Documente Academic
Documente Profesional
Documente Cultură
Niraj Dawar
March 9, 2007
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Richard Ivey School of Business
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Richard Ivey School of Business
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Underlying Issue…
FIT?
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Richard Ivey School of Business
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• Exception management
• The right candidate for the job
• Current employees that do not fit
• Unmotivated individuals
• Dysfunctional teams
• …
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Richard Ivey School of Business
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• Many Buyers
• Many Sellers
• Imperfect information
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Richard Ivey School of Business
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Richard Ivey School of Business
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Brands
• What is a brand?
• What does it do?
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Richard Ivey School of Business
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Brands
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Richard Ivey School of Business
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Richard Ivey School of Business
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Further Reading…