Project Report On International Marketing by M.yaseen

PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX
PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX SUBMITTED TO UNIVERSITY OF PUNE BY MOHMAD YASEEN UNDER THE GUIDENCE OF PROF. TAHSEEN MAKANDAR IN PARTIAL FULFILMENT OF BACHELOR OF BUSINESS ADMINSTRATION (BBA) (2010-2011) ABEDA INAMDAR SENIOR COLLEGE PUNE (411001)
1 ABEDA INAMDAR SENIOR COLLEGE, PUNE
INTRODUCTION TO THE STUDY SALTEX

(PUNE)
DECLARATION
I, the undersigned, hereby declare that this project titled "INTERNATIONAL MARKETING of SALTEX is a bonafide work prepared by me. The empirical findings in this report are based on the data collected by me. The work incorporated in this project is original. All the Endeavour put in the completion of this project are genuine and original. This report is submitted to Pune University, in partial fulfillment of the Bachelors Degree in Business Administration.
Mohmad Yaseen
ACKNOWLEDGEMENT
This project has been made possible through the direct and indirect co-operation of various people for whom I wish to express my appreciation and gratitude.
I would like to thank SALTEX (Pune) for giving me opportunity to giving me full co-operation while collecting the data about the SALTEX.
As a student of BBA I got an opportunity to visit SALTEX (Pune) extensively collecting data. I interacted with the sales persons, customers. This gives me a lot of exposure.
I would like to thank Mr. Fareed Salepur who guided me through out the project. And also I would like to thank all staff at SALTEX (Pune) for their direct or indirect support.
I would like to thank Mr. Tahseen sir for guiding me while preparing the project.
Table of contents
Chapters Introduction to study (a) (a) (b) (c) (d) (e) Background of the study Objectives of study Scope of study Assumptions Limitations of study Significance of the study
page no 6 7 8 9 10 11 12 13 17 21 23 29 31 33 35 37
Company profile Literature Review Research Methodology Data Analysis and Interpretation Findings Suggestions and Recommendations Future scope Questionnaires Bibliography
INTRODUCTION
The project international Marketing was a project undertaken at SALTEX (Pune), the main aim of this project was to see the INTERNATIONAL MARKETING Strategy of SALTEX for coming competitions.
To conduct the project the first and foremost need was to collect the data for the study. The source of data is the customer and the staff of the SALTEX (Pune).
The sole purpose of this study is to find out and suggest strategies for SALTEX so that it can retain its position as of market leader. And find out the customer preference about the company.
BACKGROUND OF THE STUDY

The project was undertaken for partial fulfillment of the BBA program conducted by ABEDA INAMDAR SENIORCOLLEDGE under Pune University. This study helped in identifying the customers preference and product availability in regards to choice of SALTEX products in different area of the world and also helped in identifying problem areas and complaints of the customers towards the products. This study was undertaken for a period of 10 days during which saltex employees and some customers were interviewed. Personal interactions with some of the customers of SALTEX, helped in identifying the problems faced by them and their complaints towards products of SALTEX. The research undertaken was of Descriptive type. The nature of research was Quantitative. The type of questionnaire was structured. The type of questions was formalized and limited probing. The results obtained were through personal interviews with the customers. The research was carried out in company premises. During the study, customers complaints and suggestions were taken to improve on the product and distribution system. This information would help the company to further enhance its association with its existing as well as new dealers by providing quality and service from the customer point of view.
OBJECTIVES
The main objective of conducting the study was: To find out customers preference towards selling products.
To identify customers complaints about products.
To study the product availability of products in different areas of the world.
To determine the most important factor to sell products according to the customers perception.
To develop International Marketing strategy for SALTEX.
To suggest a strategy for maximum reach to the customers.
To study the current strategies in SALTEX
To study the areas of improvement
To find out how efficiently the company using its strategies in market.
SCOPE
The data was mainly collected from SALTEX (Pune) company.
The scope of the study covers SALTEX company only The data was mainly collected from the staff and management of SALTEX
ASSUMPTIONS
The information and data provided by the SALTEX is correct and up to date.
Find out the international Marketing Strategy was the main aim motive of the research It was assumed that the kind of services provided at SALTEX was very good.
It was assumed that the setup of the layout of SALTEX was just perfect. SALTEX provides customers with quality and branded products at affordable prices.
LIMITATIONS
The study has the following limitations: The study was carried out in a fixed time period of 50 days.
Results of the study are applicable to SALTEX only
The sample size of customers taken was limited.
The management and the staff may have acted biased on some questions as they are the employees of the company. The finding of the report was made in SALTEX only. Care should be taken while generalizing the data of other companies.
SIGNIFICANCE OF THE STUDY

