Advertising and Sponsorship Brochure

2013
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WFOT promotes occupational therapy as an art and science internationally.
The Federation supports the development, use and practice of occupational
therapy worldwide, demonstrating its relevance and contribution to society
WFOT 2012









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Table of Contents


What is the World Federation of Occupational Therapists? 3
Why advertise with us? 4
WFOT website
- Banner Advertisements 5
- Job Opportunities 7
- Course Advertisements 8
- Research Questionnaires 9
- Events 10
- Links 11
- Sponsored pages 12
- Online Store 13
E-Newsletter 15
WFOT Bulletin 17
World Occupational Therapy Day 2013 19
Endorsement of Short Courses 20
Other sponsorship opportunities 21
Discounts 22
How to advertise with WFOT 23

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What is the World Federation of Occupational Therapists (WFOT)?

The World Federation of Occupational Therapists (WFOT) is the international
organisation representing over 380,000 occupational therapists worldwide.
With over 100,000 occupational therapy students and 50,000 occupational
therapy assistants, the number of people involved in the profession is in excess
of a half a million.

WFOT is truly unique in that it is the only organisation that represents 80
national occupational therapy organisations worldwide.

History
Founded in 1952, WFOT is a Non-Government Organisation (NGO), which has
been in official relations with the World Health Organisation (WHO) since 1959
and recognised by the United Nations (UN) since 1963.

Career
Occupational therapy was ranked as the 7
th
best job in 2012
1
a worthy
accolade (though we would rank it 1
st
!). A well established and continually
growing profession, occupational therapy is recognised as one of the important
health and social care professions throughout the world.

The World Federation of Occupational Therapists is the organisation that
unites occupational therapy worldwide.


1
Career Cast http://www.careercast.com/content/10-best-jobs-2012-7-occupational-therapist
(accessed Nov 2012)
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Why advertise with us?
As the only international organisational representing occupational therapy
worldwide, WFOT offers a plethora of products and services to serve a global
community.

Our newly designed website www.wfot.org was launched in late 2011 and
continues to be one of our main communication portals. The website attracts
visitors from all over the world including national occupational therapy
associations, occupational therapists, students, assistants, other health care
professions, governments, policymakers and the general public.

Between October 2011 and October 2012 our website generated a staggering
52,000 page views per month*.

As an international organisation, our membership comprises of occupational
therapists who speak a range of languages. We offer translated documents and
online services that enable people to access our publications from wherever
they are based.

Launched in late 2011, WFOTs Facebook Page www.facebook.com/thewfot is
enjoying incredible success, with nearly 8000 people supporting our work and
continuing to grow on daily basis.

We believe that advertising with WFOT not only provides access to the
international occupational therapy community, our advertising and
sponsorship prices offer unbelievable value for money.

*Source Google Analytics Oct 2011 Oct 2012
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WFOT WEBSITE Banner Advertisements
High profile banner advertisements are constantly visible on the website and
available on all pages. With the option of three prominent locations your
advertisement will be seen by thousands of people visiting the website every
day.


Rotational banner advertisements
Your banner advertisement will appear on a rotational basis managed by an
online website application.



Static banner advertisements
Your banner advertisement will be the only advertisement on permanent


display on the website, visible on every webpage for a one month period.
Banner Advert A (550 x 90)

Banner
Advert C
(140 x 340)

Banner
Advert B
(200 X 290)

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Banner Advertisement Specifications

Dimensions:
Banner Advert A - 550 pixels wide x 90 pixels high
Banner Advert B - 200 pixels wide x 290 pixels high
Banner Advert C - 140 pixels wide x 340 pixels high

Resolution:
Screen 72dpi

Format:
JPEG or GIF

Animated banner advertisements can only be accepted in GIF format.

Banner Advertisement Prices


Rotational banner cost
Monthly Fee, Banner A, B or C - AUD$ 195.00
3 Month Fee, Banner A, B or C - AUD$ 380.00

Static banner cost (6 available in any given year)
Monthly Fee, Banner A or B - AUD$ 2000




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WFOT WEBSITE Job Advertisements

Looking to recruit occupational therapy staff? WFOTs job opportunity
webpage is the perfect place to promote and advertise your vacancies. As one
of the most frequently visited pages on our website, your vacancies are likely
to be seen by thousands of therapists worldwide.


