A SURVEY REPORT

ON
Product versus Price

of SHAMPOO
FOR THE PARTIAL FULFILMENT OF THE DEGREE OF Under the Guidance Of -

Submitted by MR. ANKUR RANDHELIA, . PARMANAND GOUND BBA (Hons) 16th Batch 3RD Semester Roll No. Y1118030018

DEPARTMENT OF BUSINESS MANAGEMENT

DR. HARI SINGH GOUR CENTRAL UNIVERSITY SAGAR

Preface
The Project work is field which uses tools and techniques to transfer subjectivity in the environment into objectives, also the findings of the research, when applied show results, which can be measured and evaluated so there is feedback this is what makes it a dynamic activity. This survey is an analytical study of a different facts of the product versus price. The focus is given on the Brand profile. This project entitled Product versus Price of SHAMPOO is for the partial fulfillment of B.B.A(Hons) Degree. The idea behind this project is to give practical knowledge and to make them to face real life situation. The project survey is commonly used for the collection from the respondents through questionnaire. In this method statistical techniques have been used systematically. This project survey is not only with my own efforts but also that of others.

PARMANAND GOUND BBA(Hons.) 16th Batch 3rd semester

ACKNOWLEDGEMENT

I would like to whole hearty thank and express my sincere gratitude to Dr. Y.S. Thakur Head of the Department of Department of Business Management, Dr. Hari Singh Gour Central University Sagar (M.P) for suggesting me this problem and for giving an insight in delaing with the subject. I am highly obliged to MR. ANKUR RANDHELIA for guiding me in various aspects of this project like conducting field work and designing questionnaire and suggesting me the Project Work and helping me in finalising the Report. I express my gratitude to all the customers who very kindly discussed various aspects of this study and provided useful suggestions for discussing various problems. Lastly, I Must express my gratitude to all the elders of the family and citizen of the city who blessed me in course of discussion. I also extend my sincere thanks to my family and my friends for their encouragement and support. I would like to thank all the Faculty Members of my Departmant Dr. Shree Bhagwat, Mr. Ankur Randhelia, Mr. Girbal Singh Lodhi, Mr. Ankur Gautam, Mr. Himanshu Katare, Miss Mayuri Jain & last but not the least Miss Devagya Shrivastav.

PARMANAND GOUND BBA(Hons.) 16th Batch

3rd semester

Department of Business Management Dr. Hari Singh Gour Vishwvidhyalaya, Sagar

CERTIFICATE This is to certify that PARMANAND GOUND Student of B.B.A. (Hons) 16th Batch, Department of Business Management, Dr. Hari Singh Gour Vishwavidyalaya, Sagar (M.P.) Has diligently worked on the Survey Report of the Product versus Price of SHAMPOO . he has done this Work under My Guidance and Supervision. This project work is original and not submitted earlier for the award of any degree or associate ship of any other University. During this study he made meticulous efforts for its completion. I wish him all the best in this sincere endeavors for a bright and successful future.
Signature of the Supervisor Signature of the Head of the Department Signature of the Examiner

DECLARATION

I hereby declare that the Survey Report entitled Product versus Price of Shampoo submitted to the Department of Business Management, Dr. Hari Singh Gour Vishwavidyalaya,

Sagar (M.P.), is a record of an original work done by me under the guidance of

MR. ANKUR RANDHELIA

Dr. Hari Singh Gour Central

University, Sagar (M.P.). I also ensure that this work done by me is purely original and is my own creativity.

Date : Place :

PARMANAND GOUND Enrollment no.:Y1118030018

TABLE OF CONTENTS PREFACE CERTIFICATE ACKNOWLEDGEMENT DECLARATION Chapter I: INTRODUCTION HISTORY OF SHAMPOO

Chapter II: OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY Chapter III: PRODUCT VS. PRICE PRICE LIST OF SHAMPOO Chapter IV: DATA ANALYSIS AND INTEPRETATION SWOT ANALYSIS Chapter V: : LIMITATION OF SURVEY SUGGESTION Chapter VI: FINDINGS CONCLUSION BIBLIOGRAPHY QUESTIONNEIRES

INTRODUCTION

Bottles of shampoo and lotions manufactured in the early 20th century by the C.L. Hamilton Co. ofWashington, D.C. Shampoo (English pronunciation: /mpu/) is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. Even though most modern shampoos include a conditioning component, shampooing is frequently followed by the use of conditioners which ease combing and styling.

