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VI SIMPOSIO INTERNACIONAL DE STEVIA REBAUDIANA ASUNCIN, NOVIEMBRE 13 2012

TABLA DE CONTENIDOS Introduccin El Mercado Estrategia Fases del Proyecto Fotos

Por qu Per?
Condiciones ideales para la agricultura: precipitacin, altitud, temperatura, radiacin. Bajo costo de la tierra: 1/3 o 1/5 de los precios en otros pases de Latinoamrica. Vastas extensiones de tierra disponibles: el projecto puede crecer a cualquier tamao. Excelentes condiciones productivas: de 4 a 6 cosechas comerciales anuales debido a la proximidad al ecuador. Uso de nuevas reas agrcolas: impactos ambientales y sociales positivos.

1/

At typical latitudes, farmers harvest twice a year.

PERU: WORLDS TOP ECONOMICAL GROWTH


Country Data
Population
28.7 millions 1.3% annual growth

Territorial surface
1,285,220 km2

Language
Spanish (80.3%), Quechua (16.2%) and others (3.5%)

Major Industries
Mining Fishing Agriculture

Political and Economical Situation


30 years of Political Stability
Democracy emphasis on social policy. In favor of foreign investment

Economic Indicators (South America)


Real GDP (% change**) 2010 Argentina Brazil Chile Colombia Ecuador Mexico Peru Uruguay Venezuela 7.5 7.5 5.0 4.7 3.1 5.0 8.8 5.2 0.8 2011 6.2 4.3 6.3 5.0 3.3 4.5 7.7 6.8 1.8 Inflation (% change**) 2010 14.1 5.7 8.1 7.2 6.9 6.5 4.3 7.5 31.0 2011 10.9 6.2 4.1 3.5 3.9 4.0 3.5 5.4 31.2

18 years of Economic Stability


-- Economic growth within the top 11 world wide due to economic stability in Y10.

Continuity in Economic policies


No limitations for international investment. Strong support for forestry and agricultural investments. Liberal competition legislation.

The best macroeconomic climate in decades


Source: IMF /Apoyo and CESLA (www.cesla.com ) ** Y2011: at June 4

TABLA DE CONTENIDO Introduccin El Mercado Estrategia Fases del Proyecto Fotos

DEMANDA POR EDULCORANTES NO CALRICOS CRECE CONSTANTEMENTE


Mercado Global de azcar vs. Edulcorantes
70 Long-term growth rates 60 50 5,3 6,0 6,2 9% 9%

Mercado global de azcar y edulcorantes en el 2010


1% 4% 9%

+~6%
5,2

5,8 5,5 High Fructose Corn Syrup 52,3 52,3 Other NonSugar Sweeteners Sugar 31% 21%

Neotame Stevia Ace-K

USD Billions

40 30 20 29,0 10 0 24,8 25,1 24,4 4,5 4,7

+~2%
4,8 5,0 33,4 57,0 42,5 47,8

82%

23%

Cylamates Saccharin Sucralose Aspartame

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011e

11%
Global sweetener market Non-sugar sweeteners

Sugar

Non-Sugar Sweeteners

9%

Sources: Global Industry Analysts, Artificial Sweeteners: A Global Strategic Business Report, July 20010 United States Department of Agriculture, Economic Research Service, World Sugar Reports; Tate & Lyle 2010, Global Sweetener Market (2010), Global High Intensity Sweetener Share by Value (20010; GLG LifeTech; Dalberg analysis. Note: CAGRs displayed are industry projections of long-term growth rates. For overall sweetener market growth displayed, 2002-2005 CAGR is ~ -4% while 2006-2010 CAGR is ~11%.