List your jobs and access thousands of international occupational therapists
worldwide. Most recently listed jobs appear on the main page of the website.
Job Opportunity prices

1 x job advertisement (30 days) AUD$ 40


Job Opportunities
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WFOT WEBSITE Course Advertisements
Looking for people to join your attendance based or distance learning
course/programme? WFOTs Courses webpage is the perfect place to promote
your vacancy to thousands of people worldwide. Most recently listed courses
also appear on the main page of the website.




Courses prices

1 x Course advertisement (30 days) AUD$ 70



Course advertisements
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WFOT WEBSITE Research Opportunities

Wanting to attract international respondents to complete a research
questionnaire? WFOTs research portal is an innovative way of reaching
occupational therapists, students and assistants to participate in your research.
You will need to provide evidence that ethical approval has been granted for
the study from an approved awarding institution. Most recently listed
questionnaires also appear on the main page of the website.


Research Questionnaire prices

1 x Research Questionnaire advertisement (60 days) AUD$ 90

Research advertisements
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WFOT WEBSITE Events

Do you have an event, conference or meeting organised that you want to
promote to an international audience? WFOTs website allows you to post
your meeting in a dedicated Events page. Most recently listed Events also
appear on the main page of the website.




Events prices

1 x Event advertisement (60 days) AUD$ 70

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WFOT WEBSITE Links

The WFOT website offers a number of links to a wide range of other
organisations, publications and resources. You can promote your organisation
by providing a sponsored link in a dedicated section of the website. This is a
great opportunity to increase your organisations visibility to a new readership.



Sponsored links will appear in the Links section of the website as follows:
Your Organisations name [sponsored link]
Brief summary of your organisation (50 words max)
Website address

Sponsored link prices

1 x Sponsored link advertisement (180 days) AUD$ 70


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WFOT WEBSITE Sponsored Pages
The WFOT website attracts visitors from all over the world. If you are looking
to align your business with particular activities of our organisation, we provide
an opportunity to sponsor particular webpages on the WFOT website.
The pages available for sponsorship are;
- Executive Management Team
- Presidents Message
- About Occupational Therapy
- Position Statements
- Member Organisations of WFOT
- Education and Research
- WFOT Bulletin

Pages can be sponsored in either of these ways;
Static Banner Advertisement
640 pixels wide x 85 pixels high

Text Only (50 words maximum)
Example: This page is proudly sponsored by Your Organisation. Looking to
undertake a post-graduate distance learning Masters Degree? Your
Organisations University provides a range of flexible options at competitive
rates. For more information, click here (link to Your Organisations website)
Only one advertisement will be featured on any given page.
Sponsored website page prices

1 x Sponsored website page advertisement banner OR
(180 days) AUD$ 70
text


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WFOT WEBSITE Online Store
The WFOT Online Store provides a range of products and merchandise
available for purchase. Do you want to increase the visibility of your products
to an international audience? You are now able to list your products in our
online store under one of five categories;
- Education
- Practice
- Professional Development
- Resources
- Promotion


Your product will be listed as sponsored product and provide a direct link to
your organisations website where potential customers can review and
complete their transaction. WFOT is unable to organise the purchase and
distribution of your goods via its website.
Online Store Product

1 x Product Feature (180 days) AUD$ 70

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WFOT E-news
WFOTs e-newsletter is produced quarterly and sent directly to over 2000
subscribers. It contains all the latest news from around the world including
articles, features and promotions to cater for a range of education, practice
and research interests. Advertising in the e-news is a perfect way to reach a
subscribers inbox with the latest occupational therapy relevant information.



E-news offers both banner advertising and advertorials to market your
products and links. There is also an opportunity to sponsor the entire e-news
publication at a very competitive price.

ADVERTORIAL
TEXT HERE
Banner
Advert A

Banner
Advert B
(160 x
600)
Banner Advert C (640 x 85)
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WFOT E-news - Banner Advertisement Specifications


Dimensions:
Banner Advert A - 180 pixels wide x 150 pixels high
Banner Advert B - 160 pixels wide x 600 pixels high
Banner Advert C 640 pixels wide x 85 pixels high

Format: GIF

Static Banner Advertisements only


Advertorials
Maximum length - 500 words. One image can be provided to supplement the
text.



