FACHHOCHSCHULE TRIER Business School Schneidershof, 54293 Trier, Germany P.O.

Box 1826, 54208 Trier, Germany

International Business English 1

Bachelor

Module Description
Lehrveranstaltung / Module Fachbereich / Department Studiengang / Degree programme International Business in English 1 Business School Bachelor of Arts Business Management Bachelor of Arts International Business Bachelor of Science Business Information Systems Lehrende/r / Lecturer Wird gehrt im Semester / Module is given in semester Stoffinhalt / Content Prof. Dr. Tobias Richter Core 1 (IB), Opt. (BM, BIS) Introduction to international business dimensions Introduction to consumer behaviour fundamentals Introduction to marketing and value chain analysis Introduction to industry- and home-market analysis Lern- und Qualifizierungsziele / Objectives Providing students with expertise and skills at an academic analytical level Providing students with managerial competences by familiarising them with typical managerial decisions in key areas of the subject Aufbauend auf / Based on: Formale Voraussetzungen / Formal prerequisites Leistungsnachweis / Assessment of academic achievement Literatur / Literature Good knowledge of English Written exam (100%) Mandatory Presentation ( Studienleistung / no grade) Daniels, J.D., Radebauch, L.H. & Sullivan, D.P. (2007). International Business. 11th ed. Harlow: Prentice Hall. Kotler, Ph. & Armstrong, G. (2008). Principles of Marketing. 12th ed. Harlow: Prentice Hall. Griffin, R.W. & Pustay, M.W. (2007). International Business. 5th ed. Harlow: Prentice Hall. SWS gesamt / Total semester load 4

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FACHHOCHSCHULE TRIER Business School Schneidershof, 54293 Trier, Germany P.O. Box 1826, 54208 Trier, Germany

SWS aufgeschlsselt / Categorization of semester load ECTS-Punkte / ECTS credits Unterrichtssprache / Language of instruction Angeboten im / Offered in Dauer des Moduls / Module duration letzte nderung / last modified

Vorlesung / bung / Lecture Exercise 2 5 English Winter 1 Semester Februar 2011 2

Seminar 0

Labor / Lab 0

Projekt / roject 0

Anderes / Other 0

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