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FERNDALE
BOARD OF COMMERCE
DIRECTORY OF MEMBERSHIP
1953 1954
FERNDALE, MICHIGAN
2 BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
1
Ferndale
National Bank
Service Counts Most
WE HAVE IT FOR ALL
YOUR BANKING REQUIREMENTS
Growing
with Ferndale and
South Oakland
County
MEMBERS UF FEDERAL RESERVE SYSTEM AND FEDERAL DEPUSIT INSURANCE CORPORATIUN
CAPITAL AND SURPLUS $460,000 TOTAL RESOURCES OVER $15,000,000
BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
FOREWORD
Weare proud to present this 1953-54 Membership Directory of the
Ferndale Board of Commerce.
Support of our Board of Commerce by each individual member con-
stitutes assistance to all other firms and business people of Ferndale in
their mutual opportunities and problems.
This is the businessman's method of accepting a responsible role in
local civic affairs, and ..affairs at State and National level which
affect him or his business. . .
" ,i 1.
To make this Directory useful we have incorporated addresses, tele-
phone and a statement descriptive of the product or service
of each member. In addition, Guides to public officials and depart-
ments are furnished for convenient reference.
We especially wish to thank members of the Ferndale Board of Com-
merce whose advertising makes this Directory possible. They are your
-friends and neighbors_ We hope you will remember them if they can
serve you.
This Directory was prepared by the following members of the Board of
Commerce who constitute. the DIRECTORY COMMITTEE: Eric E.
Beiltlage, John J. Collins, Howard 1. Essmann, Marlin R. Hemphill,
'Milton A. Matson, Williani" R. McClure, Donald McLean, Ralph F.
Pershing, F. Earle Steele;- Howard J. Stock, Edgar W. Van Wyck.
3
4
-BU$INESS DIRECTORY AND MEMBERSHIP' RDSTER
r,:--,
~ , ~
0:
DEVlIEG OF DETROIT
developments in
REG. U S. PA T Off.
DEVLlEG MACHINE COMPANY 450 FAIR. AVE., FERNDALE, DETROIT 20, MICH.
precision boring
equipment . .. COJlsult-
for the latest
DEVLIEG
SpiraIDatic
J l G M I ~
PRECISION BORING
and MILLING MACHINES
BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
CONTENTS
FOREWORD , , , .. Page 3
INDEX TO ADVERTISERS ' . , , . ' , .. , . , .. , ' . , ' , .Page 7
OFFICERS, DIRECTORS, STAFF , Page 13
15-19
DIRECTORY OF MEMBERSHIP , ' Page 23-29
GUIDES
STREET GUIDE, INDEXED ' , Page 20
CITY OF FERNDALE. , .. , ' .. ', , . ' .. , .. , , Page 31
FERNDALE-SCHOOL DISTRICT Page 33
OAKLAND COUNTY " Page 35
STATE OF MICHGAN , Page 37
UNITED STATES GOVERNMENT, ' ,' ,. ,Page 39
5
6 :BUSlt:lESS- DIREC'f:ORY r:-AND . MEMBERSHIP RO STE-R
Todays Paints ...
Science"s "Synthetic""Achievement!
Down through the centuries, paints of various types have
proved man's most effective means of protecting his handi-
work against the ravages of time and nature.
The fact that today's finishes are able to keep pace with
production techniques is due in large part to the
substitution of chemically synthesized resins and pigments
-for the fossil gums and natural colors upon which the paint
maker was once forced to rely.
ReI, the world's largest manufacturer of synthetic resins
and a major producer of chemical pigment colors, congratu-
lates the paint industry on the skill with which it has em--
ployed these ingredients in bringing about the innumerable
improvements achieved in surface coating materials during
the past thirty years.
REICHHOLD CHEMICALS, INC.
