INTRODUCTION OF DOMINOS PIZZA

Domino's Pizza India Ltd was incorporated in March 1995 as the master franchisee for India and Nepal, of Domino's Pizza International Inc., of USA. Moreover, the company holds the master franchise rights for Sri Lanka and Bangladesh through its wholly owned subsidiary. Mr.Shyam S. Bhatia and Mr Hari S. Bhatia of the Jubilant Group were the promoters of the company since inception; Domino's Pizza India Ltd. has proceeded to become one of the largest and fastest growing international food chains in South Asia. The first Domino's Pizza store in India opened in January 1996, at New Delhi. Today, Domino's Pizza India has grown into a countrywide network around 250 outlets in 49 cities and is the leader in the fast food delivery segment. Ever since it was established, Domino's Pizza India has maintained its position of mar ketleadership with its constant product innovation and maintenance of stringent service standards. More importantly, it has established a reputation for being a home delivery specialist capable of delivering its pizzas within 30 minutes to its community of loyal customers from its entire chain of stores around the country. Customers can order their pizzas by calling the countrywide Happiness Hotline 1800-111-123 and 44448888 which is valid only for NCR, Delhi, Mumbai and Bangalore.

Domino's vision is focused on

"Exceptional people on a mission to be the best pizza delivery company in the world! "
Domino's is committed to bringing fun and excitement to the lives of our customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. Dominos constantly strives to develop products that suit the tastes of its customers, thereby bringing out the Wow effect(The feel good factor). Domino's believes strongly in the Strategy of 'Think local and act regional'. Thus, time and again Domino's has been innovating toppings suitable to the taste buds of the local populace and these have been very well Growth strategy for dominos.

GLOBAL PRESENCE
Domino's Pizza has locations in more than 60 countries. In most cases, Domino's has master franchise agreements with one company per country, but three companies have acquired multiple master franchise agreements, covering a number of countries: The rights to own, operate, and franchise branches of the chain in Australia, New Zealand, France, Belgium, the Netherlands, and Monaco are currently owned by Australian Domino's Pizza

Enterprises, having bought the master franchises from the parent company in 1993 (Australian and New Zealand franchises) and 2006 (European franchises). The master franchises for the UK and Ireland were purchased in 1993 by the British publicly listed Domino's Pizza Group, which acquired the master franchise for Germany in 2011 and Switzerland, Liechtenstein, and Luxembourg in August 2012 by buying the Swiss master franchise holder, with an option to acquire the Austrian master franchise as well. The master franchises for India, Nepal, Sri Lanka, and Bangladesh are currently owned by the Indian company Jubilant Food Works.

Success Factors

Domino's is a powerful global brand.

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"Mega Brand" as defined by Advertising Age Significant, on-going investments in advertising result in broad consumer awareness

We are the #1 pizza delivery company in the U.S.

Largest share of pizza delivery channel and continued innovationreinforced by our well-known tagline, Oh Yes We Did!

We have a large and growing international presence.

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Operate in over 70 countries and with more than 10,000 stores worldwide

#1 or #2 market share position in most of our top 10 markets

Have a strong and proven business model with superior returns.

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Strong unit economics: focused on efficient operating model; moderate cost to open; solid cash-on-cash returns

Franchisees have succeeded and have high renewal rates because the business model works forming solid partnerships

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Voluntarily purchase from company supply chain system Geographically diverse franchise base with no significant concentrations

Return on assets higher than the quick-serve restaurant peer average

Operate a profitable, value-added supply chain system.

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Ensures quality and consistency Leverages purchasing power Enhances franchisee partnerships through 50% profit sharing Allows stores to focus on sales and service

Leadership team has a track record of success.