1. The research was mainly carried out to analyze the product availability and product preference of SALTEX in different Areas of world. This study will help the company to identify how much is the current sales and how much can be increased in this particular area by providing better service to customer. 2. The study was also carried out to identify the complaints of the customers in regards to products. By overcoming these complaints the company can achieve higher sales and market share. 3. During the survey, customers were asked as to how they find the service of the company and whether they had any suggestions to help the company to improve sales. These suggestions if implemented properly can help the company in the long run.
COMPANY PROFILE
SALTEX:
Format:
Export business
History:
Started in 2000
Selling propositions:
Cotton yarn, Fruits, Coal (brick), Dry fruits, Honey.
Key categories:
Cotton yarn, Fruits, Dry fruits, Honey coal (brick)
Presence:
Pune
AREAS OF BUSINESS
SALTEX is dealing in following product lines: Cotton yarn:

Depend on the size of the thread particularly of different size.
Fruits:
Banana. Apple.
Dry fruits:
Nuts, almonds, cashew nuts.
Coal (brick):
Coal of different type and size particularly used by different companies for manufacturing purpose.
Honey:
This is the new product introduced by the company for export.
SALTEX:
SALTEX is one of the leading in export business in products like cotton yarn, coal, honey, dry fruits. In the year 2000 the company was established .SALTEX is a company operating from Pune city. The company was mainly dealing in cotton yarn from 2000 till 2008 the till that period the turn over was 20 cores per year. Then in year 2009 they included fruit and coal, and recently last year also included honey as an export item. After the inclusion of coal, dry fruits, fruits the turn over go up to 24 cores in 2011. The main suppliers of cotton are from Maharashtra, U.P; the suppliers of fruits are from Maharashtra, dry fruits from Kashmir, coal from Gujarat In the year 2000 the main source of the products where from Maharashtra then from U.P. and now Kashmir. The main customers are Clara Egypt, Ilshan Egypt, Sara Iran, Ahmad shamba Tunisia, Dytex Egypt. Today, SALTEX is operating from Pune and exporting tom different countries such as Iran, Iraq, Tunisia, and Egypt. Company is exporting for JNPT Jawaharlal Nehru Port and Trust Mumbai. This is the main port from the company is doing export to different countries. Mode of payment is mainly on transfer basis the main transfer banks are Bank of Tehran, Tunisian commercial bank , cooperative bank of Egypt.
Location:
SALTEX is mainly operating from Pune city of Maharashtra.
Literature Review
Introduction to international marketing:
International marketing may be understood as those business transactions that involves the crossing of national boundaries. Globalization is synonymously used with international marketing and the two terms are used interchangeably.
What essentially happens in international marketing is the economic integration among the countries across the globe.
International marketing can be understood by this definition that it is that type of marketing in which marketing of the products is undertaken internationally.
As previously defined that is that type of marketing in which marketing of products is undertaken globally. In this type of marketing different types of products are done as the company wants to sell his products to different customers to different parts of the country.
Different countries use different strategies in the marketing of their products, based on their own business strategies used in the marketing of their products.
Nature of international marketing:
International marketing involves marketing of products globally, as a company uses its different strategies for the marketing of the products. The different strategies must be by the way of advertising, promotions of products, advertising may be done by different ways, it may be print, electronic, outdoor, transit etc. There is a vast difference between domestic marketing and international marketing. Domestic marketing is undertaken in the geographical boundaries of the countries that mean it is done inside the country. Domestic marketing takes place in different states of the country. Where as international marketing is that type of marketing in which marketing of products is undertaken outside the national boundaries of the country. As we can also say it as it is the marketing of products in different parts of the world i.e. in different countries of the world. The international marketing may include: (a) Product presence in different markets of the world.
(b)
Product base across the globe.
(c)
Availability of different variety of the products.
(d)
Availability of products on suitable price.
(e)
Good quality of products.
Mode of payment:
The payment is made with the help of foreign exchange market. Foreign exchange market id that type of market in which national currencies are bought and sold against one another. The foreign exchange market is a market in which foreign exchange transactions takes place. That is, it is a place where money denominated in one currency is bought and sold with money denominated in another currency. For example, if US imports goods from a British company, US dollar needs to be converted into sterling, this conversion from one currency into another is typical of the transactions that place in foreign exchange market.
Foreign exchange market- Functions:
A well developed exchange market is a vital important to institutional business as it discharges three main functions:
(a)
Facilities conversion of currencies (i.e. transfer of purchasing power)
The primary function of foreign exchange market is the transfer of purchasing power from one country to another and from one currency to anther. For example if a Japanese exporter sells automobiles to an Indian importer, the exporter could bill the Indian importer in Japanese Yen.
(b)
Credit for Transactions (i.e. provides credit)
The credit function performed by this market facilities growth of foreign trade. Exporters may get pre-shipment and post-shipment credit. Credit facilitates are available for importers also.
(c)
It minimizes exposure to their risk of exchange rate fluctuations
The other important function of the foreign exchange market is to provide hedging facilities. It refers to covering of foreign trade risk. It provides mechanism to exporters and importers to guars themselves against loss arising from fluctuations in exchange rates.
Apart from the above three main functions of the foreign exchange market other activities are:
Direct and indirect quotes: This market expresses the exchange rate for a country in a
direct or in an indirect quote. If one unit of foreign currency is expressed in terms of the unit of a local currency, it is called a direct quote for example, 1US $ = Rs. 45. On the other hand, if one unit of local currency is quoted in terms of the number of units of foreign exchange currency, it is called indirect quote. For example, Rs. 100=$2.19.
Bid and Offer rates: bid rate is the rate at which the bank is willing to buy the foreign
exchange and the offer rate is the rate at which it is willing to sell foreign exchange.
Sport and Forward exchange markets: in the sport market, the delivery of the foreign
exchange has to be made on the sport usually within two days of the transaction. The exchange rate at which the transaction takes place is called the sport market. In the forward market, the foreign exchange is bought and sold for the delivery at future date at an agreed rate today. The rate at which the forward exchange contact is agreed upon is called the forward rate.
Methods/Instruments of affecting International payments.