601 Woodward Heights Blvd., Det,oit 20, Michigan
Creative Chemistry . .. Your Partner in Progress
Uses of
ReI Products
CANVAS, PAPER AND GLASS CLOTH
LAMINATES: PLYOPHEN cresol, phenolic
and resorcinol-formaldehyde resins and
varnishes; ReI polyester resins.
CARBON PAPER: RCI inorganic chem-
ical pigment colors.
CASTINGS: FOUNOREZ powdered phe-
nolic resins (for the shell molding proc-
ess); FOUNOREZ liquid phenolic resins and
FOUNOREZ core oils (for core binders).
FURNITURE, PLYWOOD, flOORING,
HARDBOARD AND CHIPBOARD:
HYOROPHEN phenolic glues; PLYACIEN
protein glues; PLYAMINE urea-formalde-
hyde glues; PLYOPHEN phenolic and re-
sorcinol-formaldehyde glues;
LEATHER: BECKOSOL alkyd resins (for
leather finishes); PLYOPHEN resorcinol-
formaldehyde resins,. SUPER-BECKACITE
pure ph<;nolic resins, SYNTHE-COPAL
ester gums (for leather adhesives).
._lINO.LEUM:. BECKOSOL alkyd resins and
PENTACITE pentaerythritol resins (for
linoleum coatings); RCI inorganic chem
icol pigment colors.
VARNISHES AND LACQUERS:
BECKACITE (1) fumaric, (2) maleic and (3)
modified phenolic resins; BECKAMINE
urea-formaldehyde resins; BECKOLIN
synthetic oils; BECKOPOL modified phe-
nolic resins; BECKOSOL (1) phenolated, (2)
phthalic-free, (3) rosin modified, (4) pure
drying and (5) pure non-drying alkyd
... .. KOPOL processed Congo copals;
pentaerythrital resins; STY.
RESOL styrenated alkyd resins; SUPER-
BECKACITE pure phenolic resins; SYNTHE-
gums; WALlKYO pure dry-
ing alkyd resins (for alkyd flat wall vehi
c1es);WALLPOL vinyl-type copolymer lalex
._. (f"r ..flat w"I.!coatings);
._ RCI inorganic chenj'i.cal pigment colors.
PAPER: BECKAMINE urea-formaldehyde
resins (for adding wet strength, improv-
ing ttii.lwet rUD of storch-cloy coatings,
and ng storch adhesives);
RCI inorganic chemical pigment colors
(fqr styrenated
alliyd resins (for paper coaling).
PRINTING INKS: BECKACITE fumaric, ma-
leic and modified phenolic resir.s; BECKO-
. LIN . synthetic oils; BECKOPOL modified
phenolic resins; Rei inorganic chemical
pigment colors.
TYPEWRITER RIBBONS: RCI inorganic
chemical pigment colors.
WAXES AND POLISHES: BECKACITE
modified maleic resins; SUPER-BECKACITE
pure phenolic resins; SYNTHE-COPAL
ester gums.
BUSINESS DIRECTORY AND MEMBERSHIP ROSTER 7
INDEX TO ADVERTISERS
Page
Aircraft Precision Products, Inc.. . . . . . . . . . . . . . .. 28
Allegheny L'udlum SteelCorporation. . . . . . . . . . .. 12
Allied Printing Co., Inc '. . .. 22
Applied Chemicals Co. . . . . . . . . . . . . . . . . . . . . . . .. 36
Art Mart Advertising, Inc , 22
Associated Tool & Gear Eng.. . . . . . . . . . . . . . . . . .. 38
Bessenger's. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 10
Page
Ferndale Community Building Assn.. . . . . . . . . . ... 34
The Ferndale Gazette. . . . . . . . . . . . . . . . . . . . . . . .. 11
Ferndale National Bank. . . . . . . . . . . . . . . . . . . . . .. 2
Fern-wood Chevrolet, Inc.. . . . . . . . . . . . . . . . . . . . . . 18
First Federal Savings &Loan Assn ',' .. . 16
Fork Truck Service, Inc. . . . . . . . . . . . . . . . . . . . . . .. 32
Greer Steel Company .... , . . . . . . . . . . . . . . . . . . . . 10
Bob's Barber Shop, .. , , .
