R.

BHAGAVAN Summary: Around 8 years of experience in implementing Business Intelligence and Data Warehousing solutions for various clients across diverse business segments. Extensive experience in the full life cycle implementation (SDLC) of BI projects that includes: gathering Business Requirements, performing GAP Analysis, Designing, Developing, Testing and Documentation of business processes. Strong understanding of Dimensional Modeling, Star and Snowflake Schemas and ETL processes that is key to Data Consistency and Integrity. Extensive knowledge of Oracle Business Intelligence Enterprise Edition 10.x, Siebel Analytics8.x/7.x, Oracle BI Analytics Apps 7.9.x, Essbase and Informatica 8.x/7.x/6.x Experience in installing, configuring and administering the different versions of Siebel Analytics 7.x, OBIEE 10.x, includes up gradation of repository and webcat from Siebel Analytics to OBIEE environment. Expert in developing Oracle BI/Siebel Analytics Repository (.rpd) which consists of: Physical Layer, Business Model and Mapping Layer, Presentation Layer. Proficient in developing Interactive Dashboards, Reports with drill-down capabilities using page and dashboard prompts and other Web Catalog Objects such as Filters, Folders, iBots & BI Publisher reports. Worked with functional analysts and stakeholders to ensure that the respective OBI environments support the implementation plan and future requirements of the business. Bridged the gap between IT and business personnel to exchange ideas, resolved outstanding issues and rolled out innovative and Strategic Reporting Roadmaps utilizing Key Performance Indicators (KPIs) and business performance metrics Implemented Data Level Security, Object Level Security and LDAP authentication. Expertise in setting up Multi User Development (MUD) environment. Expertise in tuning performance utilizing, aggregate tables, materialized views etc. Experience in setting up Disconnected Analytics, DAC 10.1.3.4. Familiarity with Oracle EBS PC, GL, iprocurement, and FA modules and data, processing and transactions associated with these modules Proficient in working on production and development environment in different RDBMS (in Oracle 8i/9i, SQL Server) and strong troubleshooting skills. Designed Multi-Dimensional Data Modeling (Star, Snow Flake schema) using ERwin Experience in PL/SQL Procedures, Packages, Functions, Triggers and other objects. Experience in integration of various data sources like Oracle, DB2, SQL server, Flat Files, MQ series and XML Files into ODS and extensive knowledge on Oracle 10g/9i/8i, DB2 8.0/7.0, Teradata V2R5/V2R4/V2R3, MS SQL Server 2005/2000/7.0/6.5, Essbase, MS Access 7.0/2000. Excellent problem solving and inter-personal skills with strong technical background. Quick learner, able to work with conflicting priorities, excellent team player with the ability to meet deadlines under pressure.

Education:

Bachelor of Engineering, Osmania University, India

Technical Skills: Siebel Analytics/OBIEE: Siebel Analytics 8.x/7.x, OBIEE10.1.3.x, BI Publisher, Siebel CRM, OracleEbs, OBIAnalyticsApps 7.9.5, OBIA 7.9, OBIA 7.9.6, DAC 10.1.3.4. SQL, PL/SQL, ODBC, TOAD, SQL Loader, UNIX Shell Scripting, C, C++, Java Script, XML, HTML, XHTML RDBMS: ETL/Data migration: Operating systems: Oracle 8i/9i/10g, MS SQL Server 2000/2005, MS-Access Informatica Power Center 8.6.1/7.1/6.2 and DAC 10.1.3.4 SUN Solaris, HP-UX, Windows NT/2000/2003/XP, Red Hat Linux GUI: Visual Basic 6.0/5.0

Languages/Utilities:

Dimensional Data Modeling: Dimensional Data Modeling using Star & Snow Flake Schemas, Ralph Kimball, Erwin. Certifications: SQL, PLSQL

