Agriculture Industrial Survey

Contents
Special Issue on Farm Equipments

AGROMAXX tractor from SDF INDIA 20
BUY AND SELL

Business inquiries received for buying & selling agriculture products recently.
JOBS `WANTED & JOBS `AVAILABLE LISTINGS
MARKET PLACE
Useful agriculture Products & Services
14
SDF India Swastik Enterprises KGVK Agro Arjun Agri Industries Peekay Farm
Duron Energy Petkus India Lubing India Shanghai Domiya Power Lemken India Agro
REGULARS
CONSULTANCY....................................................12 Wanted / Offered LAND.............................................................13 Wanted / For Sale NEWS....................................................43
Other Highlights:
EMU FARMING....................30 Is Emu Farming a real business or a scam?
A recent article titled Investment scam: Cases of circular trading of Aussie bird emus rising in Tamil Nadu published in ET, has equated emu farming to ponzi schemes. We talked with members of Agricultureinformation.com website to find out more about their feedback on emu farming. Here is a detailed report!
PUBLISHERS NOTE...................................46 EDITORIALS.............................................47 PERSONAL VIEW......................................49 VIEW FROM THE VILLAGE........................50
ENTREPRENEURS/AGRI PROFESSIONALS.......................41 * Shree Vinayak Enterprise * M.J. Exports * Tejasvi Publications * Sri Pumps
BUY MEDICINAL PLANTS ONLINE

Visit
AGRI TALK...........................38 Pomegranate Ramdas J Patil - expert in pomegranate cultivation participates in Agricultureinformation.com discussion forum
COMMODITY TRADING........42 Bio Care Technology Markets various species of plants and medicinal seeds. Based in Dindigul, Tamil Nadu
www.vmgmart.com
Coming soon!
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3 - Vol. 22, Issue 8 - 2012 - Agriculture
Buy & Sell

D Amla Plants Wanted We want good quality of Amala plants which are 2-3 years old. The delivery will have to be made at Hyderabad. We can be reached at Bobby Reddy, 9848912321 bobbypalle@yahoo.com D Melia Dubia Saplings Wanted We are looking for Melia Dubia Saplings for our Agro Farm in the out skirts of Visakhapatnam. Prospective suppliers may leave their terms and conditions with contact details at Nalluri Murthy , 08912504433 nalluri50@yahoo.com D Turmeric Powder Machinery Wanted I am looking for turmeric powder manufacturing machinery. If anybody has any information regarding its pricing and capacity, please inform me at Manash Baruah, 9678197581 manashpratim2000@yahoo.com D Hydroponics Fertilizer Wanted I want to buy hydroponic fertilizers or hydroponic nutrients. Interested sellers can give the quote along with pricing, delivery & quality details at Amit Sharma, 9462564376 amit_sharma110055@yahoo.com D Malai Vembu Saplings Wanted If anyone has saplings for malai vembu and is interested to sell, please send me the details at Prakash Kannaiyan prakashk_76@yahoo.com D Saiwal Cow Wanted We need Saiwal Cows urgently. The number required is 20. If anyone dealing in these cows please contact us as soon as possible at Sunil Sharma, 01412210471 thought_eng@yahoo.com D Wanted Neem Plants I am looking for Neem plant 1.5 feet 500 Nos. Please email me the pricing, delivery and other details at Kannan S, Hyderabad jonmark29@gmail.com DWanted Different Plants We are planning to plant different types of plants-as flowers, fruits, decorative plants and if any new plants available. We need price rates of different type of plants which are easily available in Karnataka, Maharashatra and Goa with your support we create GREEN land and decreases global warming with high satisfaction. Contact us at Anush Pol, Belgaum anushfsap09@gmail.com D Wanted Strawberry Seedings We are an Agri Company from Kosovo and we need 100,000 strawberry seedling delivered in Kosovo. For more information contact us at Burim Morina, 0037745516191 burimmorina@gmail.com D Wanted Fresh Cow and Vermicompost I am in urgent need of vermiform post and fresh cow dong. Please contact me as soon as possible at Prakash, 9841787425 prakashk_76@yahoo.com D Wanted HF Bull We are in the lookout for a HF bull age around 2-3 years for breeding purposes. We are located in Mandya near Mysore and would prefer to buy in and around Bangalore, Mysore and neighboring area's. Please contact us with complete details atDayanand Gowda, 09663327227 hdayanan@yahoo.com D Wanted Seeds of Sitaphal We require sitaphal seeds in huge quantity. People having these seeds can contact us at Vidhan Sharma, 9425993452 nhcnmh@gmail.com D Wanted Satawar Seeds We urgently require satawar seeds in bulk of white and Indian yellow species. Interested sellers please contact us at Dhananjay Singh 09956800888, 09936880000 dhananjay_singh_2007@yahoo.co.in DWanted Paddy Straw We are located at Mandaya, Karnataka. Any dealers who can supply us paddy straw in bulk quantity at regular intervals can reach us at Neha Modi omushrooms@gmail.com 9945862500 D Wanted Gerbera and Anthurium Tissue Culture Plant We are a Pakistani company engaged in Floriculture. We are interested in purchasing Gerbera and Anthurium tissue culture plant cultivars and would appreciate if supply let us know more details with regard please contact us at Malik Sajjad abdullahfarm@hotmail.com 0923454030043 D Wanted Coir Fiber We need Coir Fibre. Following are the requirements - moisture max -18%, impurity -max-3%, dust -max -3%, fiber length - 5 to 25cm, packing 120kgs per bale with plastic strape, quantity - 40 tons, order - weekly. People who can comply with these details can contact us at Mahesh Mahe maheexim@yahoo.in 04632 232072
To buy and sell agriculture products call 080-41698240 (Kavitha) or email : editorial@vmginfo.com
Agriculture & Industry Survey - Vol. 22, Issue 8 - 2012 - 4
Buy & Sell

D Wanted Green Vegetables We require Green House Cucumber in Delhi on regular basis. We also require cherry tomato and other exotic vegetables regularly. If you are a grower and can supply good quality vegetables on regular basis then please contact us immediately. Gagan manohar747@hotmail.com 09871952587 D Wanted Greenhouse near Bangalore I need a greenhouse with electricity and water near Bangalore (~5060KM). If anyone is interested in selling please contact me at Punit Singh punit.suryawanshi@gmail.com 9663375500 D Wanted Bellary Red Onion We need bellary red onion size - 6085mm,weekly - 50 MT. It is an urgent requirement. Interested sellers please contact us at Mahesh Mahe maheexim@yahoo.in 04632 232072 D Wanted Bio-Gas Plant Bio-gas plant (food, organic waste) wanted for a farm house(4 persons) in Thirupattur. Pls send cost of plant, installation charges, transportation charges, etc., We can be reached at Murali Manoharan Balaraman muralimanoharanda@gmail.com 9444211844 DWanted Pomegranate Plant I need 200 pomegranate plant variety mirdula,bagwa,ganesha and hybirid lemon plant also, am from erode, please send the price and other details at Kathirvel Samiappan kathir.se@gmail.com Chennai D Wanted to Import Advanced Agriculture Equipment or Technology Our company would like to import advanced agriculture equipment or technology from USA, Canada, Australia or other countries with developed agriculture. The equipment should have not been used in China market, we want to be the sole agent in China, so the company will be welcome to talk with us. We can be reached at Nancy Liu , China, 86-10-13269117579 garlic.jinxiang@gmail.com D Wanted Aloe Vera I need to buy aloe vera, sellers can contact me with details on price per kg, quantity and other details. Chandra Kanth , 9845350799 jcthanaya@gmail.com D Wanted Distributor for Natural Juices ACI Agro Solution has launched a new range of the Natural juices. All the new product has launched under the Brand name of ACI. Very soon all the products will be available on all the leading Ayurveda Medicine shop, Retail chains, Medical Shop, Departmental Stores, General Stores, health care centers through different marketing channels. All the products are launched in context to export. There is huge demand of the natural; juices in the foreign countries but due to quality parameter they don,t make any visible presence. We are exacting 70 % export of total sale volume. The newly launched products are totally new product. The products are 100 % pure 100% organic and 100 % natural. Interested parties/ firms/ distributors are invited for the distributorship. There is very good business opportunity. Ganesh Prajapat executivedirectoraci@gmail.com +91-141-2339608 D Wanted Noni Seeds I need fresh good quality NONI seeds about 20 kgs. Please contact us with complete information with respect to price, quality, delivery and quantity. We can be reached at Murugesan Pillai msun7@ymail.com 04327 259264 D Wanted Osmanbadi Goats I am Nikhil from Raigad Dist. & going to start the stall fed Goat Farm. I required 25+2 Female/male goats of the Osmanbadi breed. Suppliers near Pune or Raigad who will be interested to supply these goats contact Nikhil, 8237144659 nbd53@rediffmail.com D Wanted Guar Seed (Product) We are in Guar (Guargum) Cultivation and Marketing of the Seed. We require these seeds in bulk quantity. Those who are in cultivation of this crop or planning to cultivate, we request them to contact us at Pacific Herbs 094228 81280, 097301 07163 herbal_globe@rediffmail.com, pacific_herbs@yahoo.com D Wanted Farm Fresh Vegetables We require vegetables daily 16mt for domestic market. Any suppliers or cultivation farmer please contact & give your best price. Annai Suraksha Agro Product 96980-76610, 94898-76610 as.agroproduct@gmail.com, as.coconutproduct@gmail.com D Wanted Agri Loan We need refinancing loan of Rs. 20Cr. We are leading exporter having order more than 200Cr. We are looking for finance partner or Loan up to 20 Cr. Kindly contact more details at Agri Returns, Sms- 7845807299 agrireturns@yahoo.com
& Industry Survey
Buy & Sell

D Salvia Sclarea Seeds for sale The below mentioned seeds and planting materials are available for distribution/purchase for Research institutions, universities, associations and NGOs. Best quality.Openpollinated.Untreated.No GMO's. Salvia officinalis, Salvia sclarea, Saussurea costus, Silybum marinum, Solanum nigrum, Valeriana, Verbascum thapsus, Viola odorata, Origanum vulgare, Nigella sativa, Lupinus polyphyllus, Lycium barbarum, Lavandula officinalis, Phytolacca acinosa, Plantago major etc seeds are available for research purpose only. Interested buyers/institutions can contact us at Sheikh GULZAAR, Pulwama (J&K) Ph: 9858986794 e-mail: jkmpic@gmail.com D Rubber Plantation for sale I am looking for buyers for rubber plantation with yielding trees. The trees are ready for immediate sale. For further discussion please email me at Vijay Kumar 09313889930 indu243@yahoo.com D Emu Farm for Sale Emu farm is up for sale. The area is 1 acre 4 gunta land 33 birds 7 years, 70 birds 3 years, 190 chicks 7 months,with fencing, 2 generators, 3 rooms, price 35 lakhs with hatchery machine, near yadagirgutta temple. People interested in the deal can contact Raghunathpur mikhailagrofarms@gmail.com +918688310777 D Areca Leaf Plates for Sale We have a manufacturing unit in salem to produce Areca Leaf Plates Disposal plates in round shape which is available in 12",10", 8", 6". It is Bio-degradable & environmental friendly natural product. Substitute for thermocol and plastic plates. Completely eco-friendly chemical free and non-toxic Natural and attractive appearence Sturdy and light which make it possible to use in buffet parties can hold liquids Micro wave oven & refrigeration safe Hygenically packed in 25 nos /50 Nos covered with polythene sheets. STOP polluting earth. Use natural plates and cups made up of Areca leaves and its 100% natural friendly and biodegradable. Interested buyers can contact us at Senthil Kumar 9894239614 senshan_shansen@yahoo.co.in D Organic Vegetable for Sale We are supplying organic vegetables and food products from our farm land. Quality and price is assured. Al the buyers interested to make the purchase can contact us at Arun B, 9965191255 mailtoarunkb@gmail.com D Alfalfa Seeds for Sale We are India's One of the Largest Supplier of Lucerne Seed(Alfalfa Seed). High Grade & weed free (cuscuta seed Free) is the USP of Our Alfalfa Seed. Kindly Contact us for more details at Jaimin Patel jaimin_sve@hotmail.com 09924290884 D Poultry Feed for Sale We are Producing Panchakavya an Organic Feed for Poultry. The greatness of Panchakavya can be found in most of our Indian Books. The usage of Panchakavya in Poultry is recommended by Tamil Nadu Agriculture University. They have given the detailed recommendation regarding the usage of Panchakavya for Poultry, Cattles etc.,. The process time taken by us for producing this is around 52 days. We are producing Panchakavya using only Indian Breed of Cows. Our Breeds are Kangrej, Vechur and Ombalacheri. We are using the sale proceeds towards the development of Ghosala and it is not as a business we are doing this. The purchase also helps us in running a Ghosala. Panchakavya produced by Indian Breeds are giving better results compared to Panchakavya produced by using Non Indian Breeds of Cow. The cost of Panchakavya (Concentrated) per litre will be Rs.150/-. For Poultry one ml is recommended per day per chicken. This is as per the guidelines of Agriculture University of Tamil Nadu. The growth of the Poultry and their egg size improves when compared to other chemical feeds. V Sudhindranath, +91 99450 66699 vsudhin@yahoo.com D Thalassery Goat for Sale We offer pure breed thalassery, boer, sirohi and other breeds for sale at reasonable price. Interested buyers can reach us at Ragupathy Raguvel 9843503143,9047006111 balajifarmsalem@gmail.com D Fully Functional Shade House for Sale Fully functional ISRALEI imported shade net house 2.5 ACRES with galvanized Iron structure, 50,000 grow bags with cocopeat and fully automated drip irrigation, sprinkler (spinnet ) foggers systems and 25KVA Generator less than 50 hours run time - Excellent for Floriculture & Horticulture. Interested buyers can contact us at Lalit Palaparthy +919885006543 lalit.palaparthy@gmail.com
Buy & Sell

D Stevia White Extract for Sale We are leading technology provider for the Stevia cultivation and the product development In India. We are doing a lot of efforts towards popularizing the Stevia in India. We are providing technology to the small grower at a minimal cost who are interested in Stevia cultivation. We regularly conducting training season for the Stevia cultivation. The popularization of product is very essential in India to give the buyback and financial benefit to the growers. Currently, we are providing stevia bulk white extract product on product production cost. The person or firm who are interested in stevia marketing can contact us at Ganesh Prajapat +91-141-2339608 executivedirectoraci@gmail.com D Liquid Organic Manure for Sale Progro is a liquid organic ALL in ONE product, which can be used in all types of crop / plant like paddy, vegetables, mango, tea garden, horticulture, medicinal plants, flowers, wheat, betel etc. Progro works in 3 ways: 1.Substantially increases the crop yield through proper plant nutrition. 2.Improves plant immunity against diseases. 3.Powerful Pest repellent Progro is a natural and easy substitute for chemical fertilizers and pesticides.It makes organic farming easy and profitable. It helps in reducing the cost of cultivation and improve the profits. Having received several requests for providing a trial pack, we have made special arrangements to send TRIAL PACK of one litre bottle @ 600/- including courier charges. For details please write to us at Lalit Agrawal, 9331027471 rishikrishi@hotmail.com D Grass Cutter/Brush Cutter/Paddy Cutter for Sale Grass Cutter/Brush Cutter/Paddy Cutters are available in low cost in Andhra pradesh. This Grass Cutting Machine is very use full for dairy forms easy cutting system. It is the multipurpose used brush cutter with low maintenance, involves only single person to get 10 labor output equivalent work in a day. It can be used for cutting all types of crops like paddy and wet crops with low cost. For more details contact B.N.Murthy Raju, 9030698988 vasistaagro@gmail.com D Cashews for Sale Organically grown, good grade cashew nuts offered for sale. Available in 3 varieties: [1] Natural (raw) [2] Roasted with salt [3] Roasted with salt & spices. Orders can be given at Jose Cherian, 9288189707 jcherian72@yahoo.com D Goat Farm Management Software for Sale Successful Goat Farming needs complete record keeping. To do this in professional way and for better utilization of records for improvement of the farm we need a computerized software. Using Software for Goat Farm Management * Tracks complete record of all the events of goats individually, such as Birth, Death, Crossing, Deworming, Vaccination etc., * Generates essential reports, monthly/weekly for Trouble shooting and Treatment Planning. * Executes specific tasks as per Reports for improvement of the Goat farm. * Shows us exact profit/Loss status of the Farm. We provide this software to new farms and running farms. To know more about the software please contact us at K.Venkatesh 08903471006, 09843071006, 04146-230218 venky_km@yahoo.com D Anthurium,Carnation and Gerbera Plants for Sale We are taking fresh orders for Anthurium, Carnation and Gerbera Plants. All those who are having requirement of these flowers can contact us at Anukool Nagi, 08979494232 anukoolnagi@gmail.com D Agarwood Saplings for Sale I have 15 Thousand agarwood saplings for sale in wholesale price. Interested buyers can contact me for more information or giving orders at Bhaskar Arasinagod, 08389248235 asbfruit@gmail.com D Plant Growth Promoter for Sale D.I. Grow is a foliar fertilizer with macronutrients such as Nitrogen, Phosphorous, Potasium and Magnesium plus micronutrients such as Itron, Manganese, Copper, Zinc, Boron, Molybdenum and Humic Acid. It is safe effective and environment friendly. It is formulated from rich macro and micro nutrients, trace nutrients and humic acid. Helps the growth of various vegetables, fruits and flowers while improving the quality of soil. Available in two varieties. Vedam Naidu, Hyderabad vedamnaidu@gmail.com D Organic Turmeric for Sale We are cultivating turmeric in our land. The cost is very nominal and we are providing organic turmeric only, Gayathri Raghavan, 8105011773 gayathribio@gmail.com D Livestock Feed for Sale We sell the best Feed supplement for Livestock. Power milk is a unique blend of minerals, vitamins and plant extract, a feed supplement for cow, buffalo, sheep, goat, poultry, dog, horse, pig, fish, rabbit, and mule. Live Stock Trade, 98408-10555 seojobs123@gmail.com
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JOBS
Farm Manager for Organic certified Farm
Job Description : Overall Management of Organic certified farm including cultivation, soil management, crop management, pre harvesting and post harvest management, records keeping and maintaining the overall farm in tip top condition. Desired Candidate Profile : Preferably an Ex serviceman with overall 5 years exp in organic farm management Company Profile : Manas Krushi Farm is over 200 acres farm growing horticulture crops like Mangoes, Cashewnuts, Son Champa and vegetable crops for sale and is certified organic since 2001-02. For further info see url: www.manasorganic.org & www.manasorganicfood. Com Contact Details: Rajeev Anikhindi Email: rajeev.anikhindi@manasorganic.org Cell: 09223318885 / 022 25333299 / 25333197. business ethics codes and ensures that they are communicated and implemented within the team. Responsible for all administrative matters at Branch Interact and liaise with government officials in the agricultural and horticultural department of the State government Interact and develop good relationship with local banks to facilitate opening of farmers accounts and transactions related to recovery Functional Area: Sales, Retail, Business Development Role Category: Senior Management Role: Head/ VP/ GM/ National Manager -Sales Key Skills: Business Development, Marketing, Agri Loans Desired Candidate Profile : Education: (UG - B.Sc - Agriculture) AND (PG - MBA/PGDM - Any Specialization, Finance, Marketing) Experience: 15-25 years Company Profile : Sustainable Agro-Commercial Finance Ltd - Jain Irrigation Systems Ltd. (JISL) has a multi product industrial profile aimed at the farmer community spread largely in the rural and semi-urban areas all over India. The major and substantive portion of the business relates to Micro Irrigation Systems (MIS) and plastic Pipes. Other business include
ASSISTANT MANAGER / SR. OFFICER HORTICULTURE

Job Description : The ideal candidate should be a B Sc in Agriculture. Experience more than 4 years, having worked for large developments and done landscaping, gardening etc in reputed organizations / projects. Candidate Profile : Education: (UG - B.Sc - Agriculture) AND (PG - Any PG Course - Any Specialization, Post Graduation Not Required) Salary: INR 4,00,000 - 8,50,000 P.A Key skills: 5 to 8 yrs. of experience in the relevant field Any Graduate or Post Graduate in Agriculture will be preferred. Company Profile : Welspun Corp Ltd. Contact Details Recruiter Name: Dharmesh Shah Email : kdsjobs11@gmail.com
Looking for Agri Job in Marketing and Sales in Gujarat State

Presently I am working as Executive -Area sales manager with Amul at Indore,MP. I have done MBA(Marketing) from Som Lalit Institute of Management Studies- Ahmedabad, Diploma in International Marketing from AMA and B.E.(Biotechnology). I am looking for change in Agri business, Biotechnology and FMCG sales and marketing. I can be reached at Amitkumar V. Bhimani Mb:- +9198798 73712 Email: amitvbhimani@yahoo.com
food processing, onion dehydration, tissue culture, solar appliances and a large training centre devoted to farmer training. JISL is the largest company in Asia in the field of drip irrigation and second largest in the world. During the last 26 years of JISLs operations and dealing closely on a day to day basis with the farmer community, one of the key learning has been the abundant scope for extending finance to farmers with a quick turnaround time and without procedural hassles. Consequently, it follows that the small farmer segment can achieve much higher productivity and profitability, if aided with a package of financial services together with products of JISL. In this context, JISL has decided to promote a NBFC with the overall objective of serving the small farmer and rural constituencies in a comprehensive manner. The proposed NBFC will leverage JISLs customer knowledge and expertise The NBFC has been incorporated in the name of Sustainable Agro-commercial Finance Ltd. (SAFL). IFC Washington (an arm of the World Bank) will also be a shareholder. Some private commercial banks are also keen to take a stake and discussions are ongoing with them. The NBFC will aim at meeting the financing
BUSINESS DEVELOPMENT / AGRI LOAN SALES IN NBFC, AGRICULTURE LOANS

Job Description: Candidate should be able to read and speak Marathi language. Responsible for the development and performance of all loan sanctions disbursements and recovery activities in assigned market. Staffs and directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. Establishes plans and strategies to expand the customer base in the marketing area Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. Prepares action plans by individuals as well as by team for effective search of sales leads and prospects. Initiates and coordinates development of action plans to penetrate new markets. Provides timely feedback to senior management regarding performance. Maintains accurate records of all pricings, sales, and activity reports. Responsible for Recovery from customers Adheres to all company policies, procedures and
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JOBS
needs of existing customer base but not limited only to purchase of MIS systems and small agri project financing. It will gradually and in a calibrated manner cater to new customers and new geographies. Presently, JISL gives credit to the farmer to the extent of subsidy from the Government. Gradually, in a phased manner, as SAFL commences its operations, it will finance this subsidy portion in respect of new MIS systems sold by JISL. SAFL will leverage on the existing JISLs pan India network of over 3000 Dealers for identifying and originating quality business and also aid in recovery process. Financing farmers who are members of Sugar Factories through a guarantee mechanism from the Factory, project advisory services, corporate and plantation projects, farm mechanization, small businesses in rural areas and such others will be additional financing products for the NBFC. SAFL will be headquartered in Mumbai and is targeting at opening 40 offices across Maharashtra in its first year. Gradually, SAFL will open 150 offices all over India during next 3 years. Contact Details: Recruiter Name: Ankita Agarwal Contact Company: Sustainable Agro-Commercial Finance Ltd Email Address: ankita.agarwal@safl.in Contact Details : Address: Assam Agricultural University, Department of Agricultural Biotechnology, Jorhat - 785013 Reference Id: http://www.aau.ac.in Note : *Other terms and conditions will be as per the DBT, Govt of India guidelines. * Applicants need to go to the venue mentioned or call on the number provided above.
VP / SVP - RISK ANALYST (AGRI BUSINESS)

