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Journey of Harland David Sanders

Good evening madam and fellow friends. Today, I would like to talk about Harland David Sanders. You might be asking yourself: Who is Harland David Sanders and what is so special about him? Well, Harland David Sanders or better known as Colonel Sanders was an American entrepreneur of Kentucky Fried Chicken.

Lets begin with his background. Sanders was born in Kentucky on 1890 and he is the eldest child of 5 siblings. His father died when he 5 years old. Since his mother worked, he was required to cook for his family. Although he is still 6 years old, Sanders interest in cooking and make

his mother teach him various recipes including chicken fries recipe. When his mother remarried, he ran away from home because his stepfather beat him.

When he 45 years old, he was given a Colonel title by the governor in Kentucky for his cookings skills.In 1937, Sanders tried to start a restaurant chain in Kentucky, but his attempt failed. Two years later, he opened another motel and restaurant in Asheville, North Carolina, but its also failed.

Pete Harman, a Utah restaurant owner who had met Sanders in Chicago at a seminar for restaurants. Harman, already a successful businessman, is credited with creating the marketing strategies that made Sander's business a success. Harman is also

responsible for inventing the name "Kentucky Fried Chicken," introducing the take out bucket, and creating the slogan, "finger lickin' good. By 1960, Sanders had 400 franchisees, and his image was being used to sell chicken throughout the country.

Sanders served as the company spokesman, making personal appearances and television commercials. He held on to his Canadian rights in the company and established a foundation in Canada, turning over his profits to charities, such as churches, hospitals, the Boy Scouts, and the Salvation Army. He also adopted 78 foreign orphans .Though he is said to have had a bad temper, Sanders inspired many in the restaurant industry by helping his franchisees, introducing a love for his product, and maintaining high standards. He has had a lasting impact on fast food, something he helped create. His innovations included selling busy people buckets of chicken to take home and using a character, himself, to sell a product. Sanders died in Shelbyville, Kentucky on December 16, 1980, after a seven-month battle with leukemia. The Colonel Sanders Museum at Kentucky Fried Chicken head quarters in Louisville contains a life-sized statue of Sanders in a small theater, his office-exactly as he left it, his white linen suit, cane, shirt and tie, one of his wife's dresses, and his original pressure cooker. In 1972, his first restaurant was named a Kentucky historical landmark. Thank You.

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