Novo Nordisk Inc., New Jersey OBIEE Consultant

Aug2010-Till Date

Novo Nordisk Inc. invited IMS Health to undertake a business requirement gathering and technical design activities with the key objective defined as supplying Novo Nordisk with options and ultimately a set of recommendations on the optimal way to re-architect its existing Marketing Effectiveness Reporting platform. A new Marketing Effectiveness Subject Area has been created to provide users access to the various in-scope data sets. This single subject area contained all of the data sets and dimensional attributes to minimize confusion and enhance supportability. Responsibilities: Gathered the business requirement, completed the proof of concept, Designed, Developed and Tested Physical Layer, Business Model and Mapping Layer and Presentation Layers of OBIEE using OBIEE 10.1.3.4. Utilized OracleBIAnalyticsApps 7.9.6 vanilla rpd to create pharmaceutical marketing effectiveness metadata, hierarchies (product, time), Variables, Initialization blocks. Configured Analytics Metadata objects (Subject Area, Table, Column), Web Catalog Objects (Dashboard, Pages, Folders, Reports) for Marketing Effectiveness Data Mart. Designed and developed the ETL Mappings for the source systems data extractions, data transformations, data staging, movement and aggregation using Informatica 8.6.1.

The following Internal(Finance, Forecast) and External data sets(Relational Data Model (RDM) defined by IMS Health Inc.) have been considered as part of the implementation- NPA Monthly (RDM), NPA Weekly (RDM), NSP (RDM), Finance (SAP/BW), Forecast NSP, Xponent Monthly, Finance Xponent Monthly (PDR/Phoenix), Xponent Weekly (PDR/Phoenix), LRx Weekly Custom Files, CAM, IPS(RDM). RDM audits includes (NPA/NSP/IPS), Xponent(Monthly/Weekly) data pulled via Phoenix/PDR, Finance/Forecast data was provided by NNI team, LRx data was provided by IMS via flat files. OM integration is based on tying back all product codes that exist within the data sets to a specific form/strength within OM. Data validation queries have been created as part of system test. Based on Novo Nordisk hierarchy, the user roles that were provided in the current phase are: Marketing Effectiveness Power Users, Marketing Effectiveness Finance Users. As there were few user groups Security to access Marketing Effectiveness DataMart was implemented at the rpd level using Security Manager. Testing was handled via TIMS, with the following approach: Record count file will be matched against number of records loaded into staging table for RDM files. Validation queries will be utilized to match data existing in staging tables and final fact tables. All new reports were based off of existing pivot tables as provided by the Marketing Effectiveness team. DAC was not utilized for scheduling of data loads, instead windows scheduler and batch files utilized for calling the Informatica mappings. Used SMTP to send emails to inform users about success or failure of Informatica loads. Created mappings using Joiner, Lookup, Router, Sorter, Filter, Expression transformations to load data from different sources into Marketing Effectiveness Data Mart. Utilized TOAD tool to create staging and final fact, dimension tables in the target schema according to the business requirements Created alias tables in the rpd to populate WC_ME_LOV_D for different fact tables like NPA Specialty, LRx Territory type, CAM Channels, etc. Created single subject area to contain all of the data sets and dimensional attributes to minimize confusion and enhance supportability as per the business requirement. Performance Tuning of Repository and Reports by setting Cache, limiting the number of initialization blocks, limiting select table types, pushing the calculation to the database, setting the NQSConfig.ini parameters. Performed Unit testing and System Integration Testing to Validate the Report. Environment: OBIEE 10.1.3.4, OracleBIAnalyticsApps 7.9.6, Informatica Power center 8.6.1, Oracle 10.2.0.3, TOAD, Sql*Plus, Windows 2003 server. Verizon Wireless, Irving, Texas OBIEE Consultant Mar 2009 July 2010

