Lifestyle of Success Magazine TM

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Critical Verbal and Nonverbal Cues for Success by Eve Abbott

Feel Your Best and Put Stress to Rest by Sarah Hall

Staying Focused by Crysaly Aviles

Goal Planning & Ask the Coach

Strategies Update

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© Ni Ki Cruz Photography

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 Lifestyle of Success Magazine TM

designed to enrich, empower, and forward the growth of your life, career, and business
a publication from
A Path to Success.com

• Critical Cues for Succes s

{The human brain was hardwired to decide whether or not we like another person within seven seconds} Info Section
ÎÎ Contact Information
• Feel Your Best and Put Stress to Res t ÎÎ Legal Statement
Table of Contents

{Is your glass half-empty or half-full?  How you answer that question is a likely indicator} ÎÎ Photography Copyright Notice
ÎÎ Letters to the Editor
• Stay Focuse d
{Staying focused requires several easy to follow fundamentals}

• NSA/NC’s Pro-Track Progra m

{Helping speakers learn the business of professional speaking}

• Pro-Track 2009 Curriculu m

• Your Monthly Assessmen t
{Determine whether you are focusing too much on one part of your life and neglecting others}

• Goal Planning & Strategie s

• Educational Decisions Correlate With Self-Employmen t
{Social Science Majors And “Others” Gravitate Toward Self-Employment}

• SBA Launches Site Geared Toward Baby Boomer s

{SBA Introduces its Newest Online Resource for the Baby Boomer Generation}

• Ask the Coac h

{More of your questions answered}
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True wisdom comes to each of us when we realize

how little we understand about life, ourselves,
and the world around us

† Socrates
Greek philosopher of Athens (BC 469-BC 399)

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Lifestyle of Success Magazine
designed to enrich, empower, and forward the growth of your life, career, and business
Critical Verbal and Nonverbal Cues for Success
by Eve Abbott
The human brain was hardwired to decide whether or not we like another
person within seven seconds as a prehistoric survival mechanism. That “snap
decision” ability hasn’t changed in the last 50,000 years.  Do you enjoy a smiler or a sadsack  more? So does everyone else!
Self-preservation hardwiring is the reason for the great emphasis on first im-
pressions in business and life. With face-to-face-time being the most valuable
business situation, managing the seven-second response well is essential to
your success. 
Many of my clients (corporate and business owners) use more remote com-
munications now. Video conferencing and webinars are a cost-effective way
to take projects to the next step and/or foster the personal connection among
virtual teams with online face-to-face meetings. 
Our hardwiring does not change even if it is telecom media sending the sense
impressions to us! These techniques for making a better impression will work
for you in person or virtually.
OK or Not OK
Everyone you meet immediately labels you “OK” or “Not OK”. Likewise,
you label everyone with your judgment. In business, “OK” does not guaran-
tee that you will ‘get the sale’, but it does mean that the person has decided
whether or not they are willing to do business with you. Communication by
both people from then on is filtered through the initial “like” or dislike” deci-
sion.  What is the one word or sound that no one ever gets tired of seeing or hear-
No one can change this seven-second hardwiring, but you can learn how to
make snap decisions work for you. You can learn more about your unique
brain style at www.ABrainNewWaytoWork.com/assessments.html It is criti-
cal to understand that first impressions are four times more influenced by the
six nonverbal cues than by verbal cues.
Six Ways
Six ways to create a positive non-verbal first impression:
1) Smile: Research shows that feelings and facial expressions influence each
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other. That is, not only will a sad person naturally appear sad, but a person
who intentionally smiles will feel more content than a person who doesn’t.
 