DEMANDA DE STEVIA SER LIDERADA POR MAYOR ORIENTACION HACIA PRODUCTOS SALUDABLES
Consumers are increasingly skeptical of artificial sweeteners, especially older consumers
65%

Marketing messages are subtly shifting away from simple low-cal/low-fat towards being healthy in a natural way Consumer & marketing trends Implications for stevia

63% 53% 45% 40% 38% 38% 37% 34% 24% 19%

Dieting is out, weight manageme nt is in


Consumers are much less interested in what has been taken out of a product, and are more interested in managing sugar intake and weight

20%

18-24

25-34

35-44

45-54

55-64

Not very good for my health, but better than sugar Perfectly safe, and I plan to continue using them
Sources: The Rise of Stevia: Stevia Sweetens Up the Market, SPINS 2009; WestHouse Securities 2010; Dalberg analysis.

Consumers are trying to be healthy in a natural way

Food & drink companies have leeway to use not just Reb-A but other stevia glycosides or blended with sugar/other sweeteners

65+

Marketers are responding: new products in 2010 are more likely to claim no additives rather than no sugar

OFERTA GLOBAL ACTUAL DE HOJA DE STEVIA


Area por pases (ha)
30.000

Area por pases (%)

(ha)

25.000

Colombia 3% South Korea Paraguay 5% Argentina 3% Brazil 3%

Japan Taiwan 3% 2%

South Korea 2%

20.000

Taiwan Japan Colombia Brazil Paraguay Argentina China

15.000

10.000

5.000

China 79%

Source: The company

Area (%) Area (ha)


Source: The company

TABLA DE CONTENIDO Introduccin El Mercado Estrategia Fases del Proyecto Fotos

1,000 HA ASEGURADAS CERCANAS A VIAS DE ACCESO PRINCIPALES


Entorno del proyecto

El proyecto se ubica en el nor-oriente peruano, en la Regin San Martn. El rea adquirida se encontraba deforestada, quemada, empobrecida y abandonada por pequeos agricultores (propietarios anteriores). Ausencia de poblaciones o personas en los terrenos adquiridos. No se esperan impactos ambientales negativos. Stevia One conserva y protege los vestigios de foresta existente en los terrenos adquiridos.

Source: The Company

Source: The Company

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STEVIA ONE ES PROPIETARIA DE LA MAYOR PLANTACIN DE STEVIA DEL MUNDO


FUNDAAM Ganadera el Sol Naranjos Plot

Source: The Company

Source: The Company

Source: The Company

Area: 50 ha

Area: 50 ha

Area: 850* ha

*Purchase option for 2,000 hectares

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STEVIA ONE POSEE LA MAYOR Y MAS MODERNA BIOFABRICA DE LATINOAMERICA


Principales instalaciones en Biofabrica

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STEVIA ONE HA LOGRADO PRODUCTIVIDADES Y CALIDADES NUNCA VISTAS EN LA INDUSTRIA


Stevia One produce en promedio 10 veces ms Rebiana/ha/ao que el promedio Production per hectare of RebA in farm
1,20 1,00 0,80 0,60 0,40 0,20 TSG concentrate 1.3 0.3 Present Leaders In MTs per ha Dry leaf 12* 3.5

T+1

T+2

T+3

T+4
Reb A extract 0.85 1 0.1

Stevia One Peru

Present Leaders

Note: Current prices quoted of observed wholesale prices in Sichuan, China, Oct 2010.

1/ Year of Production, T = 1st Year. T = 2011 for STO, * Companys optimistic projection

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PROYECTO INTEGRADO DE ALTA TECNOLOGA


Oportuninad

+ Primer proyecto integrado de alta tecnologa en Stevia

+Puede tomar cualquier direccin y tamao en el mediano y largo plazo

Oportunidad:

+ Condiciones ideales de crecimiento


Source: Company

+ Demanda de nuevos productos

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INTEGRACIN GLOBAL DE CAMPO E INDUSTRIA


Productos Industriales Procesos en Campo

Industry Process

Field Process
Reb A crystal Total Stevioside Glycoside Dry Leafs
UNIFORMITY IN PLANTS: Field Plantation UNIFORMITY IN PLANTS: Nursery BIOFABRIC: Clean Material & High TSG GERMOPLASMA: Mother Plantation

Source: Company

Source: Company

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ALTA CONCENTRACIN DE REB A & UNIFORMIDAD EN LAS PLANTAS


Germoplasma (Plantacin Madre) Uniformidad en Plantas (Vivero & Campo)

+ High percentage of Reb A (65 90%) + High percentage of TSG (15-16%)

+ Uniform relationship between all TSG

+ Traceability + Standard products starting from standard leaves.

