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TOURISM AS A FIELD OF STUDY

Tourism as an academic discipline has been seen as superficial Type of education commonly offered is more technical / vocational than academic, ergo skills-based rather than knowledge-based

TOURISM AS A FIELD OF STUDY


Not as established as other fields; research and studies only became popular during the 70s and 80s
UP AIT, one of the first tourism schools in Asia, was established in 1976

TOURISM AS A FIELD OF STUDY


A mix of social sciences and business management; both a social phenomenon and an economic activity
Desire for travel and experiences translates to trillions of dollars globally every year

GEOGRAPHY LAW URBAN & REGIONAL PLANNING

RELATED DISCIPLINES
ECOLOGY

PSYCHOLOGY

Tourism
MARKETING ANTHROPOLOGY MANAGEMENT ECONOMICS SOCIOLOGY

RELATED DISCIPLINES GEOGRAPHY


The study of a place and its people; serve as the attractions of a destination Spatial analysis of where and why tourism develops in an area; factors related to location

POLITICAL GEOGRAPHY

PHYSICAL GEOGRAPHY

CULTURAL GEOGRAPHY

RELATED DISCIPLINES URBAN & REGIONAL PLANNING


Development of tourism infrastructure and facilities

Physical layout of tourist destinations


Designation of tourism zones and clusters

Maximize Benefits

Minimize Costs

SUSTAINABLE DEVELOPMENT

RELATED DISCIPLINES ECOLOGY


Impact of tourism activities on the natural environment, made up of flora and fauna Tourism relies heavily on natural resources, especially developing countries

ECO TOURISM
Tourism activities that promote and practice conservation of resources and preservation of the environment
Part of a larger green trend among the general public nowadays

RELATED DISCIPLINES ANTHROPOLOGY


Interaction and relationship between the tourists and locals; existence of a culture of tourism Level of acceptance of the locals to tourism activity in their area, from rejection to acculturation

RELATED DISCIPLINES ANTHROPOLOGY


Commodification and commercialization of culture and traditions

Festivals Rituals Artifacts

RELATED DISCIPLINES SOCIOLOGY


Impact of tourism activities on the local community of the destination

Safety and security Prostitution Health

SEX TOURISM

SEX TOURISM

RELATED DISCIPLINES ECONOMICS


Contribution of tourism to different economic indicators

Gross Domestic Product (GDP) Gross National Product (GNP) Exports

RELATED DISCIPLINES ECONOMICS


Contribution of tourism to different economic indicators

Foreign exchange Investments Employment

Induced
ROADS & BRIDGES

MULTIPLIER EFFECT
Indirect
BARS & RESTAURANTS

INTERNET & TELECOMMUNICATIONS

Direct
AIRPORTS & SEAPORTS HOTELS & RESORTS VISITOR ATTRACTIONS & ACTIVITIES

SHOPS & MALLS

BANKING & FINANCE

TRANSPORT SERVICES

RELATED DISCIPLINES MANAGEMENT


Administering different types of tourism organizations

Private businesses Government agencies Non-government & civic organizations

RELATED DISCIPLINES MANAGEMENT


Carrying out organizational functions Operations Finance Human resources Marketing

RELATED DISCIPLINES MARKETING


Generating demand for tourist destinations and tourism establishments Maximizing sales by creating strategies based on tourist preferences and trends in tourism

PRODUCT

PROMOTION

PRICE

PLACE

4 PS OF MARKETING

SEGMENTING

STP

TARGETING

POSITIONING

RELATED DISCIPLINES PSYCHOLOGY


Studying tourist behavior; how internal and external factors affect travel decisions

Motivations Determinants Consumption patterns

SELF-ESTEEM LOVE & BELONGING

SELFACTUALIZATION

PHYSIOLOGICAL

SAFETY & SECURITY

MASLOWS HIERARCHY OF NEEDS

AIDA
ATTENTION INTEREST DESIRE ACTION

RELATED DISCIPLINES LAW


Policies enacted to further develop the industry by enhancing the institutional effectiveness and efficiency of national government agencies (NGAs) and local government units (LGUs)

Tourism Act (2009)

RELATED DISCIPLINES LAW


Legal framework crafted to regulate tourism operations and protect the interests of different tourism stakeholders tourists, tourism businesses, and tourist destinations
Air Passenger Bill of Rights (2012)

RELATED DISCIPLINES LAW


Other travel and tourism-related policies Visa regulations Safety and security measures Tourism investments Accreditation of establishments