ThenewPEUGEOT308:Arefineddesign,aninnovativecockpit inspired

PEUGEOTdesignersandengineershavedesignedanaudacious,intuitiveandmodern hatchbackwithapureandsleekdesign. ThenewPEUGEOT308hascompactdimensions(4.25m)andamuchreducedweight comparedtoitspredecessor(140kg).ItsdrivingexperienceisunprecedentedanditsCO2 emissionsrepresentarecordbyleadingthemarketsector(from82g/kmand3.1l/100km/ 91.1mpg). Thechoiceofarefinedinteriorwithinnovativeinstrumentsandcontrols,theallnewPEUGEOT iCockpitprovidesnewdrivingsensations. Itshighlevelofquality,theresultofaveryambitiousspecification,aimstoplacethecaramong theverybest,theembodimentofthemarque'srangeenhancement. Towinovernewcustomers,thenewPEUGEOT308ispositionedasastronganddifferent alternativewithadesignfocusedonfourkeythemes:efficiency,design,drivingexperienceand quality.

Auniqueexteriorstyle
"ThenewPEUGEOT308hasahighlyrefinedandtechnologicalexteriordesignwhichhasa fullyjustifiedimpressionofstrengthandquality"saidGillesVidal,Director,PEUGEOTDesign Atthefront,alargecentrallyplacedgrille,surroundedwithchrome,emphasisestheupmarket eleganceofthenewPEUGEOT308.FullLEDheadlampsarespecifiedasstandardonthe higherlevelsoffinish.Thisisaworldfirst.Theycreateastronglightsignature.Thin,expressive andsculpted,theyhavethecharacteristicappearance,focusedandtechnological. Therearlampsreinforcethetechnologicalanddynamicimageofthevehicle.Theytakeupthe curvethethreePEUGEOTlionclaws,outlinedbyLEDs.Presentonalllevelsoftrim,theyarea firstintheCsegment.

Arefinedandtechnologicalinterior
ThenewPEUGEOT308offersaninnovativeinterior:withthePEUGEOTiCockpit.This consistsoffourintegratedcomponents:acompactsteeringwheelforintensedynamic sensations,ahighpositionedheadupinstrumentpaneltoeasilyreadtheinformationwithout takingthedriverseyesofftheroadahead,anenhancinghighcentreconsoleandalarge9.7 touchscreenforintuitivedriving.

Thevirtualabsenceofbuttonscombinedwiththeuseofupmarketmaterialsbringsapuritynot presentlyavailableinthemarket. Theinstrumentpanelhasbeendesignedasatechnologicalobjectofgreatprecision.The instrumentbinaclesarestretchedoverasignificantwidthandthesymmetricalrotationofthe needlesmakesiteasiertoreadtheinformationarranged,overthecompactsteeringwheel.This arrangementmakesitmorepossibletofocusthedriver'sattentionontheupperpartofthe instrumentpanel,sothattheydon'thavetodeviatefromtheirforwardviewoftheroad.

PEUGEOT'sexpertiseforbenchmarkhandling
Thewholeinnovativedesign,reducesweight,reducesoverhangs,lowersthecentreofgravity, haselectricpowersteering,acompactsteeringwheel,highperformancetyresandbrakes, combinedwithPEUGEOT'sacknowledgedexpertiseintheareaofrideandhandlingtogivethe newPEUGEOT308benchmarkhandling.Theresultisanunprecedentedcombinationofagility, comfortandroadholdingtoahighlevel.

Technologicaldrivingaidsformoretranquildriving
Forthecomfortandsafetyofall,thenewPEUGEOT308isfitted,asstandardorasanoption, witharangeofequipment:blindspotmonitoring,electrichandbrake,reversingcamerausingthe largecolourscreen,keylessaccessandstarting,ParkAssistfunction(spring2014),etc.

Extendedandmodernconnectivity
TheconnectivityofthenewPEUGEOT308isextensive.Aspecialapplicationpermitting retrieval,ontheuser'sSmartphone,oftheinformationfromthevehicle(location,mileage, economy,lightingofwarninglamps,etc.)isalsocurrentlybeingdevelopedforspring2014.The processingofthisdatawillmakeitpossibletoofferpracticalservicessuchasguidancetothe locationofthevehicle,servicingalerts,tripstatistics,etc.

ManufactureinFrance
TheSochauxfactorymanufacturesthenewPEUGEOT308.TheFrenchsitesinTrmeryand Douvrinsupplyallthepowertrains.