Job Description: Responsibilities : *Strong domain knowledge in Agri. Business credit/ working capital assessment * Underwriting credits to customers in Food and Agri value chain business. * Assessing the credit risk basis geography, commodity, security offered, references and financials as well as facility structure. * A key activity will be to work closely with the Relationship Managers & Agribusiness Managers, whose portfolios comprise a mix of Commercial and Agribusiness customers, to develop new business and influence acceptable risk/reward outcomes * Proactively developing enterprise-wide risk management strategies and practices for various agri products * Solid grounding in risk assessment and management as well as regulatory experience and industry best practices * Understanding on various operational, legal, market and segmental risk pertaining to agribusiness Assist in formulating and reviewing the Product programs , bench marking with peer banks in the agri lending space. * Conduct process audits and checks to ensure smooth functioning of programs. Review and recommend exceptions and deferrals. * Maintenance of portfolio quality through data analysis * MIS generation on the portfolio * Delinquency management along with business. Functional Area: Financial Services, Banking, Investments, Insurance Role Category: Senior Management Role: Head/ VP/ GM-Credit Risk Key Skills: working capital assessment, agri risk, agri loans, agricultural loan, agri credit, agri business Desired Candidate Profile: Education: (UG - Any Graduate - Any Specialization, Graduation Not Required) AND (PG - Any PG Course Any Specialization, MBA/PGDM - Any Specialization) Experience: 8-15 Years Company Profile : YES BANK has been conceived in the spirit of professional entrepreneurship, with an unstinted commitment to establish a high quality, technology driven, state-of-the-art private Indian Bank catering to 'Emerging India'. Our commitment extends further, from our customers, investors, stakeholders and employees to society at large. By focusing on sustainability and corporate social responsibility, we aspire to be a role model institution in Responsible Banking. Indeed, at YES BANK, we look to partner the growth of
QC MANAGER - MILK DAIRY INDUSTRY

Job Description: Having Experience in ISO /HACCP/ GMP/GHP and all other related practices of quality testing technologies, especially in any Dairy industry or FMCG. Functional Area: Production, Manufacturing, Maintenance Role Category: Production/ Manufacturing/ Maintenance Role: Quality Assurance/ Quality Control Manager Key Skills: Having Experience in ISO /HACCP / GMP / GHP and all other related practices of quality testing technologies Desired Candidate Profile: Education: (UG - B.Sc - Chemistry, Microbiology) AND (PG - M.Sc - Chemistry, Microbiology) B.Sc/ M.SC(Chemistry/ Microboilogy) Experience: 8-15 years Company Profile: Suvera Technologies, a leading milk dairy industry. Contact Details: Recruiter Name: Mr.K.Sudheer Babu Email Address: hr_suvera2007@yahoo.com
LAB TECHNICIAN
Job Description : (Modified Adv No. AAU/FA/ABT/ 02(3/42)2011/147-151 dt.13.6.12) No of post: 10 Funding Agency: Department of Biotechnology, Govt. of India, New Delhi Name of the Programmes: Bioinput services (Biopesticide), DBT-AAU Centre Bioinput services (Biofertilizer), DBT-AAU Centre WALK-IN INTERVIEW: Department of Agricultural Biotechnology, AAU, Jorhat on 5th July at 10.00 am. For more details: http://www.aau.ac.in/classified/ DBT_AAU5.html Last Apply Date: 04 Jul 2012 Candidate Profile : Salary: Rs 8000.00 (Fixed) Company Profile : Assam Agricultural University in Jorhat

& Industry Survey
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our clients, while they gain from leveraging our financial expertise, thereby enabling us to accomplish our mission of " Creating and Sharing Value ". At YES BANK, we " Say YES ". Contact Details Recruiter Name: Mr Rajat Grover Contact Company: Yes Bank Ltd Telephone: 91-1882-9855503047 Website: http://www.sonalika.com
SR MGR, DIV MGR, AGM (PROCUREMENT)

Job Description: 1. Plan and arranging the spare parts to meet the annual sales target fixed, and ensuring the order fill in as against monthly targets. 2. Follow-up with the critical parts suppliers and ensuring the delivery of the same as per the plan, and developing additional or alternate sources for all critical suppliers to bridge the gap to ensure delivery of parts to meet the targets. 3. Ensuring the timely settlement of pricing and updating the same in SPA of all new and existing parts to enable accounts team to update and revise the sales price of the parts. Salary: INR 12,00,000 - 18,00,000 P.A Functional Area: Supply Chain, Logistics, Purchase, Materials Role Category: Purchase/ Material Management Role: Purchase/ Vendor Development Manager Key Skills: Spares Procurement, Purchase Desired Candidate Profile: Education: (UG - B.Tech/ B.E. - Any Specialization, Automobile, Mechanical, Production/Industrial) AND (PG - Any PG Course - Any Specialization, Post Graduation Not Required) Experience: 15-20 Years Company Profile : Tractors and Farm Equipment Limited (TAFE) is a part of the Chennai based Amalgamations group , a US$ 1 Billion light engineering group with diverse interests in Tractors and their aggregates, Diesel Engine, Automobile Components, Engineering Tools, Paints, Plantations etc. TAFE produces tractors in the 25 to 90 HP range in a variety of models. TAFE acquired Eicher Tractor business in June 2005 through a wholly owned subsidiary, viz., TAFE Motors and Tractors Limited (TMTL). Contact Details : Contact Company: Tractors And Farm Equipment Limited
GM/AGMQA -MILK DAIRY INDUSTRY

Job Description - QA experience in milk dairy industry preferable, QA experience in milk dairy industry preferable, production experience in milk dairy industry preferable. Functional Area: Production, Manufacturing, Maintenance Role Category: Senior Management Role: Head/ VP/ GM-Quality Assurance/ Quality Control Key Skills: QA experience in milk dairy industry preferable Desired Candidate Profile : Education: (UG - B.Sc - Dairy Technology, B.Tech/B.E.) AND (PG - M.Sc - Dairy Technology) B.E/BSC/MSCDAIRY TECHANOLOGY Experience: 15-20 Years Company Profile : Suvera Technologies, a leading south India milk dairy industry. Contact Details : Recruiter Name: Mr.K.Sudheer Babu Email Address: hr_suvera2007@yahoo.com Telephone: 040-64588904
SENIOR MANAGER-NEW PRODUCT DEVELOPMENT, TRACTOR

Job Description: --To look after design, development, endurance parts. --Responsible for all the activites of projects at every level. --Serving as acting as project manager. --To develop new product / Process to meet customer requirement. --Testing of product as per product specification --To improve product / process by new technology Performance improvement/ Cost reduction. --Benchmarking Industry Type: Automobile, Auto Anciliary, Auto Components Role: Product Development Manager Functional Area: Engineering Design, R&D Desired Candidate Profile: --Candidate should be B.E/B.Tech with atleast 10-12 years of relevant experience. --Candidate from tractor industry will be preffered. --Should be well versed with field testing practices,drawing study and prepare feasibility reports. --Should be well versed with benchmarking of different products. Education: UG - B.Tech/B.E., Diploma, PG - M.Tech Experience: 8 - 12 Years Company Profile: : Sonalika is a leading automobile group engaged in the manufacturing of Tractors, SUVs, Agricultural machinery, Auto Components, Engines, Forgings, etc. Contact Details: Contact Person: Tina Ugale
REGIONAL HEAD - POULTRY

Job Description: - Profit centre head. - Member of the top management team, in designing and developing corporate business plan & budgets. - Align the region with the organizational business goals. - Drives the organization to achieve regional operational & financial performance. - Derive the business plan and get it approved from the management. - Organize necessary associated inputs & resources for delivering the necessary regional output. - To achieve operational and financial performance of all the divisions of the region. - Assign the goals, monitor and review the performance of the personnel working in the region. - To achieve trader, farmer and industry satisfaction thro a survey after identifying the factors that satisfies them. - Customer handling and customer satisfaction. - Implement the corporate directives. - Ensure compliance of QMS and ISO processes. - Ensure smooth working environment and improving the morale of the employee's thro' employee engagement survey. - Introducing innovative initiatives in operations. - Specific assignment on Regional project implementation. - Escalate issues to the management

JOBS
which require management attention. Desired Candidate Profile: - Graduate / post graduate in any discipline. - 15 + years of post qualification experience of which at least 5+ years as Operations' head / profit center head in a multi location FMCG organization handling perishable / price sensitive products. - Should possess experience in managing multiple processes which has sensible value addition to the end product. - Able to handle high volume transactions. - Should possess excellent man management skills to mentor around 500 employees. - Excellent Communication - Excellent Interpersonal relationship - Excellent negotiation skills - Moderate Financial skills - Advanced Human relation skills - Advanced marketing skills. Company Profile: Suguna Poultry Farm Limited Over a period of 25 years, Suguna has gone from strength to strength and has become a Rs. 4000+ crore company that makes it India's No. 1 broiler producer. Along the way, Suguna's pioneering efforts in contract farming helped create thousands of rural entrepreneurs who share the growth successfully. 'Poultry Integration' introduced and pioneered by Suguna in the country has energized the livelihoods of farmers in rural India. Suguna ranks among the top ten poultry companies worldwide. With operations in 11 states across India, it offers a range of poultry products and services. Contact Details: Contact Person - K. Bhupesh Email - bhupesh@sugunapoultry.com Website - https://www.sugunapoultry.com
PROJECT MANAGER
Job Description: Managerial - Developing project baselines; monitoring and controlling projects with respect to cost, resource deployment, time over-runs and quality compliance to ensure satisfactory execution of projects. Supervising the construction process from the conceptual development stage through final construction, making sure that the project gets done on time and within budget. Overseeing entire project, scheduling & coordinating all design / construction processes, including the selection, hiring and oversight of contractors. Leading a team of professionals; ensuring suitable deployment and timely availability of manpower (designers & engineers). Overseeing the selection of contractors, consultants to complete specific pieces of the project. Developing the Vendor Base to cater New Design , Concept initiated for Cost Optimization of Project to suit the company expansion plan Technical - Evaluating & determining appropriate construction delivery systems and the most cost-effective plan and schedule for completing the project. Anchoring on-site construction activities to ensure completion of project within the time & cost parameters and effective resource utilisation to maximise the output. Inspecting field sites to observe and evaluate condition and operability of facilities and structures, and to collect field survey data and measurements. Designing and implementing stringent systems and quality plans / manuals to ensure high quality standards during all the stages of project. Managing and Sharing of Designs, Drawings as per the CCOE Rules. Designing the Store Concept, External Faade, Fit out, Electrical, RCP Layouts in AutoCAD for Cheil India. Techno-Commercial - Preparing project estimate & tender, finalising contractors, checking the bills with estimated quantities and purchasing the materials for the site. Managing bidding process from floating of bids to awarding of contracts; coordinating with bidders with regard to negotiations. Liaising with consultants, contractors, sub contractors & external agencies for determining technical specifications, approvals and obtaining statutory clearances. Functional Area: Site Engineering, Project Management Role Category: Site Engineering Role: Maintenance Engineer Key Skills: Civil Engineering Desired Candidate Profile : Education: (UG - Diploma - Any Specialization, Civil) AND (PG - Any PG Course - Any Specialization, Post Graduation Not Required) Experience: 7-11 Years Company Profile : Organic Gardens Private Limited - Organic Garden's Pvt Ltd is India's first chain of Stores offering a range of Certified Organic products which includes Oils, Grains, Pulses, Spices, dairy and other farm Fresh produce. All our produce is 100% organic made without the use of any synthetic chemicals which are used in fertilizers and pesticides. Currently the company has 12 Stores in Mumbai which will expand to 100 Stores all over the country in the next 12 months. Contact Details : Recruiter Name: Deepa Saini Contact Company: Organic Garden Private Limited Email Address: naukari@organicgarden.co.in Website: http://www.organicgarden.co.in
DESIGN LEAD / MANAGER / SR. MANAGER - DESIGN (SOLAR FARM / EPC)

Job Description : *Evaluating design & implementation of Solar System *Drawing, designing, site evaluation, interconnections *Development of infrastructure facilities,prepare, specify, evaluate, the various proposal, basic & detailed Engineering, Plant Layouts. Functional Area: Engineering Design, R&D Role Category: Engineering Design Role: Senior Design Engineer Key Skills: PV solar plant, solar panel, Switchyard Equipment, HT & LT parcels, , photo voltaic, Solar System, DC cabling, Mounting Structures, , solar power, solar energy, renewable Desired Candidate Profile: Education: (UG - B.Tech/ B.E. - Any Specialization, Electrical, Mechanical) OR (PG - Post Graduation Not Required) sound knowledge of one of these-Electrical, Mechanical & Civil *For designing of Electrical & Civil Mounting Structures *Should have adequate knowledge of Solar System, PV panels, SCADA systems, DC Cabling & Switchyard Equipment, HT & LT parcels Experience: 5-10 years Company Profile : Waaree Energies: company is into EPC, PV Module, Pumps, Solar Thermal Business having turnover of 200 crs. Contact Details : Recruiter Name: Urvi Majumder Contact Company: Waaree Energies India Pvt Ltd Email Address: hr@waaree.com Website: https://www.waaree.com

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Consultancy Services
OFFERED
Consultancy Services Offered for Teak Plantation
Consultancy id offered on the cultivation of Teak Tree Plantations which is very profitable & 100% safe business. Plant:1000 saplings (plants)are planted in 1 acre. Per plant will give 20 to 30 cu ft wood after 5 years. and will give 60 cu ft after 12 years. Income: By selling 5oo plants x 20 x = 10000 cu ft of teak wood after 5 years 10000 x Rs.300/- =Rs.3000000 and By selling rest of 5oo plants x 60 x = 30000 cu ft x Rs. 500 =Rs.15000000/- after 12 years. It is suitable everywhere. For more details contact me at Harjeet Singh Dang (0354) 2721527 harjeet29@gmail.com proval of subsidy Interested entrepreneurs can write to us with complete land detail. We solicit serious query. Our contact details are Das Consultant 9308002664 foodandagroconsultant@gmail.com
Dairy Farm Consultancy
Management
Banana Cultivation Consultancy

We offer Tissue Culture High Density Banana Cultivation Consultancy at Rs 1000 per project. Check the handbook and project report topics offered by us. We also do on site visit and consultancy for Tissue Culture High Density Banana Cultivation. Reach us at P Ponsivaram 9894278121 ponsivarammba@gmail.com
We are helping dairy farmers come over the problem of infertility and have good dairy management practices. If anyone requires further assistance on this do mail me at Heramb Gupte 9223599711 herambgupte@gmail.com
Cold Storage Consultancy

I am dealing in cold storage finance, setup, subsidy, etc., in Uttar Pradesh. I am dealing in cold storage since 1999 when Central Government started subsidy through nhb and nabard. Earlier the subsidy was 25% of project cost or Rupees. 50.00 lacs whichever is less. Later it was enhanced to 1.20crore. People interested in setting up the cold storage can contact me at Ca Manoj Singh, Agra mklove09@gmail.com
Jatropha Plantation Consultancy

We provide complete solution for the Jatropha plantation from the supply of the Jatropha seed, Jatropha planting material, consultancy for the farm management and the hundred percent buyback. Please contact us for your complete query regarding Jatropha and the Jatropha plantation at Ganesh Prajapat +91-141-2339608 executivedirectoraci@gmail.com
Consultancy Services Offered for Jute

Business Planning & Development Unit at NIRJAFT is a type of Technology Business Incubation centre on Jute Technologies. In a step forward to implement this, NIRJAFT has come out with the idea of incubation in jute sector for entrepreneurs interested to invest in this sector. We provide complete consultancy in Jute. All those who seek the guidance in Jute can contact us at Dr. Debasis Nag (033) 24212115 dnag_in@yahoo.com
Labour Recruitment Consultancy

We are mainly emerging the manpower to Agriculture Sector and weve more than 75 Labours family from Tamil Nadu. We are specially focusing on 1.Agro Farms&Nursery , 2.Landscaping , 3.Floriculture, 4.Mushroom Units, 5.Poultry&EMU 6.Dairy, 7.Coffee Plantations, 8.Tea Estates, 9.All other Agro Industries and related activities . Feel free to contact us at Sijish Nambiar 9003828077 /9487002125 sijishs@gmail.com / sijishs@yahoo.com
WANTED
Wanted Consultants for Livestock Farm
We need consultancy for setting up a fullfledged mixed farm, including moringa, corn, subabul, sheep, country chicken, and fisheries. He should be able to work on planning, implementation and development phases. And he must have experience of handling big projects. Experienced consultants of verifiable repute around Mysore are preferred. We can be reached at Rehman Khaleel 09967490988 krassociates.ca@gmail.com
Warehouse Consultancy
Establishing
Jute Business Consultancy

Business Planning & Development Unit at NIRJAFT is a type of Technology Business Incubation centre on Jute Technologies. In a step forward to implement this, NIRJAFT has come out with the idea of incubation in jute sector for entrepreneurs interested to invest in this sector. At present we are offering project report on the following technologies: (1) Mechanical Extraction of Bast Fibre (2) Particle Board from Jute Stick (3) Decorative, Fancy and Utility Fabric from Jute (4) Handmade paper from Jute Residue (5) Jute based Composite Products] (6) Geo Textiles from Jute (7) Agro Textile from Jute (8) Fibre Testing Instruments Interested Entrepreneurs please contact us at Debasis Nag 03324212115 dnag_in@yahoo.com
The objective of rural godown scheme is to provide the farming community with facilities for scientific storage so that wastage and produce deterioration are avoided and also to enable it to meet its credit requirement without being compelled to sell the produce at a time when the prices are low (distress sale). You can avail our holistic services for setting up and operating rural godown. Assistance for formation of firm Assistance for obtaining license to operate godown Architectural layout plan & elevations as per norms Civil construction cost estimate as per norms Civil construction guidelines & schedule in easy language Assistance for NWRS Bankable project report Assistance for bank loan sanction & ap-
Wanted Consultants for Setting-up Warehouse

I want to open a warehouse of 5000 MT. To do so I am looking for a consultant. Please contact at the below given details with related information Rohit Verma 9981490610 rohitverma221@gmail.com
Farm Land
WANTED
Wanted Land in Chennai
I am looking for about 10 acers within 50 km from Chennai on ECR. Please email me all details at Savera Farms 94450 76595 saverafarms@gmail.com,
Wanted Agriculture Land near Hassan

I am looking for farmland @ 1 lakh per acre in the state of Karnataka, preferably near Hassan, interior not at all a problem as the sole purpose is to raise silver oaks and teak wood. Initially looking for 30 acres and then to expand gradually. People interested to sell their property near Hassan can reach us at Kishaloy Bhowmick 9538480241 kishaloy_bhowmick@yahoo.com
Land in Nashik
1000 acres of agricultural forest land is available for sale near Nashik. As of now every acre shall be available at the selling office at approximately 2 lacs/acre. As the land is huge it is ideal for Investment, farming, township etc. Please do contact at Rakesh Aggrawal 9420691496 aggrak@indiatimes.com
Wanted Land between Kompally and Medchal

We require Agricultural Land between Kompally and Medchal near Hyderabad. Price no bar. Kindly respond as soon as possible at Sham Dayal +91-98862-31502 sham.dayal@yahoo.com
Agriland for Sale at Zaheerabad

Agricultural land 13 Acres suitable for agriculture or industrial purpose is offered for sale. It is located in Zaheerabad Muncipality on mumbai highway(adjacent). For more details contact at Ramakanth Kulkarni 9441173098 ram_srcm@hotmail.com
Wanted Land in Tamil Nadu

We are looking for land purely for agricultural purpose in around delta districts with following conditions : 1.Water availability is very must/good rainfall/river irrigated land 2. Soil very suitable for fertile agriculture must (rice/manjal/karumbu/vaalai/etc) 3. With electricity 4.decent access(road/access ) 5.land budget:2.5 lakhs max/acre upto 30. Interested sellers can contact me atAgro Users 9600312244 warringtribe@gmail.com
Land near Kodaikanal

I am looking for land in Tamil Nadu. My price range is 20,000 to 50,000 per acre. I require 50 to 100 acres with good water source, electricity, road access and clear title. Ideal if the land is available in Theni, Madhurai, near Kodaikanal etc. The soil should be red and ideal for cultivation. Please do contact me with details at Sethunath P 9847740006 sethu.agriculture@gmail.com
Land for Sale at Neyveli

I have 21.02 acres land in Neyveli which is up for sale now. This land can use as commercial / agricultural. It has red soil and water level is 210 ft. Good road facility is accessible. If approached from Chennai, it is located at Bye-Pass NH-32/NH-36. If anyone interested contact me at Suresh Kumar 9176522822 suresh@ffifood.com
AVAILABLE
Land in Madhya Pradesh
We are into Land Investment business in the state of Madhya Pradesh. Presently we have big agricultural Land belts of 100 Acres, 500 Acres , 1000 Acres , 2000 Acres and more in Madhya Pradesh .. Good for plantation and investment purpose. The single Land belt ranges from Rs. 60,000/Acres and above as per location, soil type etc. All clear title and arrangements done and checked with the local authorities. Contact us for more details at Hiteshwar singh 0731-4274731 uniessen@yahoo.co.in
Wanted agricultural land in Theni

We require around 50+ acres of agricultural land in theni, preferably in cumbum valley. Land characteristics are as follows 1. Red Soil 2. Suitable for cultivation of banana (G9), horticulture crops, fruits & coconuts 3. Availability of reasonable water sources in and around the property 4. Electric connection would be an added advantage The intention is to build a full-fledged organic farm from a scratch, therefore undeveloped land which meets the above criteria are an advantage. Maximum price we are ready to pay is INR 60,000 per acre. Please contact us if interested in the deal Brijesh Pillai 9820032232 hail.brijesh@gmail.com
Agricultural Land for Sale in Tirunelveli

1 Acre, 2 Acres, 4 Acres, 6 Acres, 8 Acres and 10 Acres land sales at Sankarankovil (Echanda) Tamil Nadu. fertile red soil land with ground water source, sl no plot size total cost of the plot (Including Registration and Patta change) 1. 1 Acres 2.75 Lakhs 2. 2 Acres 5.25 Lakhs 3. 4 Acres 10 Lakhs 4. 6 Acres 14.5 Lakhs 5. 8 Acres 19 Lakhs 6. 10 Acres 22.5 Lakhs The farm land site measuring 100 Acres and above is situated just 12 Km away from Sankarankovil. The said Sankarnkovil is only 40 KM -away from Tirunelveli and 5 KM from NH 209 ( Kollam-Madurai). This site is full of fertile red soil and sweet ground water sources at depth of 20 ft. This site is surrounded by coconut and banana farms. This farm land is suitable for plantation like fruits, vegetables, flowers. Mango, Coconut , teak etc. Cheap labour is also available in this area. Above all this site is located in a very peaceful and pollution free area. All Documents are ready for registration. if interested to buy please contact Sivakumar +91 94444 02971 agrofarmfoundation@gmail.com & Industry Survey
Land in Ratnagiri
I have few locations for farm land in Ratnagiri belt. The expected price is Rs. 3.00 lac per acre. If Anyone is interested to buy the proposed land then contact me at Chirag Gajjar 9998732033, 9426065076 ktcint@gmail.com
Wanted Agri-Land in Panchgani & Mahableshwar

I am interested in buying agricultural land in and around the vicinty of Panchgani & Mahableshwar. Dharmu Jashnani 9029292966 jashnani.dharmu@gmail.com
Land in Munnar
We have 2.25 acres of land available for sale. It also has a cottage which is also available for sale. The location of site is near Munnar. For more details contact us at John Johnson 00353 45531143 johnsonjohn1973@gmail.com
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Company & Product Profiles
To display your products and services here call: (Bangalore) 080-41698240 (Kavitha)
ENER GY PLANT ATION BEEMA B AMBOO ENERGY PLANTA BAMBOO

High density plantation - break through for power project and co-generation plant in sugar industries.
Good Captive Energy Plantation Biomass at Rs 800 /ton Income from 2nd year Income Rs 80,000 /ac/year High quality biomass with 4000 kcal
GROWMORE BIOTECH LTD.

