LAMBORGHINI Company History : Automobili Lamborghini S.p.

A is an Italian manufacturer of luxury sports cars which is owned by Volkswagen Group through its subsidiary Audi. Lamborghini's production facility and headquarters are located in Sant'Agata Bolognese, Italy. In 2011, Lamborghini's 831 employees produced 1,711 vehicles. Manufacturing magnate Ferruccio Lamborghini founded Automobili Ferruccio Lamborghini S.p.A. in 1963 with the objective of producing a refined grand touring car to compete with offerings from established marquees such as Ferrari. The company's first models were released in the mid-1960s and were noted for their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coup, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars of the era. Lamborghini grew rapidly during its first decade, but hard times befell the company when sales plunged in the wake of the 1973 worldwide financial downturn and the 1973 oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978, before Chrysler Corporation took control in 1987. Unable to operate Lamborghini profitably, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. Lack of success continued through the 1990s, until Mycom Setdco and V'Power sold Lamborghini to the AUDI AG subsidiary of Volkswagen Group on 27 July 1998. Audi's ownership marked the beginning of a period of stability and increased productivity for Lamborghini. Sales increased nearly tenfold over the course of the 2000s, peaking with record sales in 2007 and 2008. The world financial crisis in the late 2000s negatively affected all luxury car makers worldwide, and caused Lamborghini's sales to drop nearly 50 percent. Lamborghini's Sant'Agata Bolognese production facility produces V12 engines and finished automobiles. Lamborghini's current production vehicles are the V10-powered Gallardo and the V12-powered Aventador. Both production models are available in a variety of regular and limited-edition specifications.

Current Models From Lamborghini 1. Aventador LP 700-4

A relentless force : Built in Italy. Just arrived from the future. Lamborghini has a history of revolutionary thinking. Whether in terms of design, like the iconic scissor doors. Or in terms of technology such as the V12 engine and carbon-fiber technology. Going far beyond what was previously thought possible is just as much a part of our brand as our core values: uncompromising, extreme, Italian. These values are the reason why every single Lamborghini is breathtakingly unique. The Aventador LP 700-4 represents a whole new level of performance, sets new benchmarks in the super sports car segment, and provides a glimpse into the future. Its a car thats already achieved legendary status.

2. Aventador LP 700-4 Roadster

Sportiness and elegance : The new Aventador LP 700-4 Roadster is a completely open vehicle with sleek lines combining perfectly balanced sportiness and elegance. The design is the result of a careful study into the best way of combining performance, elegant style, ease of use and a driving experience that excites all five senses. The new Aventador LP 700-4 Roadster boasts record performance. It accelerates from 0 to 100 km/h in only 3 seconds flat and has a maximum speed of some 350 km/h. These numbers, combined with a drive train featuring a centrally located, 6.5 liter aspirated V12 generating 700 hp, an ISR 7-speed gearbox and push-rod suspension make the new Aventador Roadster a unique super sports car with no direct competition.

3. Gallardo LP 550-2 Spyder

The purest form of maximun open-air driving fun : The Gallardo LP 550-2 Spyder combines the open spyder body style with purist rear wheel drive. This version brings together that stunning level of open-air driving fun that can come only from a super sports car with a folding roof and an unbelievably agile and spontaneous handling. The engineers in SantAgata Bolognese carried out extensive modifications to the Gallardo LP 550-2 Spyder. Not only was drive concentrated on the rear axle, the vehicle was also completely retuned in all its dynamic details. This includes a specific dampers setting. The aerodynamics were also adapted to account for the change in the distribution of forces.

4. Gallardo LP 560-4

Evolution of perfection: The new Gallardo LP 560-4 combines the aggressive and muscular sportiness of the shape with the elegance and simplicity of its contours. The redesigned front end is characterized by triangular and trapezoidal forms two shapes that are highly typical of the Lamborghini design language. The new look has been enriched with larger air intakes ahead of the front wheels and the new 19-inch "Apollo polished" alloy wheels, painted in matt black and spokes in polished silver. The new rear end of the car emphasizes the design's horizontal orientation by creating the impression of a low-slung car that adheres to the road.

5. Urus

The SUV super athlete Lamborghini launched the first super-luxury SUV with the legendary LM002 in 1986. With the Urus, Lamborghini designers and engineers have created a new icon in automotive history.The Lamborghini for everyday use Urus offers plenty of space for four people, for the family, for leisure pursuits with friends. A true Lamborghini The Urus has a unique, utterly unmistakable appearance. It looks powerful, but not bulky. It is muscular and highly athletic, but also elegant.

