MahindrasiconicSUV,Scorpio,powersitswayto asaleslandmarkof4lacvehicles

MightyMuscularScorpiorecordssalesofover50,000peryearforthepasttwoyears OutsellsallSUVsandMUVsinsomekeystatessuchasUttarPradesh,Uttarakhand,Rajasthan, Orissa,WestBengal,Bihar,Jharkhand,MadhyaPradesh,ChhattisgarhandtheNorthEast Crosses2millionfansonFacebook,makingitoneofthelargestonlineautocommunitieson FacebookIndia

September10,2013,Chennai:Mahindra&MahindraLtd.(M&MLtd.),IndiasleadingSUVmanufacturer, hascrossedyetanothermilestonewithover4lacofitsiconicSUV,Scorpio,rulingIndianroads.With salesofover50,000unitsforthepasttwoyears,theMightyMuscularScorpiohasruledtheroadsfor11 years,movingfromstrengthtostrengthandtransformingtheSUVspaceinthecountry. A style statement and a symbol of adventure, power and thrill, the Scorpio outsells allSUVsand MUVsin key states such as Uttar Pradesh, Uttarakhand, Rajasthan, Orissa, West Bengal, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and the North East. Today,theScorpios iconicstatus can also begauged from its 2 million plus fan base on Facebook, yetanothersignificant milestone.Infact, the Scorpiosonline community on Facebook is one of the largest online auto communities on Facebook India. The brands popularity is also evident on the Scorpio YouTube channel which has garnered over 4 million views. The magic of the Scorpio is further seen in the array of impromptufanclubs initiated bycustomersinthevirtual and real world over the years. The Scorpio has updated and evolved with the changing lifestyle and aspirationsofcustomerswithagoanywhereattitude,resultinginitsgrowingpopularity. Speaking on the milestone, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra, said, This is a very proud moment for us, as the iconicand trendsettingScorpiohasachieved yet another milestone. This achievement reaffirms the Scorpios immense popularity and the confidence that consumers have reposed in it over the years.Being oneof themostadmiredand mostawarded brands withintheIndianautomobileindustry,theScorpiohasrightfullyclaimeditsspotasthekingofIndianroads. Powered by the mighty mHawk engine, the Scorpio can power its way through traffic, while its mighty muscular build, elevated seating position and the luxury of space ensure that it stays miles ahead of other cars. All these and its inherent ability to conquer all kinds of terrain, the thrill of driving, mighty muscular looksandfortresslikesafety,rightfullymaketheScorpio,thekingofIndianroads. Going beyond the vehicle itself, the Scorpio experience is woven into the cultural fabric of the country. A visible star on the silverscreen, the Scorpio has frequently dazzled cine enthusiaststhrough its presence in a number of movies. For Scorpio enthusiasts,thechronicles of Scorpio have also been capturedin a Coffee TableBookTheLegendofScorpio.

AbouttheMahindraScorpio Launchedin2002,theScorpioisoneofthemostawardedbrandsintheindustrywithnearly40awards,the

latestbeingabronzeatthe2012EMVIES.TheScorpioalsohasadistinguishedachievementtoitsnamein theformofaHarvardBusinessCaseStudy.Ithasbeenarecipientofsomeofthemostprestigiousawards inthemotoringworld,includignCaroftheYear,BestSUVoftheYear,LaunchoftheYear,etc.TheScorpio hasalsobeenenshrinedintheHalloffamewhenitcomestomotorsports,adventureandoffroading,having excelledinsomeoftheworldstoughestralliesincludingtheRaiddeHimalaya,DesertStorm,Brazilian RallyDosSertoesandDakshinDare.ItisalsopartofvariousMahindraAdventureeventssuchasthe MonasteryEscapeandVineyardEscape,amongstothers.Ithasledmultipledomesticandinternational causerelatedexpeditionsliketheGondwanalandExpedition,FootstepsofNikitinExpedition,ASEANrally, INSViraatrallyandAssamRiflesrally.Borntobreakrecords,theScorpioedgedoutmostSUVsinthe financialyear20112012andtookpolepositionbybecomingtheOfficialInterventionVehicleforall motorsportsforaperiodof5yearsontheBuddhInternationalCircuit. Over the past 11 years, the Scorpio has continuously updated itself and has ensured that the brand stays relevant and young. In the Indian auto industry, the Scorpio has been a trendsetter as far astechnologyis concerned. It has always set an example thatis hard to follow.Beit for Indias first talkingcar, Micro Hybrid technology, 6speed Automatic Transmission inSUVsor the 1stBS4 vehiclein India,theScorpiohasruled theroadsandhearts.