Documente Academic
Documente Profesional
Documente Cultură
The necessity for adapting to cultural differences How and why management styles vary around the world The extent and implications of gender bias in other countries The importance of cultural differences in business ethics The differences between relationship-oriented and information-oriented cultures
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- Religion
Misunderstanding of beliefs
- School
No country has been successful economically with less than 50% literacy.
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Elements of Culture
Cultural values
Individualism/Collectivism Index Power Distance Index Uncertainty Avoidance Index Cultural Values and Consumer Behavior
- Government
Governments try to influence the thinking and behaviors of adult citizens.
- Corporations
Most innovations are introduced to societies by companies
Rituals
- Marriage - Funerals
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Cultural Knowledge
Factual knowledge vs. interpretive knowledge
- Has meaning as a straightforward fact about a culture but assumes additional significance when interpreted within the context of the culture.
Mexico is 98% Catholic Being Catholic within Mexico
- Aesthetics as Symbols
Insensitivity to aesthetic values can offend, create a negative impression, and, in general, render marketing efforts ineffective or even damaging.
Beliefs
- To make light of superstitions in other cultures when doing business there can be an expensive mistake.
Thought processes
- Difference in perception
Focus vs. Big-Picture
Required Adaptation
Adaptation is a key concept in international marketing.
As a guide to adaptation, all who wish to deal with individuals, firms, or authorities in foreign countries should be able to meet 10 basic criteria:
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Japanese
- Consensus oriented & committed to the group
Knowledge of the management style existing in a country and a willingness to accommodate the differences are important to success in an international market.
1) open tolerance 2) flexibility 3) humility 4) justice/fairness 5) ability to adjust to varying tempos 6) curiosity/interest 7) knowledge of the country 8) liking for others 9) ability to command respect 10) ability to integrate oneself into the environment
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Degree of Adaptation
Essential to effective adaptation is awareness of ones own culture and the recognition that differences in others can cause anxiety, frustration, and misunderstanding of the hosts intentions. The self-reference criterion (SRC) is especially operative in business customs. The key to adaptation is to remain American but to develop an understanding of and willingness to accommodate the differences that exist.
Cultural Imperatives
The business customs and expectations that must be met and conformed to or avoided if relationships are to be successful. Friendship motivates local agents to make more sales. The significance of establishing friendship cannot be overemphasized, especially in those countries where family relationships are close. In some cultures a persons demeanor is more critical than in other cultures What may be an imperative to avoid in one culture is an imperative to do in another.
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Cultural exclusives:
- Those customs or behavior patterns reserved exclusively for the locals and from which the foreigner is barred.
Polychronic time:
- Dominant in high-context cultures - Characterized by the simultaneous occurrence of many things - Allows for relationships to build and context to be absorbed as parts of high-context cultures.
Most cultures offer a mix of P-time and M-time behavior, but have a tendency to be either more P-time or M-time in regard to the role time plays. As global markets expand more businesspeople from P-time cultures are adapting to M-time.
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Negotiations Emphasis
Business negotiations are perhaps the most fundamental business rituals. The basic elements of business negotiations are the same in any country.
- They relate to the product, its price and terms, services associated with the product, and finally, friendship between vendors and customers.
One standard rule in negotiating is know thyself first, and second, know your counterpart.
Executives who have had international experience are more likely to get promoted, have higher rewards, and have greater occupational tenure.
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Chapter
Bribery: Variations on a Theme
Bribery and Extortion:
- Voluntary offered payment by someone seeking unlawful advantage is bribery. - If payments are extracted under duress by someone in authority from a person seeking only what he are she is lawfully entitled to that is extortion.
Global Perspective
One of the most undeniable and crucial realities of international business is that both host and home governments are integral partners. A government controls and restricts a companys activities by encouraging and offering support or by discouraging and banning or restricting its activities. International law recognizes the sovereign right of a nation to grant or withhold permission to do business within its political boundaries and to control where its citizens conduct business.
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Nationalism
Nationalism is an intense feeling of national pride and unity, an awakening of a nations people to pride in their country. National interest and security are more important than international relations. The more a country feels threatened by some outside force or as the domestic economy declines, the more nationalistic it becomes in protecting itself against intrusions. Nationalism comes and goes as conditions and attitudes change, and foreign companies welcomed today may be harassed tomorrow and vice versa.
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Economic Risks
Exchange controls
- Stem from shortages of foreign exchange held by a country.
Local-content laws
- Countries often require a portion of any product sold within the country to have local content.
Price controls
- Essential products that command considerable public interest
Pharmaceuticals Food Gasoline
Import restrictions
- Selective restrictions on the import of raw materials to force foreign industry to purchase more supplies within the host country and thereby create markets for local industry
Labor problems
- Labor unions have strong government support that they use effectively in obtaining special concessions from business.
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