HOSUR (T.N.) 04344 260564 www.growmorebiotech.com growmore@vsnl.com

MARKET PLACE
To advertise your products here call: 080-41698240 (Kavitha)
Agriplast Tech India Pvt. Ltd.

Ginegar
Plastic Products Ltd. www.ginegar.com Super strong, UV Stabilized, 5 Layered, Anti-dust, Co-extruded Green House Coverings
UVA Fog Block UVA Drip Block diffused IR 504 Suncover/AV/Diffused UVA 205N SSEL-Clear 7.5 Sunsaver/AV/Diffused UVA Diffused
Polysack Plastic Industries Ltd. Israel.
Only Manufacturer of 5 Layered Green House Films in the World
Tailor made sizes (against order) Cut to length supply from ready stock in India. Available widths in ready stock : 4.5M, 5.5M, 7M, 9M Mulching Solutions Vegetable Mulch : *Black Embossed *Yellow/SLT *AL-Or Embossed *Silver/Black Embossed *Black/White Embossed *Red/SLT Orchard Mulch : *Black/White *Black/Silver *Papaya Mulch *Rose Mulch
Sizes available for mulch film : 25 Microns -- 1.2m x 100m and 1m x 1000m 50 Microns embossed : 1.2m x 500m -- 100 Microns orchard : 1.5m x 200m & 2m x 200m
ALUMINET various shade factors and * Saves energy colors in tape and * Increases yield monofilament type * Protects against frost available with * Better temperature control 5 years * Guaranteed for 5 Years * Double side IR reflection guarantee * Light diffusion at entry CHROMATINET price. * Higher yield in plants with better quality * Good result in seedling nursery * Excellent root development in banana tissue culture hardening
Other imported shade nets in
level
Seedling T ray s Tr
First company to introduce root trainer trays for seedlings/nursery in India. Works on the principle to keep downward growth of the root system No root coiling as against traditional seedling trays Healthier root zone hence healthier plants Better establishments and performance of seedlings in fields, resultng in higher yield
Green House Accessories

One stop shop for best Green House Accessories
$ $ $ $ $ $
Aluminium Profiles Imported Coated Springs Imported Self Drilling Screw Imported Clip for Greehouse Roll Up Curtains Roll Up Unit for Ventilation Greenhouse air circulation fan
Head Office : Survey No.426/3B-1B, Nallur Village Opp, Nallur Government High School, Hosur Panchayat Union & Taluk, Krishnagiri Dist - 635 103 Telefax No. 04344-301125 , Mobile -09341286047 (Rajeeb Roy) Email : info@agriplast.co.in Web : www.agriplast.co.in Skype : ranjanarajeeb
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Agriculture & Industry Suvey

Copies available at :
A.H.WHEELER RAILWAY STATION BOOKSHOPS IN NORTH INDIA.
New Delhi : Central News Agency Pvt Ltd. P-23 Connaught Circus, New Delhi 110 001 Tel : 3364448 Chandigarh : Punjab Book Centre, S.C.O 1126-27, Sector 22-B, Chandigarh, Punjab Tel: 0172-701952 Fax: 0172-701952 Chattisgarh : Mukund News Agency, Shop No.1, Old Bus Stand, Raipur 492 001 Chattishgarh Tel : 0771-225851 Pune : Popular Book House, #75, Deccan Gimkhana, Pune 411 004 Tel : 25671737/25673315 Vishakapatnam : Vemulapalli Associates D.NO 50-94-14/ 5,N.H.-5, Shanti Puram Vishakapatnam- 016 Tel : 555565

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V.S.T. TILLERS TRACTORS LTD.

Mitsubishi Shakti MT180D Tractor VST Shakti VS-4PR Reaper Power Tillers VST Shakti 130 DI Mitsubishi Shakti VWH 120 Dragon Shakti 150 DI
VST Shakti VT-430 Rice Transplanter (Walk Behind)
THE BEST IN THE FIELD

Registered Office :
No. 4801, Whitefield Road, Mahadevapura P.O.,Bangalore - 560 048. India Phone No. 08028510805 / 06 / 07 Email : sales@vsttillers.com Website : www.vsttillers.com
Regional Sales Offices :

BHOPAL - Ph : 9826421449 GUWAHATI - Assam. Ph : 0361-2529407 ODISHA Ph: 09437004062 CHITTOOR - A.P. Ph: 08572-245123 PATNA - Bihar. Ph : 0612-2224570 KOLKATA - W.B. Ph : 033-24656054 Telefax : 033-2465527 GHAZIABAD- Ph : 0120-2723086 KRISHNAGIRI - Dharmapuri District. TN. Ph : 04343-232608 - TRICHY - Ph : 0431-2419246
Raj & Company
Buyer of all Medicinal Plants & Herbs
You want to sell Medicinal Plants Seeds & Raw Herbs?
Contact us! We buy all kinds of herbs! Call us today!

Withania Somnifera, Mangifera Indica, Aloe Vera leaves Sun Dried, Emblica Officinalis, Acacia Leucopholea, Acorus Calamus, Amomum Subulatum, Hemidesmus Indicus Root Black, Aegle Marmelos, Sida Cordifolia, Punica Grantum, Bambusa Arundianacea, Punica Grantum, Beej Band Black, Terminallia Bellrica, Bixa Orellana, Terminallia Bellirica, Ricinus Communis, Embelia Ribs Berm, Adhotodavasica, Calotropis Procera, Aquilaria Agallocha, Trachyspermum Roxburghianum, Terminalia Arjuna, Psoralea Corylifolia, Carum Copticum, Root, Branch, Leaf, Flower & Fruits (Premna Obtusifolia), Melia Azadirach, Ajwain ka Phool, Premna Obtusifolia, Centella Asiatica, Clerodendrum Phlomiedis, Hyoscamus Nigar, Aprajita Plant (Clitoria Ternatia), Saraca Asoca, Walnut, Semecarpus Anacardium & MANY MORE........................................... VIJAY KUMAR, MANAGING DIRECTOR, RAJ & COMPANY BEHIND KATJU MARKET, NEAR PARSI MANDIR, NEEMUCH-458441(M.P.) INDIA TEL:07423-221600, FAX: 07423-225341, CELL: 09826021601 Mobile:09826021601 E-MAIL: rajspice@sancharnet.in, rajspicenmh@yahoo.in WEB: www.rajnco.com
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Agricultural impacts every aspect of our economy and industry! From SEZ economy to land acquisition to infrastructure investments! Corporates interaction with farmers and rural people. Edited with critical and insightful content! A reading of this highly influently journal would give corporate readers a better grasp of government policies!
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SDF India
Deals in agricultural equipment such as tractors and diesel engines. Located in Ranipet, Tamil Nadu
stablished on the 20th of June 2002, SDF India deals in agricultural equipment such as tractors and diesel engines. The companys state-of-theart manufacturing facilities are located in Ranipet. For the smooth operation and manufacturing of DEUTZ-FAHR tractors, the company employs almost 400 highly qualified specialists. Globally, the SDF Group has close to 3000 employees. Keeping an eye on SDF India Ltd is its Managing Director and CEO, Mr. Bhanu Sharma. Mr. Bhanu is a proud Business Technology graduate in Agri Engineering and has also attained an MBA from a top-notch university. With over three decades of experience in tractors and agri-mechanization, Mr. Bhanu is more than qualified to oversee the operations of the company. Products and Services Knowing the importance of reliable equipment in the agricultural sector, SDF India gives all of their effort to supply customers around the world with farm equipment, diesel engines and, their most popular product, agricultural tractors. Perhaps the most appealing aspect of SDF Indias products, however, is the after sales services that their clients are entitled to. The company makes sure to keep in touch with all of their customers as they regularly have doorstep customer contacts, local mechanic training seminars and a mobile van service support group. Mr. Bhanu shared, Our each and every customer is very important to us. Our endeavor is to be nearest to our farthest customer. In order to achieve this goal, we have established an extensive network of dealers, after sales and spare parts outlets and spare parts distributors. In addition, SDF also provides their clients with two years warranty on all purchases as well as seven free repairs or checkups on any DEUTZFAHR products.
Marketing Seeking to establish the company as a leader in technology and as a reliable figure in the market, SDF India has invested time and effort to establish the companys products through distribution and BTL activities. Through these efforts alone, the company has already successfully secured a doubledigit market share in the key application segment. Mr. Bhanu explained, We are a niche, reliable and technologically advanced player in the Indian market and we operate in a market segment as a major contributor of Indian tractors. Dealers Playing a huge part in the companys marketing is their dealers. The company currently enjoys partnerships with over 100 dealers in India, all of which are strategically located in regions with high market potentials. Mr. Bhanu expressed, We look for business people are our distributor partners, [people] who understand technology and have a true desire to grow with us. SDF also provides their dealers with benefits such as assured longterm business associations, which secures them a viable part in advanced agrimechanization market. Challenges As with any other company, SDF India was not without its own set of growing
Bhanu Sharma
pains when it was first established. Just like any foreign company entering the Indian market, the company had to first deal with dealer viability. Mr. Bhanu explained, The challenges are similar to what any new international player faces. Intensity of challenges may vary. For example, in marketing we had a product range in the upper premium segment of the industry whereas a majority of the Indian market lies below this segment. Overcoming the Problems The first step that the company took to deal with its initial challenges, was to promote their products for what they were: high quality agricultural pieces of equipment. Because of the product range and exemplary services offered by the company, SDF India soon overcame their problems. In fact, SDF Indias shares with the SDF Group continue to grow and they are now emerging as an irreplaceable contributor to the SDF Groups business. New equipment has also been slated for release in the coming years as Mr. Bhanu said, We are surely working on new products and product ranges, which will be announced in due course of time. Competitors Due to their huge presence in the Indian market, SDF India has been faced with strong competition from both local and international companies, each trying to stake a claim in the agricultural equipment market. To edge out the competition, SDF India employs various strategies, all of which are proving to be quite beneficial. The first thing the company did was to start on a rather aggressive marketing strategy that revolves around the expansions of its sales and after sales networks. The network expansion was crucial in widening the companys reach to
Swastik Enterprises
Engaged in the manufacturing of dairy equipment, and specializing in milking machines. Based in Karnal, Haryana
other potential clients. The second part of the companys strategy was simply to have faith in the products they offered. DEUTZ-FAHR tractors offer an excellent combination of power, performance, reliability and exceptional value for money and now the new AGROMAXX Series tractor launch is very well addressing the majority customer segment in India, Mr. Bhanu said. Future Plans With an edge over international and local competition as well as a strong two-digit stake in the Indian market, SDF India is now looking to the future. The company has declared that they will now focus on penetrating deep into the domestic market for 2012. When asked about this, Mr. Bhanu said, We have redefined the markets by analyzing markets on HP segments and a new network distribution strategy is in place. Now it will be an alignment of market demands and our product offerings on the same platform. The company has already set itself a fiveyear goal to reach to secure SDF Indias longevity. Mr. Bhanu shared, Our five year business plan is targeted to acquiring a place amongst the top players in the Indian market, not only numbers but also as a significant and technologically advanced reliable tractor player. Our Correspondent For more information,contact : Mr. Bhanu Sharma, Managing Director & CEO, SDF India, SDF INDIA (P) Ltd. 72, SIPCOT INDUSTRIAL COMPLEX (PLOT. 72M) RANIPET TAMIL NADU INDIA 632403 Phone: 04172-247156-63 Web: www.samedeutz-fahr.com Email : jayakumar.p@sdfgroup.com
wastik Enterprises was estab lished in 2005. The company is engaged in the manufacturing of dairy equipment, and specializ ing in milking machines. Swastik sells its milking systems under the brand name Milkwell. The company was established by Mr. Ajay Panchal, director, in 2004. It is based in Karnal, Haryana. We are now providing complete milking solutions to the dairy owners with various types of automations in milking related services. We are producing and supplying specialized milking machines, pipe line milking systems, milking parlor, dairy shed cooling systems, and help in identification of animals and stall works, says Mr. Panchal. He adds, Today we have four offices in India and have presence across India. We have our South India office in Hyderabad and distributors across India. The company has faced a lot of production problems initially. The main challenge faced by us was in marketing, maintains Mr. Panchal. Further speaking about the initial research done by the company, he says, We first researched the need of industry and then conducted area-wise research across the country to understand specific requirements. He avers, Today the latest technology in milking systems in India is milking parlors with electronic services which give data and reports. As far as dairy owners benefits are concerned, the farmer can run his dairy with more profitability and confidence. Product Range The range of products offered by the company for the dairy industry includes: Bucket Milking Machine Goat Milking Machine Portable & Trolley Milking Machine Milking Parlors Pipe Line Milking Systems
Bulk Milk Coolers Milk Claw Milking System Spares Dung Collector Animal Ear Tags Cow Mats Product Speciality Speaking about their product speciality, Mr. Panchal says, Quality, prompt aftersales service, and commitment to our customers make our products better than the products of our rivals. All the products are manufactured in-house and we follow stringent quality control measures at every stage of the production. We have high-tech lab facility, he adds. Swastik offers a standard range of equipment and also customizes the products as per clients requirements. The products have strong base in Haryana and Punjab. Our market share is about 70%, maintains Mr. Panchal. The company also exports to Europe and Africa. The company is also planning new products. We are developing cow comfort equipment which we will launch soon, says Mr. Panchal. There are 5 people working in the company. We distribute a whole range of our products through our distributors with our technical help, says Mr. Paschal. Suggesting changes for the growth of the industry, Mr. Panchal says, The farmer must be educated for use of equipments. The government should also run education program. Mr. Panchal is a B.Tech in mechanical engineering and has 11 years of experience in the industry. Our Correspondent For more information, contact : Mr. Ajay Panchal, Director, Swastik Enterprises, Plot No. 78, Street3B, R.K. Puram, Kunjpura Road, Karnal - 132001, Haryana, India Phone: 0184-2268326 Mobile: 094160 03826/98963 33556 Phone: -2273919 Email: swasticenterprises@gmail.com / skype: milkwell Web: www.milkwell.in http:/ /swastikenterp.tradeindia.com & Industry Survey

product. Target Customers, Marketing and Competition KGVK targets smallholder farmers, such as small and marginal farmers, as the main customer base. In such a young market, KGVK enjoys its status as the single largest organized farm equipment manufacturing entity in Eastern India. Mr. Mohit states, We command up to 65% of the market share of the implements in select categories in Jharkhand and Bihar. Even though the company enjoys a large command of the market, competition for KGVK Agro Ltd does exist in the form of local fabricators. However, Mr. Mohit expresses confidence in the superiority of KGVK as he said, In terms of technology and the quality, our products cannot be compared with theirs. While we are involved in continuous research and development based on client feedback, as per my knowledge, very few of the competitors are engaged in research and innovation. Apart from continuous improvements on products, much attention is also paid to marketing their products properly. Demonstration is a big part of the companys marketing strategies. The company sees this through by visits to farmers during planting season so that farmers become aware of advanced and organized agriculture through the products. Mr. Mohit said, Events, demos and workshops are organized on regular intervals. B2B marketing is also a major source in providing our products a better edge over others. Challenges According to Mr. Mohit, The game has just begun. There are a lot of changes to be expected in the Indian agri-equipment industry in the next few years, especially with a projected increase of participation in smallholdings by Indian multinationals. Though this change is good for the survival of the company, there are certainly challenges to be faced by agri-equipment companies. For KGVK, financial bidding is one of them. At many places we are facing difficulty in financial bidding. To ensure quality revolution in farm mechanization, technical capacity should be given preference and more weight. Subsidy for farm equipments should be transferred to the farmers account directly so that they can purchase the equipment of their choice, Mr. Mohit explained. Success One of KGVK Agros missions is to bring change to the farmers life. It is a broad vision, but the company has successfully set goals in place so that they keep working
KGVK Agro
Provides agricultural equipments like weeders. Located in Ranchi, Jharkhand
rishi Gram Vikas Kendra (KGVK) Agro Limited is a provider of high quality agri cultural equipments such as weeders. Previously known as Usha Martin Agro Limited, the company was founded in November 2006. Established as the corporate social responsibility (CSR) sector of the Usha Martin Group and founded in 1972, KGVK Agro Ltd works with farmers and local entrepreneurs in the agricultural sector to ensure that farmers get good quality farming equipment at low costs. Mr. Mohit Kumar is the executive director of KGVK Agro Ltd. Though he started his career in the corporate sector, Mr. Mohit gained the opportunity to work with PRADAN, a non-profit organization. During his 9-year stay at PRADAN, he was able to complete his MBA from Symbiosis, Pune. It was on deputation from PRADAN that Mr. Mohit joined the KGVK. Products KGVK Agro Ltd provides various farming equipments at affordable prices to the farming community and is confident that their products are at the top of the food chain. Users and experts have deemed the companys products to be quite advanced and preferable over several other leading manufacturers. Their most popular product, by far, is the Krishi Usha Weeder. We are the largest supplier of the weeder in Bihar and Jharkhand. Almost 48,000 pieces of the weeder are sold in a season and we have the capacity to manufacture 1,000 weeders in a day, Mr. Mohit said. KGVK attributes the success of their products to a state of the art system. A computer based
CNC machine is used for uniformity and strict adherence of production specification and standards, Mr. Mohit shared. The material we are using is of international standard. All the manufactured components are made to undergo special phosphate based chemical treatments for rust-proofing, anticorrosive treatment and painting. Ensuring Quality The advanced system of production guarantees a long lasting and durable product. However, KGVK takes quality testing to a whole new level in their quest to ensure flawless products. Mr. Mohit detailed, At the time of manufacturing the product, the meticulous use of gauges at different stages ensures that all the components always conform to specifications that are of superior quality. Specially designed fixtures are used to make sure that all the separate pieces of a product stay in place before welding begins. This results in accurate and uniform production of a particular piece of equipment. At this point, demonstrators conduct trials. The quality inspection team of the KGVK certifies final judgment on the quality of each
Mohit Kumar

towards the completion of their mantra. To this date, the company has already successfully accomplished various goals and reached new milestones since its founding. Milestones achieved by KGVK are to be seen more in terms of impact and implication and less by quantitative parameters, Mr. Mohit said. We are a household name in the Eastern Indian states of Jharkhand, Bihar and West Bengal. The agri implements are commercially tested and certified from the best institutions (OUAT, Orissa, FMT&TI, Assam). Additionally, the product line of the company has grown from one, the weeder, to four different product lines and also new initiatives for dairy and medical plants. Perhaps the most notable success of the company can be attributed to the weeders. The company has already reached more than 150,000 different homes with the weeders. This number is far greater than the six weeders sold to one village in 2006. Future Plans Mr. Mohit said that KGVK doesnt just sell equipments but also invests in the farmers capacity to see and build his future. For them, our commitment is whatever it takes. Hence, it only makes sense for the company to further pursue the realization of their goals and mantras for the future. Given the current success of the company and with over 350 villages already under the core area of the KGVKs area of operation, it would seem that the company will be able to accomplish their goals in the foreseeable future. Mr. Mohit said, KGVK Agro Ltd is looking forward to change the world of small and marginal farmers and to make their remarkable contribution felt across the globe. Our Correspondent For more information, contact : Mr. Mohit Kumar, Executive Director, KGVK Agro Ltd. Formerly Usha Martin Agro Ltd Village Garhi, Cheshair Home Road, Bariatu, Ranchi - 834 001, Jharkhand, India Phone: 93347 26481 /06512541693 Email: kmrmohit@gmail.com
Arjun Agri Industries

Supplies various types of tarpaulins for agriculture related uses. Located in Salem, Tamil Nadu
ocated in Salem, Tamilnadu, Arjun Agri Industries was es tablished in 1989 and has be come a major manufacturer and distributor of various tarpaulins. The company is run by its founder, Mr. R. R. Arjun Mohan, an MBA holder from the Madurai Kamaraj University, who has 22 years of experience in the agricultural equipment industry. Products : Arjun Agri Industries carries various types of tarps to suit the needs of different clients. Some examples of their products include cotton canvas tarpaulins, lightweight polyester and woven cotton tarpaulins, synthetic tarpaulins, HDPE/LDPE tarpaulins. Mr. Arjun said, HDPE tarpaulins are the most popular as they are UV inhibited and are made from pure virgin raw materials. They also have a wide variety of applications. The company imports these world-class tarpaulins, which can be used for fish and prawn pond lining, the making of vermicompost beds and fumigation among other things. Making the Tarpaulins : To ensure that each customer gets the exact tarpaulin needed, the company customizes all of their products. Explaining the raw materials used for the tarpaulin making, Mr. Arjun said, Cotton fabric, which is processed and made waterproof, can be used in transport vehicles. He continued, For synthetic tarpaulins, we have HDPE fabric laminated with LDPE sheets which are used for agricultural purposes. Despite the same raw material being used for all of the tarpaulins the company makes, there are several different ranges and combinations of the raw materials that can be employed according to the needs of the consumer. Tarpaulin Uses : Rather than using coconut leaves for the roof of the poultry
R. R. Arjun Mohan sheds, which will eventually need to be replaced after three years, using tarpaulin will create a dramatic decrease in cost as it is long lasting and weather resistant. Tarpaulin can also facilitate the maintenance of biogas. Mr. Arjun supports the use of biogas saying, I could supply a biogas plant for Rs.7000 which would run for more than 7 years with the dung of two cows. From this you could get full gas for your entire family. Customers : Arjun Agri Industries has identified all farmers and large agriculturists as their target customers. To reach them, the company maintains frequent advertisements in newspapers as well as local channels. However, the company has also looked to exportation to help bring in more revenue. Mr. Arjun shared, People give importance to quality and international buyers are very quality conscious, preferring to buy from companies that are reputable and maintain high quality and service. Today, the company enjoys a high demand of biogas holders and vermicompost beds from international clients. Future Plans : As an agri equipment supplier, the company has certainly had its fair share of hardships. According to Mr. Arjun, frequent power cuts, dollar fluctuations and the shortage of skilled laborers are the companys main challenges at the moment. Despite the challenges faced, however, the company still has high hopes for their future and growth. By 2017, we plan to make this enterprise into a Rs. 500 crores company, Mr. Arjun concluded hopefully. Our Correspondent For more information, contact : Mr. R. R. Arjun Mohan., M.B.A, C.E.O, Arjun Agri Industries, NO.47, Arjun Towers, Rajaji Road, Salem 636007 Tamilnadu Phone: 0427-2417121/9443375577 Email: info.arjun@gmail.com & Industry Survey
Buyers, Sellers & Experts

in agriculture
available at
www.agricultureinformation.com
Indias leading agriculture portal!

