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THURSDAY
10:30am to 11:30am | CHECK-IN 11:30am to 12:00pm Fresh Networking - Putting the SOCIAL in Social Fresh 12:00pm to 12:30pm Opening Remarks Jason Keath, Social Fresh @JasonKeath 12:30pm to 1:00pm Influencer Marketing Done Right CC Chapman, Amazing Things Will Hapen @CC_Chapman 1:00pm to 1:30pm The Science of Lead Generation Dan Zarrella, HubSpot @DanZarrella 1:30pm to 2:15pm | LUNCH BREAK 2:15pm to 2:45pm The Content Dilemma: Where To Post What & Why Katie Morse, Billboard @MissKatieMo 2:45pm to 3:15pm 7 Badass Tactics for Slideshare Content Domination Jason Miller, LinkedIn @JasonMillerCA 3:15pm to 3:30pm | BREAK 3:30pm to 4:00pm Beyond The Click: What Converts In The News Feed Justin Kistner, ShopIgniter @JustinKister 4:00pm to 4:30pm The Secret To Earning Your Fans Love Paula Berg, Linhart PR @PaulaBerg 4:30pm to 5:00pm Put A Ring On It: Moving Beyond Social Engagement Adrian Parker, Intuit @AdriandParker 5:00pm to 6:30pm
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FRIDAY
9:30am to 10am | CHECK-IN 10am to 10:30am Opening Remarks 10:30am to 11am Shared Experience Is The Future of Branding Brian Solis, Altimeter Group @BrianSolis 11am to 11:30am Social Media Is Your Mobile Strategy Tim Hayden, TTH Consulting @TheTimHayden 11:30am to 11:45am | BREAK 11:45am to 12:15pm Taking Flight On Facebook With Southwest Airlines Christi McNeill, Southwest Airlines @ChristiMcNeill 12:15pm to 12:45pm Online To Offline: Converting Social Media To Foot Traffic Lauren Ferandez, Mortons @Cubanalaf 12:45pm to 1:30pm

LUNCH BREAK 1:30pm to 2:00pm Building Brand Value Through Social Customer Service Chuck Hemann, WCG @ChuckHemann 2:00pm to 2:30pm The Difference Between Content Marketing & Great Content Sarah Evans, Sevans Strategy @PRSarahEvans 2:30pm to 2:45pm | BREAK 2:45pm to 3:15pm Blogger Outreach Goes Native Eric Gottloeb, Walgreens @EricGottloeb 3:15pm to 3:45pm How The San Francisco Giants Use Instagram To Bring Fans Closer To The Brand Bryan Srabian, San Francisco Giants @Srabe 3:45pm to 5:15pm

OPENING NIGHT HAPPY HOUR

Come out to mingle, meet fellow attendees, speakers, and sponsors. Open bars and light appetizers.

CLOSING HAPPY HOUR