Banner and Advertorial Advertisement Prices Cost Per Issue

Banner Advert A or B or C - AUD$ 195 each

Advertorial - AUD$ 250

Entire sponsorship (3 x banner adverts and advertorial) AUD$ 650



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WFOT Bulletin
The WFOT Bulletin is the organisations peer reviewed journal published in
May and November of each year. The Bulletin is distributed to 29,000
Individual Members, 80 national occupational therapy associations and over 50
subscribing libraries worldwide.
Both print and digital versions of the WFOT Bulletin are produced which are
used as a reference text for therapists, educators and students.
The WFOT Bulletin includes peer reviewed journal articles, reports, features,
vales and news items from WFOT Member Organisations.

There is the opportunity to place half and full page advertisements and two
page advertorials which appear in both print and digital versions of the
publication.
You may wish to sponsor the production of an entire edition of the WFOT
Bulletin. This would enable your logo and company profile to appear on the
front cover in addition to three half page advertisements and one full page
advertisement.
We print and distribute 2500 copies of the Bulletin worldwide. There is the
opportunity to use an insert to be included in these mailings.



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WFOT Bulletin Specifications for Advertisements

Format:
Tiff/EPS (recommended); or GIF/JPG, with high resolution, black and white only

Dimensions:
Full page - 21cm (width) x 27.5cm (height)
Half page - 21cm (width) x 13.5cm (height)

Both with a minimum resolution of 300dpi


WFOT Bulletin Specifications for Advertorials
Text should not exceed 1000 words. Word count will need to be reduced to
accommodate any images you wish to include. Advertorials will be published in
black and white only.

WFOT Bulletin Specifications for Inserts

Please email the Secretariat for a quotation admin@wfot.org.au

Deadlines

The deadline for the May issue is January 15 and the November issue is July 15.



Banner, Advertorial Advertisement Prices and Sponsorship option Cost Per
Issue

Half page advert USD$ 346
Full page advert - USD$ 585

Advertorial USD$ 1000

Fully sponsored issue USD$ 8000


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EVENTS World Occupational Therapy Day

World Occupational Therapy Day takes place on the 27
th
October of each year.
The event is celebrated by national associations, occupational therapists,
students and assistants all over the world. Many organise high profile events to
promote the global presence of the occupational therapy profession. We
generate thousands of visitors to the website and equal numbers of
promotional materials are downloaded from our Resource Centre.

The World Occupational Therapy Day campaign starts in June of each year and
ends in May the following year.

As the premium sponsor of World Occupational Therapy Day you would be
able to include your company name and logo on the following items;
- Official World OT Day poster (designed in partnership with your
company)
- Guide to World OT Day publication
- International Recipe book (2013 initiative)
- Two half page advertisements in the May and November issues of the
WFOT Bulletin
- 6 month sponsorship of the World OT Day webpage
- Eight posts on the WFOT Facebook page promoting your company as
proud sponsors of World OT Day
- Dual branded cover-art for our Facebook page
- Three month banner advertisement on the WFOT website



Premium Sponsor Package (one per year) - AUD$ 3500


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WFOT Endorsement of Short Courses

Are you an education provider specialising in the continuing professional
development of occupational therapists? Obtaining official endorsement by
WFOT for the short course you are offering is an effective way to promoting
quality assurance to potential participants.

WFOT endorsement of short courses enables a number of exclusive
permissions to be granted:
Authorised use of the WFOT logo on all marketing and course
information,
Publication of the statement This course is endorsed by the World
Federation of Occupational Therapists (WFOT)
An exclusive WFOT endorsement number and certificate indicating that
the participant has completed a WFOT-endorsed course


Upon the receipt of a positive evaluation a letter will be issued by the
Programme Coordinator for Education and Research, co-signed by the
President that indicates WFOT endorsement of the specific course and the
proposed dates it will be held.

For more information visit www.wfot.org > Resource Centre > Education and
Research > Endorsement of Short Courses


Endorsement of Short Course - AUD$ 220

Endorsement of Short Course (repeat) AUD$ 110


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Other Sponsorship opportunities


WFOT welcomes innovative and creative ways to develop sponsorship and
partnership arrangements with our supporters.

