KINJAL CHAWLA

Faculty Guide

Ms. Gulnaz Banu.P

Industry Guide

Ms. Saveen Sharma

Name of the Company: FABINDIA OVERSEAS PVT. LTD. Address: N-14 GREATER KAILASH 1 NEW DELHI - 110048

Contact

Phone Number: 9818843617Email: kinjalchawla@gmail.com

Phone No.: 01146693725 Title: FACTORS INFLUENCING BUYING BEHAVIOUR Objectives (in 100 Words): Studying and identifying the most predominant factors that drive purchase and influence buying behavior in Fabindia stores

MUDHRA

Faculty guide
Ms. Nethravathi T.S

Industry guide

Mr. Ankur Bansal

Name of the Company: Tesco Sourcing India Pvt Ltd. Address: No: 1 & 2, 5th floor, Tower B, The Millennia RMZ, Murphy Road, Ulsoor Phone No.: 080 66220000

Phone Number: 9739949617Email: mudhra.n.iyer@gmail.com

Contact

Title: Vendor Management & Evaluation Objectives (in 100 Words): The project aims at evaluating the current set of vendors in the Toddlers category on the basis of pre-set KPIs and to rate them using the BRAG system of rating. The project also identifies existing product gaps and seeks to fill it by identifying new prospective suppliers through careful analysis against a set of factors. Keywords: Vendor management; Evaluation of new vendors

MD MUMTAZ HUSSAIN

Faculty Guide
MS.KRITHIKA

Industry Guide
GEMMY CHAWLA

Contact

Name of the Company: INMARK RETAIL PVT. LTD. Address:No.30/1, 3rd & 4th Floor ,Scotts Annexure Next to Infantry Wedding Hall, Infantry Road Bangalore-560001 Title: competitor's analysis of kids wear & optimization of Racking capacity for In mark. Objectives (in 100 Words): To do a competitor analysis of kids wear for Inmark and to optimization of racking capacity for Inmark stores Keywords: To study the customers profile To study the customers buying behavior of Inmark and its competitors To do a competency mapping of Inmark and its competitors on the basis of price and products

Phone Number:+91-8123716037Email: hussainmumtaz15@gmail.com

PRIYADHARSHINI.S

Faculty guide
MS.GULNAZ BANU

MS.NIMISHA SUT

Industry guide

Name of the Company: LI & FUNG INDIA PVT.LTD Address: RMZ MILLENIA,TOWER C, MURPHY ROAD, ULSOOR, BANGALORE 560008 Phone No.: 080) 67882000 Title: 1. A STUDY ON THE FUNCTIONS OF A BUYING AGENCY AND IN-DEPTH STUDY ON THE ORDER CONVERSION PROCESS AND SUGGESTING WAYS TO IMPROVE IT. 2. VENDOR ANALYSIS AND MANAGEMENT Objectives (in 100 Words): 1. TO STUDY THE VARIOUS FUNCTIONS OF A BUYING AGENCY 2. TO STUDY THE MERCHANDISING PROCESS IN DETAIL. 3. TO SUGGEST EFFECTIVE WAYS TO IMPROVE THE ORDER CONVERSION PROCESS. 1. TO STUDY THE EXISTING VENDOR BASE OF THE BUYING AGENCY. 2. TO ANALYSE THE EXISTING VENDORS BASED ON PARAMETERS LIKE COSTING,QUALITY AND LEADTIME. 3. TO GIVE SUGGESTIONS TO VENDORS BASED ON THE ANALYSIS TO IMPROVE THEMSELVES. 4. TO SUGGEST AN EFFECTIVE VENDOR SELECTION CRITERIA FOR THE BUYING AGENCY. Keywords: MERCHANDISING,VENDOR ANALYSIS,ORDER CONVERSION Phone Number: 9739938753 Email: PRIYA.SELVAM27@GMAIL.COM

Contact

Priyanka Pratishruti

Faculty Guide

Ms. Gulnaz Banu.P

Industry Guide
Mr. Ashish Oberoi

Contact

Name of the Company: Madura Fashion & Lifestyle Address: Plot No. 5B, Regent Gateway, Doddanakundi Village, KIADB Industrial Area, ITPL Road, Bangalore-560048 Title: Improve the operational efficiency of inventory at channel level by aligning Store displays to the desired levels. Objectives (in 100 Words): 1) Identifying the stores where the variance between the Display & the Sales turnover is too high. 2 )Working with other functions VM, Buying ,Planning to arrive at the desired inventory holding for the brand /category & ensuring the store displays are aligned accordingly. 3)Resulting Display of the store is a) Aesthetically appealing b) In line with brand identity/imagery c) Gives store a well stocked feel in terms of inventory d) In line with the business potential at sub-brand/ category level. Keywords: Store layout, Display figures, Norms, Inventory, and Sales.

