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Importance

of Newspaper
Nonecanignorethemilieuinwhichhelives.Onlynewskeepsusintouchwiththemilieuinwhichwelive. Itgivesustheinsighttothedynamicsthatformtheenvironmentaroundus,itbeinlocalorregionalor nationalorinternationallevel.Keepingdoorsshutfromnewsrendersusdeadwoodandleadstoisolation fromtheworldaroundusandultimatelytoatrophy.Themainconveyorofnewsisnewspaper A newspaper is a publication that is issued daily or weekly and includes local and international news stories, advertisements, announcements, opinions, cartoons, sports news and television listings. The importanceofreadingnewspaperhasnobound.Newspapershaveaveryimportantplaceinourlives.Itis our natural instinct to know what is happening around us. Nobody wants to live in ignorance. Hence newspapershavebecomepartandparcelofourlife.Whattotalkofthecitydwellers,eventhepeopleliving inthevillagesareseeneagertogothroughthenewspapertoknowwhatisgoingonintheworld.Ifwe weretolivewithoutnewspaperswewouldbeinthedark.Wewillneverknowwhatishappeninginour owncountryandtheworld.Infactwebeginourdaybyreadingthenewspaper.Itisagoodhabittokeep abreastwithallthatishappeningalloverthecountryandintheworld.Newspapersarethegreatestsource of information for us. They report incidents of importance that occur daily in various corners of the countryandtheworld. Anewspaperinthemodernsocietyhasgreatsocialandeducativevalue.Itisacommonmediaofgiving news along with views. Its principal aim is to supply news, information with different views through comments, articles and editorials. The newspapers give us the correct picture of the social, cultural, economicandbusinesssceneintheworld.Iftherewerenonewspaperswewouldneverlearnaboutthe variouschangesthataretakingplaceinvariousspheresandalsowhoorwhatarecausingthesechanges. Knowledgegivesusstrengthtotackleproblemsandknowledgeandinformationisbestprovidedbythe newspapers. Newspapersarethemirrorsoftheworld.Theyreflectandreportthetrendsandhappeningfromallparts oftheworld.Usually,theycovereveryaspectsoflifenational,international,local,social,political,cultural etc.Theydesigninacompletepictureofourdaytodaylife.Thisiswhyfromtheallpowerfulresidents, primeministersandCEOstotheunemployedyouthandjobseekers,allbegintheirdaybyreadingthe dailies. It is therefore, called the 'people's university'. Different people expect different things from the newspaper. A business man wants to know the market trends, a farmer is eager to know the weather report; a book reader wants to know about the latest arrivals. A newspaper satisfies them all like an intimatefriend. Asthenewspapergetsdroppedwithinourgateallthoseinthefamilytrytohaveaglanceatitaspertheir interest.Ifoneisinterestedinwhatishappeningonthepoliticalfront,theotherisinterestedtohavealook atthesharerateswhiletheyoungerfolkmightliketoknowthelatestregardingthedetailsofthecricket

match.Anewspaperthushasitsimmediateneedforpracticallyeveryoneinthefamily.Newspapershavea largeparttoplayinprovidinguswiththelatestonthenationalandtheinternationalfront. Education Theleadingarticlesappearinginthenewspapersortheireditorialscreatedanawarenessregardingthe current affairs or history or geography or about the nuclear tests, the environmental pollution etc. We Read articles by the specialists on the subjects which educate us, and enlighten us. The articles from newspapershavebecomeessentialforqualifyinganycompetitiveexams. Politics Itisevidentthatanewspaperisagreatpowerinademocraticcountry.Itmaintainsacloseconnection betweenthegovernmentandthepeople.Itdeeplyinfluencespublicopinion.Newspapersareamirrorof public opinion. Through their columns, the public can present their views on subjects of national and internationalissues.Itspreadspoliticalawarenessamongthemass,themostimportantfunctiondoneby thenewspaperinademocracy.Ithassuchtremendousinfluencethatitcannotonlybringaboutmajor changes to the lives of ordinary people but can even overthrow a government. Newspapers are the guardiansofdemocracy.Theykeepthegeneralpeopleswellinformedtotheworldaboutthegoingson. Wellinformedpublicisessentialforthesuccessofademocracy.Peoplehavetobemadeawareofallthe importanthappenings. It is not that newspapers have only a passing importance they are used as a very potent means of propagating a policy or a programme and this is the reason why political parties bring out their own newspaperswithatotalemphasisontheconceptoftheirpoliticalviews.Thoughofcourse,thisisnotavery correctapproachinjournalismbutthatiswhatis,newspapersreallyneedtogiveunbiasedviewstoenable thewidelyreadingpublictoformtheirownopinionandtheirownviewsonmenandmatters. Health Thereareseparatearticlesabouthealthcareinalmostallthenewspapers.Newspaperscontaincolumnsby medicalprofessionalsaboutmaintaininggoodhealth,thereareadvertisementsregardingvarioushealth careclinicsandproducts. Business/economy Theunemployedsearchforvacanciesinnewspapers.Advertisementskeepusinformedaboutthelatest rangeofvariousproductsandthecommercialworldbecomesalivingworldthroughthemediumofthe newspapers. Business houses also make great use of the newspapers to advertise their products and to reachouttotheircustomers.Thealluringadvertisementshaveagreatimpactonpopularmindandthatis thepurposeofsuchadvertisements.Newspapersalsoaddtotheknowledgeofthereadersbyinforming themaboutthenewdiscoveries,inventionsandproducts.Themagazineselectionsofnewspapersprovidea colourfulbouquetofinformationandentertainment.

Entertainment Wealsogetsportsnewsandfilmreviewsfromthepapers.Youngboysandgirlscanenjoytheexperienceof learningallaboutthevarioussports,starsandalsoentertainthemselveswithfilmnews.Cartoonsand gamesalsokeeponeentertainedandourmorningswouldbedullifwedidnothavethenewspaperman bringingourfavouritenewspapertoourdoorstep.

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