CENTRAL UNIVERSITY OF HIMACHAL PRADESH

[Established under the Central Universities Act 2009]

PO Box: 21, Dharamshala, District Kangra - 176215 (HP) www.cuhimachal.ac.in Course Code: SWR 405 Course Name: Basics of Research Methodology Credits Equivalent: 2 Credits (One credit is equivalent to 10 hours of lectures / organized classroom activity / contact hours; 5 hours of laboratory work / practical / field work / Tutorial / teacher-led activity and 15 hours of other workload such as independent individual/ group work; obligatory/ optional work placement; literature survey/ library work; data collection/ field work; writing of papers/ projects/dissertation/thesis; seminars, etc.) Course Objectives: The course is designed to: Enable the students to understand basic concepts of Research. Enable the students to understand about data collection instruments, sampling and data preparation for analysis. Enable the students to understand the use of research techniques where to use which technique and why Attendance Requirement: Students are expected to attend all lectures in order to be able to fully benefit from the course. A minimum of 75% attendance is a must failing which a student may not be permitted to appear in the examination. Evaluation Criteria: 1. Mid Term Examination: 25% 2. End Semester Examination: 50% 3. Continuous Internal Assessment : 25% Class participation: 5% Presentations: 10% Assignment: 10% Course Contents: UNIT I: Introduction and Design of Business Research (5 Hours) (7 Hours) Measurement and Measurement Scales Data Collection Instruments Questionnaire Sampling 1 Research Process Research Design Secondary and Primary Data

UNIT II: Sources and Collection of Data

UNIT III: Analysis Part 1 Hours) (6 Hours) T test Writing a Business Research Report Understanding Normality in Research Determining Sample Size Data Preparation Hypothesis Testing Validity and Reliability

(6

UNIT IV: Analysis Part 2

Prescribed Text Books: 1. Cooper, Donald R & Schindler, Pamela S (2010), Business Research Methods, 9 th Edition, McGraw-Hill Companies, New Delhi. 2. Malhotra Naresh K & Das Satyabhusan (2011), Marketing Research: An Applied Orientation, 6th Edition, Pearson Education, New Delhi. 3. Sachdeva JK (2009), Business Research Methodology, Himalyan Publishing House Pvt Ltd, New Delhi. 4. Kothari CR(2006), Research Methodology Method and techniques, New Age International Publishers, New Delhi. Suggested Additional Readings: 1. Lee Nick & Lings Ian. (2010). Doing Business Research: A Guide to Theory and Practice, Sage Publications India Pvt Ltd, New Delhi. 2. Krishnaswamy K N; Sivakumar Appa Iyer & Mathirajan M (2006), Management Research Methodology: Integration of Principles, Methods and Techniques, Pearson, New Delhi. 3. Gupta SP (2010), Statistical Methods, Sultan chand and Sons, New Delhi.

Lectures

Topics

Lecture 1 & 2 Lecture 3 Lecture 4 & 5 Lecture 6 & 7 Lecture 8 Lecture 9 & 10

Research Process Research Design Secondary and Primary Data Measurement and Measurement Scales Data Collection Instruments Questionnaire

Lecture 11 & 12 Sampling Lecture 13 Understanding Normality in Research Lecture 14 Determining Sample Size Lecture 15 & 16 Data Preparation Lecture 17 Lecture 18 Hypothesis Testing Reliability and Validity

Lecture 19,20 & T Test 21

Prescrib ed Text Book Book 1 Book 2 Book 1 Book 2 Book 1 Book 2 Book 1 Book 2 Book 1 Book 2 Book 1 Book 2 Book 1 Book 2 Book 1 Book 2 Book 2 Book 1 Book 2 Book 1 Book 2 Book 1 Book 2 Book 2

Chapter No.

Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter

3 1 6 3 7 4,5,6 12,13 8,9 14 5,6 14 10 15 11 18 12 12 16 14 18 15 12 9 15

lecture 30

Writing a Business Proposal Report

Book 1 Book 2

Chapter 21 Chapter 23