We welcome your feedback and suggestions on ideas that you might want to
develop with us.

There are numerous opportunities to explore which include;
- Executive Management Meeting (once a year)
- WFOT Council Meetings (once every two years)
- Development of e-cards, posters and promotional materials (digital or
giveaways)
- Mobile applications (apps)
- Funding grants and Awards
- Attendance/representation at international meetings
- Online videos/digital media promoting the occupational therapy
profession

Please contact us with your ideas and suggestions by emailing
admin@wfot.org.au

WFOT Congress and Expo Yokohama, Japan 2014
WFOTs Congress takes place once every four years and attracts thousands of
occupational therapists from all over the world. The next Congress and Expo
will take place 18
th
21
st
June 2014. There are a range of sponsorship
opportunities available for this event that are not included in this general
brochure. Please contact us for further information

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Discounts

WFOT offers discounted advertising rates for those wanting to extend their
marketing over a range of different advertising options.

The following advertising bundles are available:

1 x 1 month rotational website static banner
advertisement
Cost AUD$ 736
-20% discount =
Cost AUD$ 589 1 x e-newsletter banner advertisement
1 x half page WFOT Bulletin advertisement


1 x e-newsletter banner advertisement
1 x e-newsletter advertorial
Cost AUD$ 736
-20% discount =
Cost AUD$ 589 1 x half page WFOT Bulletin advertisement


1 x e-newsletter banner advertisement Cost AUD$ 1390
-30% discount =
Cost AUD$ 973
1 x e-newsletter advertorial
1 x 2 page WFOT Bulletin advertorial


To access these discounted options, please contact WFOT Secretariat by
emailing admin@wfot.org.au
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How to advertise with WFOT
Cost How to advertise
W
E
B
S
I
T
E

Banner Advertisements
(rotational)
1 x monthly = AUD$ 195
3 x months = AUD$ 380
Follow this link
http://tinyurl.com/WFOTAdvert
Banner Advertisements
(static)
1 x monthly = AUD$ 2000

Contact WFOT Secretariat
admin@wfot.org.au
Job Advertisements 1 x 30 days = AUD$40
Follow this link
http://tinyurl.com/WFOTAdvert

Courses 1 x 30 days = AUD$70
Follow this link
http://tinyurl.com/WFOTAdvert
Research Questionnaires 1 x 60 days = AUD$ 90
Follow this link
http://tinyurl.com/WFOTAdvert
Events 1 x 30 days = AUD$70
Follow this link
http://tinyurl.com/WFOTAdvert
Links 1 x 180 days = AUD$ 70
Contact WFOT Secretariat
admin@wfot.org.au
Sponsored webpage 1 x 180 days = AUD$ 70
Contact WFOT Secretariat
admin@wfot.org.au
Online Store product 1 x 180 days = AUD$ 70
Contact WFOT Secretariat
admin@wfot.org.au
E
-
N
E
W
S

Banner Advertisement 1 x any size = AUD$ 195
Contact WFOT Secretariat
admin@wfot.org.au
Advertorial 1 x advertorial = AUD$ 195
Contact WFOT Secretariat
admin@wfot.org.au
Entire sponsorship
3 x banner + 1 x advertorial =
AUD$ 600
Contact WFOT Secretariat
admin@wfot.org.au
B
U
L
L
E
T
I
N

Half page $USD 346
Contact WFOT Secretariat
admin@wfot.org.au
Full page $USD 585
Contact WFOT Secretariat
admin@wfot.org.au
Advertorial $USD 1000
Contact WFOT Secretariat
admin@wfot.org.au
Entire sponsorship $USD 8000
Contact WFOT Secretariat
admin@wfot.org.au
C
O
U
R
S
E
S

Endorsement of Short
Courses
AUD$ 220
Repeat AUD$ 110
Contact WFOT Secretariat
admin@wfot.org.au
W
O
T
D

World Occupational Therapy
Day
1 x Year $AUD 3500
Contact WFOT Secretariat
admin@wfot.org.au
D
I
S
C
O
U
N
T
S

Discounted advertising
packages
Various
Contact WFOT Secretariat
admin@wfot.org.au