Financial Analytics for GL, AP, AR and PO was implemented for to take care of the financial matters and tracking the contracts for maintenance requests and any new procurement requests by clients. It also allowed users to give the capability to perform trend analysis and customer segmentation. Responsibilities: Gathered the requirement, completed the proof of concept, Designed, Developed and Tested Physical Layer, Business Layer and Presentation Layer of OBIEE Implemented OBIEE Security (Object Level and Data Level Security in the OBIEE Repository and Answers) Using Repository Variables, Session Variables and Initialization Blocks. Created Aggregated Tables, Logical Tables, Logical Columns with Measures Calculated and Logical Designs, Physical Designs and Star Schemas as per the Business need. Designed, Created and Tested Report in the Dashboard and created the adhoc report according to the client needs Designed, Developed and Tested Data security and Dashboard security in OBIEE Involved in Application maintenance activities and implementation. Created Interactive Dashboards with drill-down capabilities using global & local Filters, Security Setup (groups, access / query/report privileges), Configured Analytics Metadata objects (Subject Area, Table, Column), Web Catalog Objects (Dashboard, Pages, Folders, Reports) Developed and customized reports in PO Integrated BI Publisher with OBIEE. Developed Informatica Mappings using various Transformations for Extraction, Transformation and Loading of data from Multiple Sources to Data Warehouse and creating Workflows with Workflow manager & Task developer and scheduling. Designed and developed the ETL Mappings for the source systems data extractions, data transformations, data staging, movement and aggregation. Involved in Application performance improvement efforts Performed data manipulations using various Informatica Transformations like Joiner, Expression, Lookup, Aggregate, Filter, and Update Strategy. Involved in developing the Incremental ETL process i.e., Mappings & Mapplets using various Transformations and Workflows with Sessions / Tasks. Data conversion and reconciliation of legacy data to Oracle Applications, Customization of reports in AR and creation of stored procedures and Triggers. Wrote SQL scripts to create temporary tables and developed SQL*Loader control files to load the legacy customers into the temporary tables. Created, optimized, reviewed, and executed SQL test queries to validate transformation rules used in source to target mappings/source views, and to verify data in target tables Reviewed Informatica ETL mappings/workflows and SQL that populates EDW and data mart Dimension and Fact tables to ensure accuracy of business requirements Created/Enhanced Stored Procedures to generate automated testing SQLs Developed many PL/SQL procedure & functions and used the same in mappings, pre and post sessions. Created complex mappings using Lookup, Sorter, Aggregator, and Router transformations for populating target table in efficient manner Worked with TOAD to support the daily production activities to analyze data in the table and query the data to transform it as per the requirement. Performance Tuning of Repository and Reports by setting Cache, limiting the number of initialization blocks, limiting select table types, pushing the calculation to the database,

setting the NQSConfig.ini parameters. Performed Unit testing and System Integration Testing to Validate the Report. Environment: OBIEE 10.1.3.4, Informatica Power center 8.6.1, Oracle Financial Analytics 7.9.5.1, BI Publisher, Oracle 10g, Server 2000, PL/SQL, ERwin, TOAD, Sql*Plus, Sql*Loader, Windows. Teva Pharmaceuticals, PA Feb 2008 to Mar 2009 OBIEE Developer Teva Pharmaceutical Industries Ltd. is a global pharmaceutical company specializing in the development, production and marketing of generic and proprietary branded pharmaceuticals as well as active pharmaceutical ingredients. Teva is among the top 15 pharmaceutical companies and among the largest generic pharmaceutical companies in the world. The ANALYZE project involved developing a BI solution for strategic analysis by sales, marketing, and pricing to provide marketing and campaign management capability, an ability to measure effectiveness across all products and provide single data set for analysis and tracking of results to the management. Responsibilities: Used Metadata Design Principles to design Repository (rpd) based on business requirements and followed Best Practices. Worked on Oracle Business Intelligence Supply chain Analytics 7.9.6 Supply chain Analytics Mainly consists of three dashboards they are Procurement and Spend , Inventory and Supplier Performance Localized Oracle BI for business users to support globalization for deployment (Development/QA /Production) Set up LDAP authentication, used Row-Wise Initialization blocks, and set web groups. Set up Analytics Multi-User Development environment for developers. Installed and deployed Oracle BI on Separate Multi Servers. Built the Physical Layer /Business Model and Mapping Layer/ Presentation Layer of a Repository by using Star Schemas. Configured facts, dimensions and Hierarchies. Implemented aggregate tables for better analytics performance. Implemented reporting cache to faster response time. Involved in developing tasks, created sessions and Worklets in Workflow designer, ran and monitored sessions using Informatica server manager. Utilized a Web-CAT tool to test a proposed and existing categorization Performed Unit testing and System Integration Testing to Validate the Report

