Kurt Greenbaum

14393 Rainy Lake Drive, Chesterfield, MO 63017 kurt@igreenbaum.com | 314-292-9125 | http://igreenbaum.com twitter.com/kgreenbaum | www.linkedin.com/in/kgreenbaum

Summary
Launched Patch.com in St. Louis, recruiting, training and leading a dozen editors to the cause. A leader in online and media-related organizations with a record of progressive responsibility, creativity and results. An experienced editor, writer and manager who has built a nationally recognized network of business news sites staffed by more than 80 journalists working in home-based offices. Created a strong organization with low turnover, despite remote staff. Helped lead redesign of major metro newspaper web site. With a decade of experience in interactive media, an experienced conference speaker on topics related to new media convergence with traditional media. Specialties: Social media; web-based content writing and editing; knowledge of online technology; video editing; project management; coaching colleagues on new technology.

Experience
Regional Editor, Patch.com (AOL), July 2010 to present Responsible for recruiting, hiring, training, mentoring and leading a team of local editors in the St. Louis area, launching hyper-local news sites covering communities around the region. Subsequently took over supervision of all 24 St. Louis Patch sites and staff. Forged and cultivated content partnership with FOX2-KTVI news station.

St. Louis Post-Dispatch, August 2002 to July 2010; various positions Assistant City Editor, January 2009 July 2010: After a series of layoffs at the Post-Dispatch, and following an effort to decentralize online operations within the newsroom, I was asked to return to print duties to pick up duties that had been lost in the layoffs. I supervised reporters on a variety of specialty news beats, assigned and edited stories, evaluated work and developed innovative ways of presenting news. Stories I edited won a 2010 Gerald Loeb Award for Distinguished Business reporting; they were about the after-market auto warranty industry in St. Louis. Director of social media, October 2007 January 2009: Responsible for developing and implementing initiatives that involve the Post-Dispatch in the social media phenomenon; successful initiatives have included social networking, story commenting, blogging, Twitter and other social media tools. Coached numerous reporters and editors in the use of online and social media tools.

Online news director, August 2002 to October 2007: Helped lead two redesigns of STLtoday.com. Re-established STLtodays reputation within the newsroom. Built staff support for providing news and information from within the newsroom. Developed and maintained aggressive schedule of news updates. Coordinated with print editorial staff and online sales, marketing, technical and creative support staff. Page views grew from 3 million per week to 12 million per week.

Copy editor (freelance), Demand Media, October 2009 to July 2010 Copy edited hundreds of stories for the media company. Advanced to senior copy editor within months, responsible for mentoring new writers. Offered specialized auditing assignments to review previously posted stories for copy editing and sourcing issues. Left when I went to work for competitor AOL. Columnist, The American Editor (ASNE magazine); 2007 to 2009 Wrote a quarterly column about online journalism, targeted at newspaper editors, of course. Topics have included social media for news organizations, blogging by newspaper editors, managing readers' comments on stories and more. (see samples at http://igreenbaum.com). Media General, 2001 to 2002; general manager, mid-Atlantic region Established regional operation and developed first relationships between online division and regional media properties. Built staff of editors, sales people and technology producers to support the operation. dbusiness.com, 1999 to 2001; executive editor Built news staff from three to 80 (plus 15 freelancers) in 20 months. Expanded network of cities from four to 28 in 20 months. Resulting content increased monthly page views from 100,000 to 5 million. Reporting to the CEO, helped chart company strategy with the senior management team, participating in marketing, business development and sales issues. Established editorial policies and direction, leading to content that attracted more than a dozen partners as content distributors and citations in Fortune magazine. Worked hand-in-hand with technology staff to develop and improve online publishing tools; worked on training editorial staff in using those improved tools. Organized four summits for remote editorial staff and other programs to retain staff and build esprit de corps; lost fewer than 20 employees from this start-up company in 30 months.

Sun-Sentinel, South Florida, 1986 to 1999; various positions

Product Manager, entertainment/community programming, 1998 to 1999. Led the creation and launch of the companys first coordinated online entertainment information site, generating 2 million monthly page views within six months. Editor, Sun-Sentinel Internet Edition, 1996 to 1998. Built team of 11 producers; organized and launched Sun-Sentinels first online news site. Newsroom Information Services Coordinator, 1993 to 1996. Won Sun-Sentinel's Values Award. Acting Assistant City Editor, 1992 to 1993. Stepped into supervisory role during metro desk upheaval with no prior supervisory experience. Reporter, 1986 to 1992. Regularly broke stories and developed enterprise on municipal, education and court beats. Covered Hurricane Hugo (1989) as field reporter in South Carolina. Also covered Hurricane Andrew (1992).

Education
University of Illinois at Springfield, master's, public affairs reporting University of Illinois at Urbana-Champaign, bachelor's, journalism