THE NEW FILTA!

Since 1996, the Filta Group has

been providing unparalleled
service around the world
to restaurants and other
food establishments.
“Going Green” was never
a commercial or trendy
consideration for us.
Filta’s services naturally
preserve the environment,
by extending the life of
cooking oil with the FiltaFry
service, and reducing energy
consumption and food waste with
the FiltaCool product.

In an age of climate change, and economic stresses, Filta’s services are being recognized at the forefront
by the food and hospitality industry. Customers are realizing more than ever before the many benefits to
be gained from our services.

Filta’s brand has evolved to fully recognize our eco-sustainable services.

Multi-Service
It is The Filta Group’s commitment to increase the profitability of each franchise owner, year after year. We
are dedicated to providing our Franchisees with new and improved Environmental Kitchen Solutions, so
they can maximize the earnings potential at each client.

For the past 12 years, the FiltaFry service has spearheaded our growth. In 2008, the FiltaCool product was
added to the services offered by Franchise Owners. Our R&D department is continually market-testing new
products and services for future roll-out.

Now, both services are offered from one vehicle, sharing the same overhead to maximize profits.
 Step 1: Benefit to Customers
Arrive at site

Oil Savings
the world’s finest fryer filtration Oil is an expensive consumable that has a
& management service limited lifespan. Crumbs, salt, and other
impurities introduced to the oil through the
We are dedicated to saving our clients money, Step 2: deep frying process, reduce the lifespan
of the oil, requiring frequent oil changes.
creating a safer work environment, and providing
Check oil
our partners with the tools to increase the quality FiltaFry saves the customer money by
temperature,
of their product, all the while preserving the micro-filtering impurities out of the oil,
reset and
environment. which extends its usefulness.
advise (if
necessary)
FiltaFry provides an eco-friendly, mobile on- FiltaFry’s micro-filtration process can reduce
site service for the micro-filtration of cooking the original oil disposal amount by 50%.
oil, the vacuum-based cleaning of deep fryers, Step 3:
and full fryer management. By partnering with Remove oil
their FiltaFry technician, customers receive a from fryer
comprehensive fryer management service, which with filtration
includes temperature calibration, oil filtration, machine
and a thorough vacuuming of each fryer.

The regular filtering of oil reduces the onset of Step 4: Increased Food Quality
chemical breakdown, extends the life of oil, and Clean fryer The FiltaFry service is performed
creates better food presentation. with vaccuum- during a convenient and opportune time
based filtration to extend the life of premium cooking oil.
system
See the FiltaFry Difference We will remove over 99% of carbon from
“... we have noticed a phenomenal change in the way our product is
being received by our guests. The food looks and tastes delicious and
fryers, resulting in a consistently superior our cook times have also been reduced.”
This is a Before / After result using our system.
Step 5: food product. Brad Murphy - Manager - TGIFriday’s

Filtered oil
returned to
fryer
Increased Employee Safety Burns & Injuries Slips & Falls
A Filta partnership has been known to: Restaurants experience Restaurants paid out,
a 25% savings when they on average, $5,386 per
report low to average establishment for slips
Step 6: Reduce burns, by limiting employee fryer
injuries. A difference in and falls each year.
management. the restaurant payout *Restaurant Insurance Corporation
Leave 11/2006
is $1,400 per year.
(The oil on the left had already passed through a built-in important
Decrease employee slip & falls, by *Department of Labor & Industries
filtration unit in the fryer) Please note: Before and After notes for
results may vary dependent on time of filtration, oil type and
keeping the area clean from oil spills and
kitchen staff
the frying practices of individual customers. other hazardous materials. “In the past, it was a problem getting the cooks to filter the fryolators
and also change the oil. This always caused the grease to deteriorate
Increase restaurant profits by reducing long before it should and add to the expense of constant changing.
insurance claims. The service also decreased the instances of someone getting burned
by hot grease.”
George Butler - Director of Dining Service
Olin College of Engineering - Sodexho Campus Services