2) Raise your eyebrows: Open your eyes slightly more than usual to send the
“eyebrow flash” that is the universal recognition and acknowledgement
expression. 
3) Attitude Adjustment: Before you greet someone, think about the results
you want from the situation and make a conscious choice about the at-
titude you want to embrace and reflect to others. Deliberately decide to be
friendly, happy, receptive, patient, approachable, welcoming, and helpful. 
4) Make eye contact: In western cultures, looking at someone’s eyes commu-
nicates interest and openness. Improve your eye contact by making a habit
of noticing the eye color of each person you meet. 
5) Shake hands: Research shows it averages three hours of continual interac-
tion to develop the same level of rapport of just one handshake. Be sure
your palms contact and that the webs of both hands are touching. 
6) Lean in slightly: Leaning forward shows your engagement and interest.
In most U.S. business situations, an individual’s personal comfort zone is
about two feet away. Be respectful of the other person’s space. 
ing? It is their name! Once you begin the actual conversation, you must use
these platinum protocols: 
Use the person’s name within the first minute: When you meet someone, ask
and remember their name, and repeat their name soon during the conversa-
tion. 
Listen attentively: Most people think good listeners are the most likable types
of people, because they are basically ‘hearing’ themselves.  Carol Kinsey Go-
man  explains, “Good listening skills allow you to ask sensible questions and
gather valuable information to help you sell what they really need.”
Continued on Page 17 
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Feel Your Best and Put Stress to Rest

by Sarah Hall
Is your glass half-empty or half-full?  How you answer that question is a Neurons are microscopic specialized cells that comprise your nervous system
likely indicator of how you view life situations as either positive or negative.  and are in short the messengers of your brain that connect to what is going
Looking younger may be as simple as an attitude adjustment. with your body.  For example, if you were to place your hand over a flame the
sensors on your hand would send a message from your hand up your spinal
Inside the Brain cord reaching your brain, thus recording a message of pain and sending it
Scientific research suggests that having a positive attitude may slow the aging back down to the various body parts.
process.  Dr. Glenn Ostir, a lead researcher told BBC News Online in a 2004
There is a distinct correlation between a person’s thoughts and their present
interview that he believed in a connection between the mind and body.  “That
reality.  To change your life, simply decide to choose better thoughts that will
our thoughts and attitudes/emotions affect physical functioning, and over
create a better reality, one more to your liking.
all health, whether through direct mechanisms, such as immune function, or
indirect mechanisms, such as social support networks.” Scientists are realizing that not only do physical or environmental factors play
an intricate role in overall health, but as do physiological factors.  One must
Aside from delaying the aging process, having a positive attitude brings
arrive at the logical conclusion based on the evidence shown that _you really
many more health benefits including lowered risk of pre-mature death, less
are what you think_ and therefore should be extremely careful about the
pain, increased energy, less hindrance from physical or emotional problems
internal dialogue running through your mind.
when involved in social activities, and generally more peace and happiness. 
For those whose mind looks towards the glass as being half-empty, not only is The laws of physics state that energy can neither be created nor destroyed
pre-mature death a possibility. only transformed into another form of energy.  In addition, for every action
there is an equal and opposite reaction force, this is simply stated as Newton’s
Here is a list of other ailments or problems associated with people of a more
Third Law.  “Every good thought you think is contributing its share to the
pessimistic nature including ulcers, damaged immune system, fatigue,
ultimate result of your life.” -Grenville Kleiser
depression, self-pity, and hopelessness.   The thoughts that constantly run
through our minds are of great value.  Our positive or negative thoughts can 
even cause our expectations to come true by influencing the way we view
things and act. Sarah Hall is a certified AAAI & ISMA personal
trainer. A graduate of Stephen Decatur with a degree
Connecting Thoughts and Reality in Math and Science, Sarah works towards her degree
Research has found that people with a more pessimistic or negative outlook in Genetic Molecular Biology Science.
on life have a higher level of activity in a part of the brain named the right
pre-frontal cortex.  They can even measure the chemical change in the brain
that happens during the thought process based on the release of natural pain-
killing chemicals to alterations in how neurons fire.