History The word shampoo in English is derived from Hindustani chmpoand dates to 1762. The shampoo itself originated in the eastern regions of the Mughal Empire particularly in the Nawab of Bengal where it was introduced as

a head

massage,

usually was

consisting first named Sake

of alkali, in Dean

natural Britain he

oils by first

and fragrances. Shampoo

introduced

a Bihari Muslim entrepreneur

Mahomed,

familiarized the shampoo in Basil Cochrane's vapour baths while working there in the early 19th century. Later, Sake Dean Mahomed together with his Irish wife, opened "Mahomed's Steam and Vapour Sea Water Medicated Baths" in Brighton,England. His baths were like Turkish baths where clients received a treatment of champi (shampooing). Very soon due to Sake Dean Mahomed fame as a bathing expert he was appointed Shampooing Surgeon to both George IV and William IV. In the 1860s, the meaning of the word shifted from the sense of massage to that of applying soap to the hair. Earlier, ordinary soaphad been used for washing hair.[6] However, the dull film which soap left on the hair made it uncomfortable, irritating, and unhealthy looking. During the early stages of shampoo, English hair stylists boiled

shaved soap in water and added herbs to give the hair shine andfragrance. Kasey Hebert was the first known maker of shampoo, and the origin is currently attributed to him. Commercially made shampoo was available from the turn of the 20th century. A 1914 ad for Canthrox Shampoo in American Magazine showed young women at camp washing their hair with Canthrox in a lake; magazine ads in 1914 by Rexall featured Harmony Hair Beautifier and Shampoo.

OBJECTIVES OF THE STUDY

1. To study the current Indian market for Shampoos.

2.

To analyze the relationship between a specific brand and its buying behavior.

3.

To assess whether advertising is influencing the buying behavior of the consumers.

4.

To study the impact of the seals of clinical laboratories on the consumers buying behavior.

PRODUCT VS. PRICE

PRODUCT LOTUS 137.75 PRICE

Lotus Herbals Kera Veda

Neemactive Neem ... Revlon Aquamarine 2 in 1 Shampoo & C... Clear Women Anti Dandruff Shampoo - Anti... Herbal Essences Dangerously Straight Sha... VLCC Hair Fall Repair Shampoo Jovees Honey & Apple Hair Conditioni... Natural Bath and Body Nourishing Volume ... Clear Women Anti Dandruff Shampoo-Soft &... Himalaya Protein Shampoo Gentle Daily Ca... Shahnaz Husain Arnica Shampoo

Rs350.00 Rs132.05 Rs148.00 Rs225.00 Rs166.25 Rs148.75 Rs65.55 Rs190.00 Rs861.65

5%

LIMITATIONS
The probable limitations of this study are as under :

1. The first and foremost limitations was time constraint which was only one months, but still efforts have been made to put the picture as clear and candid as possible. 2. Samples were randomly selected as per convenience so error is bound to creep in the observation. 3. The conservative attitude of the respondents was a limiting factor in gaining information.

FINDINGS

It has been observed that people use not only shampoos but home remedy is also preferred because of its uniqueness of effectiveness. People also use more than one shampoo or keep two shampoos

Most

people have tried one or more shampoos but hardly finds any differences.

Except for clinic all clear and organic in which respondents have positively agreed of best shampoo than others.

People buys those shampoos giving them maximum benefits. Female normally look for shampoo matching with their hair type but male look for combination of benefits i.e. 1st hair problem and then fragrances followed by price.

An

advertisement is the one that influences a lot than any other factors.

Most people change their shampoos occasionally but there are people who never change their shampoo i.e. they are satisfied with their current brand.

People Most

normally shampoo twice a week or three to four times a week.

people normally buy sachets available followed by above 250-ml pack.

Most people know of the brands through advertisements. Next come magazines. And then the newspapers.

Satisfaction

is maximum drawn with people using clinic and organic. These are

the brands, which attract most because of perceived quality and brand image.

SUGGESTION

Target those people who use shampoo and trust the shampoo as their best solution for hair care.

Develop quality and brand image so that by trial of your brand leaves with a good image and then followed by usage of bigger pack which then will be used by them.

Identify

the key benefits such as hair strengthening, Missing form shampoo and

makes them the USP of new brands. The USP could be rebuilding damaged hair, shiny and healthy hair.

Look for different problems for which people use shampoo for hair care, falling hair and dandruffs etc. And deliver the same of high quality and at the same time positioning the brand as solution for your hair problem and which also rejuvenate your hair, and keep your hair healthy to that target group.

