INTRODUCTION Coca-Cola Enterprises, established in 1886, is a young company by the standards of the Coca-Cola system.

Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this Company. The Coca- Cola Company traces its beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Tho mas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca -Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T. Lupton franchises and BCI Holding Corporation's bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split -adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986.

TECHNICAL ANALYSIS FOR COCA-COLA

Some factors that cause company's actual results to differ materially from the expected results are as follows: The effectiveness of company's advertising, marketing and promotional programs. The new technology of internet and television which use special effects for advertising through media. They make some products look attractive. This helps in selling of the products. This advertising makes the product attractive. This technology is being used in media to sell their products. Introduction of cans and plastic bottles have increased sales for Coca-Cola as these are easier to carry and you can bin them once they are used. As the technology is getting advanced there has been introduction of new machineries all the time. Due to introduction of this machineries the production of the Coca-Cola company has increased tremendously then it was few years ago Coca-Cola has six factories in Britain which use the most state-of the-art drinks technology to ensure top product quality and speedy delivery. Europe's largest soft drinks factory was opened by CCE in Wakefield, Yorkshire in 1990. The Wakefield factory has the technology to produce cans of Coca-Cola faster than bullets from a machine gun

MANUFACTURING PROCESS
The whole production process are showing in the above chart are shows how raw material passes through different process and result in to the finished products. Company is used highly quality refined sugar area is produced modern refineries. The water which is used in coca-cola is first treated and filtered before going in to the manufacturing operation. Production process start with maxing refined sugar with treated water. So, simple syrup is made than this simple syrup is pumped through a filter to ensure its purity and clarity. Than coca-cola concentration. And it is mixed with simple syrup so, the final coca-cola syrup is ready. In the process ultra virus system is used. After preparing coca-cola this final syrup is transfer to de-creator proportional cooler-carbonator. Here air is removed for the treated water proporting meter modswars, the proper combination de-creator water and coca-cola syrup. The mixture is than cooled and carbonated. Then high purity carbon dioxide is supplied from bulk to the carbonator. After the above process coca-cola is automatically bottled and highly crowned and capped. Then each filled bottle is carefully inspected. After inspecting filled bottles are mechanically placed in cleaned cases which are automatically cleaned before filled bottle are placed, than carry to pallets manually to trucks for delivery to sales and other bottles put in the ware house.

After selling the products when empty bottles came in to the factory, first empty bottle from trucks. Then this bottle is automatically removed from the cases and transferred to the convergent empty bottles are examined washer unclean. Able and effective in a special bottle washer plant in which bottles are washed very cleanly. The bottle washing operating takes 30 minutes.

In the bottle washer plant, bottles are thoroughly washed, cleaned sanitized in uat, caustic, and soda solution. The dirty water is used in gardening, water is given then these washed bottles are very carefully inspected and then this bottle sent of filled coca-cola syrup.

PRODUCTION PROCESS CHART

REFINED SUGAR WATER TREATMENT

CARBON DIOXIDE

SIMPLE SYRUP

FILTRATION

CONCENTRATION

FINAL SYRUP

DE-CREATOR PROPORTIONER COOLER

FILLER CROWNER FULL PRODUCT INSPECTION EMPTY BOTTEL INDEPECTION

PACKING

BOTTEL WASH

WARE-HOUSE

PRE-IN -FEED INSPECTION CASE CLEANING UNCASHER

ENVIRONMENT ASPECT
A large part or our relationship with the world around us is our relationship with the physical world. While we have always sought to be sensitive to the environment, we must use our significant resources and capabilities to provide active leadership on environmental issues, particularly those relevant to our business. We want the world we share to be clean and beautiful. We are always innovating to bring you different delicious beverages. This same spirit of innovation comes alive in our environment programs. Were committed to preserving our environment, from use of more than $ 2 billion (U.S) a year in recycling content and suppliers, and environment

Management initiatives, down to very local neighborhood collection and beautification efforts. Heres a sample of what were doing in different communities around the world regarding the conservation of water and natural resources, climate changes, waste environment education. The Coca-Cola system in Pakistan operates through eight bottlers. Four of which are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL).

STRUCTURE OF PRODUCT LIFE CYCLE

After launching a product the company wants to survive in a market to earn a reasonable profit and for the progress and development of the product, but the product has its own life after its launching into the market it has to pass through various life cycle stages.

1.

Product Development:It begins when the company finds and develops a new product

concept or idea. During a product process development sale is zero.

2. Introduction:It is a period of slow sales growth as the product is being introduced in the market. Profits are non-existent in this stage because of the heavy expense of product introduction.

3. Growth:It is a period of rapid market acceptance and increasing profit.

4. Maturity:It is a period of slow down in achieve acceptance by most potential buyers and finally profit level declines.

5. Declines:It is a period when product sales fall and profit decline.

CONCLUSION
It was observed that Coca-Cola has been perceived quite positively as it has been projected. People are aware of the Brand & Awareness of Coca-Cola is quite high in the market. When a product is launched, avid Coke drinkers choose this soda over any other competitor simply because it's a Coca-Cola product and they trust it. Although Coke has been into controversies, people still prefer to stay loyal to the Brand with Coca-Cola being termed as a more popular brand than Pepsi. Coca-Cola products would appear, on the shelf, to have the most expensive range of soft drinks common to supermarkets, at almost double the cost of no name brands. This can be for several reasons apart from just to cover the extra costs of promotions, for which no name brands do without. When people buy Coca-Cola they are not just buying the beverage but also the image that goes with it, therefore to have the price higher reiterates the fact that the product is of a better quality than the rest and that the consumer is not cheap. In supermarkets and convenience stores Coca-Cola has their own fridge which contains only their products. There is little personal selling, but that is made up for in public relations and corporate image. Coca-Cola sponsors a lot of events including sports and recreational activities.

BIBLIOGRAPHY
Bibliography refers to the sources through which information has been retrieved in my project development: Books & Magzines: Marketing Management Economic Times Annual Report of coca-cola company. Websites: www.google.com www.coca-colaindia.com www.altavista.com By ( Philip Kotler )