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son acting under the express (3) Banks, savings banks, sav- the laws 01 thiS ::;tate or any orner
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ilitary, churches-, social when you engage in conversation you learn a few Twitter rules.
groups, media, celebrities, with others, or when "followers" REALTOR® organizations such as
and businesses are all us retweet your message to their fol the Hawai'i Association of
ing Twitter to communicate. With lowers and so on. Twitter also REALTORS® and the National Asso
an estimated 4.1 million visits each gives you the ability to post photos ciation of REALTORS® are already
month, and climbing, Twitter is the and link to articles, websites, using Twitter to communicate closing, but about introducing
fastest growing social network. blogs, and even YouTube. Plus, it's with their members. You can fol yourself and other people and
But is Twitter a fleeting trend, as easy, free, and can be accessed low them at HCRealtors and building relationships. I wouldn't
some predict, or a powerful com from computer or mobile device. REALTORS, respectively. walk into a cocktail party and say,
munications tool? And despite appearing like a se Elizabeth "Biz" Kellam (RA) at 'Hi I'm Biz Kellam and I've been in
While Twitter messages can only ries of disjointed conversations Century 21 Paradise International, Hawai'i Real Estate since 1990, so
contain 140 characters or less, scrolling by, Twitter direct com who has been on Twitter since De let me list your home for sale.'
Twitter's power lies in the expo munications and real cember 2007, says, "Tweeting is Rather you Tweet about your in
nential broadcast potential created conversations are possible when not about immediate listing or terests, general information about
Cdntinued on page 4
•• r commission'? So
45 tletter, tell us if you
rthe
n m.
"
'"7"i: Track real estate comments. Joe websites and Facebook. demonstrated in various realms.
:5cgal of Prudential Locations rec Ask questions. Although it some For example, actor Ashton Kutcher
ommends that REALTORS® track times appears that no one is reading has more than a million followers
and join conversations about real your Tweets, posting a question (or and is now directing his following
estate by downloading and in something controversial) will dispel to put their efforts toward charita
stalling Tweetdeck from that belief quickly. You will get your ble causes. And Epic Change's
::ttp:!/www.tweetdeck.com/beta/ answer in moments. Tweetgiving campaign was able to
and then indicating keywords to Retweet and #FollowFriday to raise $10,000 to fund a new class
~egin a search, for example, "real help others increase their follow room for a school in Tanzania
estate," "homes," or "realtor." ing, and to spread the word. Help through Twitter in just 48 hours.
Twitter provides, real, in-the
.ile Twitter messages can only contain 140 characters moment communications, com
mentary, news, and opinion. E9
or less, Twitter's power lies in the exponential
broadcast potential created when you engage Some Twitter Rules/S~boIs
;: in conversation with others, or when
'@ before someone's name to
"followers" retweel your respond
message 10 their # hashtag before a word to
ollowers and
follow
. . . ",·4it l·
o on.
'. ~ 7,;", .•
'
L sad emoticon - your message
will be posted for those viewing
sad comments
- --
J happy emoticon - your message
How to be a smart Tweeter others build their followings by will be posted for those looking
3e social. Success on Twitter de Retweeting their messages for goodnews
...ands participation and (RT@twittername) or listing their
conversation to build relation Twitter names, plus #FollowFriday Find out about and download
Si1ips and gain trust with your on Fridays, recommending your programs like TWitterFox,
iPhon~ applications
5:-,areholders (fonowing). followers also follow them.
responsive. If someone asks a Remember Twitter is a social fo
7. _:::.stion or messages you directly rum. Once you Tweet, it's hard to Use TinyURL.com to shorten
r", '...~:h an @ sign, try to provide retract, so keep comments posi lengthy URLs when posting
iate response. tive and don't sabotage yourself
_ .-.~~ ~ormation pertinent and by saying something you wouldn't Attend a Tweet-up and meet other
- ~'c::: :') your followers. Twitter is say in public. Tweeters to increase your network
~ a: 'way ~o engage in conversa Whether Twitter is here to stay or
.....:;-::. c...:c. 5~re !niormation through a platform for future social media Find out more on the Twitter page.
• ;'-';:J G-"ti'::es. o~ogs. YouTube, and remains to be seen. In the mean
"" "JIOS. "lOU ':aD also link Twitter to time, the power of Twitter is being
s nters'Whe
':'::"::::-.CE: 01 a foreclosure affecting through the remainder of their compliance.
:~e property being rented. The new lease, if the home will continue to To view a one-page summary of the
:ederallaw requires that tenants be be a rental property. new law, go to Realtor.org and search
?\'en 90 days notice prior to having HAR is currently reviewing on "tenant protection provision."E9
:-:-. '.'acate CL"1d allows the~ :0 stay its s~andard forms to ensure