Use country wide sampling activity to acquaint potential customers with the benefit of shampoo backing up the effort with advertising to convert intent to purchase.

Offer value for money impetus for the decision to use the product more intensively

Again benchmark the company that has well positioned itself in the minds of the consumer and they [consumers] rarely change their shampoo. Here these people are almost satisfied with their current brand because the core features the consumer looks for is being derived from their brand. And so delivering the improved one will make them switch to your brand but it should be well advertised and substantiated

CONCLUSION
The consumers of shampoo are very sensitive and he is very much aware of the products. Awareness about the product regarding the ingredients is very high in the consumers. Influence in the purchase of the shampoos mainly depends on the hair problem and assurity to solve that problem given by the brand. Influence of doctor and family is also very high. Attributes of a particular brand also play an important role in the purchase. Attributes like reasonable price, fragrance, quality, & medications plays its significant role. By the analysis we can conclude that consumers in the shampoo market are not much conscious about the price but its quality plays important role. The study reveals that Pantene has been tried by most of the consumer (16 %). Next comes . Organics and Clinic Plus both (11 %), which have been tried by the consumers.

SWOT ANALYSIS OF SUPER SHAMPOO

Strength: Proper selection of the sample for survey. Good understanding of rural culture and market. Naming of the product as Shampoo to which rural people could connect.

Weakness: Finance Lack of proper distribution channel No brand name as it was new in the market

Opportunity: Significant growth in rural market. Huge untapped rural market. 75 % of the BoP (Bottom of the Pyramid) consumers live in the rural market.

Threat: Less affordability of low income strata customers. Advertising blitzkrieg of megabrands. Lack of advertising media in the rural market. Availability of homemade Ayurvedic substitutes.

Research methodology
Research Methodology is used to search answers of the research questions. An attempt has been made to describe the nature of the people of A Survey Report On Shampoo city by the study of the samples. Methodology in common parlance refers to a search for knowledge. The advanced learners dictionary of current English lays down the meaning of research as a careful investigation or enquiry especially through search for new facts in any branch of knowledge. Some people consider research as a movement, movements from known to unknown. It is actually a voyage of discovery. We all posses the vital instinct of inquisitiveness for, when the unknown confront us, we wonder and our inquisitiveness makes us probe and attain full and fuller understanding of the unknown. This inquisitiveness is the mother of all the knowledge and the method, which man employs for obtaining the knowledge of whatever the unknown, can be termed as research. Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. Learning more about the consumer and about marketing is the heart of the research methodology. The research methodology has many dimensions and research methods to constitute a part of the research methodology. Data Collection This report was prepared after collecting data from the retailers/ dealers and past data was arranged from the various studies conducted in last few years and various other records of company. Primary Data

These data were collected by personal interview with retailers/ dealer. For this purpose questionnaires were prepared in such that all necessary data would be collected. Secondary Data Information regarding the project, secondary data was also required. These data were collected from various sources of the companies like prizes of various brands. Sampling Method Random Sampling method Sample Size 10 Dealers & 20 Customer Research tools: Questionnaires Research Area Sagar city

DATA ANALYSIS AND INTERPRETATION

TABLE NO. 1 Percentage of Consumers using shampoo.

Consumers using Shampoo YES NO TOTAL

No. of Respondents 40 10 50

Percentage 80 20 100

20%

Yes No

80%

FIGURE 1

PERCENTAGE CONSUMPTION OF SHAMPOO INTERPRETATION :From the above table it is clear that % consumption of shampoo by majority of the respondents is maximum i.e. by 80% where as 20% of them are not consuming it.

TABLE NO. 2 COST PRICE FOR WHOLESALER FOR SHAMPOO. MRP Sachette Rs.1 Rs. 2 Bottles Rs. 10 Rs. 45 Rs. 75
2

Cost Price for Wholesaler (Rs.) 0.90 1.81 9.09 40.90 68.18

Cost price for retailers & wholesalers in Sachette.