food processing technology in the country. Quality Control We take a lot of care to offer quality products. There might be people who feel that our products are relatively more expensive than the local brands. For example our pest control equipment range is W.H.O certified and our power sprayers are C.E. certified, Also our company is ISO 9000:2008 certified, maintains Ms. Nonita. She adds, We give equal importance to products and services. We have a team of well experienced, quality control personnel, and engineers who inspect the orders right from the inception to product installations, field work, and customized services. Over the years we have gained excellent repute and respect in our field due to our consistent quality and services to our customers. Our after-sales service is our unique selling proposition. Energy Efficient Dryers With energy getting more expensive, the company has introduced biomass series in its grain dryers. In this equipment instead of using fossil fuel, one can use agricultural waste like husk to run the dryer or even a grain drying centre consisting of series of dryers. Biomass furnace uses no fuel, but uses rice husk, corn cobs, coconut shell, wood chips or coffee hull as thermal provider. Indirect hot air has no tar and will not contaminate grains. First, our rice husk furnace dryer system annually saves energy that corresponds to about 74,000 liter diesel (25 harvesting days for single-cropping a year). Second, it is the most economic way to dry grain. Importance of drying also comes from the aflatoxin that is produced in the grain due to untimely drying. Grain-dryers solves the problems of aflatoxin which is a type of fungus known to cause cancer in humans and animals developed from wet grain, maintains Ms. Sehgl. Future Plans In future the company wants to enter the retail sector. Also we want to establish cooperative drying centers in the country to empower the Indian farmer, says Ms. Sehgl. The company has strong presence in North India, Gujarat, Maharashtra and Karnataka. We plan to target Northeast India because that part of the country has a lot of scope in the field of agriculture, she adds. It faces competition from local manufacturers. Peekay is also planning to launch new products. We plan to enter into the field of exclusive gardening equipment and garden dcor this year, she maintains. Online Training Center The company has an online training centre. Internet usage is increasing in the country. Though farmers have less access to it, a large percentage of our customers are present online. So we decided to offer online training to our consumer and distributors on troubleshooting and other queries. This strengthens our after sale services, maintains Ms. Sehgl. Suggesting changes for the growth of the industry, Ms. Sehgl says, Firstly, reduction of custom duties will help in growth. For example the custom duty on food processing machines is about 30%, which is the highest in the world. It should not be more than 5%. Secondly, establishment of grain drying centers will help to reduce the wastage in crop due to lack of storage facility and untimely rains in the country. If we have cooperative drying centres then the farmers can come and dry their produce at minimal cost and store their produce for a long period of time. Ms. Sehgl has done B.Com
Peekay Farm Equipments

Supplies various types of agriculture equipment. Located in Delhi
eekay Farm Equipments was established in 1996 by Mr. Pramod Sehgal. The company offers a range of farm equip ments. It has a distributor network all over India. Peekay has its head office in Delhi, a branch office in Mumbai, and a warehouse in Faridabad. There are around 40 people working in this company. We have catered to the domestic market right from the very grassroot level to the esteemed buyers, re-defining the way by which Indias food processing industry has been functioning over the years, says Ms. Nonita Sehgl, who handles the marketing of the company. Challenges Faced Speaking about the challenges faced by the company, Ms. Sehgl says, Firstly, it takes time to make the end consumer aware of each product and the benefit they can derive out of them. Secondly, making the product customized to the Indian environment is yet another challenge. Thirdly, we have a wide range of equipment in the field of agriculture and gardening like tillers, fogging machines, misting system, gardening tools, and mini tillers." She further says, The biggest challenge is lack of infrastructure and high custom duties. Hence it is difficult to bring in new
Nonita Sehgl (Hons) and MBA in finance. She also did agriculture input marketing from IIM Ahmedabad and a diploma in Chinese language from Taiwan. Personally being a woman entrepreneur was the biggest challenge in the field of agriculture, like at IIMA I was the first and only female participant. However, under the able guidance of my father, Mr Pramod Sehgal, managing director, I have been able to overcome this challenge successfully, she adds. Our Correspondent For more information, contact : Ms.Nonita Sehgl, Marketing, Peekay Farm Equipments (I) Pvt Ltd (ISO 9000: 2008 Certified) D-10/2 Okhla Industrial Phase-1 New Delhi -110020 Phone : 011-26811996 / 26811610 Mobile : 08130671799 Website : www.peekayfarmequipments.com

lighting which consumes 75% more power than LED. We have to carry demo kits to prove the brightness of light. But most of the consumers appreciate the quality of our LEDs as we offer 5 years of warranty. Some LEDs are water proof and are used extensively by fisherman community while going to deep sea. He adds, The challenge in rural India is affordability. In some states we have various banking or micro finance tie-up for providing options to purchase products in installments. But, still most of the sales take place on cash down. However, our products are reasonably priced. Products : Duron offers all-in one portable solar photovoltaic (PV) power systems that provide solution for home lighting, mobile charging and a fan. Speaking about the specialty of the product, Mr. Sannoo says, The product is compact, made of poly carbonate rust proof, shock proof, and easy to clean long lasting casing. It has a battery within the casing, and plug & play LED power saving lights, fans and a mobile charger. The accessories along with panel are shipped to the customer in a box, who can assemble them easily. The products are safe to carry with dry batteries. The lights have 5 years warranty and solar panel comes with 10 years warranty. The solar products are charged with solar panels. It has micro controller based system, which cuts off the battery charging once the charge is complete. The battery life is 500 charge discharge cycles. Duron has a tie up with leading battery manufactures where batteries can be purchased by rural customers easily. The charging system is reliable and self-regulating, he maintains. Further speaking about the specialty of the products, he says, Our products are durable due to rust proof, shock proof casing. We provide quality LED lights with 5 years warranty, and solar panels with 10 years warranty. They are also easy to carry and portable in nature. We also provide effective after sales service. He adds, We are unique in our approach and product category. In terms of competition we have mostly unorganized players competing with us. Marketing Strategy : Regarding their marketing strategy, Mr. Sannoo says, We have distributors who are closer to the market. We are also building service points with these distributors. We appoint advisors in rural area, to whom we offer handsome commissions to promote our products and also in turn offer earning opportunity. Products are available with our dealers. We also have tie ups with some leading organizations through whose distribution network the products are distributed. These distribution points are supported by our own company employees. He adds, Our systems are designed to offer complete home lighting solutions and thus have 2-3 LED lights; some are accompanied by torch. Rural consumers have to be upgraded from that concept to solar lantern to home lighting due to which we maintain a demo-based sales process. But once 2-3 lights are installed in a village, we find that consumers demand starts increasing. Future Plans : Mr. Sannoo is upbeat about the future of solar energy products. Solar is the only alternate sources of energy. In India sunlight is available 300 days in a year. Being renewable energy and clean energy, this is the best alternate for our energy needs, he adds. Speaking about their
Duron Energy
Supplies solar energy products. Based in Bangalore
uron Energy was set up in 2008 within Idealab, an in cubator of technology com panies based in Pasadena, California. Duron moved its headquarters to Bangalore, India in 2009. The company supplies solar energy products. About 403 million households in India are without electricity, with the majority of them in rural India. As 47% of the Indian rural population has either no electricity or partial electricity, they need alternate source of energy. Presently these consumers depend on kerosene lamps for lighting needs. This is harmful for their health and also not a complete solution for lighting the home, says Mr. Vernie Sannoo, vicepresident retail sales. He adds, To cater to the needs of such consumers solar home lighting products were launched. With this children are able to study, small shops can operate for longer time, and cooking can be done in a safer environment. This contributes to increased income, upgraded life and it contributes to overall wellbeing of people. Challenges faced : The company faced challenges in building distribution network to reach the villages. Educating people about the benefits of solar energy and providing easy finance options to facilitate purchase of products were other challenges the company faced. Mr. Sannoo says, People are used to CFL
Vernie Sannoo achievements, Mr. Sannoo says, We have lighted over 20,000 households in India reaching out to approximately 2500 villages. Our goal is to reach out to 4 lac villages in India in the next five years, adding, Initial phase was tough when we had to sell 2-3 lights in a village. Then onwards people have started understanding the benefits. For example in one village in Jaunpur district of UP, we have lighted more than 100 houses. Mr. Sannoo is a science graduate with MDP from IIM. He has 22 years of work experience. Our Correspondent For more information, contact : Mr. Vernie Sannoo, Vice-President Retail Sales, Duron Energy, 3rd floor, No. 50, Zatakia Center, Above Reliance Footprint 100 ft Road, Indiranagar, Bangalore, 038 Tel : +91 80 4347 9393 Mob: 09900064290 Email: vernie@duronenergy.com/ v.sannoo@gmail.com Web: www.duronenergy.com & Industry Survey
Petkus India
Manufactures mechanical seed sorting equipment. Headquartered in Gurgaon, Haryana

cessing Mixed feed processing Pre-mix plants Challenges : Speaking about the challenges faced by the company, Mr. Rajput says, The challenge faced by the company at the moment is the lack of awareness of quality products. Many a times people land up comparing high end technology with the one which is outdated or cheap copies of the original machines. One of the biggest challenges that we face is to educate the users about the high end machines and the way the technology pays in the long run. Product Specialty : Mr. Rajput maintains that the company updated its entire range of machines in 2009. We are using latest technology. We have high precision pre-cleaners, graders, gravity separators, seed treaters and other ancillary equipment to build modern seed processing plant. Our range of equipment is reliable, rigid, durable and user friendly. German engineering makes our product unique, he maintains, adding, All quality parameters are as per the guidelines of European standards. When asked about the most popular products from the Petkus India stable, Mr. Rajput says, For grain we have high capacity pre-cleaners which can handle up to 150 tons per hour. Add to it the handling equipment of the similar / higher capacity. Grain dryers with silo storage system forms part of all industry catered by Petkus. For seeds we have seed treaters (batch type/ continuous type) as one of the prime products. Similarly with feed and flour we have some distinct equipments to offer. Market Presence : At present Petkus has the strongest presence in Andhra Pradesh in the seeds industry. Other states where we have our presence are Tamil Nadu, West Bengal, Maharashtra, and Uttar Pradesh. Some individual machines are present in the other agricultural states, maintains Mr. Rajput. The India unit does not export as yet. But we have customers outside India who are serviced by the Indian team. At present we
etkus Germany is a closely held company, founded in 1852. Mr. Mark Scholze is the managing director and chairman of Petkus Germany. Mr. Mark Scholze and Mr. S.K Venkatesan are the directors of Petkus India Pvt Ltd. The company manufactures mechanical seed sorting equipment. It supplies a range of seed and grain handling, and processing technologies as well as feed plants. The company handles technological development of complete turn-key systems. Petkus India is headquartered in Gurgaon, Haryana. Petkus was present in India before we started our India operations. Being a well-known and recognized company worldwide, we had some existing plant run-
Vinod Rajput have a sales and service team operating from our Gurgaon office. However, we also take help of our other interlinked offices in China, Thailand, Malaysia, Germany, and Australia, he maintains. Further speaking about competition, Mr. Rajput says, Our competitors are Cimbria, Buhler, and Fowler Westrup to name a few. Grain Storage in India : Commenting on reports that food worth US$ 12 billion which can feed 80 million people for an entire year is being wasted in India every year due to poor grain storage facilities, Mr. Rajput says, Sometimes back it was the Government/ FCI who took decision to create state of the art grain storage facility for India. At that time about 2 lac ton storage was created in North India with additional storages in different parts of the country. That was a good beginning. With a little more focus on grain storage the government can bring about a vast change to what the world thinks about our grain management skills. He adds, The agricultural industry as such is facing a big problem as compared to the other industries. It is the unpredictable nature of the climate, the policy changes of the government that makes or breaks this industry. If the crop is good but the industry is not allowed to export, the surplus rots on the street. Speaking about the achievements of Petkus, Mr. Rajput says, We have to build the seeds industry so that good seeds are produced by the seeds companies with good seed treatment techniques. This will in turn bring good produce for the farmers. When the crop is in abundance then we have the processing and storage techniques for the industry and ultimately the whole industry benefits. Mr. Rajput is a graduate engineer with MBA in marketing. Our Correspondent For more information, contact : Mr. Vinod Rajput. General Manager Sales, Petkus India Private Limited, 16-17 German Centre, Building 9 B, DLF Cyber City Phase III, Gurgaon, Haryana Phone: 01244635826 M: 09811805303 E: vrajput@petkus.co.in Web: www.petkus.de
ning in India. Petkus machinery used to be imported by the government sector since the eighties, avers Mr. Vinod Rajput, general manager sales. We have a wide range of products catering to industries like seed, grain, feed mills, and flour mills, besides others. We take up complete seed processing plant, silo storage plants, feed mills, flour mills along with silo storage systems. Petkus becomes involved from preliminary planning and execution until turnkey commissioning of the plant. PETKUS trains the technicians of the customer in their own training centre or directly at the plant. PETKUS offers long term, customer-orientated after-sales service, he adds. The key areas of expertise of Petkus include: Corn seed processing and drying Sugar beet seed processing Fine seed cleaning Cotton delinting Seed treating, coating, pilling Grain drying, drying and storage Oil seed storage and pro-
Lubing India
ubing Machinenfabrik GmbH & C. KG was established in 1949. The company offers drinking, conveyor and climate control system for livestock. Lubing set up the India office in 1996. It is headquartered in Pune, Maharashtra, with branch offices at Assand and Namakkal. Lubing India caters to the technological needs of the poultry industry in all stages of the production cycle including feeding, drinking, brooding and environment control applications. The latest technologies offered by Lubing include automated egg collection and egg conveyors. They help in reducing manpower requirement and fast egg collection, says Mr. Surinder Gadoo, managing director. One of the most popular products of Lubing in
Offers drinking, conveyor and climate control system for livestock. Headquartered in Pune, Maharashtra
also used for increasing humidity if required and for disinfecting the poultry houses. The climate system creates very fine mist as water is pumped through misting nozzles at 70 bar pressure. The fine mist cools the atmosphere and hence reduces the temperature. The only problem we sometime face is bad quality of water at farms, says Mr. Gadoo. Drinking Systems Regarding the speciality of drinking systems for birds, Mr. Gadoo says, These, once installed, do not need replacement for years, thus saving lot of cost for poultry owners over the years unlike the other locally made systems. Customer Satisfaction Mr. Gadoo maintains all the product lines offered are customized as per the requirement of each farmer. As the farm layout and poultry sheds sizes change at the farm, the products offered are customized, he says, adding, As we have service engineers at local level, in case of any problem, our engineers are at the site in no time. The company also provides onsite training for using these poultry systems to their customers. To reach to the remotest parts of India we have 7 sales offices in different states with around 20 sales people who make farmers understand our system in local language before they take a buy call, says Mr. Gadoo. Competition Mr. Gadoo maintains that they face competition mainly from international companies. Our products are superior in quality as they are manufactured in Germany under stringent quality control. Secondly, Lubing is a world leader in all the systems we deal in. Lubing, Germany was established in 1949. So we have a vast experience behind us, he says. Further speaking about new innovations, Mr. Gadoo says, Recently we have introduced new nipple called combi matter and twin clean line. Both the products were in-
Surinder Gadoo troduced after feedback from farmers across the globe. Challenges Faced The main challenge faced by the company was convincing the poultry farmers to use automated poultry applications and systems. Mr. Gadoo says, The challenge we always face is price comparison with cheap manufacturers. He further adds, The toughest part was the period when bird flu was declared in India for the first time. The times were tougher for farmers but still we asked our sales people to be in touch with our customers. Future Plans The company plans to popularize the use of conveyor system and fast introduction of innovation done in Germany in future. We feel that now India is ready for automations at all levels, adds Mr. Gadoo. Mr. Gadoo is a computer graduate and an MBA in finance. There are around 75 people working in the company. At production and installation level, we hire engineers. At sales level, we hire people with relevant qualification, he informs. Suggesting changes for the growth of the industry, Mr. Gadoo says, As such there is no government support for export of poultry products. An increase in export will help the industry to grow faster. Government should encourage farmers for further processing of poultry product and the same should be exported. We should learn from Brazil. Our Correspondent For more information, contact : Mr. Surinder Gadoo, Managing Director. Lubing India Pvt Ltd. Sr. No. 271/P/B, Ingawale Patil Estate, Bhugaon, Via Pirangut, Paud Raod, Tal. Mulshi, Dist. Pune 411 042. Maharashtra, INDIA Phone: 020 - 22952403/04/05 Mobile: 09890996030 Email: info@lubingindia.com / surinder@lubingindia.com / surindergadoo@gmail.com Web: www.lubingindia.com & Industry Survey
India is their nipple drinking system. Lubing India has sold more than 20 million nipples in India, maintains Mr. Gadoo. Egg Conveyor System Egg conveyor systems eliminate intensive labor, automating the process of egg collection. Speaking about the benefits of egg conveyor system, Mr. Gadoo says, As average farm size is increasing in India, the egg conveyor has become a necessity as it not only saves labor, but also time. The eggs are collected at egg go-down and these can be easily distributed from there. He informs, We are currently working with Radha Sakku group for 3 million bird project in Orissa. The equipment has been tested successfully worldwide for last many years. Lubing Top Climate System Lubing top climate system is a fogging system which helps in reduction of temperature by way of evaporative cooling. It is
Shanghai Domiya Power Equipment

Specializing in small generator sets from 1KVA to 8KVA, water pumps, and pressure washers. Based in Fengxian District, Shanghai, China
hanghai Domiya Power Equip ment Co., Ltd. was founded by Mr. Aimin Wang in 2003. The company is based in Fengxian District, Shanghai, China. It has one manufacturing factory and two international trade departments. It is an export oriented manufacturing company specializing in small generator sets from 1KVA to 8KVA, water pumps, and pressure washers. The company sells its products under the brand name Domiya. It has been a famous trademark in the market, and won lots of public praises, says Mr. Edgar Gu, overseas marketing manager. The range of products offered by the company includes generator sets, dual-use generator, gasoline water pump, pressure washer, and gasoline power engine. Mr. Gu maintains that the initial challenges faced by the company was the cost of manufacturing and marketing, and the market slowdown caused by the global financial crisis. Distribution Network Shanghai Domiya has a wide dealer network in the domestic market as well as international capital cities. In China, we have many sales agents all over the country. And outside China, we are enlarging overseas market on internet and through fairs, says Mr. Gu. Exports The company sells almost 50% of its products in the domestic market of China and the other half is sold in the overseas markets. Our equipment are priced in the medium to high range, says Mr. Gu. The company exports to overseas markets like Southeast Asia, Middle East, Africa, Europe and North America. Our biggest customer is from Indonesia, he maintains. In the inter-
national market Shanghai Domiya has strong presence in Indonesia and Vietnam. We reach out to our target customers by internet and friends introduction and also through fairs, informs Mr. Gu. He adds, We also have a large number of agents in Nigeria. Our products are mainly exported to developing countries. Not so many products were exported to USA and Europe. We want to enlarge our market in South America. In the overseas market Mr. Gu maintains Southeast Asia is the easiest to deal with in terms of copyright issues, exports procedures, and delivery system, while America and Europe are most difficult markets. Certification The company has ISO 9001 certification of international quality system. We can offer all products the certificate CE, some attested by EU, EPA and CARB. With a solid technological team, we provide top-quality products, says Mr. Gu. Competition Regarding competition, Mr. Gu says, We have too many competitors in China. Their products are also exported to other coun-
tries. Outside China also there are too many suppliers. Product Speciality The products are available for both home usage and industrial usage. In the field of agriculture, the generators are used to operate pumps and for irrigation. We have high quality products and wonderful after sales service. We can supply 100% spare parts for our customers, maintains Mr. Gu regarding their product speciality. He adds, Our speciality lies in our generator and outlook shape design. India Market The company also has presence in India. Our sales volume in India is not large. We do not have any sales agents in India but reach out to customers through internet and fair, says Mr. Gu. He believes that Indian market has good future potential. It is introducing new products like DC arc welding generators and high pressure washers and pumps in the Indian market and also other overseas market. Future Plans Speaking about the companys goals and objectives, Mr. Gu says, We want to enlarge the marketing sales, to be one of the most successful generator supplier. Our next five year plan is to hit the goal of 300 million RMB sales volume. Our present annual turnover is 100 million RMB. The company has more than 100 employees. Mr. Gu has a bachelors degree in international trade and 2 years of trading experience. Our Correspondent For more information, contact : http://sh-dongming.en.alibaba.com/

Patna : Mr.Ajay Dhubey Tel : 0-9470610429 Khanpur : Vidhi News Agency Tel : 0-9998361692 Ahmedabad : Mr.Pinesh Tel : 0-9727525414 Mumbai : Dasarath Patankar Tel : 0-22814789 Chattisgarh : Mukund News Agency, Tel : 0771-225851
Lemken India Agro Equipment

Manufactures machinery for soil cultivation, sowing and plant protection. Headquartered in Nagpur, Maharashtra
Arvind Kumar
emken India Agro Equipment Pvt. Ltd. is a 100% subsidiary of Lemken Gmbh, Germany, in corporated in 2010. It entered the Indian market in 1999 through joint venture with one of the Indian partners. In 2009 Lemken established its first in-house production plant in India. The company manufactures machinery for soil cultivation, sowing and plant protection. Lemken India is headquartered in Nagpur, Maharashtra. Lemken Gmbh & Co. KG. have been in business since last 230 years. The company is a leader in Europe in agro equipments. The company specializes in pre-harvesting agro equipments which are made of the latest technology, maintains Mr. Arvind Kumar, CEO and MD. Product Specialty : Speaking about the specialty of the products offered by Lemken, Mr. Arvind says, Some of the benefits include high precision in tillage, easy adjustments of implements for better results, suitability to various land conditions, long implement life, low maintenance costs, and more work in less time. All these contribute to the successful harvest of our customers crop and helping him increase his income. Lemken also offers customized products. Customization can be made possible based on tractor size, soil conditions, implement design, the crop to be cultivated, technological requirements and precision of cultivation, all contributing to the successful harvest for the farmer. It usually takes 2-12 weeks depending on the level of customization required, says Mr. Arvind. The hydraulic reversible ploughs introduced by Lemken in the Indian market is a popular product in that segment. When Indian farmers think about purchasing hydraulic
reversible plough the first choice is Lemken, he maintains. The mould board plough offered by Lemken is used to uproot the residues and turn the soil which results to increase the porosity level in the field for better retention of water. Lemken ploughs have been successful with all Indian crops, says Mr. Arvind. Market Share : When asked about their market share, Mr. Arvind says, Lemken started its operations in India by marketing its products in Maharashtra and north Karnataka. Technologically wise Lemken does not have any competitor in India. The market segments for our ploughs are different than the Indian manufacturers. We are in the process of expanding our network in all over India as well as for export. Production and Marketing Challenges : Mr. Arvind says, The main challenges faced by the company are availability of the raw material; skilled labour; and selling technology to Indian farmers as the initial cost of acquiring is expensive though ownership cost is much more beneficial. He adds, The Indian farmers are not well aware about the technological products available worldwide. They only depend on the local manufacturers in their area, which results in high maintenance cost and more fuel consumption rather than the advanced technological products. So we think Lemken can bring the evolution in the agriculture fields by providing the latest technological products to the farmers for better yield production. The total strength of Lemken India is 20. Our employee is expected to grow to 55 in coming months, says Mr. Arvind. Challenges Faced by Farming Community : Speaking about the chal-
lenges faced by the farming community India, Mr. Arvind points out, The agriculture industry faces a lot of challenges, which stifle its growth in matters from seed, water, labour and finance sourcing to post harvest crop storage and consistent crop procurement prices. Every step contributes to the escalating issue of the farmer not being able to earn to his and the farms full potential. He adds, The agriculture implement sector is unorganized which needs to be organized. There are so many local players in India which are not in the record yet. If anybody is having 2-3 machines he started his own production without any technology involvement. So we think farmers need to change their perceptions about the local manufacturers and should go for the technological products as the farmers are using in other countries. Thats the reason why the yield/ hectare of other countries is better than India. Quality Assurance : Assuring superior quality products, Mr. Arvind maintains, Lemken implements goes through rigorous quality checks starting from the raw material used, processes involved in manufacture and final calibration of the implement for best results. He adds, Quality being a major driver of our entire business operation, we ensure that we conform to highest standards of international quality in all our product offerings. We ensure the quality of the products by using advanced technological machineries in our production process. Careful and strict quality control, throughout from the grassroots level (raw material) to finished machines, to ensure technically perfect machines for the end user. We use the special steel with heat treatment and hardened, which is exclusively developed for Lemken and this result in a particularly high wear resistance of our components, so that you wont have to replace them so often as other local parts. Lemken parts have extraordinary fitting accuracy and simple, efficient and safe installation. He further adds, Lemken products focus on increasing the farmers income by providing technologically-advanced products that reduce the farmers cultivation time and labour expenses compared to other Indian manufactured ploughs. Our Correspondent For more information, contact : Mr. Arvind Kumar, CEO & MD. LEMKEN India Agro Equipment Pvt. Ltd. D59 MIDC,Butibori, Nagpur, Maharashtra, India 441108 E : a.kumar@lemken.com W: www.lemken.com Contact number - Nilesh Waghode, Manager - Sales Cell: - +91-95451 92229 E-mail: - n.waghode@lemken.com
& Industry Survey
Emu Farming
Is Emu Farming a real business or a scam?

