Documente Academic
Documente Profesional
Documente Cultură
Vision
“Be, and be recognized as, the best product and services
company in the world”
Mission Statement
We will provide branded products and services of superior
quality and value the improve the lives of the world’s
consumers, now and for the generations to come.
We will provide branded products and services of superior quality and value that
improve the lives of the world's consumers, now and for generations to come. As
a result, consumers will reward us with leadership sales, profit and value
creation, allowing our people, our shareholders and the communities in which we
live and work to prosper.
P&G’s philosophy: ‘getting the benefits of being a global company but never
forgetting the importance of winning locally in every market where the
company does business.
Integrity
o We always try to do the right thing.
o We uphold the values and principles of P&G in every action and decision.
o We are data-based and intellectually honest in advocating proposals,
including recognizing risks.
Leadership
o We are all leaders in our area of responsibility, with a deep commitment to
delivering leadership results.
Ownership
o We accept personal accountability to meet our business needs, improve
our systems and help others
o improve their effectiveness.
o We all act like owners, treating the Company's assets as our own and
behaving with the Company's long-term success in mind.
Trust
o We respect our P&G colleagues, customers and consumers, and treat them
as we want to be treated.
o We only do work and only ask for work that adds value to the business.
o We value differences
Strategies
o Consumer will pay a premium for products that offer
improvements over either private-label products or the
brand they have bought for years.
o Strong branding
o Product innovation
Weakness
o Customer concentration
Opportunity
o Developing markets
o Gillette acquisition
o New products
Threats
o Uncertainty in pharmaceutical business
o Intense competition
Key success factors
P&G is a long-established marketing powerhouse, having built many
strong brands since its founding in 1837. But P&G also believes in the
benefits of cause-related marketing. It has dedicated cause-marketing
staff who are able to ensure consistency from year to year.
Strong brands and innovative research are the key success factors of
P&G. The integrated global operation of P&G also adds to their
success.