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Staying Focused
by Crysaly Arias Aviles
When a point is out of focus an image can be seen, but the finer details are not
readily visible. There is usually enough clarity to identify certain factors, but
the integrity of the greater picture can be missed when an image is unclear.
Similarly, the same is true about a goal or project that is not clearly defined.
Ideally, an objective will begin with a wide scope of possibilities, but as a goal
progresses so should the level of defined targets on a smaller scale. In other
words, the purpose of the overarching goal remains central, but with manage-
able steps as the goal draws closer to its desired end result.
There are several steps that can be taken to focus a goal which include:
yy Staying motivated
yy Defining goal by inventory of resources and skills
yy Setting realistic and timely deadlines
Motivation.
A desirable end is key to any project. Indeed, there are daunting tasks, which
fall under the scope of mandatory compliance; however, motivation behind
these types of goals or projects is negligible. For example, I complete income
taxes before the April 15 deadline, but usually in a state of frustration as I
scramble last minute to gather receipts. Why? Because I am simply not mo-
tivated to pay out a partial percentage of my income to the Internal Revenue
Service. This is not a desirable end for me, but a dutiful one that keeps me
filing once a year. This type of obligatory goal or project is not what I would
like to focus on in this article.
The type of goal that I am referring to is one where in a state of willingness
to move forward, we do so with hope and expectation of a beneficial end.
Pursuing a “want” instead of a “need” has many encouraging factors as-
sociated with it, because the results are voluntary in comparison to multiple
obligations that we come in contact on a daily basis. It is pleasant to use
energy towards a self-defined “luxury” instead of being bogged down with
commitments, which have a tendency of turning into burdens. Consequently,
obligations often lose momentum or motivation, because most obligations
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result as items on a never-ending laundry list of “things to do” which take
up time that could otherwise be spent doing something we may actually be
interested in. In other words, motivation can stem from a bonafide desire to
do something, and it is in this spirit of aspiration where I find that earnest
enthusiasm resides.
Defining a goal.
Articulating a goal to maintain focus is essential. Defining a goal requires
that an individual take inventory of available skills and resources to invest in
the end result of the desired objective. For example, it would not make sense
for a paralegal to pursue a surgical rotation at a hospital, because that legal
professional does not have the necessary skills or education to function in
that job description. Similarly, resources are relevant when focusing a goal,
because without them a project cannot be adequately organized. Suppose I
am building a doghouse but do not have the necessary specifications, wood,
hammer or nails. It only follows that my goal, although articulated and real-
istic, could not move forward without the common knowledge tools to build
an architectural structure (regardless of size.)
Taking inventory of resources on a grander scale can include securing, credit,
loans or financing to pay for a larger project; however prior to attaining this
type of financial funding, several steps may have to be taken to increase a
credit rating to be approved for loan or financing. By defining the needs of a
goal, an individual is able to create a “checklist’ for the items that will be nec-
essary to engage in a project at all. Without clear designation of skills and re-
sources, a project or goal is likely to remain at this stage until the fundamental
elements or tools can be acquired to begin the process. Definition is a concise
realization of what is being pursued, and also an availability of “equipment”
and knowledge to pursue that end.
Deadline.
Setting a realistic deadline will help with time management especially if there
are other commitments or projects that require your attention. A realistic
Continued on Page 17 
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NSA/NC’s Pro-Track Program helping speak er s lear n th e b u s i n e s s o f p r o f e s s i o n a l s p e a k i n g

by The National Speakers Association of Northern California
Professional speaking is one of the most difficult busi-
nesses to break into and succeed in. On the other hand, it
can be lucrative, exciting and fulfilling to speak around
the world on topics that you have a passion for. The key
to success is learning how to do it from those who are
already there.
Pro-Track teaches newer and aspiring speakers the busi-
ness of professional speaking in a logical, systematic
manner. It was started in 2005 by the board of directors
of the National Speakers Association Northern California
chapter which decided that sporadic classes were ineffec-
tive in helping people understand the complexities of the
speaking business.
Experience has shown that just being a good speaker is
not enough to succeed in the difficult world of profes-
sional speaking. Many wonderful presenters come and
go every year simply because they do not know how to
find a unique topic that they feel passionate about and to
reach the people who need to hear it.
The monthly presenters at Pro-Track are experts who
volunteer their expertise on marketing, product devel-
opment, platform skills, business planning, writing and
more. Each session is designed to be interactive, hands-
on and practical so that students can take what they
learn and apply it immediately to their business.

They engaged Michael Soon Lee, CSP, as Dean and Shel- Many graduates from Pro-Track have qualified to become
ley Lapkoff as Program Director. Together, they devel- profession members in the National Speakers Associa-
oped an eleven-month program that teaches students tion. Others have written books and launched thriving
step-by-step how to build a successful speaking business. speaking careers.

