The ice-cream and frozen dessert market in India is estimated at approximately $450 million in 2009-10.

Growing at approximately 12-15 per cent, it is expected to cross $900 million by 2014-15. The branded market is estimated at approximately $200 million and is growing at 20-25 per cent.

India has the right climate for Ice Cream consumption but has a very low per capita consumption, which is approximately 300 ml per annum as against the world average of 2.3 litres per annum, which means a large untapped potential business awaits to be explored.

This brand is owned by Hindustan Lever Ltd (now Uni Lever) and is another popular ice cream brand. The company offers a variety of flavors, which is enjoyed by different age groups. In the year 2004, Kwality Walls earned Rs 93 crore by selling 8.60 million litres of ice-cream.

The Indian ice cream sector is a promising market with strong competition from the unorganised sector at regional levels. The Rs 4,500 crore ice cream market is divided into two segments, organised and unorganised. The organised segment covers approximately 60% market share. The unorganised segment, which constitutes about 40% of the market share, is nurtured by regional players with a strong local presence.

City stats:
Mumbai: The country's most ambitious medical study to count the number of people with diabetes has found 44 lakh people with the condition in Maharashtra. The study's first phase also found another 69 lakh people with pre-diabetes in the state. Roughly, Maharashtra has as many people with diabetes as Mumbai's population of 1.2 million during the 2001 census. India has been infamously called the world's diabetes capital on the basis of sporadic surveys conducted in various cities. This study, INDIAB, started two years under the support of the Indian Council for Medical Research ( ICMR) by the Madras Diabetes Research Foundation and regional collaborators. Results of the first phase covering 4,000 people each from Maharashtra, Tamil Nadu and Jharkhand were revealed at the ongoing 10th International Symposium of Diabetes in the city.
Kolkata: A case-study carried out by the National Urban Diabetes Survey revealed that 11.7% people in Kolkata (which has a population of >44 lakh) were diabetic.

Chennai: One out of 10 people in Tamil Nadu is diabetic, and every two persons in a group of 25 are in the pre-diabetic stage. These statistics from phase 1 of the Indian Council of Medical Research's INDIAB (India-diabetes) nationwide study have confirmed some of the worst fears of medical experts and policy makers, and come as warning signals to the public at large.

Nearly, 80% of people have abnormal lipid profile, which means high amount of fat and bad cholesterol, coupled with low levels of good cholesterol. About 28% are hypertensive and 20% have high cholesterol. Delhi: Compared to Delhi at 33 per cent, the prevalence of diabetes in Mumbai was found to be at 40 per cent. Prevalence of hypertension was at 56 per cent for Mumbai, as against Delhi at 48 per cent. The awareness level in Mumbai stood at 56 per cent as against 48 per cent in Delhi. People with hypertensives with kidney complications, was found to be at 32 per cent in Mumbai as against 23 per cent in Delhi, also diabetics with kidney complications was found at 31 per cent in Mumbai as against 27 per cent in Delhi.