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The Toolbox
Strategy Tools from Business, Science, and Politics1
By Jacob Harold
I. Synopsis
It is often said, “if all you have is a hammer, the whole world looks like a nail.”
Countless books offer more hammers: tipping points, fractals, and black swans.
And, so the world continues to look like a nail. This project offers a toolbox, so the
world may look like an opportunity. The Toolbox organizes and describes the most
powerful strategy tools from business, science, and politics—and shows the reader
where, when, and how each tool is most useful.
Business, science, and politics all offer insights which are applicable to other parts
of the human experience. But their tools of understanding and execution have
never been presented in one, simple, comparable framework. The Toolbox will offer
that synthesis.
1
Or, If All You Have is a Hammer, Get a Toolbox: Tools for Leadership and Learning from
Business, Science, and Politics, or The Impact Toolbox, or The Lensbox, or some other better
title.
If all you have is a hammer, get a toolbox.
The first chapter will offer the reader context: cross-sector learning is by no means
new, but technological, economic, and demographic shifts have made it all the more
urgent. Any serious professional will need to understand the tools and frameworks
of multiple sectors. Just like in a toolbox, some tools are for understanding (tape
measure, magnifying glass, level) and others are for doing (screwdriver, wrench,
chisel). The Toolbox is both guidebook and textbook, describing in detail nine tools
—from storytelling to mathematical modeling to markets—outlined in the matrix
above. Those descriptions take up the middle nine of the book’s eleven chapters.
The final chapter will be a capstone, offering case studies on ventures that have
tied multiple tools together: the civil rights movement, Google, and the 2008
Obama-Biden campaign. The simple hope is this: upon reading The Toolbox, no
reader will find that the world still looks like a nail.
(like Gladwell’s work) they provide the reader one new tool to use to explain the
world—without claiming universality.2
A well-written One Idea Book offers the reader great depth and texture through
examples and exposition. But the reader can usually grasp the One Idea after the
first chapter, if not the back cover. The Toolbox is an attempt to synthesize these
many One Ideas, but is a One Idea Book, as well. The Toolbox is built upon the idea
that different situations require different tools. Such tools (One Ideas) can be
presented in a coherent, comparable format—and are far more usable when
presented as an organized group.
Many recent notable One Idea Books have dealt with economics, such as
Freakonomics, Nudge, and The Black Swan. But there is a long history of such
books, and they also come from politics (Thomas Friedman’s The World is Flat, Saul
Alinsky’s Rules for Radicals, Milton Friedman’s Capitalism) and science (James
Gleick’s Chaos, Fritzof Capra’s The Tao of Physics, and E.O. Wilson’s Consilience.)
I travel often, and find myself in airport bookstores. If well-executed and generously
marketed, I believe this book offers the potential to be an airport bookstore
bestseller. It matches the need of the busy professional to quickly but coherently
synthesize the endless torrent of ideas and frameworks. In addition to that practical
purpose, this book meets the desire for a new intellectual framework for engaging
with complex problems, a language to describe how to do ambitious things in the
21st century. In general, I believe in micro-targeting an audience, but by its very
nature this book aims for a broad, educated readership. In section V, below, I also
discuss how my own personal biography may help readers connect with the
substance of the book—and, if deemed appropriate, serve as a marketing tool.
IV. Structure
BUSINESS SCIENCE POLITICS
I acknowledge that I am proposing an
User-
ambitious project. The Toolbox is an attempt Behavioral
centered Storytelling
at immense intellectual synthesis—while also economics
design
striving to be practical. For it to be intelligible Strategic Mathematical Community
to the reader, it must be structured with great planning modeling organizing
care. Markets Systems theory Public policy
As noted above, the book will be 11 chapters. The first is an introduction to the
driving ideas of and context for the book. The final chapter is a set of case studies
2
It is worth noting that One Idea Books are not a new phenomenon—consider Marx, Freud,
and Darwin.
3
If all you have is a hammer, get a toolbox.
and a discussion of the implications of tool-driven politics. The middle nine chapters
are the tools themselves, one for each cell in a 3x3 matrix.
The toolbox is built around a 3x3 matrix, with meaning embedded in both the
columns and rows. The columns represent sectors of society—business, science,
politics. The rows are levels of analysis—individual, organization, society. Each of
the nine chapters will follow a consistent structure:
• Description of the tool
• Illustrative example
• Detailed explanation of key concepts and specific frameworks
• Uses and limitations of the tool
Further, each chapter will have a set of parallel sidebars and illustrations:
• An emblematic visual illustration of the concept
• Exemplary quote for chapter frontispiece
• Founding books and thinkers (both academic and popular)
• A critical related concept
The reader’s journey through the book will be aided by including a consistent color
scheme: the columns color-coded and the rows delineated by shading. The
framework is flexible and can be cross-referenced in multiple ways. For example,
the graphic below displays this basic framework as it relates to a set of “one idea
books”.
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If all you have is a hammer, get a toolbox.
I would like to keep the book to around 300 pages. The laws of arithmetic will thus
keep discussion of each tool focused and relatively shallow. But that will force a
discipline which is aligned with the broad spirit of the book. If the reader wishes to
explore a given tool more, sidebars will direct them to further reading.
To further aid the reader’s uptake, each chapter should have a paired illustration
and emblem. For example, a classic image for the concept of storytelling is people
gathered around a fire listening to a storyteller. Thus, the storytelling chapter could
begin with an illustration of people circling a fire, enraptured by a storyteller, and
each page could be marked by a small fire logo.