The next class of Pro-Track starts on January 24, 2009 and is limited to only thirty-
five students. The cost is only $1,995 for the year and includes the five NSA/NC
chapter meeting attendance as well.
For more information contact Pro-Track Program Coordinator, Karen Walker-
Tunoa at (707) 542-8114 or karen@kwtcommunications.com.

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Pro-Track 2009 Curriculum helping speak er s lear n the bu s i n e s s o f p r o f e s s i o n a l s p e a k i n g

Whether you are an experienced speaker who wants to take your California’s Pro-Track program. Experienced session leaders and
career to a higher level or considering a career in the exciting and speakers share proven techniques and insider knowledge in both
lucrative world of professional speaking, you can learn specific the business and art of speaking during this step-by-step eleven
strategies and gain tools to be successful through NSA Northern month program.

Here are some of the 2009 topics that will be covered

JAN I ntroduction to Professional Speaking JUN Marketing Plans
24 It’s probably not what you think. 13 Targeting your most likely clients and reaching them effectively.

FEB Topic Development I JUL Marketing Materials and Identity Systems

21 Finding where your expertise and passion intersect. 11 Developing advertising that gets you booked.

MAR The Markets for Professional Speaking AUG Product Development & S ales
21 Beyond corporations to associations, schools and more. 15 Developing product that fills your wallet – not your garage.

APR Topic Development II SEP Polishing Your Presentation

18 Honing your topic to give you an edge on your competition. 26 Becoming a speaker that wows them on the platform.

MAY Business Planning OCT Running Your O ffice

16 Developing a road map for success. 10 Run your office so it doesn’t run you.

NOV Beyond Pro -Track

How to implement what you’ve learned and develop accountability
14 systems.

Additional topics include: Winning Proposals, Driving Traffic to Websites, Negotiations, Copyrights, Demo Videos, and more! Pro-
Track members may also attend all five NSA/NC meetings during 2009 at no program charge (meals extra) as well as all mini-meetings
typically restricted to NSA/NC members. Presentations are recorded in the event of any missed sessions. Contact Karen Walker-Tunoa
for more information at: (707) 542-8114 or karen@kwtcommunications.com.

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Your Monthly Assessment

The wheel of life allows you to determine whether you are focusing too much
on one part of your life and so neglecting others.
nt
When life is busy, or all your energy is focused on a special project, it’s all too
v i ronme 10
Care
e
easy to find yourself “off balance”, not paying enough attention to important a l En 09 r
ic
areas of your life. While you need to have drive and focus if you’re going to hys 08
get things done, taking this too far can lead to frustration and intense stress. P
07
Each segment of the wheel represents one area of your life. Consider each

n
section - how satisfied are you with all these areas of your life? Are you 06

tio

Mo
putting as much time, energy and attention into these areas as you would

rea
05
like?

ney
Rec
04
You need to be totally honest with yourself because no-one will see this

Fun &
03
except you!
02
The centre of the wheel is 0 and means you are totally dissatisfied; the outer
10 09 08 07 06 05 04 03 02
edge is 10 and represents full satisfaction and achievement. 02 03 04 05 06 07 08 09 10

Decide your degree of satisfaction from 1 to 10 and mark it on the relevant

Person
02
spoke. Now draw a line to join your degree marks together. How balanced is
03
your life? Which areas make you happy, satisfied and fulfilled? Which areas
need improvement?

al G
04

alth
Your result shows you the degree to which you are satisfied with your own

row
05

He
level of balance in your life.
th
06

How round is it? The rounder the wheel, the more balanced your life. If this 07
was a literal wheel on a car or bicycle, how smooth would the ride be? Pick
08
one or two of the sections that you’d most like to see change in.
Ro il y
ma 09
Fam
If you’d like ongoing support for creating a plan to smooth out your Wheel, nce s &
consider hiring a coach. Interview at least three to find one who matches your 10 Friend
needs and your style. Feel free to contact me for ideas, resources, or referrals.