Environment: OBIEE 10.1.3.2, Oracle Supply Chain Analytics 7.9.6, Informatica 8.1.1, Oracle 10g, TOAD, UNIX, Web-CAT, Windows XP. Warner Bros., San Francisco, CA Mar 2006 to Oct 2007 Siebel Analytics Developer The objective of this project was to implement a centralized database that collects and organizes opportunity data to provide a single source of integrated current and historical trials data for the purpose of end user reporting, analysis and decision support. The project involved extracting data stored in different databases such as Oracle and to load finally into the data warehouse repository, which is in oracle. The data used for generating reports was sourced from Oracle and flat files using Informatica. The reports were generated and delivered to users using Siebel analytics and Oracle Business Intelligence. Responsibilities: Extensively involved in requirement gathering and Business Analysis using the Usecases, functional specifications and business rules. Performance of OBIEE gap analysis related to RMW Data Model and ETL, creation of high-level and detailed design documentation, accurately mapping requirements into OBIEE functionality. Involved in planning, building, and managing successful large-scale Data Warehouse & decision support systems. Used Siebel Analytics 7.5 for reporting purposes initially then migrated on to OBIEE 10.1.3.2 Used the OBIEE 10.1.3.2 Admin tool to develop and enhance meta-data Performed the detailed design of Reports / Dashboards and Analytical Data Model (Metadata / .rpd). Developed the repository model for the different work streams with the necessary logic that involved creating the Physical, BMM and the Presentation layer. Also created hierarchies, variables, and event poll strategies in the repository. Identified the aggregate levels for each source and created dimension sources for each level of aggregates. Developed different kinds of Reports (pivots, charts, tabular) using global and local Filters. Involved in managing appropriate security privileges on subject areas and dashboards according to business requirements. Managed security privileges for each subject area and dashboards according to user requirements Created groups in the repository and added users to the groups and granted privileges explicitly and through group inheritance Created interactive Dashboards to alert the Marketing team about business changes. Managed day-to-day rpd, Scheduler & iBots. Monitoring Incremental & Full load through DAC. Designed the logical and Physical model of the database using Erwin. Extensively used Erwin for Dimensional Data Modeling. Involved in Data Loading Sequence and Populated Data into Staging Area and Warehouse.

Extensively used ETL to load data from Sybase and Flat Files to Staging area (Oracle 9i) using Informatica Power Center 8.1 Worked with pre and post sessions, and extracted data from Transaction System into Staging Area. Knowledge of Identifying Facts and Dimensions tables. Created the warehouse Structure using Informatica Power Center Warehouse designer and Using Informatica Designer designed Mappings that populated the Data into the Target Star Schema (i.e., Loading facts and dimensions) on Oracle 9i Instance. Involved in the Development of Informatica mappings and Mapplets and also tuned them for Optimum performance, Dependencies and Batch Design. Extensively used Source Qualifier Transformation to filter data at Source level rather than at Transformation level. Created different transformations such as Source Qualifier, Joiner, Expression, Aggregator, Rank, Lookups, Filters, Stored Procedures, Update Strategy and Sequence Generator. Worked cooperatively with the team members to identify and resolve various issues relating to Informatica and Database. Designed ER diagrams, logical models (relationship, cardinality, attributes and candidate keys) and physical databases (object creation and aggregation strategies) as per business requirements. Used parameters and variables at mapping and session levels to tune the performance of Mappings. Environment: Siebel 7.5, OBIEE 10.1.3.2, DAC 7.9.4, Informatica Power enter 8.1, Oracle 9i, Server 2000, PL/SQL, ERwin, TOAD, Sql*Plus, Sql*Loader, Windows, UNIX.

