Samsung Electronics Co., Ltd.

INTRODUCTION Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the subsidiary of the Samsung Group and has been the world's largest information technology company by revenues since 2009. For 2012 the CEO is Kwon Oh-Hyun. In recent years, Samsung Electronics has expanded upon its manufacturing roots and diversified into consumer markets leading to an ever increasing portfolio of products and revenue stream. Samsung Electronics currently stands as one of the world's largest vendors in the mobile phone and smartphone markets fueled by the popularity of its Samsung Galaxy line of devices. The company is also one of the largest vendors in the tablet computer market thanks to its Android-powered Samsung Galaxy Tab collection and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices. Partially owing to strong sales of the Samsung Galaxy range of smartphones, the company overtook Apple in worldwide Smartphone sales during the third quarter 2011, with a total market share of 23.8 percent, compared to Apple's 14.6-percent share. Samsung became the world's largest cellphone maker in 2012, with the sales of 95 million smart phones in the first quarter. In 2011, Samsung was ranked as India's fifth most trusted brand and in 2012, Samsung was ranked as India's fourth most trusted brand by The Brand Trust Report, an annual report published by Trust Research Advisory. In 2013, The Brand Trust Report, ranked Samsung as India's second most trusted brand.

The following are the names of board of directors member: Gee-Sung Choi Vice chairman, President and chief executive officer

Ju-Hwa Yoon

Chief financial officer

Apple is a key customer for Samsung - in 2012 its component sales were thought to be worth in the region of $8 billion revenue to Samsung- to the point where Apple CEO Tim Cook originally opposed litigation against Samsung wary of the company's critical component supply chain for Apple.

REVIEW OF SAMSUNG SMARTPHONESOver the past year, we reviewed 15 smartphones from Samsung, the most of any company. The vast majority of its devices were above average. Ten phones received an excellent 4-star rating. Flagship phones such as the Galaxy S4 and Galaxy Note II impressed because of their robust feature set and great performance. Along the way, Samsung also picked up six Editors Choice awards. The only black mark was the ATIV Odyssey, a budget Windows Phone 8 device whose substandard display and boring design left us cold. Although it can feel cluttered at times, Samsungs TouchWiz overlay has evolved to include an enhanced notifications area that provides access to 19 different quick settings options. This makes it easy to toggle various features (Airplane Mode, Wi-Fi, Smart Stay, etc.). The new Galaxy S4 also lets you interact with the device using gestures, such as waving your hand in front of a sensor to answer a call.

GROWTH AND STRATEGY OF SAMSUNG The Korean electronics major is on a product launch spree in India, with launches of more than 200 new models across categories slated for this year; with plans to localise even its global flagship and premium models something it's previously done only for entry-to-mid segment products. With what industry executives say is the greatest number of launches ever by any global technology brand in the Indian market, Samsung wants to consolidate its presence and grow its revenue at more than 30%. In 2012, Samsung India became the largest electronics and consumer goods company in India with Rs 27,000 crore revenue.

In the last three months, Samsung has launched a galaxy of smartphones - Galaxy S4, Galaxy Fame, Galaxy Young, Galaxy Star, Grand Quattro, Galaxy Mega, Galaxy Tab2 and Galaxy Pocket Neo, along with the Rex series. "Samsung has been a dominant player in total number of launches, but now it has become much more accelerated and euphoric," says Himanshu Chakrawarti, CEO of India's largest cellphone retail chain, The Mobile Store.

Retailers say Samsung's main competitors lag far behind in new launches, even though Nokia has upped the tempo recently with the Lumia and Asha series. Even in white goods, Samsung's has increased its brand pull as a rub-off effect of its huge success in mobile phones and increased the number of new launches. The results show that the strategy's working - Samsung has sold more than 15 million of its Galaxy smartphones in India, recently beat Nokia in overall cell phone market share. These new launches help consumers to upgrade as well as bring in first-time buyers.

FINANCIAL STATUSSamsung still holda the No.1 spot with 26% market share, followed by Micromax and Karbonn that took the second and third positions cornering market shares of 22% and 13% respectively. The vendors shipped 93 lakh units in the same period last year. Growth in Indias smartphone market is driven by local vendors that accounted for than half the total smartphone market in Q2. The cash back and zero percent equated monthly installment schemes have worked in favour of Samsung over the last quarter. While sales of the Apple iPhone have been marching upwards across the globe, the companys market share has been slipping. In the second quarter, Apples market share fell from 18.8% to 14.2%, while Samsungs grew from 29.17% to 31.7%. Smartphones took a majority of mobile phone sales worldwide for the first time in the April-June quarter. The report by the research firm Gartner found Samsung remained the leading vendor of smartphones and all mobile phones, and that the Google Android system solidified its position with a 79 percent share of smartphones sold. Smartphone sales totaled 225 million in the second quarter, or 51.8 percent of all mobile phones sold in the period.

MAJOR COMPETITORS Nokia Apple Lenovo Sony Blackberry

CURRENT SCENARIO Recently Samsung Electronics unveiled its highly anticipated digital wristwatch that can snap photos, track workouts that the company hopes will catapult it into a market of smart portable devices that leave cellphones in users' pockets.

Named the Samsung Galaxy Gear, the so-called smartwatch will join Google Glass as the latest example of wearable technology. The watch is synced to a cellphone, allowing users to answer calls and receive text messages from their wrists. The timing of the release could also give Samsung a leg up over Apple, which has yet to unveil a similar device but has long been rumored to be working on one.

Samsung is planning a strategic conference with investors of a scale not seen since eight years ago to fight a gnawing suspicion that its heyday may have come and gone. Samsung's dominance in the high-end smartphone segment has driven a series of record profits in recent years and helped it trump arch rival Apple Inc.