) years and above provided always
that the majority members shall be the Group’s staff/students.
6.4 Participant from the students shall include at least one (1) member from
among the staff of the Group, acting as a member or advisor.
6.5 Terms and conditions applicable to the Group’s staff/students shall also be
applicable to the outsider/non-staff participant.
6.6 Each B.E.S.T Group shall be required to submit and lead at least one(1)
proposal.
6.7 Each group shall identify its respective leader and spokesperson.

7. THE BUSINESS PLAN

7.1 The Business Plan, in either English or Bahasa Malaysia, can be on new
and bankable business model and/or current business improvement
proposal on the prescribed Business Plan Format. Refer to the attached
Business Plan and Financials Format, where applicable.
7.2 The Business Plan, either on services or products, must be lawful under
the laws of Malaysia.

8. COMPETITION TIMELINE

8.1 The Competition timeline shall be as follows

Time Period Activities
26th – 29th May 2009 Disseminate Competition details to all Staff
1st – 30th June 2009 Participants to prepare and submit the ‘Intention to
Participate’ form (refer to attachment)
1st – 15th July 2009 1st level Screening
The Panel Jury shall screen all submissions and
shortlist credible submission(s) for the development
of the Business Plan
16th July 2009 Announcement of the Shortlisted Participants
17th July – 23rd Oct Shortlisted Participants shall develop the Business
2009 Plan(s). Please adhere to the Business Plan Format
as outlined in Section 9.
26th Oct – 5th Nov 2nd level Screening
2009 The Panel Jury shall review and judge all submitted
Business Plan and shortlist potential Business Plan
for presentation
 Time Period Activities
6th Nov 2009 Announcement of the Shortlisted Business Plan for
presentation
7th – 13th Nov 2009 Shortlisted Participants prepare for the presentation
to the Panel Jury
16th – 20th Nov 2009 Presentation of Shortlisted Business Plan to the
Panel Jury
23rd – 26th Nov 2009 Panel Jury to deliberate and select the winner(s)
3rd December 2009 Announcement of the winner(s) and presentation of
the best Business Plan to all staff

The Secretariat reserves the right to amend the Competition timeline by giving
sufficient notice to the Participants.

9 BUSINESS PLAN FORMAT

9.1 All Business Plans submitted shall adhere to the following format:
9.1.1 Plans should be printed in 12-point font on white paper and single-
spaced. Allow for 2.5cm margins on all four margins. Any
graphics, tables or charts shall be electronically pasted.
9.1.2 All Business Plan are limited to 30 pages only, including
appendices, exhibits and attachments. The business plan, inclusive
of all appendices and attachments should not exceed 30 pages.
9.1.3 All submitted business plan are to be marked “Confidential.”
9.2 For reference purposes, a sample of a Business Plan and Financial Formats
are attached (serves as guidelines only).

10. SELECTION CRITERIA

10.1 At 1st level Screening, all submissions shall be reviewed and judged
according to the following criteria:

i. Is the business fundable

ii. Quality of product(s), service(s) and/or solution(s)
iii. Market opportunities and competition
iv. Team qualifications
v. Overall attractiveness of the business plan
 10.2 At 2nd level Screening, all submissions shall be reviewed and judged
according to the following criteria:
i. Viability - Is the opportunity reasonable, fundable and supported
by a sound execution strategy?
ii. Realism - Have the assumptions behind the plan been tested in the
market to determine the need for the solution being proposed?
Does the business plan allow for contingencies?
iii. Competitiveness - Have the competitors been identified? Can the
business successfully resist competitive pressures?
iv. Team Maturity - Do the proposer understand the nature of the
business they are proposing, and are their assumptions, projections,
and solutions realistic?
v. Team Experience - Does the applicant have a management team,
or can it assemble one, that has the breadth and depth of experience
required to make the plan a success?
vi. Team Abilities and Dedication - How has the team evidenced the
tenacity required to launch and grow a business? How is the
credibility of the individuals behind the business plan?
vii. Writing style – Is the proposal able to clarify the business plan and
easy to understand by intelligent layman. Are there typos,
misspellings, and grammatical errors in the submission?