Byron F. Boyd , .
32
22
Hodges Auto Sales, Inc .
Koltz Fuel Inc .
10
12
Brass Forgings Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . 18
Brown Steel Corporation. . . . . . . . . . . . . . . . . . . . . .. 38
Cadillac Products, Inc , . . . . . . . . . . . . . . .. 11
Consumers Power Company .. , . . . . . . . . . . . . . . . .. 34
D. G. Foundry Co. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 36
Innes J. Davidson. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 28
Detroit Edison Company. . . . . . . . . . . . . . . . . . . . . . . 8
Detroit Name Plate Etching Co.. . . . . . . . . . . . . . . .. 12
Kar-Nut Products Co. . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Keen Edge Saw Works. . . . . . . . . . . . . . . . . . . . . . . . 16
Landis Manufacturing Co. . . . . . . . . . . . . . .. . . . . .. 36
McCaul Lumber &Coal Co , 16
Mercury Roofing &Sheet Metal Co. . . . . . . . . . . . . .. 28
Metco ManufaCturing, Inc.. . . . .. . . . . .. . . . . . . . .. 32
Peerless Steel Company. . . . . . . .. . . . . . . . . . . . .. . . 14
Race Motor Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 26
DeVlieg Machine Company , .
Armand Di Giulio, Sc. D .
4
36
Reichhold Chemicals, Inc .
Jack M. Richards, Photographer .
6
24
Eclipse Counterbore Company. . .. . . .. . . . . . .. . .. 14
Engine Rebuilders Co. . . . . . . . . . . . . . . . . . . . . . . . .. 26
Essmann Printing Company , .. , . . . . . .. 38
Ethyl Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Ferndale Clinic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 30
Shafer Employment. . . . . . . . . . . . . . . . . . . . . . . . . .. 24
Shermerhorn Paint Products, Inc. . . . . . . . . . . . . . .. 26
C. M. Smillie &Company , . . . . . . . . . .. .. 18
United Chromium, Incorporated. . . . . . . . . . . . . . . . 11
Zelsy and Associates. . . . . . . . . . . . . . . . . . . . . . . . .. 24
8 BUSINESS DFRECTORY 'AND MEMBERSHIP ROSTER
,-,
As a service to Industry, Edison lighting engineers do research
o ~ abroader hasis than simply that of designing specific lighting
installations. Here's a case in point.
...
Research . .. and lower
lighting maintenance costs
Edison lighting engineers wilf work with you, your
architect or electrical contractor in designing anefficient
industrial lighting system. No obligation, of course.
. , ' ~
As is well illustrated at Allegheny-Ludlum's Ferndaie plant,
ahove, .fluorescent fixtures add to visual comfort when they
. emit upward lighting. Then, properly painted, a ceiling has
no harsh,. eye-tiring light and dark areas.
Recent research has uncovered an additional bonus in such
lighting. -;. an important savings in maintenance costs. When
fixtures have slots, holes or open-top construction to emit
uplighting,. Edison engineers have discovered that there is as
much as 21 % less depreciation in light reflective value. Reason
.. -.'; the fixtures are "ventilated." And the result is a slower
accumulation of dirt and soot on reflectors - much less frequent
. need for. cleaning.
It's continuing research like this which assures the best possible
answer when you come to Edison with an industrial .lighting
problem.
BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
Recognition and understanding of the interdepend-
ence of fuels, engines, lubricants and antiknock
compounds have been the keynote of Ethyl research
for the past thirty years.