(a) (b) (c) Transfers. Cheques and bank drafts. Foreign bill of exchange.
(d)
Documentary credit.
Research Methodology
Research objective:
Marketing research is the systematic and objective identification, collection, analysis, dissemination and use for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. The main objective of this project study is to find out the marketing strategies used by the company and the problems faced by the company.
Research Design:
A research design is a framework or blueprint work for conducting the marketing research. It details the procedures necessary for obtaining the information needed to structure or solve the marketing problem.
The idea behind this research study is that it makes the complete procedure simple. We put to use the theoretical background in research methodology for conducting the actual study. The research is based on the work done in the field of research methodology.
Types of research design:

Exploratory research is undertaken to explore or search through a problem or situation to provide insights and understanding. Exploratory research is characterized by its flexibility a versatile.
Information needed:
This study will require information from two sources. The sources are: 21 ABEDA INAMDAR SENIOR COLLEGE, PUNE
1. 2.
Management Customers.
DATA COLLECTION
DATA IS PRIMARLY OF TWO KINDS Primary Secondary.
Primary:
Consist of original information gathered from SALTEX Company. The primary data was collected through personal interview. Personal interview is the most common instrument in collecting primary data.
Secondary:
Secondary data may be defined that has been collected earlier for some purpose of present study. it is not a direct source of data but an indirect source of data. Any data available prior to commencement of research project is secondary data and is called as historic data. Secondary data is easy to retrieve and time saving for e.g. newspaper, magazines, documents, Etc.
The primary data collection was directly from the company. Data was mainly collected from top management and middle management with the method of personal interview and questionnaires.
The secondary data was collected from the company website, magazine of the company, also from the internet.
Data Analysis and Interpretation
The data collected was then prepared for a detailed analysis. This part of the analysis was based on the question administrated into two questionnaires.
Questionnaires for customers:
Q.No.1 Did the quality of the products provided by SALTEX meet the international standard quality?
H ig hly S atis fied S atis fied Averag e D is s atis fied H ig hly dis s atis fied
As the pie chart shows that there are average numbers of persons who mostly like the products of the SALTEX Company. Also there are satisfied customers also who like the products. But on the result basis products are acceptable.
Q.No.2 How much satisfied you are with the product availability of the SALTEX ?
Hig hly S a tis fied S atis fied Avera g e Dis s atis fied Hig hly dis s atis fied
As the above pie diagram shows the customers are highly satisfied as well as satisfied by the product availability of the company, customers are satisfied on average base also. But there is less number of customers which are less satisfied by the product availability of the company. 24 ABEDA INAMDAR SENIOR COLLEGE, PUNE
There is no any customer who is highly dissatisfied by the availability of the products. Company is trying to improve his service quality so that products can reach to the customers on time.
Q.No.3 How much satisfied you are with the durability of the SALTEX products?
Hig hly S atisfied S atisfied Averag e Dissatisfied Hig hly dissatisfied
As the company is dealing with the durable and non-durable goods now the questions arises that how much customers were satisfied with the durability of the products. As we see on the pie chart there are are about 40% of the customers who are satisfied with the durability of the products. 25 ABEDA INAMDAR SENIOR COLLEGE, PUNE
Also there are highly satisfied and satisfied customers with the durability of the products. Also there are dissatisfied customers also.
Q.No.4 How much satisfied you are with the promotional activities carried by SALTEX?
Hig hly S atisfied S atisfied Averag e Dissatisfied Hig hly dissatisfied
Regarding the promotional activities which are done by the company there were many views about this.
Different customers were different views about promotional activities some customers where highly satisfied, some customers where on average base also some were highly dissatisfied.
Q.No.5 Which media you believe SALTEX shall use to promote their products?
T elevision B usiness Mag azines R adia Newsp ap er Others
Now the question was about the type of media the customers like to promote the products of the company.
The main views were about television and newspaper, as the customers thought that it is the main promotional media for the products which reaches to the most of the customers.
Q.No.6 How much satisfied you are with over all services provided by SALTEX?
Hig hly S a tisfied S atisfied Averag e Dissatisfied Hig hly dissatisfied