10.3 The Panel Jury may disqualify any submission that violated the
competition Rules & Regulations.

11. PRIZES & AWARDS

11.1 Certificate of participation shall be given to all Participants.

11.2 Prizes and Awards shall be as follows:
11.2.1 If the Business Plan meets the selection criteria of the Panel Jury
(‘Selected Proposal’), cash prizes of RM10,000.00, RM5,000.00
and RM3,000.00 respectively, will be given to the top three (3)
winners (‘Selected Participant’).
11.2.2 Token of appreciation will be given to the top three (3) Business
Plans in the event that the Panel Jury, at its sole discretion, decides
that there is no winning Proposal.
11.2.3 Apart from the cash incentive, Selected Participants/members may
be awarded and/or offered with/as:
a) The CEOs, Heads or other designated positions in the
business ventures as per the Business Plan.
b) Be given the right to subscribe to the shares in the new
business ventures as per the Business Plan.
c) Be given a Ximax phone each.
 11.3 The Selected Participant and/or all or some of its members shall be bound
by further terms and conditions as determined by the Organizer at its sole
discretion.
11.4 The Organizer reserves the right at anytime at its absolute discretion
without prior notice, to substitute any of the Prizes or Awards with other
items of similar value.
11.5 The Organizer reserves the right to choose the specifications of the Prizes
or Awards (where applicable).
11.6 The Group reserves the right to implement any of the Business Plans with
all or some of its members.

12. PANEL JURY

12.1 The Members including without limitations, any change or substitution

thereto, shall be at the sole discretion of the Organizer.
12.2 Initially, the members of Panel Jury shall include:
Dato’ Ir. Chong Ket Pen - Chairman
Directors of the Group - Member
Heads of B.E.S.T Group - Member
Invited Member(s) - Member

13. PROPRIETORY RIGHTS

13.1 The Participant shall retain all proprietary rights in and to all of its
intellectual property to the Business Plan provided hereunder and shall at
all times remain the exclusive property of the Participant. The Participant
shall be free to use and/or commercialize their respective Business Plan
elsewhere without payment or consideration or notice.
13.2 Notwithstanding the foregoing, the Organizer and Selected Participant
shall jointly own and retain all proprietary rights in and to all of its
intellectual property to the shortlisted Business Plans provided hereunder
(including all modifications, updates and enhancements thereof or any
other aspect thereto) and the shortlisted Participant shall be granted with
exclusivity and the first right of refusal in the event that the Organizer
wishes to implement the shortlisted Business Plans, either in part or in full.

14. MISCELLANEOUS

14.1 By entering or participating in the Competition, each and every Participant

hereby fully and unconditionally agrees and accepts all the terms and
conditions herein contained and agree that decisions of the Organizer, the
Secretariat and Panel Jury regarding the Competition and all matters
relating to or in connection thereto are final and binding and no queries,
appeals or correspondences will be entertained.
 14.2 Non-compliance by the Participant with any of the terms and conditions
herein shall entitle Organizer to disqualify any entry and/or revoke any
Prizes or Awards awarded.
14.3 Organizer reserves the right to shorten, extend or end the Period of
Competition at anytime prior to the expiry of the Competition Period
without prior notice and reserves the right to vary, modify, delete or
change any of the terms and conditions herein at anytime at its absolute
discretion without prior notice.
14.4 Organizer reserves the right to cancel, terminate or suspend the
Competition with or without any prior notice or to shorten or extend any
deadlines mentioned herein with notice. For the avoidance of doubt,
cancellation, termination or suspension by the Organizer of this
Competition or shortening or extension of any deadlines herein shall not
entitle the Participant to any claim or compensation against the Organizer
for any losses or damages suffered or incurred by the Participant as a
direct or indirect result of the act of cancellation, termination, suspension,
shortening or extension.
14.5 Participation is at the Participant’s own risk. Participant shall not hold
Organizer liable for any claims of loss or damage including without
limitations, loss of income, profits or goodwill, direct or indirect,
incidental, consequential, exemplary, punitive or special damages to any
party including third parties howsoever arising whether in contract, tort,
negligence or otherwise, in connection with the Competition, damage to
property or personal injury or loss of life by the Participant, winners or any
party under this Competition even if the Organizer has been advised of the
possibility of such damages in advance, and all such damages are
expressly excluded.
14.6 These terms and conditions shall prevail over any provisions or
representations contained in any brochure or other promotional materials
advertised under this Competition.

15. ADDRESS OF THE ORGANIZER AND ADVISORS

The Secretariat:
Ikram Business Model Competition 2009
C/o Human Resource Department
Kumpulan Ikram Sdn Bhd
Jalan Serdang-Kajang (Ikram Park)
43000 Kajang, Selangor Darul Ehsan

For enquiry regarding the Competition, please contact the Secretariat:

Tel. No. : 03-87383388

Fax No. : 03-89264012
E-mail : masni@ikram.com.my
Attention : Masni Binti Mustafa
The Advisors:

For enquiry on General Business Plan requirement, the following in-house

Advisors may be contacted:

1. Muhammad Hafidzi Abu Bakar

Tel No. 03-87383388 (Ext. 222)
hafidzi@ikram.com.my

2. Lee Geok Chai

Tel No. 03-87383388 (Ext. 226)
gclee@kliuc.edu.my

3. Hanita Ismail
Tel. No. 03-89266993 (Ext. 826)
hanita@kliuc.edu.my