PATNI Computer Systems, INDIA Siebel Analytics Developer

Oct 2004 to Mar 2006

PATNI Computer Systems help our customers optimize their investments in enterprise business applications - ERP, CRM, and SCM in the new Oracle economy that includes Agile, PeopleSoft, BEA and Siebel. We work closely with leading software companies in the Outsourced product development. Complete lifecycle application management solutions, with excellence in business application implementation, integration, upgrade, and support, providing superior value with our global delivery model. We specialize in providing our services to discrete manufacturing, process manufacturing and financial services industries. Responsibilities: Designing Reports and deployment of same Involved in the development/testing/Production Support phase of the project During the development phase, gathered tremendous knowledge on the Siebel configuration and Actuate report, worked on configuration of Siebel objects for Account Management, Contact Involved in functional requirements gathering with client and converting them into Technical specifications with team members. Modification of existing and Creation of new - Screens, Views, Applets, Business Objects, Business Component, Links, Joins, Extension Tables using Siebel Tools.

Created Drill down objects, MVGs, Static, Dynamic and Hierarchal Pick lists. Added additional business logic into applications like Search Specifications, Validations, Calculated fields, and Pre-default values wherever needed. Experience of preparation of Test Scripts and Unit Checklist. During the testing phase, worked on fixing up the defects involving configuration changes on Business component, workflows and scripting Involved in the production support for this project as well. Prime responsibilities included in resolution of defects and communicating with the clients about the resolution. Prepared and executed Unit Test Plan and System Test Plan. Perform Defect Resolution through Configuration & Testing. Installation and configuration of complete Siebel Suite. Environment: Siebel 7.0, Siebel Tools, Siebel Sales, Actuate 4, MS SQL Server 2000 and Microsoft Windows 2000 Server Pearl Soft, INDIA Data warehouse Developer May 2003 to September 2004 Responsibilities: Extensively used Informatica to load data from different data sources into the oracle data warehouse. Involved in data cleansing and extraction. Imported Sources and Targets created Mappings and developed Transformations using Power center designer. Created complex mappings and transformations using expressions, aggregators, filters, sorter, sequence generator, connected and remote lookups to develop and populate Data Marts. Created reusable transformations, Mapplets and used them in the mappings. Fine tuned Transformations and Mappings for better performance. Used Informatica Power Center Workflow manager to create sessions, workflow to run with the logic embedded in the mappings. Mappings are tuned to optimize the load performance. Extensively used Informatica version 6.1 tasks like Decision, Command, Event Wait, and Event Raise, Email. Environment: Informatica Power Center 6.1, Oracle 8i, UNIX, Windows NT, SQL

Kotson IT, India June 2002-April2003 ETL Developer Project: This project provides tracking down and predicting illness about product sales for Pharmaceutical & Healthcare companies, Marketing & Sales analysis, consumer product manufacturers and retailers. It includes understanding their requirements and Extracting, Loading of data from flat files to Data Warehouse using Informatica. Responsibility: Analyzing the data to be used in the development of mappings. Importing data from oracle and flat files into the Informatica environment. Used different transformation for manipulating data in the staging environment and load

it in to data warehouse. Mapping the data from source tables to staging tables and then to the target tables with the transformations. Writing SQL queries to extract data, transforming and loading the data as per the requirement. Cleansing the data to be used in the mapping. Tuning the SQL queries based on the log information for fast retrieval of data. Writing test cases and performed unit testing for the jobs developed by other users. Environment: Informatica v 6.0, Oracle 8i, Flat files, Sql, Pl/Sql, Windows NT server.