+ Wide genetic bank for phytogenetic improvement GERMOPLASMA: MOTHER PLANTATION

+ High yields per hectare

PLANTLETS
Propagation method

UNIFORMITY IN PLANTS: NERSURY & FIELD

Source: Company

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ALTA TECNOLOGA E INTENSIVA I+D EN TODOS NUESTROS PROCESOS


La estrategia de Stevia One se distingue por enfocar su inversin en la ms moderna tecnologa agronmica, I+D y procesos pioneros de cultivos
In vitro meristematic cell propagation
Controlled meristematic cell propagation ensures clean high quality genetic material No genetic degeneration by endless cuttings ensures higher productivity

Systematic R&D of cultivation protocols


~5 years of controlled experimentation to develop optimal cultivation protocols Excellent team of scientist fully dedicated to R&D State-of-the art onsite lab for ongoing R&D and in vitro propagation

Mother plantation scale-up model


40-ha mother plantation provides controlled field conditions to develop optimal varieties Capacity to grow at a rate of 10 ha/day

Drip irrigation
Automated drip irrigation system contributes directly to boosting leaf yield per harvest while minimizing water/labor usage, and rot/fungi damage

Mechanized operation
Increase the efficiency of labor by 650%
Source: Company

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FUERTE INVERSIN EN TECNOLOGA PARA LOGRAR ALTOS RETORNOS FINANCIEROS


Concepto del Proyecto

+ Highest tech

- Lowest cost

+ Largest size (fastest growth possible)

+ Industry leader and standard setter

+ High CAPEX + Highest quality - Low OPEX + Highest RETURN

Source: Company

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FILOSOFA 3P DE STEVIA ONE


Planet
The 70s were marked with the first public environmental concerns. Today renewable resources are not able to recover anymore, non-renewable resources are being depleted, and ecosystem services do not function as before. Full attention to these problems becomes indispensable.

People
Reversing the trend of environmental disruption is impossible with the existing conflicts and injustices going on around the globe. Social issues have to be resolved in order to assure a sustainable world.

Profit
Economics are the base of daily life. Profitability is an indispensable condition to survive. In a sustainable world, profit is assured, but not at the expense of people and planet!
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TABLA DE CONTENIDO Introduccin El Mercado Estrategia Fases del Proyecto Fotos

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FASES DEL PROYECTO


Estatus al final de la fase
Cumulative: 18 months 42 months 90 months

STAGE 1
18months

STAGE 2
24 months

STAGE 3
48 months

Purchase 600 hectares of land. 50 ha of Stevia planted. Construction of biolab & nursery. Research & development. Variety introduction

Construction of concentration plant . 175 ha of Stevia planted.

Purchase of additional 400 hectares of land. Construction of Refined plant . 1,000 ha of Stevia planted.

Revenues from 100 ha


HD: US$ 21.87 MM CAPEX: HD: HD:

Revenues from 1,000 ha


US$ 35.96 MM US$ 60.74 MM

CAPEX:

HD:

US$ 2.92 MM

Accumulated

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TABLA DE CONTENIDO Introduccin El Mercado Estrategia Fases del Proyecto Fotos

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INICIOS DEL EMPRENDIMIENTO EN MOYOBAMBA Y NARANJOS

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INICIOS DEL EMPRENDIMIENTO EN MOYOBAMBA Y NARANJOS

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PREPARACIN DEL TERRENO


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CONSTRUCCIN DE INFRAESTRUCTURA DE RIEGO Y PROPAGACIN

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TERRENOS EN PRODUCCIN MOYOBAMBA

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TERRENOS EN PRODUCCIN RIOJA

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Calle Monterosa 271, Of 603 Chacarilla , Surco Lima, Peru www.steviaone.com

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