Etsy to eBay: Managing your

eCommerce images

Nam lobortis felis sed est commodo posuere.

By Megan Kelbel Did you know the percentage of total retail sales generated by eCommerce has increased by 300% since 2002? And it continues to grow. Managing your highquality product photography is crucial to competing in this growing market.

August 12, 2013 (855) 860-6037

Etsy to eBay: Managing your eCommerce images

By Megan Kelbel Product photography isnt anything new to the online retail industry. But with eCommerce growing faster than ever, your product images play an even more crucial role. Dont let them get lost in the shuffle. With an image management and eCommerce solution, you can store your high-quality product images in one location, download them in whatever size you need depending on your eCommerce site of choice, and direct customers to a personal, branded image library. Read why an image asset management tool can be one of the best tools for your eCommerce company:

Product photography is really important You sell products but when your customers access them online,
your product images are your products. Product photography is not the place to cut corners. Think about how they will appear to your customers in every context, whether its on Etsy or Amazon.com, and have the best images handy for every situation. Decide whether your product images should be square, portrait, or landscape. Will they appear on a model, on a white background, on a transparent background? Ask these questions from the start, and your eCommerce products will be much easier to photograph and manage in the future. Plan deliberately and far ahead, so your product photography is consistent and looking great.

On Etsy, the first glimpse that potential customers get of your products is a thumbnail. Product photography is crucial to make a good first impression, so make it count.

So is the size of your eCommerce images There is nothing worse that a stretched out or fuzzy product shot.
The image size and format you use will vary between eCommerce sites, so make sure that you can handle resizing and formatting your product photography to make sure that no part of your photo is cut off. Use a tool that lets you upload your product images and then download them in the sizes and formats you need. This way, youll never make the regrettable mistake of stretching your images, and you can be confident that they will look great no matter where they appear.

Smartimage is a product of Widen Enterprises, Inc. Learn more at smartimage.com or email support@smartimage.com.

This lamp search on various eCommerce sites shows the importance of product photography size. Write unique product descriptions This is often overlooked, but its important to making your products stand out. A boring product description that is copied and pasted from the manufacturer will never stand out. Make a unique product description that shows off your companys personality and includes your unique selling proposition. Use it to motivate your viewers to become customers. It takes extra time and effort, but its more than worth it to accompany your photography with unique descriptions, every time. Quality trumps quantity This goes for your products as well the copy you write to support them. Customers wont return if the eCommerce products they buy disappoint, but they wont even get to the point of purchase if your content disappoints. Write stellar product descriptions, hire an excellent photographer or brush up on your photography skills, and use an eCommerce solution you can really depend on to deliver quality results. Use an image management tool When you juggle product images between different eCommerce sites, it can be hard to 1) be consistent, 2) make sure your photos look their best, and 3) store your product descriptions. Smartimage, an image management tool, solves all of these problems. Upload your best product photography, write and save your product descriptions, and store it all in one easy-to-access online location. Create tags and sections for easy filtering and organization, and make individual collections of files for your various eCommerce sites. Plus, you can brand your collections with themes so you can even direct customers to your Smartimage collection and use it as a professional image library.

Use Smartimage to create an image gallery for all of your eCommerce product images.

Smartimage is a product of Widen Enterprises, Inc. Learn more at smartimage.com or email support@smartimage.com.

Smartimage is a simple, web-based tool providing organizations the easiest way to manage and share their most popular graphic files. Its an online destination for brand guidelines, logos, images, documents, and other corporate communications content that is critical to how an organization is represented. To learn more, visit www.smartimage.com.

Smartimage is a product of Widen Enterprises, Inc. Learn more at smartimage.com or email support@smartimage.com.