A Project Report On The study of sales promotion strategies adopted by maruti

Submitted to Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur For the partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration (BBA) By SANDEEP D.LAMBAT

Under the Supervision of Prof. Rajesh Timane

[BE(Mech), MBA(Markt)]

Through

Department of Self Financing Courses Dhanwate National College Congress Nagar, Nagpur 440 012

2010-11

Shri Shivaji Education Society, Amravatis DEPARTMENT OF SELF FINANCING COURSES

DHANWATE NATIONAL COLLEGE

Hon. Adv Arunkumar Shelke PRESIDENT Ref: DoSFC/ DNC / 2010-11 / Dr. B. B. Taywade PRINCIPAL Prof Rajesh Timane HoD Date:

Certificate
This is to certify that Mr. SANDEEP D. LAMBAT is the bonafied student of this institution and this project report submitted by him / her is the research work carried out under the Co-guidance and Co-supervision of Miss.Kiran Parale . Further, it is a piece of research of sufficient standard to warrant its submission to the University for the Award of the said Degree. The assistance and help researcher during the investigation in the form material and information acknowledged. rendered to the course of his of basic source have been duly

Co-guide

Supervisor Head of the Department

Principal

De c la ra tio n
I he re by de claretha t this dis se rtation is theoutcom eof m yo wn re se arch work. No part o f this re se arch has be e n sub m itte d to any Institution or Unive rsity for thea ward of any o the r Diplom a or any othe r de gre e , nor hasthedatab e e n de rive dfromanythe s isof any Unive rsity. Furthe r, the source s of m ate rial and data use d in this s tudy ha ve be e n duly ackno wle dge d.

Sign. SANDEEP D.LAMBAT

Date: Place: Nagpur

Acknowledgement
This Report could not have been prepared without the generous contribution of many individuals and organizations. I wish to acknowledge special obligation to the CoSupervisor of this research, Miss.Kiran Parale, whose valuable guidance has shaped this report. Dr. B. B. Taywade, Principal, Dhanwate National College has provided consistent support and encouragement. I also wish to extend my thanks to Prof. Rajesh Timane, Head of the Department. I am also thankful to all my friends who helped me during the preparation of this report; namely Ratan rayani,pratik thamke,pankaj asutkar.

Sandeep lambat
Date: Place: Nagpur

ENTITY RELATIONSHIP DIAGRAM

CHAPTER SCHEME
Sr. `No .
1

CONTENTS

Page No

EXECUTIVE SUMMARY

2 3 3.1 3.2 3.3 4 5 6

INTRODUCTION AIM & OBJECTIVE RESEARCH METHODOLOGY HYPOTHESIS LIMITATION DATA ANAYSIS AND INTERPRETATION CONCLUSION SUGGESTION BIBLIOGRAPHY QUESTIONARE

4 12 15 17 19 21 27 30 32 34

ENTITY RELATIONSHIP DIAGRAM

ADDRESS AGE NAME NAME INV OIC

E NO.
REGISTRATION FOR VEHI CLE BAT TAR

INVOICE

INVOICE

DATE

PHO. NO.

REG. NO.

INVOICE

AMT ..

NO.

Y NO.
PROVIDE D BY

REG. NO.

SERVICE

JOB CAR

UNI T

AMO UNT

CE

ENTITY RELATIONSHIP DIAGRAM

ADDRESS AGE NAME NAME INV OIC

E NO.
REGISTRATION FOR VEHI CLE BAT TAR

INVOICE

INVOICE

DATE

PHO. NO.

REG. NO.

INVOICE

AMT ..

NO.

Y NO.
PROVIDE D BY

REG.JOB NO. CAR

UNI SERVICE T

AMO UNT

CE

ENTITY RELATIONSHIP DIAGRAM

ADDRESS AGE NAME NAME INV OIC

E NO.
REGISTRATION FOR VEHI CLE BAT TAR

INVOICE

INVOICE

DATE

PHO. NO.

REG. NO.

INVOICE

AMT ..

NO.

Y NO.
PROVIDE D BY

REG. NO. JOB CAR

SERVICE UNI T

AMO UNT