Project Report On A Study of Public Relations - its Need, Challenges and Opportunities for Brightwayz For the Partial

Fulfillment of Master of Management Studies Submitted by MR.ROHIT DILIP SHINDE Specialization: Marketing (2012-2014) Roll no: 15

Under the guidance of Prof. Shalini Gulecha

Gahlot Institute of Management Studies & Research, Koperkhairane

Acknowledgement
My sincere thanks and gratitude to our college, Gahlot Institute of Management Studies & Research, Director, Dr. K.D. Mehru and my project guide Prof. Shalini Gulecha for providing with the necessary support and the timely guidance required for the successful completion of this project.

I further express my thanks to Mr. Niketan Prakash Taware at (Nirmala Consol India Private Limited) for giving me the opportunity to carry out my project in the respective department which has further enhanced my knowledge of the subject both theoretically and practically

Last but not the least, I would also like to thank my parents for their consistent presence and help at all times.

MR.ROHIT DILIP SHINDE

Declaration

I ROHIT DILIP SHINDE, the undersigned, a student of Gahlot Institute of Management Studies & Research, Koperkhairane, declare that this project report titled A Study of Public Relations - it's Need, Challenges and Opportunities for Brightwayz was submitted by me in partial fulfillment for the requirement of the course of Master of Management Studies. This is my original work and has not been previously submitted as part of another degree or diploma of another Business school or University.

The findings and conclusions of this report are entirely based on my personal study and experience.

ROHIT DILIP SHINDE

Certification

This is to certify that Mr. ROHIT DILIP SHINDE, a student of Gahlot Institute of Management Studies & Research has successfully completed the summer internship project entitled A Study of Public Relations - it's Need, Challenges and Opportunities for Brightwayz in partial fulfillment of requirement for the completion of Master of Management Studies as prescribed by the University of Mumbai.

_______________________ Internal Project Guide

_____________________ Director Date: ______________

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Date: ______________ External Examiner

Executive Summary of the project

Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. In this projects, I have considered various aspects Public relations and its activities which will show us the importance of public relations in an corporate sector as well as in the raising the awareness about through marketing .

I have discussed following points through my project:

1) In this project, I am providing insights of Public relations, Modern Public relations, Opportunities and Trends in Public Relations, Challenges Methods, Tools, and Tactics of PR, Top PR Strategies and offline/ online PR, Surprising PR strategies that made a splash. 2) In order to get practical insights of Public relations, I joined Nirmala consol private limited for 2 months to work on various issues related to PR on a practical basis. I was working on Brightwayz i.e. one of their educational product. I was working on their website, Social media marketing elements like Facebook page. I did analysis of mentioned medium of PR, their expenses on relative media and respective reach.

3) In this project, I have also discussed the major issues related to PR, advantages and disadvantages of PR as a marketing tool.