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Indian Exhibition Market -: Cut the cake to get bigger and better
Statesman Magazine report says Customer Attainment from Event Engagement and reveals Marketers hold events as key further it suggests that the live, face-to-face engagements that occur during events and exhibitions are core to their business growth and development strategies. Indeed, 45% of senior brand marketers name events as their top demand-generating tool. According to a sampling from The International Centre for Exhibitor and Event percentage of B2B exhibitors rating them as effective or highly effective in supporting their objective broke out as follows: Info downloadable to USB(82)% E-Mail after exhibition(80)% USB given by the exhibitor(73)% Printed brochure mailed after the exhibition(72)% Printed brochure given at the exhibition(63)% QR code attendance can scan(51)%
In all the significance of exhibition in marketing mix is an important tool because it helps us continuously in learning art of high-impact first impression.
Indian trade promotion authority should have more than five different regions and there is a need to create vibrant private sector organizations and each of these will drive, promote,
and market and market Business-2-Business events, under its umbrella of the ITPO and ultimately the Ministry of Finance.
Informa Exhibitors India Inter ads Exhibitors private limited Inter Ads Exhibitions private limited KoelnmesseyaTradefair private limited Unitech Exhibitions Private Limited
Everything comes from home as they say, organizational culture should be customer centric and if it will be a customer value based approach it will strengthen the use of marketing metrics in customer relationship management. of overall promotional budget company allocates in trade shows. Hence there should be a primary goal of going into the trade show i.e. Sales. Some of the company thinks other way round establishing presence and creating awareness as the primary goal of the firm. Hence a proper show strategy should be developed. There is a difference between visitors and exhibitors hence the company should focus largely upon the visitors and should send a proper trained team of sales representatives whose primary goal is to make sale and do negotiations. Pre-show promotions, strategies and tactics during the trade show and follow ups are the key areas of success during a trade show and company should focus more on pre-show promotions as they contribute more to the success of small companies. There has to be a relationship based learning approach. Trade show leads to relationship commitment, consensus and influence the learning of the sales representatives hence key at trade show is how well your sales representatives and commission based agents are prepared. Image building and information gathering is another key reasons why trade shows should be done. It also focuses largely on relationship improvement. Limitations should be over viewed and future learning should be provided. By the use of proper marketing research and analytics tools like factor analysis, variables have been developed which contributes to various factors which are important for the success of a company during trade shows. Therefore, Implications during a trade show should be considered for future directions as exhibitions can be a turnaround in creations and capturing the value from the customers.
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