Project

Subject

Strategic IT
Date: 8TH May, 2012 Submitted by: Submitted to:

Muhammad Bilal Khalid

Mr. Adil Amin Kazi

National University
Of Computer & Emerging Sciences Islamabad

Assigned dotcom (Web Portal)

Web Address:

http://www.ptcl.com.pk

Business Model of the Dotcom

Ptcl has the following business models:

B2Bc B2Bs B2C B2Bc:

The portal has Business to Business (Customer/Consumer) model as it has the very detailed section of corporate customers such as banking sector, other telecom companies, Industries, etc. It involves providing services to these customers such as

B2Bs:
The portal also has the B2bs model as it provides for the vendors to apply and get registered as their suppliers. Vendor Registration is mandatory process for all vendors wishing to supply material or services to PTCL. Vendor registration helps in updating of vendor details and monitoring of vendor performance. It enable vendors participate in tenders and to issue contracts or purchase orders. Current vendors are: Shiro Zte etc.

B2C:
The portals main business model is the Business to Consumer as Ptcl is the largest communications provider in Pakistan and to very much extent the only provider of landline service. The portal provides the facility of registering for new services as well as maintenance and customer services.

Alliances in the model

As for the alliances of the giant PTCL for the online portal there are none as they own each and every asset and resource to run the portal and all visual media by PTCL and/or its media providers. As for other core alliances these are as follows.
Associated undertakings

TF Pipes Limited Emirates Telecommunication Corporation Etisalat International Pakistan Etisalat - Afghanistan

Employees Retirement Benefit Plans

Pakistan Telecommunication Employees' Trust PTCL Employees' GPF Trust Telecom Foundation

Key Players
Key players for Ptcls Portals are: Home customers Business buyers Corporate customers Registered vendors Context & Content provider (ptcl.com.pk)

Workforce key players are: Mr. Farooq Ahmed Awan (Chairman PTCL Board)

Board Members Mr. Abdulrahim Abdulla Abdulrahim Al Nooryani Mr. Abdul Wajid Rana Mr. Abdulaziz Ahmed Saleh Ahmed Al Sawaleh Mr. Jamil Ahmed Khan Dr. Syed Ismail Shah Mr. Fadhil Mohamed Erhama Al Ansari Mr. Abdulaziz Hamad Omran Taryam Dr. Ahmed Al Jarwan Ms. Farah Qamar

Services Offered
General services:
New order registration Complaints Customer services Latest information display Printing duplicating bills Vendor registration (forms) Service changes

Corporate/Business customers:
Basic Services (PSTN Lines)

Voice Data & Video Voice Messaging Service (VMS)

Value Added Service

Universal Access Number (UAN). Universal Internet Number (UIN) - for ISP's Licensed only). Integrated Services Digital Network ISDN-PRI, ISDN-Tele Plus. Local/Domestic/International Leased bandwidth & point to point leased lines. Local Leased Circuits (2 Wire/4 Wire). Premium Rate Audio-Text Service. Digital features like Call Waiting, Call Transfer etc. Calling Line Identification (CLI) service. Voice Mail & Messaging Services. Digital Subscriber Loop (DSL). Colocation Facilities Payphones/PABX. Channel/Stream.

IN Based Value Added Service

0800 Toll Free PTCL Calling Cards Domestic & International Premium Rate (0900) & Virtual Private Network Service

Home/other customers:
EVO Droid 3G EVO Tab EVO3G Wireless Broadband Smart TV Vfone Dialup DSL Landline

Business Strategies
The business model is currently following the strategy to create customer satisfaction and maximizing shareholders' value'. This implies to keep up with the current pace of technology to retain the present customer and add more value. The company defines this to be done through Professional Integrity, Teamwork and Company Loyalty.

Ease of access:
The portal is working on the strategy of providing maximum ease of access to the customer. The portal is designed with a user friendly interface so that the customer has maximum ease of access in finding the required service.