MULTIPLE CHOICE QUESTION

PROGRAMME - B. PHARMA

SEMESTER-VII

COURSE TITLE-PHARMACEUTICAL MARKETING CODE- BPM 706

Q.1 The process of analyzing, planning, implementing, coordinating, and controlling programs involving the conception, pricing, promotion, and distribution of products, services, and ideas designed to create and maintain beneficial exchanges with target markets for the purpose of achieving organizational objectives is a definition of: A. marketing communications. B. marketing management. C. marketing strategy. D. strategic management. Q. 2. The term marketing refers toA. New product concept and improvement B. Advertising and promotional activities C. A philosophy that value and satisfaction D. Planning sales campaigns Q.3. Which of the following is not an element of marketing mix? A. Distribution B Product C. Target market D. Pricing Q.4. The key term in the American Marketing Association definition of marketing isA. Process

B. Customers C. Stakeholders D. Value Q. 5. Analyzing the 4Cs is necessary to provide the foundation for a good strategic marketing plan. Which of the following is NOT one among them? A. Company B. Context C. Customers D. Cost Q.6 . Marketing not relate with following concept is A. Product concept B. Production concept C. Selling concept D. Distribution concept Q 7. In selling concept of marketing not emphasize on following A. Origin B. Need and wants C. Value and satisfaction D. Both B and C Q.8 Business Environment is relate to A. Macro B. Micro C. Both A and B D. None of the above Q.9. Macro Environment is not associated with-

A. Supplier B. Political C. Legal D. Technological Q.10 Micro Environment is not associated withA. Supplier B. Middlemen C. Legal D. Financial Q.11 Environmental Scanning can be conduct through A. SOTR B. SWOT C.ETOP D. Both B and C Q.12. Tangible product related to A. Quality B. Services C. Brand D. All of the above Q.13 . Intangible product related to A. Quality B. Services C. Brand D. All of the above Q. 14. PLC relate to

A. People Learning cycle B. Product life cycle C. Price Life cycle D. All of the above Q.15. In PLC which point does not match A. Introduction B. Maturity C. Quality D. Decline Q.16. In Pre marketing stage which point relate to A. Screening B. Test marketing C. Commercialization D. All of the above Q.17 Example of Brand A. Moov B. Lux C. Nestle D. Both A and B Q.18 Example of Brand Extension A. Vicks B. Libebuoy C. Dettol D. Both A and C Q.19. Main Purpose of Packaging-

A. Information B. Safety C. Transportation D. All of the above Q.20 Following points relates with packaging A. Primary B. Secondary C. Tertiary D. All of the above

ANSWER KEYS

Q. 1.B Q8. C Q.15. C

Q. 2. C Q9. A Q.16. D

Q3. C Q10. C Q.17. D

Q4. C Q11. D Q.18. D

Q5. D Q12. C Q.19. D

Q6. D Q13. D Q.20 .D

Q7. D Q14. B