9
1600 WEST EIGHT MILE ROAD. FERNDALE, DETROIT, MICHIGAN
RESEARCH LABORATORIES
ET HY L CORPORATION
10 BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
G R E ER STEEL COMPANY
Cold Rolled Strip Steel
Shearing Slitting
STEEL WAREHOUSE
Cold Rolled Round Edge Flat Wire
CORTEN GALVANIZED SHEETS
Roller Leveling Round Edging
Warehouse and Mill Deliveries
Electro-Zinc Coated Strip
Cold Reducing Facilities
1520 EAST 9 MILE ROAD Lincoln 2-9740 JOrdan 4-6206
FERNDALE
Complete Collision and Paint Dept.
DODGE and PLYMOUTH CARS
DODGE JOB - RATED TRUCKS
Retaping
Service
Ferndale 20, Mich.
Sales
Lincoln 1-4936
VENETIAN BLINDS
INDUSTRIAL SHADES
BAMBOO DRAPES
Cleaning
BESSENGER'S
23535 Woodward
Service Sales
For 28 years we've served Ferndale
and the surrounding territory. We're
open 24 hours a day,-Yes, that's
X
';/ right-Hodges Service is open 24 I
hours a day, Monday through Friday. I
HODGES AUTO SALES, INC. .....'
I 23000 WOODWARD AVE. FERNDALE, MICHIGAN i
LIncoln 1-3032 JOrdan 4-6605
BUSINESS DIRECTORY AND MEMBERSHIP ROSTER 11
It PAYS to consult
United Chromium on
metal finishing problems
UNITED CHROMIUM offers you the advantages of;
(1) 2S years of specialized experience in metal
finishing: (2) Wide experience in both organic
and plated finishes: (3) A diversified line of
products for decorative and functional finishing-
including plating processes, protective coatings.
chemical conversion coatings for zinc: (4) Think-
ing geared to cost-cutting, product-improving
possibilities.
We'd welcome an opportunity to help you
"Finish it better AND SAVE."
FERNDALE'S ONLY HOME-OWNED AND
PAID CIRCULATION NEWSPAPER
THE
FERNDALE GAZETTE
Delivered by Mail Each Thursday
For all the Local News, Church N e w ~
and School News, Subscribe to the one
paper that is dedicated to a better city.
SUBSCRIPTION $2.00 a Year.
COATINGS FOR METAL
Metallic Organic Decorative Protective
UNITED CHROMIUM, INCORPORATED
100 E. 42nd St., New York 17, N. Y.
Detroit Waterbury Chicago Las Angeles
Published by LEXBON ENTERPRISES, INC.
Publishers of
The Ferndale Gazette The Oakland County Gazette
The Hazel Park Palladium. The Berkley Times. The Madison News
12 BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
For complete MODERN Tooling, call
Allegheny Ludlum
Send for this new catalog "FORGING AND
CASTING PRODUCTS." It's hot off the press
with full details on FCC Air Hardening, Oil
Hardening and other Cast-to-Shape Tool Steel
Specialties that can save you time and money
... also Composite Die Sections, and Smooth-
Hammered Forgings in a wide range of Tool
and Stainless steels. Don't wait-get your copy
NOW. Write, Allegheny Ludlum Steel Cor-
poration, Forging and Casting Division, 1500
Jarvis Avenue, Ferndale (Detroit 20), Michigan.
Need carbide tipped cutting tools or blanks in a
hurry? Order the "Carmet" grades from us-
for better, faster, more economical cutting.
Our line of carbide "standards" is complete. It
covers 90% of all single-point operations. We
have the grades you need. Send for Price List,
also Carmet Catalog o. C-2-great helps
when you need tools fast! Write, Allegheny
Ludlum Steel Corporation, Carmet Division,
1500 Jarvis Avenue, Ferndale (Detroit 20),
Michigan.
ALLEGHENY LUDLUM STEEL CORPORATION .1500 JARVIS AVENUE. FER:NDALE (DETROIT 20), MICHIGAN
When You Think of NAME PLATES Think of
DETROIT NAME PLATE ETCHING CO.