Lamborghini Prices( in INR) : 1. Lamborghini Gallardo Spyder - 1,80,00,000* 2. Lamborghini Gallardo 560-4 - 2,61,00,000* 3.Lamborghini Gallardo 550-2 Limited Edition-3,06,00,000* 4.Lamborghini Aventador LP 700-4 - 3,69,00,000* *ex-showroom prices Lamborghini Sales 2012 : Lamborghini worldwide deliveries to customers grow by 30% to 2,083 units Total turnover increases by 46% to 469 million euros USA leading growth in worldwide major markets (+53%) European sales up by 34% 2013 marked by 50th anniversary celebration Automobili Lamborghini S.p.A. has completed the fiscal year 2012 (31.12.2012) again with a double digit increase in deliveries and turnover. Global deliveries increased by 30% from 1,602 to 2,083 units. Turnover increased by 46% from 322 million euros in 2011 to 469 million euros in 2012.

In spite of ongoing worldwide financial and economic uncertainties, Lamborghini has delivered a very satisfying performance in 2012, confirming the strength of our product and commercial strategy. We will continue to invest in the development of our product range to address further growth in the future, said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. As a global acting company we have a balanced sales distribution which helped us to compensate downturns in specific markets. In 2012 we sold more than 70% of our production outside Europe. The growth is driven by the first full year of sales for the new Aventador LP 700-4 (922 units) while the Gallardo (1,161 units) confirms its status as the most successful Lamborghini ever with an almost stable performance compared to 2011 and reaching a total of more than 13,000 cars delivered since its launch. Lamborghini is a global brand and sales distribution is well balanced among the three regions: Europe 29%, America 28% (of which USA is 25%) and Asia Pacific 35% (of which China accounts for 15%). The Middle East and South Africa account for 8%. Despite global market headwinds especially in the segment of the super sports cars which still has not recovered to the levels of 2008, Lamborghini grew in Europe by 34% versus 2011, in the Americas by 50% (USA +53%) and in Asia Pacific by 9%. In 2013 the Aventador LP 700-4 Roadster, the most extraordinary open top super sports car, has joined the successful coup. Initial pre-order expectations for this model have been exceeded and the order bank for both versions covers the next 15 months.

Beside the existing models Gallardo and Aventador we will continue, as part of our product
strategy, the approach of manufacturing uncompromising, street-legal One-Offs such as the Lamborghini Veneno, which has been successfully presented at this years Geneva Motor Show as a homage to our 50th anniversary, said Winkelmann.

Competitors : 1. Ferrari : Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. In 1969, Fiat S.p.A became a shareholder of Ferrari and now its majority owner. Throughout its history, the company has been noted for its continued participation inracing, especially in Formula One, where it has had great success. Ferrari road cars are generally seen as a symbol of speed, luxury and wealth.

2.Porsche: Porsche Automobil Holding SE, usually shortened to Porsche , is a German holding company with investments in the automotive industry. Porsche SE is headquartered in Zuffenhausen, a city district of Stuttgart, BadenWrttemberg and is owned by the Pich and Porsche families. The company was founded in Stuttgart as Dr. Ing. h.c. F. Porsche GmbH in 1931 by Ferdinand Porschean Austrian engineer born in Maffersdorf, during the time of the Austro-Hungarian Empire, and Porsche's son-in-law Anton Pich, an Austrian lawyer.

3.Lotus : Lotus Cars is a British manufacturer of sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics.[1] It also owns the engineering consultancy Lotus Engineering, which has facilities in the United Kingdom, United States, Malaysia and China. Lotus is owned by DRB Hicom through its subsidiary Proton, which acquired it following the bankruptcy of former owner Romano Artioli in 1994.

4.Aston Martin:
Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars. It was founded in 1913 by Lionel Martin and Robert Bamford. From 1994 until 2007, Aston Martin was a wholly owned subsidiary of the Ford Motor Company, becoming part of Ford's Premier Automotive Group when it was formed in 2000. In March 2007, a consortium of investors led by Prodrive boss David Richards purchased 90% of Aston Martin for 479 million, with Ford retaining a 40 million stake. In December 2012, the Italian private equity fund Investindustrial signed a deal to buy 37.5% of Aston Martin, investing 150 million as a capital increase.

