For

immediate release:

September 9, 2013

Legendary Childrens Entertainer Raffi Announces London, ON Concert Date

RAFFI #BELUGAGRADS CONCERT

February 2 at Centennial Concert Hall Relive the Music and Fun That Shaped Your Childhood Tickets on sale Friday, September 13 at 10:00am

Vancouver, BC ~ Paul Mercs Concerts is pleased to present Raffi #belugagrads Concert in London, ON at Centennial Concert Hall on Sunday, February 2 at 2:00pm. This concert date follows a string of successful family shows in Canada and the U.S. Raffi is known for his work as a childrens entertainer whose string of gold and platinum-selling recordings in North America includes his classic song, Baby Beluga. Once called the most popular childrens singer in the English-speaking world (Washington Post) and Canadas all time childrens champion (Toronto Star), Raffi is also a recipient of the Order of Canada and the United Nations Earth Achievement Award. His commitment to honouring his young fans changed societys outlook on music made for children. Im delighted to be singing for children and their families again, says Raffi. In 2010, Raffi founded The Centre for Child Honouring on Salt Spring Island, BC. With the motto Respecting Earth & Child, the Centre is at the heart of a global movement that views honouring children as the best way to create sustainable, peacemaking societies. Recently, Raffi published a new book for adults, Lightweb Darkweb, about the critical need to reform social media, especially for young users. As well, he co-founded the Red Hood Project, a grassroots movement for consumer protection for children online. Ticket prices for Raffi #belugagrads Concert are $27.50, $37.50, and $65.00 (plus applicable fees and service charges) and are available online at www.centennialhall.london.ca, by phone at 519.672.1967/519.672.1968 or toll free at 1.888.999.8980, or in person at the Centennial Hall Box Office. The $65.00 tickets will include an opportunity to meet Raffi in person after the show. Proceeds benefit The Centre for Child Honouring. For more information on Raffi and Child Honouring, please visit www.childhonouring.org. This concert is presented in association with The London Childrens Museum, which offers interactive exhibits and hands-on learning experiences where children and families learn, connect, and grow through play. www.londonchildrensmuseum.ca

 Media Contact: Teresa Trovato | 604.683.8762 | teresa@paulmercsconcerts.com www.childhonouring.org www.paulmercsconcerts.com

About Paul Mercs Concerts: Paul Mercs Concerts has 40 years of in-depth industry experience in various aspects of the entertainment business: artist management, large-scale event production, and concert promotion. With concert promotion as the primary business, Paul Mercs Concerts is the only independent concert promoter to operate Canada-wide, coast to coast. In recent years, artists associated with Paul Mercs Concerts include Heart, Jeff Beck, Brian Wilson, Peter Frampton, The Moody Blues, Tom Jones, Willie Nelson, Chris Cornell, The Trailer Park Boys, Bill Cosby, Chris Botti, Diana Krall, George Jones, John Prine, Merle Haggard and Pearl Jam. From artists to media partners to audience members, Paul Mercs Concerts takes pride in its relationships and firmly believes in the true value of music. www.paulmercsconcerts.com