1.5 1 0.5 0 0.5 Retailer Wholesaler

M.R.P

1.5

FIGURE 2

COST PRICE FOR RETAILER & WHOLESALER FOR SACHETTE IN SHAMPOO INTERPRETATION :From the above table it is clear that cost price for retailer & wholesaler for Sachette in Shampoo by majority of the respondents is in between 0.90P. to Rs.1.86 in different MRPs of Sachettes.
70 60 Cost price for Cost price for retailers & wholeretailers & wholesalers in bottles. salers in bottles. 50 40 30 20 10 0 10 15 30 M.R.P M.R.P 45 60 75 Retailer Wholesaler

FIGURE 3

COST PRICE FOR RETAILER & WHOLESALER FOR BOTTLE IN SHAMPOO INTERPRETATION :From the above table it is clear that cost price for Retailer and wholesaler for bottle in shampoo by majority of the respondents is in between from Rs.9.09 to Rs.69.75 in different MRPs of Bottles.

TABLE NO. 5

MARGIN PRICE RATIO FOR RETAILER IN SHAMPOO M.R.P. (Rs.) Sachette 1.00 2.00 Bottle 10.00 45.00 75.00 Margin for Retailer (Rs.) 0.07 0.14 0.7 3.15 5.25
0.08 0.07 0.06 0.05 0.04 0.03 0.02 0.01 0

Margin Price Ratio 0.07 0.07 0.07 0.07 0.07

Margin Price Ratio

Retailer Wholesaler

M.R.P. OF Sachette

0.5

1.5

FIGURE 4

MARGIN PRICE RATIO FOR RETAILERS & WHOLESALERS IN SACHETTE OF SHAMPOO

INTERPRETATION :From the above table it is clear that Margin Price ratio for Retailers and Wholesalers in Sachette of shampoo by majority of the respondent lies between 0.03 to 0.025 in different rates of Sachette .

TABLE NO. 6 IMPACT OF ADVERTISEMENT ON DIFFERENT AGE GROUP OF CONSUMER No. of Observer 15 12 8 4 Age group 15-19 20-30 30-50 50 & Above Effect Significant Insignificant Insignificant Insignificant %age 90% 90% 80% 86% Advertisement Advertisement Advertisement Advertisement Advertisement

14

Impact of Advertisement on Consumers

12 10 8 6 4 2 0 15-19 20-30 30-50 50 & above

Age Group

FIGURE 6

IMPACT OF ADVERTISEMENT ON DIFFERENT AGE GROUPS OF CONSUMERS

INTERPRETATION :From the above table it is clear that impact of advertisement on different age groups of consumers by majority of the respondents (90%) is maximum in case of age group between 15 to 19 and minimum (14%) in case of age group between 50 and above.

Questionnaire (Consumer)
1. (a) Demographic Information Name :- .. ... Phone Number :- ..

(b) Address :- ............................... (c)

(d) Age group:15-19 [ ] 20-30 [ ] 30-50[ ] 50 & above [ ] (e) Marital Status:Married [ ] Unmarried [ ] (f) Educational qualification :Undergraduate [ ] Graduate [ ] Post-Graduate [ ]

(g) Employment Status:Employed [ ] Unemployed [ ] Selfemployed [ ]

(h) Monthly personal income 2. List of branded shampoo you are aware of:. . 3. Do you prefer sunsilk shampoo over other?
Yes [ ] No [ ]

4.

If yes then mention your priorities in choosing it. Price [] Quality [] Advertisement []
Quantity []

Discounts Others

[] []

5. If the company withdraws all promotional strategies from the market, will you still prefer sunsilk over the rest of the shampoos?

Yes [ ] 6.

No [ ]

If Yes then why: Date : ___________ ( Signature )

Questionnaire (Retailers and Wholesalers)

1. a) b) c) d) e) Demographic Information Name :- .. Address :- ............................ ..... Phone Number :- .. Age group:20-30 [ ] 30-40 [ ] Educational Qualifications:Under Graduate [ ]

40-50 [ ]
Graduate [ ]

50&above [ ]
Post Graduate [ ]

2.

Is sunsilk shampoo available in your shop?

No [ ]

Yes [ ]

3. 4. 5. 6.

If yes, reasons for keeping the sunsilk stock: How much margin do you enjoy on sunsilk? Sachet .. Bottle Which is more in demand? Sachet [ ] Bottle [ ] Why do you keep sunsilk shampoo in your shop? . . How much do you buy in bulk? In case of sachet .. In case of Bottle. Do promotional strategies undertaken by company have any effect on the demand of sunsilk shampoo? .
Signature )

7. 8.

Date : ___________

BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as given below:

BOOKS:
Marketing Research Marketing Research Marketing Management By: G. C. Beri By: Boyd and Stasch By: Philip Kotler

INTERNET:
www.google.com www.bambooweb.com www.wikipedia.com