Labels
Signs
Plaques
Dials
Scales
Embossing
Etched and Lithographed in all Metals
Weare specictlists ill working with Stainless Steel
KALTZ ?d INC.
COAL fUEL OIL COKE
730 EAST NINE MILE ROAD
LIncoln 1-0540
JOrdan 4-6408
730 East Nine Mile Rd. - Ferndale 20, Mich.
A TELEPHONE CALL WILL BRING OUR REPRESENTATIVE
JOrdan 4-6331
930 E. DRAYTON FERNDALE 20, MICHIGAN
BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
OFFICERS and DIRECTORS
OFFICE and STAFF
PRESIDENT
F. EARLE STEELE Ferndale National Bank
VICE-PRESIDENT
PAUL GRADOLPH, M.D Ferndale Clinic
SECRETARY-TREASURER
DONALD McLEAN Consumer's Power Co.
DIRECTORS
ERIC BENTLAGE Landis Mfg. Co.
ROBERT C. BROWN Brown Steel Corp.
SHERMAN LA MEASURE DeVlieg Machine Co.
LUCIEN LAMOUREUX Peninsular Metal Products Corp.
WILLIAM R. McCLURE Eclipse Counterbore Co.
RALPH PERSHING Reichhold Chemical Corp.
MAYOR
BRUCE D. GARBUTT 504 Allen Avenue LIncoln 2-0219
COMMISSIONERS
W. BRADFORD EDWARDS 203 W. Maplehurst. LIncoln 1-4470
SIDNEY G. HILL 3147 Grayson Ave LIncoln 2-7175
MATRA McKAY (MRS.) 541 W. Maplehurst. LIncoln 3-7525
WILLIAM J. O'DONNELL 1367 Albany Ave , .. LIncoln 2-2841
EMERGENCY
POLICE DEPARTMENT. . . . 147 E. Nine Mile Rd LIncoln 1-3650
FIRE DEPARTMENT. . . . . . . . . . . 135 E. Nine Mile Rd LIncoln 1-3600
OTHER City Hall. . . . . . . . . . . . . . . LIncoln 1-3200
FIR S T A I D (Industrial-Private)
Ferndale Clinic
23338 Woodward Avenue
LIncoln 3-6400
31
r
32 BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
FORK TRUCK SERVICE,
Service Representative for J. ALEX GORDON & CO.
Sales Agent for AUTOMATIC TRANSPORTATION CO.
INC.
-I
I
ELECTRICAL INDUSTRIAL TRUCKS
Industrial Trucks
P
IARTSComplete Rebuilding and Repair Service
It Preventive Service- Weekly and Monthly
USED LIFT TRUCKS BOUGHT and SOLD - TRUCK RENTALS
366 W. 8 Mile Road e Ferndale, Michigan
Metco
MANUFACTURING, INC.
Metal Products
Metal Stampings
Lincoln 1-8505
JOrdan 4-6347 LIncoln 4-2323
BOB'S
BARBER SHOP
Pioneer Building
195 W. Nine Mile Road
Ferndale
Servillg
FERNDALE'S BUSINESS EXECUTIVES
AND PROFESSIONAL MEN
AIR-CONDITIONED
SIX CHAIRS
1285 Wordsworth
*
Ferndale 20, Mich.
BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
33
FERNDALE SCHOOL DIS,TRICT
Board of Education
130 East Nine Mile Road-LIncoln 1-6200
WM. 1. SIMPSON, M. D , President
ROY E. ROBINSON Superintendent of Schools
PAUL E. BEST Assistant Superintendent
ERVIN KIENBAUM, Secretary
OTHER DEPARTMENTS
DAVID C. BROWN , ,. , , , .. , .Recreation Director LIncoln 3-8717
HAROLD WILCOX ,., .. " .. ' ' .. , .. Adult Education , .. , , '. " , LIncoln 2-8170
SCHOOLS
COOLIDGE, , .. , , . , , 2521 Bermuda Ave , LIncoln 1-2998
GRANT., , 21131 Garden Lane, R. O. Twshp , .LIncoln 3-9860
HARDING, ,. , ,....... , , 2920 Burdette Ave.. , ,. , " ., , , LIncoln 1-4729
JACKSON, , . ' . ' . , ,23811 Wyoming, Oak Park, , ' , , , . , . ,LIncoln 1-1783
JEFFERSON, .. , , , , ' , ,1401 Republic Ave., , ., " .. , , LIncoln 1-2920
LINCOLN HIGH, ' ',."" .600 W. Nine Mile Rd , .. , ,LIncoln 1-4404
ROOSEVELT ' , 2610 Pinecrest Dr , , . , , , LIncoln 1-0328
TAFT 427 Allen Ave ' LIncoln 1-4752
WASHINGTON Livernois Ave LIncoln 1-1149
WILSON , 1244 Paxton Ave LIncoln 1-1554
ST. JAMES (Catholic)." 241 Pearson LIncoln 2-5658
OTHER DEPARTMENTS
CIRCUIT COURT JUDGE FRANK 1. DOTY , FEderal 3-7151
JUDGE GEORGE B. HARTRICK FEderal 3-7151
JUDGE H. RUSSELL HOLLAND FEderal 3-7151
COUNTY CLERK. . . . . . . . . . . . .LYNN D. ALLEN FEderal 3-7151
CORPORATION COUNSEL. . HARRY J. MERRITT FEderal 3-7151
PROBATE COURT JUDGE ARTHUR E. MOORE FEderal 3-7151
PROSECUTING ATTORNEY FREDERICK C. ZIEM FEderal 3-7151
REGISTER OF DEEDS ORRIN McQUAID FEderal 3-7151
SHERIFF. . . CLARE 1. HUBBELL FEderal 5-8194
TREASURER CHARLES A. SPARKS FEderal 3-7151
36 BUSINESS DIRECTORY AND MEMBERSHIP ROSTER
LANDIS MANUFACTURING COMPANY
Manufacturers of
AUTOMOTIVE PARTS
2305 HILTON ROAD FERNDALE 20, MICHIGAN . JORDAN 6-2311
Applied Chemicals Co. D. G. Foundry Co.
Non-Ferrous Castings
831 E. Lewiston
Soldering Fluxes
2417 Goodrich
WO 3-3306 LI 4-5200 JO 4-5802
Armand Di Giulio, Sc. D.
Consulting Chemical and Metallurgical Engineer
1155 Book Building WO 2-7431 Detroit 26, Michigan
BUSINESS DIRECTORY AND MEMBERSHIP RO STER 37
STATE OF MICHIGAN
State Capitol-Lansing, Michigan
OFFICERS
G. MENNEN WILLIAMS Governor
CLARENCE A. REID Lieutenant Governor
FRANK G. MILLARD Attorney General
D. HALE BRAKE State Treasurer
JOHN B. MARTIN, JR. Auditor General
LEGISLATURE
GEORGE N. HIGGINS .
Senator-12th. District
......... . .23225 Woodward Ave., Ferndale 20, Mich.
Senate Chamber, State Capitol, Lansing
U. S. Senators
HOMER FERGUSON Senate Office Bldg., Washington D. C.
18280 Fairway Drive, Detroit 21, Mich. (Res.)
CHARLES E. POTTER Senate Office Bldg., Washington, D. C.
Cheboygan, Mich. (Res.)
LOCAL
FERNDALE POST OFFICE 22681 Woodward Ave LIncoln 1-4034
SOCIAL SECURITY AND OLD AGE SURVIVORS
INSURANCE , 1411 S. Main St., Royal Oak LIncoln 4-9440
SELECTIVE SERVICE-BOARD NO. 66 321 W. Sixth St., Royal Oak. LIncoln 3-4211
FEDERAL BUILDING
231 W. Lafayette Blvd.
Detroit 26 WO 3-9330