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Talking Points
2) Mission Statement
Wordsmithing needed here – can be placed in sync with overall marketing message.
The main point is “Strive for best business practices; make the systems adapt,
rather than just simply run the business the way the system forces you to”.
4) Everyone’s talking about the ‘New Technologies’ – but why are they important to
you?
The point of the slide is to focus on the benefits of technologies specifically applicable to
strategic improvements in a business environment.
The message: Of course we know about them, the art is to choose and apply selectively
to obtain maximum business benefit.
Object technologies
tiered application architecture
object wrappers
messaging architectures
Web technologies
intranet
public website – dissemination of information
self-service transactions
Data warehouse / data mart / data mining
Perform data analysis across the traditional barriers between applications
Get control of formerly inaccessible data
Make decision support information more widely available within your organization
The goal is virtual integration; using the new technologies to provide the “virtual glue” that
creates a unified view of the organization’s data, even though the existing environment is
disparate.
The tools are great, but planning is paramount to derive business benefit from the
deployment.
7) Main principles of Unified Data Backbone for organization, touches on all the key
points
Single point of maintenance for data and business rules
Connect user tasks to views of the “real” data
Let them use familiar formatting tools
but eliminate independent data maintenance
8) Unified Data Backbone, continued
Represent the entire core business process in data, to extract metrics on each
component of the organization’s value add process
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