Phone Number: 7795791005Email: priyankapratishruti@gmail.com

Reejh Kaur Birring

Ms. Gulnaz Banu.P

Faculty guide

Mr. Dominic Vijay

Industry guide

Name of the Company: Speedo India Address: 53, Begur Road, Bommanahalli, Bommanahalli Bangalore, Karnataka 560068 Phone No.: 080 25732952, 40476868 Title: Increasing Customer Engagement and Key Point Management for Speedo India Objectives (in 100 Words): To understand the various product categories offered by the brand. To understand the different types of consumers of the brand. To identify different media for engaging consumers with the brand and executing the viable options. To execute launch of the brand in a large format store. To develop a standard operating procedure for sustainability of the brand in a large format store. Keywords: Customer engagement, Key point management, Brand launch, brand sustainability, large format store Phone Number: 8095904326 Email: reejh.birring@gmail.com

Contact

Rohit Jaiswal

Faculty Guide

Ms. Gulnaz Banu.P

Industry Guide
Elizabeth Syiem

Name of the Company: Li and Fung Pvt ltd. Address: 5th floor, tower C , millennia towers, Murphy road, Ulsoor road , Bangalore

Contact

Phone Number: 8884593409 Email: rohit.16dec@gmail.com

Phone No.:09620589244 Title: To improvise the relationship between li and fung and its vendors Objectives (in 100 Words):

Primary objective: To improve relationship with the existing vendors of Li and Fung Pvt Ltd. Secondary objective: Buying house action attributes. Vendor action attributes. Joint Buying house - vendor action attributes. Outcome of action attributes.

Rohit Singh

Faculty guide
Dr.Sanjeev Malage (Associate Professor)

Mr. Vikram Totlani (Marketing Manager)

Industry guide

Name of the Company: Bombay High Address: Cottstown Fashions Pvt Ltd 132, Damji Shamji Industrial Estate, L.B.S Marg, Vikhroli-West, Mumbai - 400 083 Phone Number: 8095089677 / 9415414341 Email: replyrohitsingh@gmail.com

Contact

7Graduation Project Details 100 words Title: To Study the Impact of Promotion on consumer fashionable goods and its impact on Brand Preference Objectives (in 100 Words): To study the impact of the Advertisements on the brand preference of consumers. To find out the consumer preference regarding the most effective media for Advertisements. To study the impact of the celebrity endorsement on the consumer buying behavior. Keywords: 1. Promotion 2. Corporate marketing (B2B) 3. Celebrity endorsement 4. Promotion Media 5. Corporate Tie-up 6. Brand awareness 7. Consumer brand preferences.

ROOPEN ABHISAR

Faculty Guide

Ms. Nethravathi T.S

Industry Guide
Mr.Srinesh B.P

Name of the Company: Li & Fung Address: RMZ Millenia, 5th floor, tower c, Murphy road, Bangalore-560008

Contact

Phone No.: 67882000 Title: Li & Fung Merchandising Supply Chain & vendor performance ranking Objectives (in 100 Words): Understand the industry in the real environment and to incorporate, integrate and apply the learning's of various subject matters. Study the flow of the product in the merchandising department at various stages of the process. To understand the supply chain for Tommy Hilfiger and study the factors effecting lead time. To find out some feasible solutions that could be incorporated in the system to reduce this lead time. Keywords: Supply chain process reference model, Lead time, Product development work flow

Phone Number: 8095904274Email: r.abhisar@gmail.com

SHIKHA TANDON

Faculty guide
Ms. NETHRAVATI T.S

JHELUM BISWAS BOSE

Industry guide

Name of the Company: GENESIS LUXURY Address:51-52 UDYOG VIHAR PHASE IV GURGAON, HARYANA

Phone Number:9900781920 Email:tandonshikha19@yahoo.com Title: SEGMENTING TARGETING & POSITIONING OF SEPHORA Objectives (in 100 Words): MARKETING STRATEGY OF THE FUTURE EXPANSION OF THE BRAND.

Contact

VIGNESHWARAN

Faculty Guide

Ms. Nethravathi T.S

Industry Guide
Mr. Ayan Saikia

Contact

Phone Number: 09620519102 Email: vigneshwaransk@gmail.com

Name of the Company: Decathlon Sports India Address: 8th Floor, Tata Housing Xylem, Plot # 4 and 4(A), Dyavasandra Industrial Area,1st Phase Krishnarajpuram Hubli, Mahadevpura Post, ITPB Main Road, Whitefield, Bangalore - 560048 Title: COMPETITIVE ANALYSIS AND PROCESS EFFICIENCY OPTIMIZATION FOR THE SUPPLY CHAIN OF RACKET SPORTS Objectives : To To of gaming To To analyze the competition of racket sports market in Bangalore. analyze the purchase pattern of sports equipment in relation with the purpose study the factors that influences the choice of sports equipment and apparel. develop a tool to best support and optimize the supply chain of racket sports

VINITA KUMARI

Ms. Nethravathi T.S

Faculty guide

Mr. Mukesh Kumar Singh

Industry guide

Name of the Company: Bargain 365 Online Shopping pvt. Ltd. Address: F-126 Lower ground Floor, Lado Sarai , New Delhi-110030 Phone No.:09312160470 Title: Development of Merchandising Mix for DiscountDale.com Objectives (in 100 Words): Development of Merchandising Mix for Discountdale .com 1. Product analysis 2. Category analysis 3. Price analysis The Sub-Objectives are 1. To analyze the registered users & customers profile. 2. To analyze the website profile and the performance. 3. To Analyze The Competitor Profile And The Performance. 4. To develop product display & communication. 5. To understand how the company obtains feedback and works on the feedback obtained from the customer and integrates it into the product development /assortment of merchandise/ supply chain Keywords: E-retailing, Merchandising Mix, Drop shipment model, registered visitors, unique visitors, competitor, display& communication.

Phone Number: 9738514591, 9910729403 Email: vinita1909k@gmail.com

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