Quality Philosphy:
The name Lamborghini means quality, reliability and technical excellence. At Lamborghini, we measure our success in terms of: * customer satisfaction * employee satisfaction * quality of products * quality of processes * on-time delivery * productivity
Quality as an overall philosophy - Quality Department "You don't get quality through testing and analysis alone. Quality is created through planning and preparation, through intelligence and motivation. Ultimately, precision and quality are amongst our highest corporate goals." Holger Weichhaus, Dir

Quality Philosophy And Quality Management

Innovative power means quality for the customer Lamborghini's power of innovation flows into its quality from the very first step in the development process. Lamborghini Design operates with the most advanced methods and with high-precision virtual data models. This requirement for absolute perfection carries through the entire engineering process. All areas work with mathematical models incorporating absolute zero tolerances. This process of product development is accompanied by an intensive test program and by fastidious selection and development of the supplier network. Both are unique among luxury automotive brands. The production facilities at Lamborghini are among the most modern in the automotive industry. Quality Department with instruments like the Master Body Center. Tradition and innovation, craftsmanship and high technology shape every Lamborghini into a unique, luxurious, quality product. Quality means mastering enormous complexity The achievement of ambitious quality goals is considerably tougher for a manufacturer like Lamborghini than for a high-volume producer. The number of vehicles leaving the

production halls at Sant'Agata Bolognese in a whole year is more exclusive than those produced by many manufacturers in a single day. However, the degree of individualization is on a level utterly incomparable with that of a mass-produced model. At the end of the day, customers in the luxury segment expect a product that has been designed and executed perfectly in accordance with his wishes and expectations - down to the tiniest det the overall lifecycle of our products we ensure shrewd use of resources, thus enhancing our credibility and rising in public esteem."

The Quality of the Project - Design and Development "Quality of Engineering is to be able to satisfy the expectations of all involved company departments at the same time. Quality is the result of an integrated global approach" Maurizio Reggiani, Director Research and Development The Centro Stile, Lamborghini's design facility, boasts outstanding technological leadership. The design of a new model is now carried out here in a purely virtual process. Work is done at the computer, with the results evaluated via three-dimensional imaging. The classic clay models, shaped using scraping tools and still used to this day in almost all design departments, are no longer to be found at Lamborghini. The benefits are compelling - extremely precise data models exist from day one; designers and engineers can work hand-in-hand from the very start. Aerodynamic and acoustic simulation is completed simultaneously with the design - to the very best quality. The first physical model in 1:1 scale is cut from the final design data and is made for validation and testing purposes, including the work carried out in the wind tunnel. This process is enormously beneficial to efficiency and quality in equal measure. Perfect design - best quality Perfect design is an especially important quality issue for Lamborghini, and not just because of the unique fascination of the vehicles. "Form follows function" is one of the fundamental principles applied here. Quality in form and function are closely linked. One example is the movable bodyshell parts, such as the rear spoiler and the additional engine cooling vents on the Aventador. They are perfectly integrated into the form and are automatically deployed only as required. The precision of mathematical models Lamborghini is building on the quality of its mathematical models and their subsequent translation into extremely precise hardware with the likes of consistent lightweight design using carbon-fiber technology. The super sports car brand has developed a unique level of competence in the calculation and simulation of highly complex CFRP structures. Extremely accurate collision calculations can be carried out using the so-

called "building block" method, with the real-life model once again used only for validation purposes. The very highest precision is also applied to CFRP production at Lamborghini - the monocoque of the new Aventador is built to a tolerance of 0.01 millimeters. The high CFRP quality is also visible to the eye of the customer - the frame of the engine cover on the Gallardo is the largest CFRP component in the entire automotive sector with a grade-A surface finish. The lightweight parts from visible carbon fiber on the Gallardo LP 570-4 Superleggera and the Gallardo Spyder LP 570-4 Performante display absolute perfection in fiber orientation and paintwork. Lamborghini lays just as much importance on its testing as a volume manufacturer. Every material used and every component built must undergo the toughest sign-off procedures. Single prototypes run up to 80,000 kilometers in one driving cycle, under conditions more rigorous than could ever be applied by a customer. Quality of Materials and Suppliers - Purchasing "The quality of our products is heavily dependent upon the quality of our suppliers. This is why we work intensively with them on the fulfillment of the very highest quality standards - undertaking however many iterations are required to reach the perfect result." Stefan Khne, Director Purchasing The purchasing function plays a very special role in quality management at Automobili Lamborghini. At the end of the day, around 80 percent of the component value is sourced from external suppliers - and they must fulfill the exact requiremeity Lamborghini employees at all hierarchical levels think and act in processes, and contribute to the fulfillment of objectives according to their responsibilities and in keeping with the following principles: Result orientation and creation of value We at Lamborghini believe that providing a higher performance than our competitors is crucial to achieving excellent commercial results in the long term, in the interests of customers, staff, suppliers and society. Customer orientation We place our customers' expectations at the heart of our actions, both internal and external. Our benchmark for achieving success is the satisfaction of our customers and their loyalty to the company. Leadership and consistency of objectives Our activities are structured and systematically harmonized. Our strategic orientation