A recent article titled Investment scam: Cases of circular trading of Aussie bird emus rising in Tamil Nadu published in ET, has equated emu farming to ponzi schemes. We talked with members of Agricultureinformation.com website to find out more about their feedback on emu farming. Here is a detailed report!
The Report
n Tamil Nadu, a highly literate and industrialised state with a propensity to fall for ponzi schemes, one more investment scam seems to be brew ing. This time it centres around the emu, a large, flightless bird native to Australia and reputed to have as many uses as the wonder drug aspirin. Across the southern state, indications are that there is a steady build-up of what is essentially circular trading of emus, something that is usually a precursor to an eventual collapse. Advertisements on television, Internet and pamphlets are touting the bird as the ultimate in investment. Across Tamil Nadu indications are that there is a steady build-up of what is essentially circular trading of emus, something that is usually a precursor to an eventual collapse. Advertisements on television, internet and pamphlets are touting the bird as the ultimate in investment. Among those who fell for the spiel is Arjun, a 30-year-old software engineer from Chennai who bought 10 pairs of chicks investing Rs 2 lakh. He got his money back in two years, but now says there is something fishy about the whole scheme. If everyone is selling the bird not to the end consumer but to people who are getting into farming, it doesnt sound good, he says. Investment schemes for emus look remarkably similar to the ponzi rackets that have operated in the past. For an initial investment of, say, Rs 2 lakh for 20 pairs of chicks, an investor is promised total income of Rs 6.5 lakh in five years-essentially a triple your-money scheme. All an inve stor is sup-
posed to do is return the 20 pairs to the company promoting the scheme every year and take a new set. Emu farming is supposed to have debuted in India in the mid-1990s after emu slaugh-
Gujarat. It is in the past two years that the hype has grown. A farm owner near the hill station of Kodaikanal boasted that he has sold over 1.5 lakh emus so far. No order below 25 pairs of chicks is worth his while and payment has to be upfront.
Emu Farming, a profitable business

With promised returns from emu farming, more and more people are joining the fray. We talk with emu farmers in India to find out whether emu farming is a proven profitable business opportunity.
tering was banned in its home in Australia. Now, those in the business say there are 3,000 farms in the country, largely in Tamil Nadu, Punjab, Maharashtra, Kerala and
Doubts over Mkts Existence

mong those contributing to the buzz is Susi Emu Farms in Perundurai, near Erode, which calls itself one of the largest emu farms in India. Its sales pitch is that it fulfills dreams of people who are in search of projects providing quick profits on investments in this competitive world. For Senthil, who relishes quick profits, emus are just what he was looking for. Recently, he paid Rs 1.2 lakh for five pairs of chicks from a farm just outside Chennai. In two years, he believes, each emu will be worth Rs 45,000. Emus can grow to be as tall as humans and weigh up to 60 kg. Related to ostriches, they can live for 40 years and are fertile for half that period. Those peddling emus say it is a golden goose-its meat, eggs, feathers, toenails, skin and even oil are all valuable. While software engineers and farmers alike are being lured to emu schemes, they are not asking if there is a real market for emu products. Such concerns have arisen once in a while but formal complaints have not been made. VK Shanmugam, the collector of Erode district, says the emu business is a matter of serious concern but since there are no complaints, no action can be taken. Shanmugam says he is also intrigued by the fact that he doesnt see any of the birds though people seem to be investing in them.
Agritalk - Emu Farming

I hear that people are depositing money but are not able to get receipts for that, he says. The administration recently had a meeting with top police officials about the emu problem. Tamil Nadu has a rich history of ponzi schemes. Among the more notable ones is the collapse in 1998 of the Anubhav group which duped investors who put money in a teak plantation scheme of around Rs 400 crore. Last year, a PTI report said the Maharashtra government ordered a CID inquiry into a likely Rs 200crore emu farming scam in Nashik district. The controversial scheme, run by a private company, involved a promise to triple investment in 45 days. Farm owners in Tamil Nadu estimate the number of emus in the state at around five lakh, or one bird for every 130 people in Tamil Nadu. Sceptics such as Shanmugam, however, dont buy that number. V Rajapandi, the general secretary of the Tamil Nadu Emu Association, said to be registered under the Societies Act and having 300 members, defends his business. He says emu farming is a genuine business if you do it in the right manner. It has a huge market. Just because a handful of people say so, you cannot say the business is a ponzi scheme, he adds. Mr. Vidyasankar. N of Abhivirthi Emu Firm says, The information in the article is totally vague. It deals with outlook of an individual and not on economic prospects of the industry. Why dont the one person who published the details discuss the real economic importance and the value hidden in the industry. Why no information was procured from the experts in the industry who were appointed by the government to guide the people. Mr. Aarvind Shetty of ARK Farms says, We had started emu farming 5 years back with 30 emu chicks. Though I recovered my investment over the years by selling emu eggs and chicks, I am still searching for the real market for emu i.e. meat, feathers,
Haryana Emu Farms

Based in Jagadhri, Haryana. There are 7 people working in the company, who were trained in-house. The client base of the company comprises poultry farmers
aryana Emu Farms is based in Jagadhri, Haryana. The company was set up by Mr. Inder Pal Singh. He did a lot of research on emu farming by visiting various farms in different areas. They also went through the required training for choosing and rearing the genetically strong emu birds. There are 7 people working in the company, who were trained in-house. The client base of the company comprises poultry farmers. To reach the desired set of customers, we try to participate in events and exhibitions. We have our own website, where anyone can reach out to us and put in their enquiries. We reply to them by telephonically or by sending related e-mails, says Mr. Singh. The company is mainly targeting emu chicks, emu birds, emu meat and emu eggs. There is a huge demand for emu chicks in the Inder Pal Singh north. The company is focusing on emu meat market and we are very confident about the same in the region as the demand for red meat is huge up here, says Mr. Singh. He maintains that though emu is disease resistant, it requires care and effective sanitization. Water is not a big problem in our region. We get 24 hours water supply from the bore well. To store the water, we have special arrangements of plastic tanks in our farm and we do sanitize the same by adding chlorine or bleaching powder in it, informs Mr. Singh. In future the company is targeting the Indian Army where a lot of red meat is consumed daily. We believe, if only defense forces start consuming emu meat, it will be a huge success for emu industry. This would be even better for the defense to start emu meat for its great properties: 98% fat free, and enriched with high protein red meat. As soon as the big numbers of emu birds are being slaughtered for meat purpose, then we will think of marketing emu oil, says Mr. Singh. Mr. Singh is a commerce graduate from Kurukshetra University and has been into sales and marketing since 1998. His family has been into poultry farming for three generations. For more information, contact : Mr.Inder Pal Singh/ Gagandeep Singh, Haryana Emu Farms Paonta Sahib Road, Jagadhri, Yamuna Nagar, Email - haryanaemufarms@in.com www.haryanaemufarms.com Tel : 89505-00078 / 99967-00023
skin, and oil. People in AP are putting their hope on processing of emu meat but the market in India for emu meat is not large. People who were earlier into emu farming made money through selling of chicks to farmers who wanted to start emu farm. It went on like a networking business. But the real question in every emu farmers mind is, Where is the market? Where do I sell it? I would like government to intervene and help emu farmers find the market in India/abroad by exports and protect many marginal emu farmers who have invested lakhs of rupees
into it. Member Bharat says, Business such as poultry, dairy, goat raring often suffer due to various reason such as spread of infectious and contagious diseases which results in sudden fall in production. Emu is normally safe from all these adversities; hence Emu farming is recommended all over the world these days. In the first place this is a very fast growing business in the USA and now in India with a very high percentage of profit on investment. Emu can live in any kind of environment and adversities. This is a non-aggres-
& Industry Survey
Golden Emu Farms

Based in Kuknoorpally village in Medak district, Andhra Pradesh. The annual turnover of the company was Rs. 3 crores
try division which has a research farm of government of Andhra Pradesh, informs Mr. Reddy. Target Customers The company mainly targets meat customers like restaurants, caterers, and metro Cash and Carry Hyderabad, India. The products most in demand are emu meat and emu oil. Presently we are selling around 200 kgs emu meat daily under the brand name Golden EMU in Andhra Pradesh and nearly 1200 liters of emu oil every month in Bangalore. We are having our own brand under the name of Golden EMU Oil. We sell pure EMU oil in 50 ml. bottles. We are selling the oil through local rural medical practitioners (R.M.P) in Andhra Pradesh, says Mr. Reddy. Maintenance of Birds The major challenges faced by the company is chicks production and survivability; reducing the feed cost; and marketing of meat and oil. Though emus are disease resistant, they soft and smooth, hence it has a great demand in international leather industry for producing new fashionable goods. A variety of goods can be produced from emu-skin. Emu farming is fast growing because of its uses. And it also gives good profit for the business. Emu farming is a big venture with a huge growth potential. need a lot of care when they are chicks. Sanitization is recommended in only the farms who are maintaining the hatchery units within the farm to prevent the diseases carrying from outside and to secure the delicate chicks from day old to about 2 months age from diseases, says Mr. Reddy. The company maintains 200 birds in every pen. For these birds we need about 600 to 800 liters of water. We have constructed a mini ground level water tank of 1000 liters capacity in each pen. We have put a water purifier at the bore well itself to purify the water, says Mr. Reddy. Our Correspondent For more information, contact : Mr. Nakkala Laxma Reddy, Managing Director, Golden Emu Farms, Head Office: Flat No. 501, Sai Satya Residency, Alwal, Hyderabad - 500 010. Telephone : 98492 00209 http://www.goldenemufarms.com/ info@indianemu.com / nakkalalr@yahoo.com are involved. In agriculture complete success means 100% success and even 1% failure is complete failure. These types of people fail and stamp the entire venture as failure instead of questioning their activity or attention. So dont pay attention to the comments of these people. Secondly a crowd of service provider or consultant comes and they loot the money and stamp the venture as loss making. These people have zero knowledge, cheat investors of money by promising future profits. Eventually the investors run into loss. These people are very problematic for the agriculture extension point of view. These people block the way of the right technology, right extension workers and the right subject matter specialists. Beware of these types of the people. Always check the education and experience of your service provider. Always keep your contact with the real buyer or actual buyer of your product instead of commission agent or middle man. Before going for any venture check the opportunity cost of the existing venture, he warns.
Nakkala Laxma Reddy
olden Emu Farms was set up in 1998. It is based in Kuknoorpally village in Medak district, Andhra Pradesh and has its head office in Hyderabad. The company was founded by Mr. Nakkala Laxma Reddy, Mr. Bommena Bhoopathi Rao, Mr. Md. Muzaffar Ali, and Mr. Md. Usman. The annual turnover of the company was Rs. 3 crores. The main problem faced by the company was finding veterinary doctors specializing in emus. The main issue at that time was leg bending in emus, says Mr. Reddy, managing director. There are 40 employees working in the company. We trained some of our staff at ANGR Agricultural University of Hyderabad poul-
sive bird so it is easy to look after. The birds do not need special structures for their stay neither do they need large chunk of land. In one acre of area 100 to 150 emu can be quickly covered. Its an ecofriendly and highly effective business. Mr. Nakkala Laxma Reddy, managing director, Golden Emu Farms, Hyderabad, says, Due to growing awareness about the benefits of eating emu meat, which is healthy, its demand is increasing. Also, with the increasing acceptability of alternate medicine, emu oil (removed from the fat deposited below the surface of the skin) containing the pain-relieving oleic acid, and believed to be good for arthritis, has huge commercial potential. Emus can grow to be as tall as humans and weigh up to 60 kg. Related to ostriches, they can live for 40 years and are fertile for half that period. He adds, Emu is a golden goose-its meat, eggs, skin and even oil are all valuable. Emu meat is 98% fat free red meat rich in protein and iron, yet low in cholesterol. The fat is 43% monounsaturated, which helps lower the bad LDL cholesterol in the human body. Emu oil finds application in different industries and the resulting properties of compounds formulated with the oil. Traditionally emu oil has been used for treatment of muscle and joint pains, and also using in cosmetic products. Emu skin has been used in all leather products. Emu skin is very
Early Adopters
r. Ganesh Prajapat, executive direc tor, ACI Agro Solution, says, People rush towards every new venture. The crowd of investors comes and they quickly give a stamp of failure or success. These are early adopters. These people flock to a venture seeing the profit. In agriculture a lot of hidden costs
Other Reports
r. Prajapat quotes a news article in The Times of India, which says, Thousands of farmers, lured by private firms, have been queuing up to invest in emu farms in Salem and Erode in the hope

Low Infrastructure Cost
of making a quick buck, investing life savings or borrowing money to start a business. But the first signs of a bubble burst were evident at a grievance redressal meeting held in the city on Friday, when farmers complained they were suffering losses and were being cheated. Mr. Prjapat quotes another article titled Senior cop advices caution against investing in emu business. The article says, Police have warned the public not to be taken in by advertisements that make tall claims regarding emu farming in the region. Investors should be cautious before entering into emu rearing business. They should not be misguided by advertisement campaign, said Asra Garg, superintendent of police, Tirupur, on Tuesday. MU India Agro Pvt Ltd was established in 2007 in Mumbai. Mr. K. Suresh Kumar is the managing director of the company. The company started with 25 pairs of emu birds in 1 farm. Right now it has grown into 12 hatchery centres with production of more than 40000 chicks per year with more than 100 farmers. Speaking about pros and cos of emu farming, Mr. Suresh says, This is a new business with good profit and export opportunity. The disadvantage is the awareness of emu farming and emu products in India which helps some bogus companies give bogus promises to the farmers with extraordinary profit which is impossible in any business. We request farmers to check the background, marketing capacity, and genuineness of the company in which they are investing. Emu Indias target customers are farmers who are interested in emu farming. We already help hundreds of farmers to setup emu farm in different states of India. We have opened our branch in 8 states to give all services regarding emu farming to these farmers, says Mr. Suresh. Apart from rearing emu birds, the company
r. Reddy of Golden Emu Farms how ever says, Those interested in investing in livestock farming are choosing emu farming as the best option because it does not require infrastructure like sheds and all. Just plain land with fencing is enough. Businesses such as poultry, dairy, sheep or goat rearing or animal husbandry often suffer due to various factors such as eruption and spread of infectious and contagious diseases, resulting in sudden fall in production, climatic charges, excessive heat and scarcity of water. Emu is naturally immune to all these adversities hence emu farming is preferred all over the world today. Emu farming as a supplement to agriculture is going to be the most profitable business in the near future. Emu is a sober bird, living on grains, cereals, pulses and grass, its immune system is so strong that it hardly suffers from any disease. It survives in any type of climate. Each and every part of emus body is commercially valuable. Hence in India, emu farming is taking its roots. r. Prajapat also says. In agriculture there is no guarantee of profit. Anything can happen. Before going for any new venture one must research well and hire a consultant. The role of consultant should not be that of a deci-
Process to be followed
sion maker. His role must be of an information provider. Never hand over the task to him. Always complete the task yourself. One can follow the following process before going into any agriculture venture: 1. Can you dedicate you time to the venture as desired. 2. First study the detail about the cultivation or farming process. Find if there is any difference between the natural habitat and your proposed condition. 3. Then study the uses of the particular commodity and find out if such type of the industry, product in available freely in the market. 4. Try to find out if from where they source the material what are their requirement. Can you produce as per their quality specification?
Emu India Agro

It is a real business just like poultry. NABARD gives subsidy for emu farming and many government banks are funding these projects and also the birds are insured by the government insurance company, says Mr. Suresh
is also into exporting emu meat and emu oil products. We have introduced 6 emu oil products: pure emu oil, medicated emu oil, emu oil soap, emu oil cream, emu oil shampoo, and emu hair oil with FDA approval, in the local market, says Mr. Suresh. Suggesting people considering emu farming, Mr. Suresh says, We request all farmers to buy emu birds from companies having their own licensed slaughter house and a sound financial background. We are also requesting farmers not to invest money in any investment scheme in emu farming, rather the farmers should themselves set up their own emu farms and sell the emu birds to the companies having slaughter setup. We sell emu birds to the farmers, give free training with complete consultancy and buy back the birds from them. We are ready to help farmers in advanced technology to start their own slaughter house and market their product. Our Correspondent For more information, contact : Mr. K. Suresh Kumar, MD, EMU India Agro Pvt Ltd, Office No. 5, Ground Floor, Markendaya Bldg., 60 Feet Road, M.L. Camp, Matunga, Mumbai, Maharashtra, India, Pin Code - 400019 09769944822, 09222123489 http://www.emufarmindia.com/ sureshkumar33@yahoo.com & Industry Survey

Investment and Returns on Emu Farm
Another member Harish wants to know if it is a good idea to start emu farming with 50 birds. He also wants to know the investment required for 50 birds farm and the profits to be expected in future. Mr. Singh replies, The number of pairs has to be decided on the total investment you want to do in this very business. As you have to feed your birds from day one and the return on your investment will come as soon as the birds will start laying eggs. So be careful about the numbers, as there are many other expenses, too, like feed, medicines, and labor. He explains, Investment on 25 pairs depend on what age of birds you are opting to start with like 3 month old pair will cost you anywhere between Rs.7000-8000 and older birds will cost you somewhere around Rs.18000-24000 per pair. In first laying an emu can lay about 10 eggs, in second laying 15-20 eggs, and third laying onward 25-35 eggs. Total return on your investment depends on the price of the eggs sold less feeding and other expenses.
5. Find out if the natural buyers are traders, industry, manufacturer or processing house. 6. Study the economics. Find out with the help of specialist that if there is any hidden cost. 7. What are the possible losses, disease and problems? 8. Can you stabilize the product, especially if the products are perishable by nature. Or can you supply for processing with the time frame. 9. What is the difference between the existing opportunity and the return in new venture? 10. Never depend on buyback, search the buyer at your end. 11. Find out what quality specification they need. 12. Source the best farm input after checking the quality. 13. Check out from the nearest university if the climatic condition of the particular location suits your proposed venture. Mr. K. Suresh Kumar, MD, Emu India Agro Pvt Ltd reiterates, Emu farming is a real business same like poultry. It is a genuine business for which NABARD gives subsidy and many government banks are funding these projects and also the birds are insured by the government insurance company.
Government Intervention
r. Prajapat further says, We cant ex pect everything from the government. It makes rules/regulation after the problem becomes severe. It is the investor or farmer who has to decide his action. Government encourages every new venture by providing subsidy. If emu farming is real business we need not worry. These financial frauds are part of the growth and development. Some unsocial agents come and create the problem. The government must ask the bank to give the feedback about the investment in emu farming, and then put the scheme in more systematic way. If there is opportunity in the export of emu products then that must be explored. None of the agriculture business is loss making if you are running it in a systematic way, then it will give you return. NABARD should also take feedback from their beneficiary regarding the success ratio of emu farming. Government must take the leading role. If it is loss making, put the immediate ban. The farmer has to take decision at their level. They have to think where they are investing the money. Mr. Reddy reiterates, Emu farming is a growing industry. Government has to promote emu farming, R&D should be done to develop a breed of emu birds in India. Agri universities should include emu birds in veterinary studies. There should be a dedicated slaughter house for emu birds. Training should be made available for emu farmers and emu hatcheries, machinery to extract oil out of emu fat should be subsidized, and best quality emu feed should be made available. Government has to encourage the emu farmers by providing interest free loans on emu farming, and subsidies on emu feed ingredients and electricity.
Haryana Emu Farm
r. Inder Pal Singh joined the emu farm ing industry with his venture Haryana Emu Farm, a new addition to his family business of poultry farming. Haryana Emu Farm is based in Mukarbpur village in Yamuna Nagar District, Haryana. Before setting up the farm, Mr. Singh visited emu farms in Vijayawada, Andhra Pradesh to learn about emu farming. He also underwent required training for choosing and rearing genetically strong emu birds. The company supplies emu chicks, emu birds, emu meat and emu eggs. It mainly targets poultry farmers and consumers of red meat. There is a huge demand for emu chicks in northern India. Most buyers buy from us to rear emu for breeding purpose only. We are also focusing on emu meat market, says Mr. Singh. There are seven employees working on the farm. The company trains its staff in-house. The company participates in agri fairs and events held by sugar mills, co-op banks, agricultural universities or veterinary doctors meets, to promote emu farming.
Agritalk - Emu Farming Facts on Emu Farming

