Running head: SCALING STUDY

Scaling Study Grocery Shopping RES 320

SCALING STUDY Scaling Study Grocery Shopping The purpose of this study is to distinguish grocery shopping habits and wants of consumers. A short questionnaire pertinent to grocery shopping was developed and used to

survey a group of eleven people. Each of these subjects lives in different parts of the country. Some live in rural areas and some live in large metropolitan areas. The following will analyze the results, comment on validity and reliability, differences, and demographics of the survey. Analysis of Questionnaire

1. Analyze the responses to the questionnaire. For each question that you asked, you should compile the answers that were provided and evaluate the answers for that question. Report the results for each question. Do this for all the questions. 2. Comment on the validity and reliability of your questionnaire. 3. Discuss what you would do differently on this questionnaire to improve it. You might even want to ask your respondents this question and see what hints that they provide. 4. Include the questionnaire. Remember that you need to have two different question types just to give you some experience in using different types. (Example: open ended questions, Likert scale, yes/no questions, ranking, rating, etc.) 5. Discuss your sample characteristics. Be sure to include the exact number of your sample. Describe the demographics (example: age, occupation, geographical location, etc.) Remember that at least 10 responses are required.

Grocery Shopping Survey

Where do you shop for your groceries, produce, meats, and other necessities? Local Super Market Super Wal-Mart Other Large Chain. Which:__________________ Commissary (Military Base) A combination of two or more (Please mark which) Why do you shop at this store? Convenience Prices Location Selection Brands A combination of two or more (Please mark which) Are you satisfied with the staff and assistance at your preferred shopping venue?

SCALING STUDY

Yes/No If no, please explain why you continue to shop there: ______________________________________________________________________________ _______ How far do you travel to the grocery store? 0-5 Miles 6-10 Miles 11-15 Miles Over 16 Miles Is there a closer venue where you could get your groceries? Yes/No If yes, please explain why you do not shop there instead: ______________________________________________________________________________ _______ Is there a super market that you would like to shop at but there is none in your area? Yes/No If yes, please write the name: ______________________________________________________________________________ _______ Are you satisfied with the selection at your chosen shopping venue? Yes/No If there were one thing that you could ask your chosen shopping venue to carry regularly, what would that be? ______________________________________________________________________________ _______

SCALING STUDY References Cooper, D. R., & Schindler, P. S. (2011). Business Research Methods (11th ed.). New York: McGraw-Hill Irwin.