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Goal Planning & Strategies

by Carlos Rafael Cruz
How is your project coming along. This year, as every year, has
flown by faster than you can realize it. With only 60 days left in

Today Is
the year, now is not the time to be slacking off. That is what De-
cember is for.
As an action month, you should be doing the following:

01
• Implementing and exectuing all of your action and task items
without delay.
• Reviewing your strategy workflow on a daily basis.
• Looking at your goal mantra when you wake up and before
you go to sleep.
• Noting down all of your success and setbacks. You will have a
chance to review and analyze this information in more detail
during your strategy months. Just make sure you jot down as
much information as possible to help you later on down the
road.
• Writing down any questions you have concerning obstacles
you are facing during your journey and repeating them over
and over again before going to bed. Let your subconscious do 306 060
some of the work for you.
Saturday
Project Implementation
And if you are stuck, or need reassurance, you need to setup an
appointment with The Evening Coach. NOW!

November
(408) 786-5179
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Do you:
Want to move from struggling to thriving
Want to re-discover what really matters to you
Want to take action to unleash your full potential
Want to stop feeling stuck and gain momentum
Want to set and achieve realistic goals
Want to wake up in the morning focused and ready

Exclusively for people who are seriously committed. Carlos Cruz, The Evening Coach, is your best way to
prepare yourself to attack the challenges and obstacles awaiting you the next morning.
Let The Evening Coach help you re-discover the important things you need to get done without the hassel of
worrying about the little things in Life.
Your Evening Coach, Carlos, and You will work together to get yourself organized and ready to succeed in
tomorrow’s world. Stop worrying about family, career or your business and start working toward gaining full
control.
The Evening Coach works with you during the evening to ensure you go to sleep with a peace of mind known-
ing how you will face tomorrow’s challenges and obstacles. Start getting the sleep you deserve.

Don’t Wait Any Longer

The Evening Coach Call Now to Schedule Your

(408) 786-5179
Free 15 minute Consultation
No Contracts. No Multi-Month Obligations.
for more information visit: www.apathtosuccess.com L IMITE D AP P O INT MENT S AVAILABLE
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Ask the Coach. . .
Dear Carlos,
At present I know there to be at least two relationships where I
feel completely betrayed and misunderstood without opportunity
to really communicate my “side”. Indeed, I believe that these two
individuals (and completely different circumstances) are expending
their energy to insure that others “see me” as they do. I know there
is nothing I can do or say to manipulate how they view me or the
circumstances that led up to the demise of these relationships that at
one time were very friendly. How do I let go of the sense of betrayal
and how do I not carry it into future relationships? How then do I
learn how to trust others? Sincerely, Jo

Jo, I cannot understand completely how it is that you are not able to
“really communicate your side.” Under normal conditions, you would
seek out “the” party and present your side of the story. That is it. It
does sound as if you are up against some who may have more ac-
cess or influence with the persons you wish to present your side of the
story to. If this is the case, there will not be much you can do about it
other than present your case in a well thought out manner.
When you have those who you believe are expending a great
amount of energy to vilify your name and your character, you will
have to ensure you do not expend the same amount of negative en-
ergy. Since I do know what the specifics are, I will have to speak in
general terms for your case.
Others will see you as you present yourself. How you carry yourself,
as a person. The funny thing about gossip and rumors is that they take
a tiny bit of truth and spin around it a whole bunch of lies and deceit.
When it comes to gossip and rumors, I would highly recommend you
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learn how to brush it off. Disregard it. The only times you should be
worried about gossip and rumors is when it crosses over to being con-
sidered either libel or slander comments. I would recommend you seek
an attorney if you need more information related to defamation.
Out of all of this, there is one thing I want you to understand. And
please, ensure you completely take this in. There seems to be two
individuals out there who are VERY ANGRY. For whatever reason,
they do not want to release that anger until they have made you feel
worse than they do. The only way they will relieve themselves is if
they feel you have been shamed and isolated from those you associ-
ate with.
While it may seem you are sad, you do not seem to be completely
depressed about it or in a constant state of anger. There is no need
to follow their path. They will probably seek some sort of confron-
tation with you, whether directly or indirectly. Angry and vengeful
people really do not care who they bring down with them. To most of
them, the ends justify the means. You ask me how do you let go, after
what I have said, I would like to ask you, why do you think you should
let go.
Jo, I wouldn’t worry about “learning” to trust. Look at people and
treat everyone with the upmost respect that you can find within you.
You will probably learn that if you generally trust people, some will
eventually disappoint you. But in the end, it is better to be able to
trust and believe in people than not to trust anyone and be disap-
pointed all the time with everyone you meet. Do not worry about
“if” you can trust anybody. There are different levels of trust in life.
Trust with money, with your life, with a loved one. People who cannot
be trusted will eventually show their true colors. You, Jo, you need to
ensure what it is you want to trust people with.
How much is living a happy life worth to you?.
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Educational Decisions Correlate With Self-Employment