Answering a junior members query, senior member Ashwini states the example of a model emu farm: Investments Buying 10 pairs of 3 months old emu birds Cost Rs. 2,00,000(INR) Cost of Fencing Rs. 70,000 (one time) Feed cost per year for 10 pairs of emu birds Rs.90,000 Income Emu birds start laying eggs after 18 months First time 10 pairs of emu will give 100 egss Second time 10 pairs of emu brids will give 200 eggs third time 10 pairs of emu brids will give 300 eggs + plus Emu bird lays eggs only between October to March every year. As per this model project the total investment is Rs.3,60,00 INR (one time investment). Income from this model project will be Rs 3.00,000 INR for every year (todays market value per egg is Rs.1000 so (300 eggs X Rs.1000 = Rs.3,00,000 INR ). This income will continue for 30 years as emu will lay eggs for more than 30 years.
The initial problem faced by Mr. Singh was getting the special emu feed for the different age group, to get the desired medical help from the local vets and marketing the emu eggs. Marketing of emu product such as eggs and meat are the main challenges for new farmers as there is no ready market in India. I always advice people to study the business and its market first then ask them to step into this business, he says. He recommends several measures to the government to promote emu farming, R&D should be done to develop a breed of emu birds in India, agri universities should include emu birds in veterinary studies, there should be a dedicated slaughter house for emu birds, training should be made available for emu farmers and emu hatcheries, machinery to extract oil out of emu fat should be subsidized, and best quality emu feed should be made available. Mr. Singh recommends emu farming as emu birds are highly disease resistant. Also emu meat is 98% fat free. Speaking about the companys future plans, Mr. Singh says, There would be huge demand for emu breeders and emu meat in coming years and for that, we have to increase our production to meet the demand. In future we plan to set up a mini slaughter house for domestic meat supply and thereafter establish an international standard slaughter house equipped with latest cutting and packaging machines for export purposes. In future, the company also plans to extract and sell emu oil, which has healing and moisturizing properties and can be used to manufacture skin products. Speaking about competition, Mr. Singh says, Competition has always been healthy for any business, I always encourage my competitors as we want emu Industry to grow with time. We need to educate and train prospective farmers first, then supply them healthy birds feed, and last but not the least buy back their eggs to help their business grow. Mr. Singh is a commerce graduate and has been in the field of sales and marketing since 1998.
Benefits of Emu Farming
ember Dgawale wants to start live stock management and is considering emu farming as a secondary option. He asks about the pros and cons of emu farming. He expresses his concern, Even if everything is ok with emu farming the main concern about this is the market. Where do we sell our emu birds, meat, feathers and other byproducts because in India people are not yet aware of emu. Also how can we capture the international market for it. Mr. Singh replies, Emu farming is basically divided into two types: First it is to source eggs from a breeding farm, and the second is to raise emu for various products/ meat market. The best and easy way is to go with the first option, where you keep quality emu birds at your farm, take very good care of them and get quality fertile eggs. Sell these eggs to the local hatchery. Generally your emu birds suppliers will buyback those eggs. You will get good profit by selling those eggs, as good fertile eggs can be easily sold for anywhere between Rs.1000-1500. Else you can always start selling emu chicks by putting up an in-house
emu hatchery too. These days there is huge demand for emu chicks in various states. So before purchasing the birds always ask your supplier about the buyback agreement of eggs or check with the local hatcheries, if they are having demand for the same. The second option is also good, but it really depends whether you have any emu slaughter house nearby or not, as they will buy your live bird ageing about 12-18 months and weighing more than 35Kg. As I have heard, they pay something ranging between Rs.250-300 per kg of your livestock. So far as the other emu byproducts are concerned, only a slaughter house can sell them as they have the required quantity of each product like feather, leather and nails.
Financial Assistance
nother member Eswar Reddy is inter ested in starting an emu farm with 50 pairs of 3 months old emu chicks. He wants to know, How much investment is required until the first laying including other expenses like hatchery machine, farm development cost, fencing and room generator, where we can sell emu chicks or eggs. Is emu farming going to be a profitable business in future? Would any bank provide loan as well as subsidiary for emu farming this financial year 2012-2013 I discussed with NABARD district employees and was told that now no subsidiary is available. Mr. Singh replies, Investment in emu farming depends on the total number of pairs you bought, feeding cost till laying starts, labor and other expenses. Price of 3 month & Industry Survey
Abhivirthi Emu Firm
bhivirthi Emu Firm is located in Dindigul district, Tamil Nadu. Mr. Vidyasankar N is the proprietor of the company. I was working as senior engineer in an MNC abroad. I was caught amidst the global crisis in between 2007 2009. One of my friends who had a farm abroad guided me through profit and loss in emu business, informs Mr. Vidyasankar. Speaking about the initial research done before setting up the company, Mr. Vidyasankar says, Lots of groundwork had to be done. I got the books regarding emu farming and memorized all the facts and visited a number of farms all over India and met higher officials in NABARD and then prepared a project report with the help of an auditor and the officials. I got a loan from the bank for this project. It took me eight months to start my business. Now I am doing this full time. The company sells emu meat and emu oil. Emu is highly disease resistant but Mr. Vidyasankar warns, All living organisms are susceptible to some kind of disease. Emu is no exception. Cleanliness and inadequate care towards the birds make them ill. The major challenges faced by the company included lack of qualified veterinary doctors specializing in emu, and lack of government support to spread awareness about emu meat. He suggests people considering taking up emu farming to research well. Do not invest unless you are confident you can sustain for three years without any income from emu, he warns. Mr. Vidyasankar has done master of science in civil engineering and bachelor of engineering in computer science. For more information, contact : Mr. Vidyasankar N, Proprietor, 113, Kaliamman Kovil Street, Shanarpatti(P.O), Dindigul Dt, Tamilnadu, India 624304, Phone: 097870 01872 Email: vidyasankar25@gmail.com amination and treatment. Provide stress free environment to the isolated birds. See they eat and drink, if off feed-force feed and give water 3 to 4 times a day to prevent dehydration and death. Use antibiotics for the bacterial infections and infected wounds after cleaning and disinfections. Vaccinate the birds to protect from certain diseases. Dispose off dead birds properly.
Emu Farming in Various Regions
old emu chicks could be anywhere between Rs. 7000 10,000 per pair. Feeding cost till they start laying will be about Rs.8000 per pair. Hatchery machines come with different capacity ranging from 180 eggs to 2400 eggs and the cost of the same is ranging between Rs.60 000 6,00,000. Generator of 7.5 to 15 KVA is required for power back up. You need to make your own space in the emu market in your respective state. There are so many banks here in our state who are lending for emu farming and of course NABARD is providing subsidy of 25%33% on the same.
Preventing Diseases
nother member skvengali asks about the possibility of loss and asks about the precautions to be taken. Senior member Ashwini replies, The only problem you might face is the lack of space since 5 pairs of emus need at least 3000 square feet of area as they have a tendency to kick their feet and get aggressive with the other birds. The other factor you need to take care is the birds should not get affected by any pest or diseases. Mr. Vidyasankar of Abhivirthi Emu Firm suggests methods to prevent diseases in emu: Isolate the sick and injured birds, for exAgriculture & Industry Survey - Vol. 22, Issue 8 - 2012 - 36
r. Ramu from Bangalore also wants to start emu farming with 30 pairs of emu chicks in Kolar. He also wants to know, Is it good business for future; what is the cost for 30 pairs of emu birds including cost for storage, feed per year, and transport; is any bank providing loans for this in Karnataka; where can I sell emu eggs, meat and other byproducts; which company provides emu birds (3 months), feed, and other infrastructural requirement; he also wants detailed project report on emu farming. Mr. Singh maintains emu farming is good business. Cost of birds depends on their age, so be very specific about the age of the birds as chicks will start laying after 15-18 months or else you can opt fully grown birds which will lay eggs this year too. On an average, adult pair of emu consumes feed of about Rs.8000-10,000 per year. He adds, I have no idea about the banks in Karnataka who are providing such loans, but can discuss it with any nationalized bank. Market for eggs is the main concern of the business, so check it with your local emu suppliers and ask them about buy back agreement of eggs if they have any. For 3 month old emu chicks always prefer a reliable and your nearest emu hatchery so that they can guide you in rearing chicks and can buy back the emu eggs. Another member wanted information about starting emu farming in Andhra Pradesh. Member G. A. Rao says, Emu farming in Andhra Pradesh is gaining more popularity. Emu farming proposals are covered under ongoing venture capital fund scheme for poultry sponsored by NABARD. The total unit cost is Rs.30 lakhs for 50 pairs. Subsidy amount of Rs.7.50 lakhs will be given by the NABARD. The applicant will be charged interest on Rs.19.50 lakhs only out of Rs.27.00 lakhs of initial loan sanctioned to him. The capital cost and recurring costs for 50 pairs emu birds will be around Rs. 30 lakhs. Out of which recurring expenditure will be Rs. 8.62 16.95 lakhs in the years to come (including interest portion included in the expenditure). Shed, fencing, pen area like structures costs about Rs.5.95 lakhs, cost of machinery will be Rs.3.55 lakhs and cost of 3 months old hicks will be Rs.7.50 lakhs. An amount of Rs. 13 lakhs is ear marked for feeding the birds. The party is capable of meeting the expenditure of maintenance of birds over and above the project cost. The surplus income on the farm is estimated at the pre-

vailing rates will be Rs.12.91 lakhs from third year onwards and increases up to Rs.29.46 lakhs. He adds, Currently the demand for emu chicks is very high which is over the supply at present. Therefore there is a great demand for chicks in the market. This situation will possibly remain over a period of 6 10 years. After this period marketing will be for raising of birds for oil and meat i.e., fattening of birds for meat purpose which has equal sales realization, as seen in sale of chicks to farmers. Presently eggs are sold at Rs.2000 each and chicks are being sold at Rs. 7500 to Rs. 8000 per chick. The 6 months old bird will cost about Rs. 10,000-12,000. The adult bird after two years will be costing around Rs.25000 Rs.30000 for breeding purpose. The emu birds will survive 25 to 30 years and generate income to the farmers continuously over a long period. Already one large farm at Siddipeta is marketing meat and emu oil in Hyderabad. He avers, Emu processing units are coming up at Nujiveedu are planning to purchase live birds at the cost of Rs.400 Kg. Even farmers can fatten the birds and can sell the birds for meat purpose in the coming two years. The cost of raising an emu bird for 2 years industry is in the developing stage right now. And the market is not established for emu products rather emu farmers trying to market the emu products in India. You may not find a buyer immediately, for sale of chicks (around 3m old) as I think in AP its somewhat saturated. But may gain the demand based on the success of upcoming processing units. He adds, Getting bank loans is not easy. I went to several banks but didnt get positive response from any of them. Feed costs are increasing and this affects the margins. Also, not all the females lay eggs and also the number of eggs per pair varies from one season to another. Emu oil is the main product and meat is the by product. Emu industry will have future if emu oil has the market. Also there is no continuous supply of emu meat in some selected cities/towns. You can buy the meat but I think continuous supply is not there. There are some upcoming emu processing units, which will start functioning in this year. He cautions, We need to wait and watch for their sales and business. If one thinks emu industry is going in the right direction then go ahead and invest otherwise wait for 1 or 2 years and watch the trend. Our Correspondent
will be around Rs.8000. The bird weighs about 35 to 40 Kgs. Each bird will fetch about Rs.12000 to 13000. Hence, farmers will not incur any losses if they rear under fattening scheme also and in maintenance of emu hatchery in future. Surplus income on the Emu farm will be about Rs. 12.00 to 29.00 lakhs in the coming years and farmers are capable of repaying the loan installments out of the income on the farm in the subsequent years. Member Raangs who started emu farming with 50 pairs of 3 months old emu birds speaks from his experience, Emu farming/
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Agritalk - Pomegranate
B Herbal Agro specializes in pomegranate cultivation in India. Led by Mr. Ramdas J. Patil, CEO, R B Herbal Agro, in association with Mahatma Phule Krishi Vidyapeeth, Rahuri (Maharashtra) is working on the solution for the deadly disease, bacterial blight of pomegranate. Mr. Patil, an expert in pomegranate cultivation, answers questions related to pomegranate farms diseases, agricultural practices, climatic conditions, farming feasibility in specific areas, improving the yield and so on. Members on the AgricultureInformation.com forum comment and enquire about pomegranate cultivation practices and methods to control the disease.
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Pomegranate
Ramdas J Patil - expert in pomegranate cultivation participates in Agricultureinformation.com discussion forum
identified as a bacterium known as XanthomonasOxanopodpvPunicea. This bacterium can infect fruits, leaves and stems. Initially it appears as oily spots on leaves or fruits. It grows very fast, within 48 to 78 hours. R.B. Herbal Agro also conducted studies to determine when the disease was most common. Weather plays a large part in the occurrence of epidemics. The incidences of the disease are less common in the winter season but increase during the rainy season. The most favorable condition for the growth of these bacteria is high humidity more than 65 % RH and a temperature range of 28 to 320C. It grows slowly at temperatures below 150C. It appears more in the rainy season when the temperature is 320C 350C. These bacteria rarely breed in the winter season. When the disease has progressed, there are various ways to identify it. One simple way to detect the disease is when a Y shaped crack appears on the fruit. Black spots and decaying leaves are also other symptoms. On the stem, it appears as a black spot with an oozing type wound leading to a dead arm.
Controlling the Disease
Bacterial Blight of Pomegranate

n 2000 a bacterial epidemic spread had devastating effect on pomegranate crops. Till this day about 80 percent of pomegranate cultivation in Maharashtra, Karnataka, Andhra Pradesh and Gujarat are still getting affected. Mr. Patil informs, Pomegranate is a fruit that is expensive even when it is in season. This is mainly because the fruit has many medicinal properties. Due to its health benefits the demand for pomegranate continues to increase. He adds, It is useful in controlling prostate gland cancer. It also contains a high amount of antioxidants, which reduces heart problems and aging. It also has the ability to produce estrogen in women, Mr. Patil said about pomegranate.
Cause of the Disease

t first, identifying the cause of the dis ease was difficult. Mr. Patil explains, The anatomy of the pomegranate made bacteria an unlikely problem initially. Pomegranate rind is rich with tannins, which are antibacterial in nature. According to Mr. Patil the disease was later Agriculture & Industry Survey - Vol. 22, Issue 8 - 2012 - 38
r. Shankar Reddy of Raichur is a pome granate farmer having more than 3000 trees in his orchard, which is 7 years old. He has been fighting bacterial blight from past 4 years. He wanted more information to control the disease. After extensive research and studies, R.B. Herbal Agro along with M.P.K.V. Rahuri has developed a solution for the disease. It is called Char Sutri Karyakram or the Four Point Program, which helps prevent the spread of the disease. The four points are: 1. Cleanliness helps to reduce inoculums 2. Horticultural practices involves determining when to start seasons and determining how many fruits will grow on a plant. 3. Fertilization keeps the pomegranate healthy through organic manure. 4. Scheduled sprays for disease control helps control the growth of the bacteria. Mr. Patil recommends the following spray: Prophyalexin 3 Ml + Cop-E 0.4 Gm Per litre of water R. B. Bordo 2.5 Gm + Sulfer 2 Gm Per litre of water Prophyalexin 3 Ml + PMBS 2.5 Gm Per litre of water Xanthonashak 0.5 Gm + R. B. Bordo 2.5 Gm Per litre of water Pseudo-FL 5 2 Ml + 5 Litres of Milk Per litre of water Mr. Patil explained additional research for better yield saying, We have studied and gathered data on the role of potassium and
nitrogen on Bacterial Blight. We also found that biofertilizer is a useful tool to control bacterial blight. Optimum levels of N & K are required in the plant tissue to fight against bacterial blight. Mr. Patil recommends a suitable INM programme to have a higher yield without any incidence of the disease. When pointed out that in Chile pomegranate is treated with methyl bromide to protect the fruit from certain invasive pests, Mr. Patil says, Methyl bromide is a banned chemical since it is harmful for reducing ozone layer one should not use it for any purpose. Member Mr. Hiren Pancholi appreciates all the information on controlling bacterial blight of pomegranate. He says, We have recently promoted a product called anthium dioxcide from DuPont, which is a biocide, kills bacteria, spores, virus, fungus and algae. It was tried out at a half acre pomegranate farm in Solapur area and results were very good. Fruits were not bursting after using anthium dioxcide and only thing was that there was only oily spot at the bottom of the fruits. I am interested to carry out some professional trial to further continue with the positive result received at Solapur. Mr. Patil recommends giving the material for trials to MPKV Rahuri. Dr Raghuvanshi is a person working on this problem, he informs.
Ramdas J. Patil
r. Ramdas J. Patil is the CEO and R & D Chief at R. B. Herbal Agro. He is also a member of Board of Studies in Plant Pathology and Microbiology at Mahatma Phule Krishi Vidyapeeth (MPKV), Rahuri, Maharashtra. He has over 15 years of experience as a senior scientist in private sector. He worked as a technical director to Pomegranate Growers Association. R. B. Herbal Agro manufactures biofertilizers and biocontrol agents. It is also conducting extensive research on bacterial blight of pomegranate. R. B. Herbal Agro in association with M.P.K.V Rahuri is working on the solution for the deadly disease affecting pomegranate crops since 2000. This bacterial blight of pomegranate has afflicted about 80% area in Maharashtra, Karnataka, Andhra, and Gujarat. Mr. Patil, along with M.P.K.V. Rahuri, has worked extensively on this project and come out with solution to control this disease with an integrated approach called Char Sutri Karyakram i.e. Four Point Program, which involves cleanliness, horticulture practices, fertilization, and spray schedule to control disease. We had started in 1999 with a very small unit. We were among the first to start liquid technology for biofertilizers. We offer many different kinds of biofertilizers like azotobactor , acitobactor, rhizobium, potash solubizing bacteria, phosphate solubiling bacteria, silica soluniling bacteria, and acetobactor, says Mr. Patil. The company mainly targets horticulture growing farmers and organic base produces for biofertilizers and biocontrol agents. Mr. Patil has done M.Sc., a course on mass production of bio-pesticides at NCIM New Delhi and MKV Parbhani, a course on mycorhizal technology at Mumbai, and a course on Methyl Bromide alternatives at Israel. For more information contact : Mr.Ramdas Patil, R. B. Herbal Agro, 'Herbal House' 120, Savarkar Nagar, Satana-423301 Nasik (Maharashtra) India. Tel.: 91-2555-225206, 225204 Email - rbharbalagro@gmail.com, rbherbalagro@gmail.com and environment health, but also reduces production cost along with pest and disease control. A senior member wanted to know if it is possible to have brahmi or stevia as intercrop for pomegranate farming. Mr. Patil advices, We do not recommend intercropping in pomegranate field except marigold and onion, during first six months of plantation. Mr. Gaurav Deshpande is planning to grow a pomegranate farm. He says, My farm is near Akola, Maharashtra. I want to know about the best variety of saplings, where will I get the best of the saplings, and how to identify the saplings. I want to grow Bhagva (or any other better variety as per your recommendation) in my 5 acre land. Mr. Patil replies, Bhagva is the best variety but in your area rainfall is more, therefore short duration variety Mrudula is suggested for you. Another member Mr. Vijai Grewal enquires, I am interested in pomegranate farming in Sri Ganganagar, Rajasthan. I want to know if it is commercially feasible to grow pomegranate in Rajasthan; what variety should I plant; the agronomic practices for such plants; any other info which will help me to analyze the pro and cons of such venture; and any other profitable horticulture alternative. Mr. Patil replies, Pomegranate can & Industry Survey
Training and Advice for Farmers

.B. Herbal Agro conducts training pro grams at their training center and also at the field level to educate farmers. He proudly claims, We have conducted about 300 training programs so far, maintains Mr. Patil. He adds, We advise people to choose a scientific approach starting from soil analysis to selecting the soil for the plantation. Also, we give more attention to root and soil health rather than only on pest control through the use of chemicals. According to Mr. Patil, there are thousands of success stories of farmers who have employed their methods. Farmers using the Four Point Program and correct bio-fertilizers are now enjoying good quality pomegranate. R B Herbal Agro provides training program for farmers in local language. One is being conducted at Vaijapur Dist, Aurangabad on 22/06/2012 at 10 am. Anybody can attend the programe. There are no charges, Mr. Patil informs.
good income for farmers. It is good for the farmers, if they choose a scientific approach starting from soil analysis to selecting the soil for the plantation. Also farmers are fed up with the use of chemicals and fertilizers to control either root or any other disease. He adds, Farmers are facing huge losses with the production cost of pomegranate going sky high and low market value for their produce. In order to address such heavy losses, it is necessary to improve soil health along with plant health with locally available techniques and ingredients to control any problem either in the soil or in the plant. This kind of practice not only increases soil
Best Practices for Pomegranate Cultivation
r. Swamy comments that commercial cultivation of pomegranate brings
Gaurav Deshpande who has recently grown pomegranate trees in his farms wanted to know, Basically nowadays, everything is driven by the demand in the market. Pomegranate has a very demand in the market. And we want to diversify ourselves in different types of fruits. I would want to know, is there is any particular technique to grow best quality of pomegranate Mr. Patil maintains that his company provides a special treatment/method for growing good quality pomegranate.
Organic Cultivation Pomegranate

be commercially cultivated in Rajasthan. Bhagva would be a good variety to grow. If you provide us average rainfall and temp data of at least one year, we would suggest you the rest. Member JP is planning to grow Pomegranate on 14 acres in his farm in Anantapur District, Andhra Pradesh. He wants to know how to prepare the land and how to test the soil health as per best practices. Mr. Patil recommends, Pomegranates are cultivated in Anantapur District. Before planting the saplings you are required to test soil for all parameters, like pH, EC, water holding capacity, lime, Na and all nutrients. You can test the soil sample at Shet Jameen Meemansa Prayogshala, Herbal House, Savarkar Nagar Satana Dist Nasik- 423301, which is dedicated to pomegranate. They will suggest suitability as well as distance between plants, variety and all suggestions for its growth. Mr. Gaurav Deshpande also owns a land piece near Guwahati, Assam. He wants to know if it is feasible to grow Pomegranate in this area. Mr. Patil replies, Guwahati has heavy rainfall, therefore it would be difficult to grow pomegranate, but if you provide meteorological data I would suggest its feasibility. Mr. Yogesh Telawne has 23 acres of land in Chiplun Taluka, close to Vashishta river in the Konkan belt. He asks for advice regarding pomegranate cultivation, I want to know whether pomegranate can be planted in my region and also let me know which would be the best variety that can be grown. Mr. Patil advises, Kokans climatic condition is not suitable for pomegranate cultivation. You can still plant pomegranate on a small plot with Mrudula variety for experimentation. Member, Mr. Jalindar R Adsul says, I have 800 plants of Bhagva Pomo near Barshi of 15 months age. I decided to harvest the fruits this time, currently flowers, and small pomo started growing. Please advise if this rainy season is suitable for harvesting. Our area covers 560 mm rain in season. Mr. Patil instructs, It is not advisable to take fruits on 15 month old crop. Let it complete 2 years. I will be sending pomo booklet to your address.
of
Pomegranate Fruition
member wants to know on an average how long it takes for pomegranate trees to give fruits, to which Mr. Patil replies, Generally it takes two years for a young pomegranate tree to start give fruits.
nother member Feroz, who has 200 pomegranate plants aged about 3 years under organic farming wanted to know organic methods to grow pomegranate. Mr. Patil volunteers to share organic methods to cultivate pomegranate. "We can definitely grow and cultivate pomegranate organically. There are special methods for organic NIM and IPM, he adds. Member Narender wanted to know if anyone conducted experiment by using panchagavya spray to maintain resistance to bacterial blight. Mr. Patil informs, Very seldom people use panchagavya to control bacterial blight. But we do not have any data to support it. Also to my opinion, a scientific study is required for its usage and alone this may not be sufficient. Our Correspondent

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Entrepreneurs / Agri Professionals

Shree Vinayak Enterprise
Shree Vinayak Enterprise is engaged in the production of alfalfa seeds since 2009. It is headquartered in Patan, Gujarat. Mr. Jaimin Patel is partner in Shree Vinayak. He also handles marketing for the company. Mr. Patel has done MBA in finance and B. Com. He has been working in the field of agriculture since 2008. Alfalfa Seeds Alfalfa seed is a grass seed, popularly known as lucerne seed in India. It is mainly used for cattle feed cultivation. It is highly preferred by buffalo, cow, goat, sheep, and horse, besides other cattle. Alfalfa seeds produce a cool season, perennial legume that is high in minerals, vitamins and protein. The seeds are also used as a herbal medicine. The sprouted seeds of alfalfa are a rich source of antioxidants. Customer Base The company has a loyal client base. Word of mouth publicity is helping us develop our market, says Mr. Patel. Shree Vinayaks client base comprises dairy farm, cattle farm, hay cultivator, stud farm, and small farm is our target market. The company cultivates alfalfa seeds under contract farming. Sometimes we face external problems like atmosphere that impacts our production, avers Mr. Patel. Cuscuta is the biggest problem in alfalfa. We supply cuscuta free alfalfa seed, says Mr. Patel. Alfalfa seeds are cultivated in all the states of India. For more information, contact : Mr. Jaimin Patel, Partner, Shree Vinayak Enterprise, A - 4, No. 107, Harsh Plaza, Near Telephone Exchange Patan - 384 265, Gujarat , India jaimin_sve@hotmail.com Mobile : +(91)9924290884 Website - http://www.indiamart.com/shree-vinayakenterprise/
M.J. Exports
Established in August 2003 by Mr. Shailesh Patel, M. J. Exports is a manufacturing company that makes completely organic products with the exception of their crop sulf. The company works out of Gujarat with Mr. Shailesh, a B.Sc Agri graduate, overseeing the daily operations. Included in the companys management team is Mr. Suhag Patel as well as Ms. Tara Patel. Getting Star ted and Products : Before establishing the company, Mr. Shailesh spent 13 years working under Dr. Chakravarty as an Agriculture Researcher. Using the experience and knowledge he gained during this time, Mr. Shaileshfounded M. J. Exports with an investment of Rs. 10 lakhs. Included in the lengthy product line of the company are its most successful products, Armour 1 and 2, Bio-phoenix, Bio spreader, and organic fertilizer. Growth Potential : Despite the many competitors both locally and internationally, the company is enjoying a steady growth thanks to their Bio-spreader, a parasitic and organic product that is used for salamis crops. The company has also proven its worth with high quality products that farmers have benefited from and, as such, often return to purchase. Future Plans : Much thought has gone into the future plans of the company as it continues to mature. However, in addition to continually satisfy customers for better results and benefit, the company has also set its sights on widening its reach in the international market. Mr. Shailesh shared, Besides Italy, our [other] targeted [markets] are the Middle East, East India and South East Asia. For more information, contact : Mr. Shailesh Patel , M J EXPORTS, G - 2, B- Block, Jalaram Chamber, Behind Pooja Estate, Vitthal Udhyognagar, G. I. D. C. Anand, Gujarat - 388 121, el: + (91)-(2692)-234292 M: 9426005656 W: www.mjexports.net E: mjindiaexports33@yahoo.com
Tejasvi Publications
With poultry farming becoming one of the fastest growing businesses in India, Tejasvi Publications was founded in 2005 in Nallakunta to produce a magazine that was dedicated to the poultry niche. Editor and publisher, Mr. B V Shiv Shankar, a Commerce graduate with 25 years of poultry, agriculture and dairy farming experience, manages Tejasvi Publications. Getting Started : As the potential of poultry farming in India grew, Mr. Shankar looked for a way to help the many inexperienced farmers entering the industry. Deciding on a magazine to be the most efficient way, Mr. Shankar fills the magazine with important information like various technological advancements and new efforts made by prominent poultry associations. Special Features : The publication firmly believes that the potential of the Indian poultry industry lies in the hands of rural farmers. Ironically, its the rural farmers that have little access to poultry expos held in the big cities. To reach these particular farmers, the magazine annually holds the India Poultry Expo in rural communities to educate farmers about new innovations in the industry. Technical seminars with special guest speakers are also periodically conducted. Difficulties and Future Plans : Despite a large demand for the magazine, there were no major subscriptions, hindering the publication from operating smoothly. Despite incurring huge costs, Mr. Shankar showed his commitment to the poultry community by sending out the magazines for free. Mr. Shankar plans to further his cause by establishing a consultancy service, providing financial assistance from various institutions and technical guidance. For more information, contact : 2-1-444/16, 1st Floor, Osmania University Road, Nallakunta, Hyderabad 500 044. T : 040-27610027, F : 04027610027 M: +91 9849368003 E:tejasvi_poultryline@rediffmail.com W - http://www.poultryline.com/index.php
Sri Pumps
Operating under the all-round manufacturing conglomerate SS Engineers and Consultants, the Sri Pumps Group has been a steadfast presence in the processes industries as providers of sanitary valves, pipes and pipe-fittings. Under the watchful eye of its CEO, Mrs. Rinku Kothari the company now has over 280 employees and four manufacturing units located in Rajahmundry, Andhra Pradesh. Getting Star ted : With the manufacturing industry experiencing a healthy boom in recent years, the standards of the products being farmed or manufactured has also increased. For companies dealing in food and agro products in particular, high quality and hygienic products are of top priority. Recognizing the huge demand for cleaning and hygiene maintaining equipment, especially in the dairy industry, the Sri Pumps Group sought to help meet the demands on various clients. Products : Streamlining their operations, Sri Pumps mainly provides equipment to the dairy sector. To date, the group provides semi automated or automated cow dung removal systems, milking stalls and machines, solar powered milk chillers. Additionally, the company also provides centrifugal, CIP, self-priming and mobile pumps that are ideal for avoiding bacteria or contamination of farmed products. Competition : Many other entrepreneurs have also identified the current demands for hygienic practices in dairy farming. As such, Sri Pumps is facing its own fair share of competition, mainly from major players like Alfa Laval or Tetra Pak as well as small companies with localized presences. Despite this, Sri Pumps too has its own competitive edge through their high quality and international standard equipment. For more information, contact : Sri Pumps/ S. S. Engineers & Consultants, D. No. 11-49/2, Morumpudi Junction, Rajahmundry 533103, A. P, INDIA. Ph: +91 883 2426845, 46, 47 3256663,4,7,8 E-mail: info.ssengrindia@gmail.com Web: www.ssdairyequipment.com
& Industry Survey
Commodity Trading
Bio Care Technology