The last question which was put on the customers was about the overall services provided by the company. The answer to this was that most of the customers were satisfied with the overall services provided by the company. But there were less number of customers which were highly or fully satisfied.
The main thing is also that there no any customer which is highly dissatisfied with the overall services provided by the company.
Findings
Findings:
SALTEX should advertise his products particularly through advertising and sales promotion technique. Newspapers and company magazines are the best medium for the advertising. SALTEX should also advertise on T.V because it is watched almost in al parts of the world. SALTEX should also increase his promotional activities the ads about the present products as well as new products. Providing new offers discounts etc. SALTEX should also increases coverage in new different parts of the world. SALTEX should improve further by giving good quality of products. Company should also provide information to its customers when the need it Company should improve his service to the customers. Complaints about the products should be taken seriously so that the complaints can be solved accordingly. 30 ABEDA INAMDAR SENIOR COLLEGE, PUNE
Company should also provide up- to- date information to the management and customers.
Suggestions And Recommendations
Suggestions and Recommendations
SALTEX should provide good quality products to the customers Company should do good packaging of the products. Company should try to deliver products on time. The advertising of the products should be done regularly. Sales promotion technique should be used by the company to create demand of the products. By doing continuous advertising should create brand image of their product. Regular training should be given to the company employees. The campaign for the new product should be made to the company customers before the launch of the product. Personal contact should be created by the company to its regular customers. Price of the products should be regularly maintained so their cannot cannot be problem regarding the price of the product. 32 ABEDA INAMDAR SENIOR COLLEGE, PUNE
FUTURE SCOPE
FUTURE SCOPE
The scope and application of any study depends on a plethora of the conditions.
The most important are, however, directly depends on the objectives of the study and inversely related to its limitations. The limitations are a kind of check on the scope of the study but also in a way define the scope of it.
The scope of its study is vaster than its content. It encapsulates the cluster of marketing strategies of SALTEX and makes the area of immediate action as well as proposes a set suggestion for the achievement of long term benefits
Lastly the study can guide and highlight certain areas needed further coherent research that excludes the limits and narrowness of this study.
Questionnaires
Questionnaires
Q.No.1Did the quality of the products provided by SALTEX meet the international standard quality?
Q.No.2How much satisfied you are with the product availability of the SALTEX products?
Q.No.3How much satisfied you are with the durability of the SALTEX products?
Q.No.4How much satisfied you are with the promotional activities carried by SALTEX?
Q.No.5Which media you believe SALTEX shall use to promote their products?
Q.No.6How much satisfied you are with over all services provided by SALTEX? Q.NO.7 Suggestions/ Complaints?
SALTEX should provide good quality products to the customers. Company should do good packaging of the products. Company should try to deliver products on time. The advertising of the products should be done regularly. Sales promotion technique should be used by the company to create demand of the products. By doing continuous advertising should create brand image of their product.
BIBLOGRAPHY
Mrs. KIRAN JOTWANI International Business
Websites
www.google.com www.ask.com www.saltex.net

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

INTRODUCTION TO THE STUDY SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

BACKGROUND OF THE STUDY

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

To identify customers complaints about products.

To study the product availability of products in different areas of the world.

To develop International Marketing strategy for SALTEX.

To suggest a strategy for maximum reach to the customers.

To study the current strategies in SALTEX

To study the areas of improvement

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

The data was mainly collected from SALTEX (Pune) company.

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

Results of the study are applicable to SALTEX only

The sample size of customers taken was limited.

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SIGNIFICANCE OF THE STUDY

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

SALTEX is dealing in following product lines: Cotton yarn:

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

Introduction to international marketing:

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Nature of international marketing:

Product base across the globe.

Availability of different variety of the products.

Availability of products on suitable price.

Good quality of products.

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

Foreign exchange market- Functions:

Facilities conversion of currencies (i.e. transfer of purchasing power)

Credit for Transactions (i.e. provides credit)

It minimizes exposure to their risk of exchange rate fluctuations

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PROJECT REPORT ON INTERNATIONAL MARKETING OF SALTEX

Methods/Instruments of affecting International payments.

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