by Office of Advocacy of the U.S. Small Business Administration
College graduates who specialize in social science tend toward self-
employment as compared to those with bachelor’s degrees in other
subjects, according to a working paper released today by the Office of
Advocacy of the U.S. Small Business Administration. The paper used
data tracking a group of university graduates from the class of 1993
through 2003.
“Educational choices for these graduates are correlated with self-
employment,” said Dr. Chad Moutray, Chief Economist for the Office
of Advocacy and author of the paper. “Although the self-employed
closely resemble the larger population in many ways, for graduates of
1993 their choice of majors and their stated values while in college are
linked to their occupational choices a decade later.”
The paper, Baccalaureate Education and the Employment Decision:
Self-Employment and the Class of 1993, (http://www.sba.gov/advo/
research/rs333tot.pdf) used data from the U.S. Department of Educa-
tion’s Baccalaureate & Beyond data series that survey members of the
class of 1993 at graduation and again in 1994, 1997, and 2003.
Moutray found that business and management majors are more likely
to work in for-profit businesses while those with specialized degrees
such as health, education, or biology are more likely to end up work-
ing for non-profits and the government. These sectors contain higher
educational and health care institutions, both of which tend to require
advanced or professional degrees.
Moutray also found that race, ethnicity, and gender did not play a
large role in who became self-employed. However, a student’s moti-
vation as measured by a series of “values” questions in 1993, closely
tracked with employment decisions a decade later. For example, those
who valued job-security were more likely to be government employ-
ees, those who desired intellectual challenge were likely to work in
non-profits, and those who did not highly value prestige and status
were more likely to be self-employed.
The Office of Advocacy, the “small business watchdog” of the federal
government, examines the role and status of small business in the
economy and independently represents the views of small business to
federal agencies, Congress, and the President. It is the source for small
business statistics presented in user-friendly formats, and it funds
research into small business issues.
For more information and a complete copy of the working paper, visit
the Office of Advocacy web site at www.sba.gov/advo.


The Office of Advocacy of the U.S. Small Business Administration (SBA) is

an independent voice for small business within the federal government. The
presidentially appointed Chief Counsel for Advocacy advances the views,
concerns, and interests of small business before Congress, the White House,
federal agencies, federal courts, and state policy makers. For more informa-
tion, visit www.sba.gov/advo, or call (202) 205-6533.

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SBA Launches Entrepreneurial Site Geared Toward Baby Boomers

by Office of Advocacy of the U.S. Small Business Administration
The U.S. Small Business Administration today unveiled a new Web
site geared to the 50-plus entrepreneur, providing useful information,
links and resources vital to starting, growing and expanding a small
business.
The new Web site at www.sba.gov/50plusentrepreneur features inter-
active information and links to help 50-plus entrepreneurs consider the
benefits and rewards of business ownership, and to help them make
informed choices about business ownership.
“The SBA is working hard to increase opportunities for small busi-
nesses of the baby boomer generation at every stage of their business
development through better technology tools and effective services
through the agency’s district offices and resource partners,” SBA Act-
ing Administrator Sandy K. Baruah said. “We believe 50-plus entre-
preneurs will drive significant new business growth in the coming
years.”
Components of the new Web site include a self-assessment feature to
help the aspiring entrepreneur determine his or her business readi-
ness, information on borrowing and credit, and inspirational success
stories from baby boomer entrepreneurs. The Web site will help users
evaluate the reasons for business ownership after age 50, the risks in-
volved, and how to devise a plan of action at every phase of business
development.
This is the first new offering under the structure of the re-launched
Office of Entrepreneurship Education (OEE). OEE combines SBA’s
online education programs, business and community initiatives, and
outreach to underserved markets under a single umbrella.
As baby boomers consider career and lifestyle shifts that extend be-
yond their work careers, tapping into the world of business ownership
can allow them to leverage their flexibility, know- how and business
acumen to go into business for themselves. Many have already joined
the ranks of the nation’s self-employed and small business owners.
The SBA provides financial, management and technical assistance
to thousands of small business owners throughout the country. The
Web site can be accessed at all times, as well as the SBA’s other online
resources and free online training at www.sba.gov.


