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Creating New Foods. The Product Developer's Guide - Index to Examples & Problems

CREATING NEW FOODS THE PRODUCT DEVELOPER'S GUIDE

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Home Contents About the book About the authors Preface 1. The product development project in the company 2. The organisation of the product development project 3. Product strategy development: idea generation and screening 4. Product strategy development: product concepts and design specifications 5. Product design and process development 6. Product commercialisation 7. Product launch and evaluation 8. Summary: bringing it together 8.10 Textbooks in product development Index of Examples & Problems Useful links Feedback (email link)

INDEX OF EXAMPLES & PROBLEMS

Chapter 1 THE PRODUCT DEVELOPMENT PROJECT IN THE COMPANY Case study 1: McDonald's: Can it Regain its Golden Touch? Think Breaks 1.1 Product innovation and company culture 1.2 The Product Development Process: knowledge required 1.3 Product strategies: new products from McDonald's 1.4 Product design: design methods in food product development 1.5 Product commercialisation: coordination of resources and project timing 1.6 Product launch: methods for various product numbers Project Break 1 Project 1: Frozen bakery snacks

Chapter 2 THE ORGANISATION OF THE PRODUCT DEVELOPMENT PROJECT Case study 2: Reintroducing Milk to Consumers Examples 2.1 Overall aim for a PD project: to develop a tomato product 2.2 Specific objectives for a PD project: dried fish for Nigeria 2.3 Constraints of a PD project: dried fish for Nigeria 2.4 Aims, objectives and constraints: canned abalone exported to Hong Kong Think Breaks 2.1 Project plan: recognising nutritional value 2.2 Project aim: building aims for health foods and processed pet foods 2.3 Project objective: common objectives for all projects 2.4 Identifying activities in the project: new yoghurt products 2.5 Project planning: development of a dried noodle product Project Break 2 Project 2: Take-Away Lamb

Chapter 3 PRODUCT STRATEGY DEVELOPMENT: IDEA GENERATION AND SCREENING

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Creating New Foods. The Product Developer's Guide - Index to Examples & Problems

Case study 3: Food Companies Hunt for the Next Big Thing Examples 3.1 Screening of bakery products in Malaysia Think Breaks 3.1 Product design: product idea generation and screening for new dried pasta product 3.2 Systematic focused idea generation: new products launched in 1990s 3.3 Systematic focused idea generation: technological changes in the food channel 3.4 Systematic focused idea generation: food buying trends 3.5 Free idea generation: reviving snack bar sales 3.6 Free idea generation: how innovative are your product ideas? 3.7 Product morphology and positioning: use in developing new canned beans products 3.8 Product idea descriptions and screening factors: liqueur ice creams 3.9 Product idea screening factors: fruit slice snacks Project Break 3 Project 3: A Soup Company

Chapter 4 PRODUCT STRATEGY DEVELOPMENT: PRODUCT CONCEPTS AND DESIGN SPECIFICATIONS Case study 4: Consumers' Desires for Change in Denmark Examples 4.1 Development of product idea concept 4.2 The building of a product profile for orange juice 4.3 Product design specifications: vegetarian sausages Think Breaks 4.1 Evolution of the product proposition: outside input 4.2 Development of a product idea concept: chocolate bar 4.3 Building a product profile: orange juice 4.4 Product concept evaluation: snacking products 4.5 Product concept engineering: snacking products 4.6 Product design specifications: sign off Project Break 4 Project 4: The New Era for Dried Vegetables

Chapter 5 PRODUCT DESIGN AND PROCESS DEVELOPMENT Case study 5: Towards a Food Design Examples 5.1 Testing of Thai Fermented Sausage (Nham) 5.2 Raw materials for Thai Fermented Sausage (Nham)
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Creating New Foods. The Product Developer's Guide - Index to Examples & Problems

Think Breaks 5.1 Steps in product design & process development: consumer testing 5.2 Activities in product design & process development: rice risotto 5.3 Product testing: shelf life 5.4 Product consumer testing - dog food 5.5 Product testing: fruit drink powder development 5.6 Product formulation: natural fruit ice cream 5.7 Process development: allocation of time & effort for different products 5.8 Building the marketing: a new starch product 5.9 Building the marketing: in-home testing of a baking mix and a dairy cream Project Break 5 Project 5: Delicatessen Salads

Chapter 6 PRODUCT COMMERCIALISATION Case Study 6: Consumer Expectations of the Food Industry Examples 6.1 Low-calorie chicken hotpot Think Breaks 6.1 Outcomes from product commercialisation: marketing plan objectives 6.2 Knowledge required for the marketing plan: customer information 6.3 Knowledge required for the marketing plan: market channel and distribution 6.4 Knowledge required for the marketing plan: pricing 6.5 Knowledge required for the marketing plan: promotion 6.6 A marketing plan: low-calorie chicken hotpot 6.7 Marketing plans: differences with innovation level 6.8 Knowledge required for the production plan: processing/manufacturing 6.9 The production plan: fruit drink powder Project Break 6 Project 6: Splash: Water in a Bottle

Chapter 7 PRODUCT LAUNCH AND EVALUATION Case Study 7: Understanding the Food Market Examples 7.1 International launch of cranberry juice 7.2 Failure of production in small and medium sized companies Think Breaks 7.1 Internal company launch: frozen fish fillets in sauces 7.2 Consumer launch: local and overseas markets 7.3 Food safety: raw materials control 7.4 Evaluation of the launch: market channel and distribution
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Creating New Foods. The Product Developer's Guide - Index to Examples & Problems

7.5 Financial evaluation: DCF rate of return Project Break 7 Project 7: A Junior Cereal

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Creating New Foods. The Product Developer's Guide . Copyright Chartered Inst. of Environmental Health. Web Edition published by NZIFST (Inc.)

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