Markets various species of plants and medicinal seeds. Based in Dindigul, Tamil Nadu
io Care Technology, a company in the agricommodity industry, dealing in agricultural exports and supplies was established in November of 2010 in the Dindigul district of Tamil Nadu. With the advice of NABARD and wasteland development schemes, Bio Care Technology markets various species of plants and medicinal seeds. The company now operates under the watchful eye of its managing director, Mr. Suriya Praganantham, a Management of Science BBA graduate with six years of experience as an agricultural marketing field Adviser. Products and Acquisitions Dealing in the export of fresh vegetables and fruits while also supplying horticultural plants, medicinal plants and seeds, the company has now expanded to taking care of contract farming of horticultural, medicinal and forestry plants. Among the many items exported by the company is the banana g9 while one of the horticultural items manufactured by the company is an organic mixer that entails the use of bio concepts. All of the companys products are sold under the name Queen Brand. In the growing of their various plant species, the company purchases seeds from accredited and praised seed companies as well as the best seed collection agents in all of India. From time to time, the company also sources their seeds from the government sector. When asked about their annual turnover, Mr. Suriya shared, Our annual turnover is Rs. Ten lacs only. Quality Control As a company that supplies and exports to various locations, quality control is one of the most important parts of the companys daily routines. For example, with bananas being one of the main export goods of Bio Care Technology, a lot of care goes into ensuring that customers only receive the best of their products. We need to take care of the size and weight of fruits, packing materials, and [the way the products are packed, Mr. Suriya shared. Even ripening periods, frozen shipment containers and housekeeping have to be well managed on a daily basis to make sure that the fruits meet the standards for export.
Because export standards are so high, it is difficult for the company accept outside suppliers. For example, if a spice powder maker wishes to supply to Bio Care Technology, the company will send an initial inquiry. The company will also require samples and quality certificates. Only after a detailed search of the suppliers information and a visit to the suppliers area of operation will a decision be made. Target Market and Competition Bio Care Technology looks to big importers as their main market and though they have not yet received finalized orders internationally, countries such as Iran and South Africa have already shown interest in the companys products. To properly meet the demands of the domestic and international market, the company goes through e-mail inquiries and also surveys the prices of products and percentages. Identifying companies such as Mahalakshmi Exports and Stone Color Exports as some of their main competitors, Mr. Suriya still maintains that their products have an edge over the competing brands. He said, Our products are number one in the industry because we maintain the quality of our products [and] our growers are qualified [people]. Challenges As it continues to engage in the agricultural exports industry, Bio Care Technology has faced its fair share of challenges. With regard to the toughest problem faced by
Suriya Praganantham the company so far, Mr. Suriya identified payments as its main challenge. Most of the payment problems come from customers. We think that [honest] customers are [hard to find] and we are searching [for them continuously], said Mr. Suriya. Another issue is the lack of proper warehouse facilities in India. This issue is prevalent nation wide and has even been addressed in the news. Mr. Suriya acknowledged this problem saying, Warehouses must be available for all agro products and agri products. Growing produce is Gods gift and we should save the product and [be able to properly supply these products] when demanded or when natural calamities occur. Advice and Future Plans With the company operating smoothly, Mr. Suriya described the future plans of Bio Care Technology rather succinctly as he said, Our company should hold the number one position for supply of products. Seeing as the company has already done very well thus far, becoming widely acknowledged as a trusted distributor of agricultural products, it would seem that the company has a very bright future ahead of them. The company, however, has shown a willingness to help other companies thrive in the industry and Mr. Suriya willingly shared a few pieces of advice. Customers are the most important part of the business, Mr. Suriya shared, Technical people should be trained to get more ideas from other leading countries. Our Correspondent For more information, contact : Mr. Suriya Praganantham S, Managing Director, BIO CARE TECHNOLOGY 45/1, Spencer Compound Thiruvalluvar Salai, Dindigul, Tamil Nadu, India 624003 Phone: 451-2428550 Mobile: 094896 57554 Email: biocaretec@gmail.com / biocaretec@yahoo.com Web: http://www.thebiocaretec.com
NEWS IN BRIEF - Latest news and developments

rate, he said that to some extent, Indias slower growth was a reflection of the larger slowdown in the global economy. In an interview to PTI in Washington, Mr. Obama was careful not to be directly critical of the negative investment climate in India but cited the concerns of the American business community to make his point. Food Security Bill? Agriculture will do well?
Major crop output to fall 0.5% in 2012-13: CMIE
Obama criticises!
Indian reforms!
economic
Election eve pressures? US own economic slow down? Obama is US President and the worlds peaceful politician. As such, he has openly spoken about Indias slow economic decisions making. Of course, world economy is also in a slow-down mode! So, we have to take the US criticism in the right spirit and act. oting that India has prohib ited foreign investments in too many sectors such as retail, U.S. President Barack Obama cited concerns over the deteriorating investment climate in that country to endorse another wave of economic reforms. Still sounding positive about the Indian economy, which continues to grow at an impressive
Will it get passed?

Or, acted upon? Not until 2014 election? he government has in prin ciple decided to expand the coverage of population under the proposed Food Security Bill to include almost 70 per cent of Indians, who will have the legal right to cheap food, against the earlier proposal of 64 per cent of the same. It will also end the below and above poverty line (BPL and APL) demarcation, prevailing in the current public distribution system (PDS). However, entitlements under the Antyodaya Anna Yojana (for the poorest of the poor) would continue as in the current structure.
ven though the overall agriculture sector is expected to do well in 2012-13, the major crop production is projected to fall by 0.5 per cent, the economic think-tank Centre for Monitoring Indian Economy (CMIE) said. Major crop production is projected to decline in 2012-13 by 0.5 per cent, owing to a fall in output of nonfood crops like soyabean, cotton and rapeseed, the CMIE said in its monthly report. Cotton production is expected to fall 7.8 per cent to 32.2 million bales in 2012-13 even though the acreage rose over 12 per cent to 29.3 lakh hectares by June. We expect the cultivation to slow down and settle at a level lower than last year. Hence, a fall in acreage is expected to limit production in 2012-13, it added. The city-based research agency said that a projected growth in output of livestock, forestry and fisheries, along with a modest 4 per cent rise in production of minor crops, is expected to lift growth of the agriculture sector to 2.4 per cent in 2012-13. The kharif cultivation of foodgrains and oilseeds has been sluggish due to delayed rains. To boost the cultivation of these crops, the Centre had announced a steep increase in their minimum support price (MSP) last month.
The proposed changes have been strongly opposed by a section of civil society on the grounds that it makes the Bill minimalist and unacceptable. The enhanced coverage would also include almost 90 per cent of the population in 250 identified poor districts in the country. We have in-principle agreed to expand the coverage of the proposed Bill and would now submit the same to the standing
committee of Parliament, which is vetting an earlier draft, a senior food ministry official says. Basmati rice exports!
New PPP project implementation?
Half-hearted, say private sector leaders!
Infrastructure projects to be cleared faster?
ndias important Cabinet de cision, on an oversight mechanism for monitoring public-private-partnership (PPP) projects, has been termed a halfbaked solution by industry. Theyve welcomed the initiative but fear this would just turn out to be another drag on their operations, besides that of a probe by the Comptroller and Auditor Generals office. The announcement comes at a time when problems in the Delhi Airport Metro Express line have got mired in a blame game, with operator Reliance Infrastructure putting the entire onus on state-owned Delhi Metro Rail Corporation for defects in the structure because
of which the services had to be suspended. The oversight mechanism cleared by the Cabinet is just a short-term fix, says Vinayak Chatterjee, chairman of Feedback Infrastructure Services.
Prime fast? Minister acts
he government announced a single-window mechanism under the Cabinet secretary for review and issue of clearances associated with major projects. After putting in place a problem-resolution mechanism for infrastructure projects and an investment tracking system for projects over Rs 1,000 crore directly under the Prime Ministers Office (PMO), the government has decided to set up a project clearance board, on the lines of the Foreign Investment Promotion Board (FIPB), chaired by the Cabinet secretary, for review and issue of one-time clearances, including security clearance.
India is unbeatable super quality speciality rice!

Now, India exports Basmati rice to record 3.21 m.t. in 2011-12! There are predominant ricebased economies, mostly in Asia. From Japan to India and the Asian rates. Japanese rice, Thailand rice are sold widely in outside markets. While India is to go a long way! asmati exports surged 45 per cent to touch a record 3.21 million tonnes in 2011-12 on robust demand from the traditional markets in West Asia. In the previous year, exports stood at 2.18 million tonnes (mt). In value terms, exports were up 46 per cent at Rs 15,450 crore
& Industry Survey
NEWS IN BRIEF - Latest news and developments Farm production needs to rise 60% by 2050: UN agency
orld farm production must rise 60 percent by 2050 to meet the needs of a growing population but this has to happen in "a more sustainable way," the UN food agency FAO and the OECD said. "It's mostly going to be about productivity," Angel Gurria, head of the Organisation for Economic Cooperation and Development (OECD), said at a press conference in Rome, explaining that farmland area would increase only slightly. World farm production has grown at 2.0 percent a year in recent decades but the rate is expected to slow to 1.7 percent a year, the joint report said. Despite the slowdown, the rate is to exceed expected demographic growth, meaning that farm output per inhabitant will grow by 0.7 percent a year. Setia. He expected farmers to switch to basmati as the planting goes on till August 10. Also, better returns from basmati may aid the trend as prices have shot up by almost 60 per cent over last year, Mr Setia said. Last year, basmati rice was planted on about 15.5 lakh hectares in Punjab, Haryana and Uttar Pradesh. Clove : This is an internationally traded spice! Delhi. There are said to be only sellers, according to the trade. In the producing countries, the prices reported to have dropped to $7,500 a tonne which means the landed cost will come to Rs 475 Rs 500 a kg, upcountry market sources say. If the current trend is any indication, the prices are likely to drop to Rs 350 a kg very soon, they claimed. Sellers overseas are waiting for India to buy, but it will not happen as many are holding stocks bought earlier at high prices, they said. The Indonesian crop this year is estimated to be at around 90,000 tonnes and the crop is expected to arrive in the markets next month. The prices have now dropped to $7,500 a tonne and that is likely to gradually fall to $6,000 a tonne. The Cigar companies are said to be waiting for prices to drop to such levels, they said. Indonesian government is reported to have banned imports of cloves, to safeguard the local farmers and so that the cigar companies would buy from farmers. This step will be a big blow to international cloves trader farmers, as the biggest buyer will be out of the markets, they pointed out. India is estimated to have a stock of over 3,000 tonnes. The Indian output last season was at around 1,400 tonnes, according to growers in Nagercoil region of Tamil Nadu. The growers in Tamil Nadu and Kerala have
Vietnam is a big rice exporting country!
against Rs 10,578 crore in 201011. In dollar terms, the export growth was 29 per cent at $3.22 billion against $2.49 billion last year, said Mr A. K. Gupta, Advisor, Agriculture and Processed Foods Exports Development Authority (Apeda). The lower growth in dollar is due to a weak rupee. In the current financial year, too, exporters hope to sustain the growth momentum on robust demand. At present, exports are around 3,00,000 tonnes a month, said Mr Anil Mittal, Chairman and Managing Director of KRBL, the countrys largest exporter, which owns the India Gate brand. Iran, Saudi Arabia and the United Arab Emirates were the three large export markets during 2011-12, Mr Gupta said. Non-basmati exports have also kept the same pace as the aromatic rice. Their shipments have exceeded 5 million tonnes so far. Total rice shipments, including both basmati and non-basmati, were 7.3 mt in 2011-12, making India the largest rice exporter, said Mr Vijay Setia, former President of All-India Rice Exporters Association. The truant monsoon has slowed planting of non-basmati varieties in North India as the sowing period is almost over, said Mr
claimed that the current prices are not remunerative given the high cost of production. Indian consumption is estimated at 12,000 15,000 tonnes and the country is a major consumer of cloves and as the normal indigenous production is estimated at somewhere between 1,500 2,000 tonnes. India continues to remain a net importer. World farm Singapore! meet in
Brings together corporate sector involved in food!
Colombo the centre of the trade!

Cloves market crashes on supply glut! In India, there are no buyers of cloves, all are sellers; so, many investors have cargo with them now. Hence, India is unlikely to import cloves for at least 5 months. In fact, big Indian and Indonesian buyers are out of the market, they said. he cloves market continued its fall as supply outstripped demand with Colombo cloves sellers offering Rs 525 a kg, while it was Rs 501 a kg in
Prices edge up; Thai rice eases!

ietnamese rice prices edged higher this week, despite a rise in supply, supported by a government stockpiling plan, while Thai rice prices slipped because of thin demand, traders said. Vietnamese exporters started buying summer-autumn paddy under an industry stockpiling scheme, but the export market remained largely lifeless, traders said.
he two-day World Sustain able Agriculture Congress got under way in Singapore. The conference is designed to bring together the global corporate sector involved in the food value chain, including agribusiness, academics, and policymakers to discuss the solutions needed to achieve sustainable agriculture for future food security, according to the organisers. Among the speakers, some have India as their research and working base. Mr Partha R. Das Gupta, Principal Advisor, Agronomy, Syngenta Foundation for Sustainable Agriculture of India, has been working in the country for a long time. Since 2005, he has been running a number of projects aimed at strengthening the livelihood security of small farmers through the transfer of appropriate technologies. Several of the models and approaches first tried out with the projects in India were later adopted by other Syngenta Foundation projects in Africa and Asia. He is active in agricultural research and extension to
NEWS IN BRIEF - Latest news and developments
ago-biotech regulatory policy, biodiversity and IPR. Dr Etienne Duveiller, currently the Principal Scientist at CIMMYT of Mexico, is scheduled to return to India later this year in order to lead the research activities at the newly established Borlaug Institute for South Asia (BISA). Indo-Japan Cooperation
Japan keen on DMIClike corridor in South India!

fter its $4.5 billion towards seed capital for the Delhi Mumbai Industrial Corridor (DMIC), the Japanese Government is now keen on developing a similar corridor in south India. Simultaneously, talks are on at the official level to develop an eastern corridor and connect it to Dadri in Uttar Pradesh as a meeting point with the DMIC. Mr Amitabh Kant, Chief Executive Officer and Managing Director, DMIC Development Corporation Ltd, said that the Detailed Project Report of the proposed southern corridor is being undertaken by Japan and should be ready before the meeting of the Prime Ministers of both the countries in December. There is a huge Japanese interest in the southern corridor. This is because India has become the centre for compact car manufac-
he worst U.S. drought since Ronald Reagan was president is withering the worlds largest corn crop, and the speed of the damage may spur the government to make a record cut in its July estimate for domestic inventories. Tumbling yields will combine with the greatest-ever global demand to leave U.S. stockpiles on Sept. 1, 2013, at 1.216 billion bushels (30.89 million metric tons), according to the average of 31 analyst estimates compiled by Bloomberg. Thats 35 percent below the U.S. Department of Agricultures June 12 forecast, implying the biggest reduction since at least 1973. The USDA updates its harvest and inventory estimates July 11. The drought is much worse than last year and approaching the 1988 disaster, said John Cory, the chief executive officer of Rochester, Indiana-based grain processor Prairie Mills Products LLC. Corn rallied 18 percent in the month through July 6 on the Chicago Board of Trade to $6.93, trailing only wheat among 24 commodities tracked by the Stan-
US major agri crop!
Corn
The crop may fall prey to `worst US drought! US worried!
U.S. Drought Monitor in Lincoln, Nebraska, began tracking the data in 2000. In the seven days ended July 6, temperatures in the region averaged as much as 15 degrees Fahrenheit above normal. Soil moisture in Illinois, Indiana, Ohio, Missouri and Kentucky is so low that it ranks in the 10th percentile among all other years since 1895. Fields are parched just as corn plants began to pollinate, a critical period for determining kernel development and final yields. About 48 percent of the crop in the U.S., the worlds largest grower and exporter, was in good or excellent condition as of July 1, the lowest for that date since 1988 and down from 77 percent on May 18, government data show. Corn yields were falling five bushels a day during the past week in the driest parts of the Midwest, said Fred Below, a plant biologist at the University of Illinois in Urbana.
dard & Poors GSCI Spot Index, which rose 2 percent. The MSCI All-Country World Index of equities advanced 4 percent, and the dollar gained 1.3 percent against a basket of six currencies in the period. Treasuries returned 0.5 percent, a Bank of America Corp. index shows. Corn for December delivery in Chicago extended the rally today, jumping 5.3 percent to settle at $7.30. About 53 percent of the Midwest, where farmers harvested 60 percent of last years U.S. crop, had moderate to extreme drought conditions as of July 3, the highest since the government-funded
turing. The Japanese are interested that the cars made in India be exported, he said. However, he said the proposed southern corridor has several gaps, the main one being goods getting held up in Chennai and Ennore ports. Importantly, there needs to be smooth movement of goods produced in Karnataka to ports in the South. Official level talks have come to the conclusion that there is little scope to develop a dedicated freight corridor or a high-speed container train lane in the South like in the case of DMIC or even in the proposed eastern corridor. Therefore, the aim now is to reduce logistics costs in the region by moving goods fast through an 8-10 lane highway from different parts, including Karnataka, to ports in Tamil Nadu. Meanwhile, the development of an eastern corridor is being considered mainly keeping in mind the farm belt.
Campco : Cocoa farming and cocoa processing
High water content drags wet cocoa bean prices!

igh water content in wet co coa beans has made Central Arecanut and Cocoa Marketing and Processing Cooperative Ltd (Campco) to lower its price to Rs 33 a kg. Mr M. Suresh Bhandary, Managing Director of Campco, said that due to the high water content, the cooperative has fixed Rs 33 a kg for wet cocoa beans. Earlier, the price was Rs 40 a kg. He said water content is more in wet cocoa beans after the rains started. (This means 100 kg of wet cocoa beans, which yielded 33 kg of dry beans in summer, yielded 24-25 kg of dry beans during the rainy months.) Stating that the cooperative tried to maintain the price of Rs 40 a kg, he said in recent days it got several lots of wet cocoa beans
whose yield was below 25 per cent. Proportionately we brought down the price by Rs 7 a kg, he said, adding: We have not reduced the rates of dry beans. If the growers supply us the dry beans, we give them the price of Rs 135-140 a kg. Worlds top oilseed prices fall!
Global soya output forecast cut! Why?
orld soyabean production may climb 13 per cent in the 2012-13 crop year on bigger harvests in Brazil and Argentina, less than predicted last month after US crop conditions deteriorated, industry reseacher Oil World said. Prices for the oilseed will probably fall in the November-toFebruary period on prospects for rising South American production, if weather is favourable during planting and growing, the Hamburg-based company said in an email report. & Industry Survey
Publisher's Note
Indian agriculture is changing!
New challenges! Next stages what?