The Office of Advocacy of the U.S. Small Business Administration (SBA) is

an independent voice for small business within the federal government. The
presidentially appointed Chief Counsel for Advocacy advances the views,
concerns, and interests of small business before Congress, the White House,
federal agencies, federal courts, and state policy makers. For more informa-
tion, visit www.sba.gov/advo, or call (202) 205-6533.

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Cues for Success
Continued From Page 5
Optimizing Your Verbal Delivery
A monotonous speaking voice lulls the listener into boredom or puts them to
sleep, regardless of the power of the content. While learning how to enhance the
spoken delivery of your message, concentrate on these three aspects.  be broken down into smaller assignments to delegate to others. If there is a
1)  Pacing: Varying the speed at which you speak helps our brains to keep
listening. If all your sentences are delivered at exactly the same pace, how can
someone tell what part of your content is most important? 
2)  Volume: Use volume to emphasize the single most important word in a
sentence. For example, “Where’s the beef?” was a wildly successful ad slogan.
Tweaking the volume on the most important phrase within a spoken paragraph
tells your respondent that you are more excited and they should be too!
3)  Pauses: Nothing is as dramatic as a well-placed pause, and our brains know
it. Pausing at key moments creates memory impact, by giving the listener time
to register the prior thought and clear the mental space to receive the thought
following the pause.
The more you optimize your presentation of self, the easier it is for people to
receive your message. Getting your message across internally to colleagues or
externally to customers is directly correlated with your success. Practice these
simple techniques to power up your first seven-second impression—face to face
or virtually.

Eve Abbott combines the latest in brain research with
humor to create lively programs loaded with practical
time-saving techniques. Ms. Abbott helps people leverage
their unique brain style into better business results while
reducing stress.
Eve’s personal mission is to save every working Ameri­can
an hour a day so they have more time for life. For more
information on painless productivity programs and free
tips ezine see: http://www.ABrainNewWaytoWork.com
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Focused
Continued From Page 7
deadline takes motivation and definition of a goal into consideration to ad-
equately delegate and divide the greater scope of the project into manageable
tasks. In other words, once the project is clearly defined, it could theoretically
team of individuals working on one deadline, then it only follows that the end
result will be achieved sooner if the leader is clear with his/her instructions.
However, if there is no one assisting you, then it is important to calendar the
due date as well as the in between target dates.
Notably, it is of utmost importance to closely follow-up every step of the way
incase problems or delays arise. The worse case scenario is having one part of
a project delayed significantly and causing a “domino effect” on all other due
dates thereby delaying the submission of the final project. When dealing with
deadlines it is crucial that communication and follow up remain a top prior-
ity until the desired end is achieved. Deadlines are sometimes self-imposed to
maintain discipline; however, most deadlines affect supervisors, co-workers,
vendors and clients. One misstep in the process could have devastating con-
sequence. Therefore, it is strongly advised that the most insignificant of dates
be calendared as a simple reminder of progress and especially true if multiple
projects or goals are being managed.
Focus is a well-defined process that can be acquired by anyone desiring to
improve organization and efficiency. Focus is at the heart of time management
and can serve as a prevailing tool when balancing multiple demands. Bottom
line: Without focus, the vision is unclear at best and results will not be quality
driven as they could have been if more time was spent defining the objective.

Crysaly first earned her paralegal certificate in 1995
and has been working in the legal field since. Crysaly
holds an MBA degree and also undergrad degrees in
Philosophy and Human Development.
Currently, Crysaly is working in human resources/le­
gal recruiting for a patent litigation firm and is a full
time student in pursuit of a Master of Theology.
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Information Section
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