and quality awareness, as well as the constant commitment of our management and staff lead us to excellent performance. Management by facts and processes Our consistent orientation and evaluation of processes lead us to quick fulfillment of our objectives through optimum allocation of resources. Decisions are made based on facts and strategic orientation. Staff growth and involvement Our employees are the source of the quality and success of our performance. Granting them active involvement, we encourage good and qualified employees to join our workforce. Regular training, innovation and improvement Professionally speaking, all Lamborghini employees grow continuously through learning and creativity. Our process of ongoing improvement is based on a successful exchange of knowledge and direct interaction with the best people. Partnerships A cooperative attitude toward our suppliers and other companies ensures solid business relationships with mutual benefit. Social responsibility Our expertise and involvement in environmental and social issues build trust in the public opinion. Innts of Lamborghini in every single detail. The scale is impressive overall, there are more than 1,000 production suppliers on Automobili Lamborghini's supplier list.

A highly complex system A super sports car like the new Aventador LP 700-4 consists of around 2,150 different parts and sub-assemblies. However, this number is wholly insufficient in describing the true complexity - because the complete monocoque, made in-house from a diverse range of raw materials using a sophisticated process, has only one single part number. Another example of a sub-assembly is the front headlamp - it is made up of 84 individual parts that the system supplier sources from a range of second-tier suppliers. This is a highly complex chain, the many aspects of which are controlled, monitored and, in many cases, also trained by Lamborghini purchasing.

Continuous improvement is the focal point In parallel with the development process for a new model, the purchasing department carries out the necessary preparations to supplier system - every supplier is comprehensively examined for its technological expertise, for the reliability of its logistics and, above all, for the consistency of its quality. A special "production readiness team" that was introduced around two years ago as another factor in its quality offensive works with the individual suppliers on the improvement of their components - until a perfect result is achieved. Automobili Lamborghini World Quality Leader in Automotive Luxury For Automobili Lamborghini, quality is a fundamental company value, on the same level as fascinating design and ultimate performance. But quality means a whole lot more to the Italian luxury sports cars manufacturer than flawless function and absolute reliability. For Lamborghini, quality is a total mindset across all areas, from engineering through production to customer service, and with one clear objective - to fulfill customer expectations in every way, shape and form. By combining state-of-the-art technologies with perfect craftsmanship, Lamborghini attains a level that is utterly unique in the global competitive field of luxury automotive brands. Thanks to state-of-the-art processes in design and development, thanks to the Lamborghini production system with one of the most advanced assembly lines in the industry and thanks to Lamborghini quality management as a consistent corporate philosophy, Lamborghini sets new benchmarks in its segment. The super sports car brand has mastered the art and the complexity of highly individualized low-volume series production in a very special way. Leading position among the luxury brands In order to earn this leading position among the global luxury brands, as Lamborghini has done, a whole raft of corporate values has to be in place. The starting point is a high degree of exclusivity. A distinguished brand history with the associated tradition and craftsmanship is also part of the mix, as is a distinctive product character and the right pedigree - for Lamborghini, this is the "Terra di Motori" in northern Italy. As a luxury brand in the automotive sector, innovation is a further and equally significant factor for Lamborghini. Every model clearly justifies its place at the technological pinnacle; the carbon-fiber monocoque of theone example of the consistent quality management applied to all levels of the development and production process. A particularly striking and almost legendary element is the final aspect of quality work - every new Lamborghini is first run for just under an hour on a test rig for final commissioning and initial checks. Then every single vehicle is handed over to a test driver and put through its paces on public roads over around 80 kilometers. A comprehensive checklist

complements the extensive experience and enormous skill of the test drivers. They miss neither the tiniest irregular sound nor the slightest unexpected vibration - every Lamborghini must sound and feel absolutely perfect. This is why a brand new Lamborghini is never delivered with zero miles on the clock - the first 200 or so kilometers of this fascinating automotive life are driven purely in the name of quality assurance.