Shrinking share in GDP, rising share in international trade a reality Also, the other challenges, climate change, drought, slowdown of the economy and much more new realities agriculture sector, farmers, policy makers have to face and cope with. et, one more challenge, this time a happy and positive change, we at the Vadamalai Media, is working on the new IT revolution. Readers must have noticed in the last few months a reshuffling of our pages; we have brought to the front the once-back pages! Why? We have had this change coming for quite some time. Our online entry, with our agri website (www.agricultureinformation.com) is now more than a decade long and it had reached a critical mass. We now have visitors population that exceeds one lakh and odd, to be exact one lakh and ten thousands. Readers/visitors are very much welcome to browse though our website and see what changes have come about in the last decade, what interest agriculture and agri-related products and services hold interest for the visitors. Now, there is a whole new world of demands, products and services and even issues in the agriculture sector that draw such a steady crowd, so to say. Agriculture in India is no more a playground for woolly policy makers, and more so for policy talkers. In the name of agriculture reforms, we have held the poor and almost large ill-informed farmers distributed over wide different geography of this great country, about turning them almost a new generation of serfs. A new generation of food production robots. Indian farmers are on an average all uniform debtors. This debtor class is even now not having any real future. Anyway, the persisting plight of debt-ridden farmers, the suicide-prone agriculture policies and practices is evidence enough what we see is not very exciting. So, in this current context of changing Indian agriculture scenario, yes, there is a rising production of foodgrains, rising export demand for Indian agri products, mainly wheat and rice, what we need to do is to put agriculture on a need-based rising curve. Let us now see what the people want. The Vadamalai Media online activities, in which the agri website is now the growth engine readers can have a clear idea what the people, distributed across the globe really want. Our website is a barometer of sorts to know what the agri sector can deliver and how we can add value-added services to the agri sector. There are vast opportunities for everyone, yes, really for everyone engaged in agriculture or everyone who has a piece of landed property can now think of new opportunities in this critical sector. No, other commodities boom is also opening up new opportunities. But for so long agriculture sector is a closed shop. It was a playground of the rhetoric! Even the Sonia Gandhi-led National Advisory Council can turn its attention from such regressive legislation like Food Security Bill that got stuck in Parliament now for the right reasons. Why universalise right to food. The right to food, to life, education and a corruption free government are all now legitimate rights of the citizens. What is new about the right to food? It is sheer populism. It is irresponsible populism that had hit the government finances so badly that now Indian faces an economic slowdown. Can anyone in the NAC give a solution to the slowdown? So, we have to be a bit realistic, stand on the ground and not talk too much about woolly pieces of legislation that could get the government stuck in the mud, as it has already now done. The PDS are working fairly well in most states and let us improve it. Let us focus on problem areas and problems pockets, malnutrition etc. As for the future, one path is clear and sure. That is the e-commerce as an emerging business and economic and entrepreneurial world. It is better to stand by private initiatives, private sector investments and let the market operate, let there be an open and free market environment. Let us pull back our evangelists for some time!
Mrs Shenbi Publishing Director
AGRICULTURE
&
Industry Survey
Vol XXII No.VIII August 2012 Founder & Chairman V. Isvarmurti Managing Editor Kartik Isvarmurti Production & Design A. Kavitha Published by VADAMALAI MEDIA P. LTD. Regd. Office Pichanur, Coimbatore - 641 105 Editorial Office Vadamalai Media (P) Ltd C-2/286, 4th Main,2-C cross Domlur II Stage, III Phase Off Old Airport Road, Bangalore 560 071. Tel:+91-80-65998208/40389888 Fax : 02266459570 email: help@vmg.in Editorial Inquiries Tel : 41255174/65998208/41255122/40389888 Marketing Inquiries Tel :41255174/41698240/40389888 Annual Subscription Rate One year Rs.800 DD in favour of "Vadamalai Media (P) Ltd" payable at Bangalore For outstation cheque add Rs.50/Subscribe online at www.agricultureinformation/mag Web Edition www.agricultureinformation.com/mag
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Printed, Published & Edited by Mrs. Shenbi on behalf of Vadamalai Media (P) Ltd. Published from C-2/286, 4th Main, 2-C Cross, BDA Layout, Domlur II Stage, III Phase, Bangalore - 560 071 and Printed at Print-o-Graph, No.124, Sultanpet, Bangalore. * Copyright-Vadamalai Media (P) Ltd.,
Editorial
Economy slowdown: who denies, who acknowledges?

Bring in the best talents!
From outside, from the corporate world

The corporate captains of sorts!
o that there can be some action, more investments, more confi dence and more trust in what the government does. There are any number of credible names. One K.V.Kamath, one Deepak Parekh who are all speaking out their minds on issues that are also weighing on the minds of the common man. If you read the Indian newspapers or see the TV channels the news is all about small matters, day to day newsbreaks. Monsoon failures and such things dont make for news in India, not in the mainstream newspapers. Or, if it is, it is relegated to inside pages. At best, it is all about technical details, El Nino from the Pacific oceans and here too the robustness of telling the true state of affairs is qualified for line after line. The only best piece of news or news commentary came from Ashok Gulati, who heads the Commission for Agricultural costs and Prices. At least we hear this year's monsoon could be a repeat of the 2002, the IMD forecast normal long range weather (by 101% but the reality turned to be a rude shock, The same for another drought year: 2009.This year too, from all accounts, that is accounts that are not even reported widely let alone discussed, nor we hear any concern from the high and mighty in Delhi, the current drought could be a repeat of the past such events. Not from the PM nor from his deputy at the planning commission. Two ministers now left: their gaffes! So, all we have left are the two ministers, Salman Kurshid and P.Chidambaram. The duo were in Bangalore, we dont know on what mission but both helped to spill the beans so to say. Kurshid at least spoke his mind out, though in an indiscreet manner! In a manner of speaking he reflected the mood of the people. The PM doubling up as the FM is not going to cause any miracles! For the
most simple reason, those who are going to implement the PMcum_FM's thoughts, not to say they are in what ways any wellthought out new policies? Back to Salman Kurshid. The law minister also spilled the other beans. He said the PM couldnt show the direction nor might not be so efficient this time. So let us bring in the star, Rahul Gandhi who, Kurshid said candidly so far played a cameo role. Small roles, now and then. So, we have to wait for the star, Rahul, till he is ready to take over. Came the reactions from the Opposition immediately.
Yes, we have sufficient food stocks, so the availability and the prices could be managed, inflation could be kept under tight leash? There is no such deep reflections from the ministers, bureaucrats nor from the party headquarters. So, who is talking of these weighty matters?
The BJP spokesperson, Ravi Shankar Prasad, said the ruling party at last acknowledged the fact that Rahul is nowhere now and he is in no mood to assume the leadership of the party or the government. But came the reactions of other parties, with some ideological backgrounds like the SP. The SP spokesperson, Shahid Siddiqui said that Rahul has no leadership qualities, nor has he any ideological moorings. What does that mean? It means a lot of things. Even Kurshid almost said the Congress party has no ideological focus. The party doesnt have any core belief system. It must have an ideology, after all. This, the party now lost out to various forces that are anything but core belief systems. Of course, the Congress party immediately tried to rebut the Opposition attack but it was very muted. To be frank, the very Congress party itself is now depleted of any talents. What it is left with are all opportunists or at worst sycophants.
Agriculture: the big picture!

World food production is growing 2 per cent per year!
Global food production would rise and in a sustainable manner! UN agencies predict!
free electricity supply to farms is more politics than economics. As pointed by new observers, from the world banking industry in several countries of the world, especially the new emerging socalled "breakaway" nations, there is no commitment to time, promise or time or even financial integrity. Why so much large scale corruption in India? So suddenly and so vast where even the key ministers are involved? There must be some deeper analysis. That is one more reason why our peoples standard of living is still way behind such countries like China, Malaysia and other Asian nations. Our per capita income is 1,500 dollars. In China it is already 5,000 dollars. So, where we underperform? We not only underperform, we also pretend a lot. We dont openly talk about our own underperformance. We reset to denial! So, as far as farm productivity is concerned there is vast scope even in India. So, the global challenges on the food front can be met and met with some little efforts here and there. Our farm productivity outlook must change. India is a farm scenario where large scale small farmers are the reality. So, more greenhouse farming technology, high value crops, of course modern food supply chains, FDI in modern retail chain would only improve farm efficiency, only would ensure timely payment etc. What we have done so far is simply not enough. One reason is the lack of awareness among the average Indian farmers. Why farmers must undertake to take their produce to the urban markets? No need at all. Farm gate collection and even instant payments can & Industry Survey
he two global agencies, one UN agency, one FAO and the other, Organisation for Economic Co-operation and Development (OECD) have come out with new perspectives on the world scenario and the food needs of a world population. FAO head, JosenGraziano, OECD head, Angel Gurria said in Rome the other day that by 2050 world would be needing something like 605 more food production to sustain the population and growth of the world economy. They are all hopeful that this goal can be achieved. How? World farm production has been growing at two per cent per year! In recent decades this seems to be the more optimistic big picture story! But at the same time, the rate is now expected to slow to something like 1.7 per cent a year. But despite the slowdown the farm production rate is expected to be ahead of the demographic growth rate. Then, there is, as the agencies say, vast spaces of land in Latin America and Carribean and sub-Saharan Africa to raise the productivity of agricultural lands. Why, even in India the scope for raising farm productivity is immense. Unfortunately, so far in India agriculture sector production is only our focus, productivity is not year a focus, to say the least. See the wasteful ways, the wasteful uses of water, land, why even energy,
Editorial
They dont innovate, they dont be integrated into any modern We need modern Western European type farmershare their profits. supply chain technologies. friendly production structures. Be it floriculture as in Those days are gone. This is the age of mobile techNetherlands or Denmark or France or as in the USA where farmers are highly patronised by the governGreen house farming is the funology applications! So why not ment. Of course, agriculture subsidy is a big issue. ture for a variety of crops and a farmers be the best informed Here too the government is stuck in an old mindset. new series of farm services, for persons in the country? Only about food subsidies and fertilizer subsidies farmers who cant manage the What new ideas and innovations and power subsidies. farms themselves open up new from our farm universities. What about price support, insurance backed new employment opportunities for We mean by way of modern agri investments in new technologies. farm youth, highly educated and management practices? seeking modern life style. Every agri university must have an agri management course and there is lots of room for field level hands on experience for manag- Indian farming has great potential. So, we can imagine how much ers from the farm sector. As it is we are only talking about big, more potential is there for the global food needs. overblown big, and too big to be of any social impact, private Africa and Latin America the Caribbean are still virgin soil. So, let us end with so much optimism for the farm front! conglomarates, ITC, Godrej and others in the farm sectors.
Sharad Pawar's Revolt!

She acts, with no majority, she needs some one hundred and odd more MPs for her to survive in politics, and she is behaving as if she is a sort of the infamous French Queen! So, what to make of Singh's own unconcern or own dream-like existence to say that the Critical for very many big projects to take-off! next stage of economic reforms would be on the way! Labour unrest, big infrastructure projects like It is very unlikely. The man is so office-grabbing conscious; he Delhi Metro Express PPP model, Chennai-Bangalore Industrial doesnt speedily assign the finance minister's portfolio to a new Corridor etc., comer. He is continuing to hold on to this job also! DI, India-China, India-Japan and South Korean industrial ven So, what we saw when Pawar sent in his resignation? tures all need to be tackled on a war footing! Pawar's letter reaches Sonia at 5.30 PM on July 19(2012).Around Is there the will-power? The political vision and the leadership? 6.10,that is hardly after 40 minutes Sonia rushes her adviser, Ahmed In fact, there is only 19 months for the next General Elections in Patel to Pawars residence to plan with him. India. Already there are tensions of a basic natures are building up This is the first time Sonia has acted so fast! in the Indian polity. For one thing, Pranab Mukerjee has been As Pawar was unrelenting, both Sonia and Singh started acting still elected as the President. So, there is a depletion of talents in the faster! Sonia wanted to meet Pawar the very same evening. The government and the Cabinet in particular. Maratha strong man was unwilling. So, the next day he went to see Sharad Pawar, the agriculture minister and also a heavyweight leader Sonia who pleaded with him to stay on in the job. in his own right in Maharashtra as well as at the national level has How Pawar can is by far the most senior and the most politically revolted against the Congress and the government. He had pro- powerful. His junior, Sushil Kumar Shinde, a Sonia favourite but a tested for the way he is treated and had, as reports say, sent in his nobody in the faction-ridden Maharashtra politics, is now to beresignation from the Cabinet. So too his other colleague, another come the leader of the Lok Sabha. member of the Cabinet, Praful Patil from the Nationalist Congress Pawar is also now faced with the prospect of taking orders from party(NCP)the key ally in the UPA. Rahul, a greenhorn, even at his age of 42 and this only might have Now, the way things are happening in the Congress there is every provoked Pawar to act. Another event, rather the trigger, was that possibility that Rahul Gandhi might be elevated as the party presi- in the Cabinet the second slot so far occupied by Pranab, was taken dent or vice-president as well as a member of the Cabinet. over by A.K.Antony. Though a very honest man, Antony, comBefore the euphoria of the son rising is celebrated, Pawar had struck. pared with Pawar is a lightweight as well, even in his own Kerala. This has dampened the mood in the Congress party. So, simply being a hatchet man of Sonia Gandhi is no more a factor Now, whether this government would last out the rest of the term that would play in favour of any ministers. is a big question. There are many contenders for the Prime Minister's It is all now over. From now onwards, it is pure and simple blatant job. Yes, the top job had been reduced to the street fight for the power politics that would decide things. obvious reason that Manmohan Singh had devalued the high office. Even Mulayam Singh Yadav seems to have started making noises His government would go down as the most corrupt of the entire for an early election to the Lok Sabha. He wants to cash in his own Independent India's history. Now, for Sonia Gandhi to act as if she recent triumphs on the national scene. is still the leader of the party and So too, Mamata Banerjee who the government seems a bit comi- Let the Prime Minister, if he reads these lines, at least has now threatened the Congress know that in India there are others who really want cal. So, as Pawar had complained by saying she would go it alone India to get inspired by China, Japan and South in his letters to Gandhi and Singh, in the next elections. The point Korea before we aspire for our American Dreams! that the Congress doesnt conis that political stability an also Indians need to learn much from the Chinese, sult its allies, all key appointpolitical legitimacy are critical for Japanese and South Korean companies, in so many ments, be it Governors or nominew technologies, be it infrastructure projects, the Indian government to survive railroads, highways, speedy rail technologies, nations for the Rajya Sabha have and also to deliver on the many tunnel drilling or such other large-scale housing become the playthings for Sonia promises Singh is making as if it projects etc. Gandhi. is a routine job! The next two years!
Till the next General Elections in 2014!
Personal View
America, an open democracy?
India, a closed democracy?

Democracy demands legitimacy and genuine talents! Current political scenario doesnt point to what is urgently needed to strengthen and stabilise the democratic values!
he latest issue of Time magazine has exposed what Indians or That is how he, the PM, has now landed into rather those tied to the establishment had thought as the best one more controversial appointment. He appointed P.Chidamabram, kept secret. Dr.Manmohan Singh is best suited to be the the Home Minister as head of the EGOM.Is this right or legitiPrime Minister. Learned, dutiful and of course very reliable mate? and competent. All these virtues he might claim to be his The PM doesnt seem to care for observing even some basic norms own. But what the Time did is to raise some legitimate doubts. He of governance. Of course, all this must not be new to foreign admiris after all an underachiever, observes the criticism of the Indian ers of Singh whom Obama called once as "guru" to the rest of the Prime Minister. world. The point is that things have lately become rather more But now in America you can say all these things even about the difficult for Singh, the economy is faltering, Pranab Mukerjee, the American President. But somehow in India you dont say these trouble shooter is out and also, the new challenges, price-fixing for things; of course you dont say this about the Prime Minister. And the new telecom policy, the 2G scam etc have led to a depletion of of course also not about Sonia Gandhi. talent in the government, so many ministerial vacancies are kept Somehow we in India have learnt to be, not just overtly polite but unattended to and also the political fixation for the Prime Minister somewhat diplomatic, that is we keep a safe diplomatic silence as to how he should deal with Sonia Gandhi with her own mind when it comes to be about our rulers. Oh, we in India has had a long elsewhere, whether her son, Rahul Gandhi might take over or not, history of putting up with rulers the PM is really a confused man of various sorts an hues, from the at the moment. Let us learn lesson! good old days of the Mughals to So to dub him as an underachiever Just now I read the latest biography of Barack Obama, yes, the mighty British, that was of by the Time magazine is really a course long ago of course but somebig snub. I only rushed through the pages but I got an idea how long how the old memories and old habBut then what is poltics? It is a and how varied was his background. I am sure many might its die hard. highly difficult field and what is have read more about Obama. I also laid my hand on the What we inherited from the Britreally surprising is that in India ish, to bow and salute the rulers both Sonia Gandhi and Manmohan very interest latest book on America, Americas relative continues to this day. That is long Singh got the prices hiked. decline by Edward Luce (Time to Start Thinking. after great men and women like The average politician is also not America and the Specter of Decline, 2012) Pandit Nehru and Indira Gandhi very much interested in his or her are all gone for long. Of course, own past. Most politicians come and that made a deep impression. Indira Gandhi is put in the same from rural areas; almost all of them league as her father. must have some piece of land holdNow, what is the position? ings. And yet, poor souls, these policy makers dont have a clue to "Gentlemen, we dont have money, so let us start thinking of ideas, agriculture future. So, the field is wide open for bureaucrats and agri new ideas" was the tone with which the Luce book opens. scientists and others to talk and do whatever they think right. It rang a bell in me! Wasnt that sort of tone we needed today, in The Prime Minister is his typical academic way talked of the "aniIndia? mal spirits". Actually, what we need today is to unleash the true In India everything seems to be a closed world. We after all, after all entrepreneurial spirits of the young and others engaged in the agrithe last 8 years or so of Singh's rule, do we know anything more cultural sector. about him, his background or his thinking at least? Likewise do we Any entrepreneurial activities we have now in the agri sector is by know anything about Sonia Gandhi, her background, her thoughts? the big corporates. No, this neednt be anymore. No, not at all! So much populism is now crowding the sector. Or for that matter about many others who are almost part of the Oh, there is any number of NGOs and others, most of them thrive picture? Of the government and the party? on government handouts, in terms of grants and prizes and foreign No, not at all. But in America? In UK for that matter? travel, to earth summit and gene campaign, much green activists Yes, we seem to know everything, we seem to know much more and others. than what we needed in India! This neednt be anymore being the true legitimate area for agriculThe Obama Administration, yes, they like that, not like here, as ture prosperity. Obama's government! Nor like David Cameron's government ei- Too much talk of poverty, too much talk of hunger and what have ther. So many of Obama's key members of his government had left you. The online revolution, the power of the Internet, the mobile him, even Lawrence Summers, one of America's brilliant economic revolution...all can be deployed to reach the needy and the poor brains left Obama so soon. Here? No one leaves the government and the enterprising in the agri sector. once they come in. Even after they retire, re-retire, like PM's key V.Isvarmurti aides in the PMO get reappointed in some capacity or other. No Founder & Chairman, one questions the PM's wisdom! Agriculture & Industry Survey
& Industry Survey
View from the Village

ow the demographic divi dend, the benefits of a young population would impact the economy and society? Slowing down of the major economies! There is this worry everywhere, in the USA, in Eurozone countries, in the Indian situation and now China too faces this challenge. In this situation how Indian scene does play out? How this decade has begun? The demographic dividend: has the transition begun well? For the young Indians? For the older Indians? There is often too much talk about the socalled demographic dividend. India is often touted as the young country with more people in the younger age group. More than half the population is said to be below the age of 25. More than 65% of the population is below the age of 35. But then what have this demographic advantages brought about? For the greater good of the country and society? According to demographic experts, more than 400 million young Indian will enter the labour, working age group in the next 16 years. Writes one keen observer of the scenario: in spite of the advantage India has over others, including China, where already there is evidence that there is a labour shortage, there is a rise in wages, there is a rise in demand for more urban housing and the average age of the population is showing signs of an ageing population. There is much coverage on these topics about China. Now, there is also the new concern about a slowing down of the Chinese economy. In a new book by Ruchir Sharma, an economist working with the international invest bank, Morgan Stanley Investment Management,(Breakout Nations,2012) it is detailed about changes in the emerging markets of Asia and elsewhere, notably in the new markets like Russia and Mexico, not to speak of India and China. The key point detailed is about how the economies of the two countries, India and China, are comparable and also distinct. In one or two critical observations, the rise of the rich billionaires in India and China, much that we witness today is the rise of large scale corruption, political and corporate corruption in India goes untackled, so far. While in China it is tackled with a strong hand if the billionaires list goes up or their individual accumulation of wealth crosses ceiling. Also, the political scenario is also very different in the two major emerging markets.
How this decade would run out?
The demographic dividend will help India?

India and China compared! India's rural/urban populations transform themselves in the next 10-15 years?
In China two recent high profile expulsions from the Communist party is an indication that though China might be a party dictatorship there is no tolerance of corruption on a large scale. While in India we allow or have long allowed political bigwigs, may be ruling party bigwigs as well as the bigwigs of the alliance partners in the ruling coalition, to such an ing population and that would swell our urban, working middle class population to almost as much as from the current 400 million to nearly 80 million. What we can be sure is that what had happened in China, to its urban migration, its current labour shortage, its current real estate bubble like scenario etc might follow in India as well. The current per capita income in China is now 5,000 dollars while India's is 1,400 dollars. So, India is relatively still a poor country compared with China. Also, China's reputation as the fastest growing economy is now fading. It is currently an economy which is described by Ruchir Sharma as a "middle income territory". In October, 2010, The Economist carried a cover story titled "How India's growth will outpace China's"...Now, India's growth has been on the decline, right? In Asia, it is pointed out by many that Indonesia and Philippines grew at a faster pace, in the first half of this year. The point is that India in the next 1015 year period would have to grow at a rate that no one in India can ensure, would be anything at 8/9 per cent. May be we have to assume a lower rate. Also, considering how the Indian sociological environment is conspiring against the youth brigade. The old refuse to give way to the young. A PM is at 80 still at the helms, a President at near 80 holds forth, also others, ministers not knowing what he reads out at the UN meant for his Portuguese counterpart half way through! A Home Minister gives to Pakistan a wrong list of terrorists! And now the telecom scams from which when we would recover. Corruption reigns high, most youth politics, MPs and others seem to be family heirs. Is this a democratic society? Will the youth power, dormant still today, rest content with its future and destiny or will India see an Arab-type Youth Spring? May be! V.Isvarmurti Founder & Chairman, Agriculture & Industry Survey
extent that corruption goes unpunished in India while it is punished in a ruthless manner in China. This applies to both politics and corporate sectors. While in India except for the recent high profile and large scale 2G corruption scandal where many big corporates and the high profile ministers and party MPs were thrown into jail for long time. How the polity and the economy would transform themselves into one of opportunities for the younger generation? There seems to be no clear answer. An observer notes that our current leadership, mostly drawn from the older age groups are unwilling to learn any lessons from the contemporary world, namely from the contemporary economies and societies. As on date there is a concern about the worldwide slowdown. Is the recession over? No one has pronounced any clearer answer. India is supposed to have one of the largest economists elite and the Prime Minister is reputed to be a very competent economist. Yet, we are not told how the next say,10-15 years, the period in which the current 25 age group would attain a very active work-

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Contents

Special Issue on Farm Equipments

BUY AND SELL

JOBS `WANTED & JOBS `AVAILABLE LISTINGS

PUBLISHERS NOTE...................................46 EDITORIALS.............................................47 PERSONAL VIEW......................................49 VIEW FROM THE VILLAGE........................50

BUY MEDICINAL PLANTS ONLINE

3 - Vol. 22, Issue 8 - 2012 - Agriculture

Buy & Sell

Buy & Sell

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Buy & Sell

Buy & Sell

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ASSISTANT MANAGER / SR. OFFICER HORTICULTURE

Looking for Agri Job in Marketing and Sales in Gujarat State

BUSINESS DEVELOPMENT / AGRI LOAN SALES IN NBFC, AGRICULTURE LOANS

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VP / SVP - RISK ANALYST (AGRI BUSINESS)

QC MANAGER - MILK DAIRY INDUSTRY

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SR MGR, DIV MGR, AGM (PROCUREMENT)

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SENIOR MANAGER-NEW PRODUCT DEVELOPMENT, TRACTOR

REGIONAL HEAD - POULTRY

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DESIGN LEAD / MANAGER / SR. MANAGER - DESIGN (SOLAR FARM / EPC)

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Dairy Farm Consultancy

Banana Cultivation Consultancy

Cold Storage Consultancy

Jatropha Plantation Consultancy

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Jute Business Consultancy

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Agriculture & Industry Survey - Vol. 22, Issue 8 - 2012 - 12

Wanted Agriculture Land near Hassan

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Agriland for Sale at Zaheerabad

Wanted Land in Tamil Nadu

Land near Kodaikanal

Land for Sale at Neyveli

Wanted agricultural land in Theni

Agricultural Land for Sale in Tirunelveli

Wanted Agri-Land in Panchgani & Mahableshwar

13 - Vol. 22, Issue 8 - 2012 - Agriculture

ENER GY PLANT ATION BEEMA B AMBOO ENERGY PLANTA BAMBOO

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Agriculture & Industry Survey - Vol. 22, Issue 8 - 2012 - 14

Company & Product Profiles

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15 - Vol. 22, Issue 8 - 2012 - Agriculture

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Company & Product Profiles

Agriculture & Industry Suvey

Agriculture & Industry Survey - Vol. 22, Issue 8 - 2012 - 16

Company & Product Profiles