Research for Managerial Decisions

Specific Instructions:
Answer all the four questions. Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment.

General Instructions:

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Que 1: Campus Enterprises had formed a partnership with a popular pizza restaurant for the purpose of selling freshly made pizzas from specially heated trucks on the campus of large public school. The trucks arrived at numerous convenient locations across the campus at specified timings. Freshly made pizzas were available from the trucks at prices comparable to a similar pizza delivered to the buyers place of residence. Mr. Sharmesh Sharma, VP, Sales at Campus Enterprises felt that the sales of pizzas from the trucks were less than what he had expected.
Que 2: Create a Constant Sum Scale for each one of the following. Marks

would be allotted on the basis of the quality and exhaustiveness of the attributes identified by the candidate. a. b. c. d. e. Tennis Wear Toilet Soap LCD TV Laptop Hand Sanitizer

Que 3: Before we start performing the research, the following 6Ws have to be mandatorily clear in the researchers mind: Who, What, When, Where, Why, Way. Mention the 6Ws when you have to perform a research to know the consumer perception of the respondents for Shoppers Stop. Que 4: The school is divided into 5 different blocks. Sharma could arrange from the school authorities the figure on average expenditure done by stents in each of the blocks. Below are reproduced the figures:
Block Number Frequency of Pizza Monthly personal Consumption per Expenditure Month (Average) (in Rs.) 200 200 100 200 300 300 600 400 400 400

1 2 3 4 5

Perform the following instructions: A. What is the advantage of a Regression Analysis over Correlation Analysis? B. Develop the regression equation for the given situation.

C. What would be the sales of the pizza if average Monthly personal Expenditure for a specific block was Rs. 800?