Process Quality - Assembly and Production "Every Lamborghini is 'handmade in Italy'. We combine outstanding craftsmanship and hi-tech precision in a unique way. And we have built the world's most modern production equipment to do that." Ranieri Niccoli, Industrial Director The principles of modern automotive manufacturing, of lean production and offensive quality management, were developed for high-volume manufacturers and, until now, used almost exclusively in that field. With the "Lamborghini Production System", the luxury sports car maker from Sant'Agata Bolognese has developed these ideas for highly individualized low-volume manufacturing and built one of the world's most modern production facilities. It is within this combination of traditional craftsmanship, precise, high-technology equipment and exceptionally well-trained and motivated people that the world's most fascinating super sports cars come to life. Highly complex manufacturing with motivated employees In many of its aspects, the low-volume production of luxury vehicles is more cector Quality Department The Quality function conceives, develops and coordinates all elements of Lamborghini quality management in an ongoing process. Overall, recent years have seen this function take on a far more significant role within the company. All processes have been reworked and hugely intensified. These include the classic test scenarios, the audits and "quality gates" that every single product and process must undergo on a continual basis. The very best, consistent quality cannot, of course, be achieved through tests and audits alone. It has to be developed, constructed and produced. The Quality function supports the entire vehicle development process. A significant element is the Master Body Centera procedure used extensively by automakers at the forefront of quality. Here at the master jig, the foundations are laid for qualitative excellence in vehicle series production - it is a central instrument of quality assurance.

The Master Body is a solid structure made from aluminum profile, onto which all the bodyshell components with lamps, windows etc. are mounted. Technicians talk of a zeroreference zone, in which all components can be perfectly matched to one another. All the reference points on the Master Body are built to the highest precision in accordance with the CAD data. This enables the dimensional accuracy of individual parts and their interaction within the overall vehicle unit to be analyzed and perfected. This is where prototype parts delivered by suppliers are installed and checked down to 0.1 millimeters - are the joints and gaps right, are the contours and radii perfect, do the surfaces meet the bodyshell quality requirements for a Lamborghini? The trained eyes of specialists serve as the benchmark just as much as the indomitable precision of the coordinate measuring machines. If the prototype parts do not meet expectations, they must be improved. Perfection does not come easy. The Master Body Center is just hallenging than its high-volume counterpart - especially for the employees. The assembly of the new Lamborghini Aventador LP 700-4 is contained within just 11 stations. However, at each one of these stations is a team working on a process interval of two hours - compared with just a few minutes in highvolume manufacturing. This means that a wide range of work content is carried out at each station. This motivates employees, because a job at Lamborghini is far more challenging than classic production line work. Across all of the assembly stations at Lamborghini, there is not one single robot in use. State-of-the-art systems ensure quality of work State-of-the-art systems guarantee that this complex work content is always completed with the same degree of perfection. The parts for every process step and for each vehicle are prepared in the correct order on special trolleys. A touchscreen information system describes the individual process steps at each workstation, delivers the information on the individual vehicle, contains checklists and saves them on completion. The tools, too, are set up for defect prevention and precision operation - modern electric screwdrivers, for instance, will only allow themselves to be loaded with tool bits and used in accordance with the predefined order. The optimum torque for each individual screw is pre-programmed and other key process steps stored in its memory. At the "Lamborghini Lean Laboratory" in the heart of the assembly facility, the individual processes of the Lamborghini production system are continuously monitored and developed, and the employees trained.