The writing style of the book will be similar to this proposal: mostly direct and clear,
with sprinkled use of metaphor, story, image, and humor to ease the path of the
reader. I like to think that I am an intellectual and write like one, but will not
hesitate to include a pop culture reference if I think it effectively makes the point. I
have also spent enough time in outcome-focused organizations to be forced to learn
write clearly, but hope that I have read enough poetry to know how to add richness
and emotion when appropriate. As is probably clear in this document, I have a clear
sense of what I would like to do with this book.
All that said, I would very much benefit from a good agent and editor to help me
craft something that will serve the needs of the market and my readers. I have
already gotten feedback from three dozen of the smartest people I know (and who
represent diverse backgrounds) and am in the process of systematically gathering
feedback from an additional set through my website thetoolbox.squarespace.com.
5
If all you have is a hammer, get a toolbox.
After four years, I realized my toolkit was insufficient; I did not yet know how to
influence the truly powerful. So I went to Stanford Business School to study with
hedge fund managers, investment banking wizards, and McKinsey consultants who
run our economy and our institutions.4 I led a major effort to integrate discussion of
climate change into the business school curriculum.5 Then, after getting my MBA, I
spent a summer in Beijing studying complex systems science at the Chinese
Academy of Sciences under some of the world’s great physicists, biologists, and
computer scientists.6 I then joined The Bridgespan Group, the leading organization
for translating techniques from business to nonprofit management. Three years
ago, I was privileged to be invited to join the $6 billion William and Flora Hewlett
Foundation, where, at 28, I was the Foundation’s youngest program officer. I found
myself managing the Foundation’s efforts to fix the many systemic flaws in the
philanthropy sector. Over the last three years I have overseen $20 million in grants
working to restructure the marketplace for nonprofit donations so that the strongest
organizations raise the most money, not just the ones that have the slickest
marketing materials or the biggest brand.7
I am now 31 and this lucky string of experiences has exposed me to a broad set of
tools for creating change. This book draws directly on those experiences—and in
particular on a set of mentors, teachers, colleagues, and friends who have shared
deep insight on their chosen tools. I would hope to integrate some personal
3
For a case study on my work with Rainforest Action Network see:
http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=P44&_r
equestid=55737
4
Update: “run our economy and institutions into the ground”.
5
For more detail on this project see:
http://www.gsb.stanford.edu/pmp/academics/pmi/pmi04-05.html
6
The “Complex Systems Summer School” program associated with the Santa Fe Institute.
7
For a case study on this work see:
https://gsbapps.stanford.edu/cases/detail1.asp?Document_ID=3061. Also see
www.givingmarketplaces.org.
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If all you have is a hammer, get a toolbox.
anecdotes to ease the path of the reader, though I absolutely intend this to be a
book about ideas.
VII. Inspiration
This idea stands upon the shoulders of many giants, including:
• A set of recent “One Idea Books”—The Tipping Point, Nudge, Freakonomics,
The Black Swan—have brilliantly made complex ideas accessible. They are
emblematic of the practical intellectualism which drives The Toolbox. They
are successful because they are crisp, direct, creative, and use stories to
explain complex ideas.
• The Whole Earth Catalog, in its many manifestations, is an intellectual
grandfather of The Toolbox. The Toolbox aspires to be a 21st century ideas
version of the Catalog.
• Bill Bryson’s best-seller A Brief History of Nearly Everything lives up to its title
as a well-organized and energetically-written history of science.
• Edward Tufte’s work—such as The Visual Representation of Quantitative
Information and Beautiful Evidence—brilliantly integrates a theory of
visualization with guidance on the practice of representing data. It is
incredibly pleasant to hold his books in your hands. Every page is rich with
beauty and information. The form of Tufte’s books reflects their content, a
parallelism The Toolbox would aspire to emulate.
• Robert Greene’s The 48 Laws of Power provides an avalanche of examples of
techniques (mostly Machivellian) to gain power. Each of the 48 chapters
offers at least three examples from history to illustrate the “law of power”
explained in the chapter.
• For Common Things: Irony, Trust, and Commitment in America Today by
Jededdiah Purdy offered me a different kind of inspiration. While I do not fully
agree with Purdy’s critique of modern American irony, his was the first high-
profile book of ideas written by someone of my generation, and I took great
comfort in the way he attempted to weave in his own story with his ideas.
• The Toolbox itself is a simple matrix representation and takes inspiration from
other useful matrices. The most famous such matrix is from science, the
Periodic Table of the Elements. Such matrices can be found throughout
society. For example, the BCG Growth-Share Matrix is often used to help
businesses make internal investment decisions. The Wilson-Lowi Matrix helps
understand the costs and benefits facing various constituencies of a political
issue.
VIII. Outline8
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There is, of course, no doubt that this outline will evolve significantly.
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If all you have is a hammer, get a toolbox.
INTRODUCTION
2. Key concepts:
a. Arithmetic of Scale (are we in the right ballpark?)
b. Algebra of planning (how do we model our success?)
c. Calculus of change (what happens over time?)
d. Ratios and proportions (relating data points to each other)
e. Statistics (significance, correlation vs. causation)
3. Case study: College Summit
4. Related concept: Mapping and visualization
5. Quote: “It is easy to lie with statistics, but it is easier to lie without them.” —
Frederick Mosteller
6. Key academic authors: Isaac Newton, Rene Descartes, Emile Durkheim
7. Key popular authors: Robert Norton, David Kaplan, Stephen Dubner and
Steven Levitt
8. Flip side: Difficulty of defining variables, collecting data, and tracking risk
5. Quote: “’Thou shat not’ is soon forgotten, but ‘Once upon a time’ lasts
forever.”— Phil Pullman
6. Key academic authors: George Lakoff, Carl Jung, Roland Barthes
7. Key popular authors: Joan Didion, Joseph Campbell, Pete Seeger
8. Flip side: Stories aren’t data
INTEGRATION
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If all you have is a hammer, get a toolbox.
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