Dominos in India

The fast food industry is on a high as Indians continue to have a feast. Fuelled by what can be termed as a perfect ingredient for any industry large disposable incomes- the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. An increasing number of international fast food chains rushing to India are because all of them see tremendous potential in for this type of business. The large upwardly mobile population in the urban areas tend to eat out more often or business or for leisure. The various players operating in India are the well-established Indian chains ken Nebulas. In addition to these, apparently some of the best known international food chains are looking at India. Among them are Sparrow, The Burger King, KFC, Dunkin Donuts, Sub-way, etc. are some of them to name. At present all these players are fighting for a small pie, as fast food is really not a big habit with Indians, but they see a big potential. The players are fighting on products, pricing, positioning and trying to convert their first trials into regular purchase by providing delightful service quality.

The focus is on product quality and standardization on taste. Consistency is the key, as its standardization in fast food as the consumer is short on time and wants to satisfy his taste buds with a consistent taste experience. Beyond this each player has its own strategy to expand consumer base.

INDIAN PIZZA MARKET SCENARIO During the 90s there was trend of globalization and liberalization wherein Indian consumers was exposed to the western world and he was ready to experiment with the its cuisine At this point of time the pizza market of country was in its infancy. Though the market potential for this category was very high, only a few regional fast food restaurants supplied pizzas to the consumers at local level. But at the present pizza market in its growth period with lot of brand competing at the national level to grab a sizable chunk of this big cake.

DOMINOS ENTRY INTO INDIA Dominos managed to hit the iron when it was RED HOT During the liberalization phase there was no international chain of pizza outlet in country and dominos was an instant hit After testing the success in the American and European continent, dominos had case its eyes on the Indian sub-continent and landed in January 1996 in New Delhi However, it soon realized that Mumbai was the commercial capital as well as the image builder of the country. Hence in February 1997 it opened its first Mumbai outlet at Lokhandwala, Andheri. Soon, its spread to the other cities of the country before opening its first express store inside Infosys, Bangalore in 1999.In 2001, dominos pizza India ltd also acquired the franchising rights for Srilanka, Bangladesh and Nepal. Today dominos has 30 outlets in and around Mumbai and 350 all over India.

Market Share in Delivery System

2% 7% 20% DOMINOS PIZZA HUT 65% SMOKIN JOES GARCIAS

What Indian Cultural variables they are trying to use for Marketing and sales of their product in India? One of the main findings is that freshness of food is of prime importance to the Indian consumer. There are many households where food from the previous day is discarded.
CONCEPT OF HUNGRY KYA!

The first thing that comes to your mind after hearing HUNGRY KYA! Is of course dominos. We are here to brief you about the total existence of dominos in India and its consumer. We will provide you some food for thought as to how dominos managed to become the PIZZAS KING of South Asia. As we go further you will be surprised to know that today pizzas are just not an alternative snack dish, but much more on them than we can see. 30 MINS AND DOORBELL NAHI TO FREE !!

Heres how an ordered pizza covers the journey from pan to your home Have you ever spared a thought, while chomping your favorite pizza, how it always got home within 30 minutes of placing the order on phone? And how time could never beat the friendly delivery boy even by a minute, crushing your free pizza dream? Well, heres why. They do scientific survey of city traffic to ensure delivery of our pizza within 30 minutes, Revealing how they are able to ensure delivery within half an hour?, they prepare master plan to reach the destination within time. They send out their senior managers on bikes and check high traffic hours and calculate the actual time of delivery, all their employees are duly trained to deliver pizza safely.

And snags? Even changes in traffic scenario, like construction of bridges and closing of passengers are taken into account and the schedule is changed accordingly. they are able to deliver pizza within 30 minutes in 99 percent cases, else is give free to the customer. Heres another surprise: A few people know that they do not allow an employee to drive the bike at the speed of more than 40 km/ph. Their safety is paramount to them,. That is why they call them Safe Delivery Persons (SDP). Informing that they have 3,000 bikes on the Indian roads for delivering pizza, Slogan before leaving for delivery: You have to drive safe. I also find out that soon every bike will have a speed control meter to further check SDP.