Complete engine assembly by hand The best-trained employees are the key pre-requisite for outstanding product quality. The engine line is a further example - the high-performance power units are assembled completely by hand at five stations. The total build time, including transmission, takes

around 20 hours. This is followed by an obligatory test bed run of one hour and 40 minutes - for every single one of the engines. And that is still not enough - the complete vehicle then runs for just under one hour on a test rig to commission its systems and check their functionality, after which every single sports car is then meticulously tested on the road by one of Lamborghini's legendary test drivers over a distance of around 80 kilometers. High technology and craftsmanship But a super sports car with the unique character of a Lamborghini can only be created from a combination of high-technology processes, an enormous level of experience and passion on the part of all employees and the very best in classic craftsmanship. The newly equipped saddlery is the best example of this. It is not just seats that are made here, but complete interiors designed to meet the individual preferences of the customer. The very first process steps call for intensive experience in working with leather as a natural product - the tanned hides come from Europe's very best leather suppliers. To guarantee perfect Lamborghini quality, however, they are thoroughly checked once more for the tiniest defects, and irregularities that would go unnoticed by an inexperienced eye are rejected. That every seam in the cockpit then has a perfect line, that every single stitch is placed with precision regularity is possible only through years of training.

Quality in customer care "Our customers have realized a dream. We do everything we can to ensure that the dream continues. The intense relationship with our customers is what makes the difference." Alessandro Farmeschi, Head of After Sales Lamborghini drivers have realized a dream. In order to ensure that the dream continues, it takes more than the performance, reliability and functional stability of the super sports car, but also the way that customers are treated personally. The basis for this relationship at Lamborghini is the "one-to-one" principle. The dealer ny more complex, however, is damage to the load-bearing structure of the super sports car. This is where absolute specialist expertise is called for, because even the extent and significance of the damage can only be evaluated clearly by absolute specialists. It is for this reason that Lamborghini service centers do not carry out this kind of work themselves. The repair competence rests with the Lamborghini Advanced Composite Research Center (ACRC). The dealer only photographs and documents the damage, and sends his assessment to the ACRC in Sant'Agata Bolognese, where specialists evaluate the material.

Certificate guarantees 100 percent quality If structural damage has occurred, one of the "flying doctors" boards the next airplane with his tool box. In the workshop of the service center, the "flying doctor" checks over the damage with the help of his NDI (Non-Destructive Inspection) equipment, to assess whether, alongside visible damage, there are also hidden cracks in the carbon-fiber structure. The subsequent repair is carried out in such a way as to reinstate the structure to its full physical performance - as confirmed to the customer on completion with a certificate. The idea of the "flying doctor" program arose from Lamborghini's cooperation with Boeing. The aircraft company has been working with this kind of traveling specialist for some time and has developed a system for perfect execution of carbon-fiber repair work using extremely compact equipment. At Lamborghini, this system was further developed for use in automotive applications and implemented for the benefit of the customer.

Ad Personam The highest level of individuality and exclusivity are the hallmark of ad personam. This programme gives every Lamborghini client the possibility of creating their own unique sports car, personifying their own style down to the last detail. With ad personam, every Lamborghini becomes a unique car. etwork is structured in such a way as to enable intensive one-to-one customer care. And every dealer also has a direct contact in Sant'Agata. When it comes to major issues, the factory is always directly involved. These personal relationships significantly accelerate the reaction and process times of any enquiry or problem and enable an especially intense kind of customer care - something that is incredibly important in the luxury market.

Brand identity that lives and breathes When it comes to a brand with an identity as powerful as that of Lamborghini, it is important and taken for granted that every employee lives and breathes this brand identity personally. Therefore, every new employee at every dealer and service center worldwide completes a training program at the home of the brand, on the hallowed ground of the "Terra di Motori" around Sant'Agata Bolognese. Customers, too, have plenty of opportunity at special events to experience and feel the unique spirit of the brand - from training programs at the "Lamborghini Academy" to "Lamborghini Days" in China.

"Flying doctors" travel the world One particular aspect of Lamborghini customer care is the so-called "flying doctors". Naturally, even a super sports car can meet with the occasional accident or misfortune, which is why Lamborghini has taken precautions in the event that an accident occurs. With a small team of specially selected and trained specialists, a damaged Lamborghini is ensured of the very best care. These "flying doctors" support the Lamborghini service center on-the-ground in evaluating the damage, and then undertake the repair work to the carbon-fiber structure themselves. The Lamborghini promise - the repaired area is 100 percent to the same quality as the original part. Repair expertise on-the-ground Lesser damage to the carbon-fiber external skin of one of these Lamborghini models is generally unproblematic. Add-on parts are easy to replace. Considerabl Ad personam offers a multitude of options via which to give both a car's interior and exterior its own unique style. For this purpose, the fabric and colour designers from Sant' Agata have created particularly prestigious equipment packages for the entire Lamborghini range (for example, the leather packages and the carbon packages). In addition to the above, almost all clients' further customisation requirements can be met. It is as possible to have the car lacquered to match a client's colour sample as it is to fulfil special wishes regarding the colour of the leather, Alcantara or thread used for the seams. The only limits are those set by Lamborghini's own quality standards, with which any modifications made must comply. Functional quality of Lamborghini super sports cars The appreciation of quality has changed significantly in recent years, with expectations growing considerably. In this segment, too, mechanical reliability and functional stability are expectations taken for granted by all customers - even a high-performance vehicle like the Gallardo is expected to be fully suitable for everyday use. The functional stability of a Lamborghini enables its owner to savor intense driving fun over many kilometers. Many Lamborghini drivers are now enjoying very high annual mileage without a single problem - a successful outcome of Lamborghini's determined quality management, from development through testing to the selection of the best suppliers and zero-defect production. Emotional quality is just as important The first and often decisive level in the awareness of product quality is, however, of an emotional nature - the perceived quality. You see a vehicle and credit it with a premium, even luxurious status - without any immediate, conscious basis for doing so. Unique, distinctive design and the use of the best, authentic materials are clear prerequisites for this kind of perceived quality. But there are further critical criteria - the precision of form and surface, the size and accuracy of joints and the way components fit together.

Pleasant, exact haptic qualities are also part of it, as is an acoustic quality that conveys solidity and precision. The classic toggle switches in the cockpit of every Gallardo are one example of this - even operating the power windows becomes a sensual experience. Quality from tradition and innovation This is where the two most important pillars of Lamborghini quality management are most apparent - the tradition and the innovation. Representing tradition is the phenomenal level of craftsmanship applied at Lamborghini to areas like the interior, to the leather for tail. One small example - the 350 units of the limited-run Murcilago LP 670-4 Superveloce were painted in a total of 29 different colors, often as one-offs. For Automobili Lamborghini, the fulfillment of these customer wishes is a matter of course. The "Ad Personam" individualization program facilitates the creation of highly individual one-offs. In fact, every third Lamborghini twelve-cylinder is individualized by "Ad Personam". The result of that is, of course, a very high level of complexity in relation to volume - a further challenge mastered by Lamborghini quality management. Quality as a consistent philosophy According to the Automobili Lamborghini philosophy, the best possible quality can be achieved only through a consistent and holistic approach. All areas of the company have a contribution to make - not just design and development, purchasing and production, but also personnel development, sales and customer service. At the end of the day, the high quality objectives set for product and customer service can only be achieved with highly trained and motivated employees. All of these processes are accompanied by the company's Quality department. And its sheer size bears testament to the importance this issue carries for the company. Automobili Lamborghini Quality Policy The Management of Automobili Lamborghini has issued a Quality Policy: "We design and develop Italian, extreme, uncompromising cars whose purpose is to be a constant source of pride for our customers. Satisfying the desires of every single customer and meeting his/her expectations are cornerstones of our activity, providing a benchmark for our products, achievements and development.

Quality Failures :
Examples: 1 : Lamborghini Gallardo recalled over fire risk

Faulty power steering lines to blame The Italian supercar stereotype refuses to die as the U.S. National Highway Traffic Safety Administration has announced the Lamborghini Gallardo will be recalled over a potential fire risk. According to the agency, 2004-2006 Gallardos were equipped with high pressure steering lines that could leak and spill fluid. This could potentially start a fire, turning your raging bull into a raging inferno. The recall affects 1,491 vehicles and owners will be notified shortly. They can take their car into the dealership where an updated power steering system will be installed free of charge. Source: National Highway Traffic Safety Administration 2 : Lamborghini Recalling Murcilagos Lamborghini is recalling 428 of its 20078 Murcilago and Murcilago Roadsters because welds holding the fuel pump inside the gas tank may fail as the result of a poor weld and aggressive driving by owners. If owners simply motored sedately the problem might not occur, according to a report the automaker filed with the National Highway Traffic Safety Administration. Lamborghini said stress generated by the back and forth movement of gasoline inside the fuel tank during lateral and longitudinal accelerations, accompanied by vertical vibration could cause a spot weld to fail. Lamborghini told the agency that the failure could result in a slow fuel leak, although the company has no report of accidents, fires or injuries. The automaker will replace the fuel tank.