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 Example Savings based on one 8’x 12’x 7.5’walk-in cooler requiring four (4) FiltaCool filters

Humidity
humidity control for Excessive humidity will break down cellular
cold storage environments integrity of perishables, while low levels of
humidity dry and shrink perishable product.
Icing of Coils causes elevated temperatures,
longer Defrost Cycles and higher energy
consumption. Wet surfaces can also lead to
slips/falls and bacteria pooling.
Temperature
Any business that utilizes a cold storage
environment can begin minimizing waste and
High temperatures will accelerate bacteria
start saving money with FiltaCool. growth and promote spoilage of product,
while low temperatures can cause damage
FiltaCool provides a cost-effective and eco- to product from freezing. The optimal
friendly solution to businesses that need to temperature ranges should be between 35
control the moisture levels of their refrigeration and 38 degrees Fahrenheit.
units/walk-in coolers. Each container holds an air
permeable packet of specially blended minerals
that are scientifically proven to absorb excess
humidity and gas molecules, resulting in an ideal
Odor
refrigerated environment. And because humidity
is controlled, perishable items last longer, stay
fresher and look and smell better! Odors can transfer from one perishable
item to another, which may affect consumer
FiltaCool saves money & provides many benefits. decisions. Coolers can also become
unpleasant to use for staff and suppliers.
Food Savings
FiltaCool helps control food costs &
increases yield by extending the shelf
life of food and reducing waste.
For example, restaurants typically
spend 30% of their revenue on food
costs. A restaurant with an annual
revenue of $1,000,000 will spend
$300,000 on food. Of that $300,000,
35% is commonly spent on produce
- $105,000 a year.
Using a conservative example
of 2% savings on just the cost of
produce, the total savings comes
to $2,100/year or $175/month
(plus the additional savings for other
perishable food items).
Produce Savings
$
2,100 yr. | $175 mo.
“[FiltaCool] has increased the amount of
product we can keep on hand because it
stays so much fresher. Because of this,
[FiltaCool] is now being integrated into
our purchasing and cost control classes.”
Peter Adams
Chef/Instructor & Purchasing Manager
Illinois Institute of Art Culinary School
Energy Savings
Independent tests show FiltaCool
lowers temperature 2-5 degrees and
reduces compressor run-time and
kWh demand by 10%.
For example, the average walk-in
cooler (8’x 12’x 7.5’) uses 20,000
kWh per year.
The National Average cost of energy
is .11 cents per kWh. So the cost
to operate the cooler comes to
$2,244.00 (20,400 x .11) per year.
Reducing KWh demand by 10%
saves $224.40 per year or $18.70
per month on energy costs.
Energy Savings
$
224.40 yr. | $18.70 mo.
“Even the smallest amount of money saved
on energy is critical... If you can improve
energy consumption you’re essentially
improving profit margin.”
Ramin Foramarzi - Project Manager
Southern California Edison’s
Refrigeration and Thermal
Test Center
Equipment Savings
Because the equipment does not
have to work as hard to maintain
lower temperature and proper
humidity, the life of the equipment is
extended by 33-40%, and customers
using FiltaCool report maintenance
and repair costs are also reduced.
For example, the cost for a 1 1/2
horsepower compressor and an
8200 BTU evaporator unit with two
fans is approximately $3,000 (5 year
life expectancy).
A 40% increase adds 2 years to
the life of the equipment saving
$172.00 per year.
Equipment Savings
$
172.00 yr. | $14.33 mo.
“Reducing cooler run time by 10% will
prolong equipment life by approximately
33% to 40%.”
Burbank Electric Company
Burbank, CA

The FiltaCool Filter attaches to the ceiling...

Food Safety Analysis - Bacteria Count on Strawberries

Bacteria & Gases
Day 0 Day 2 Day 4 Day 6 Day 8 Day 10
40
Without FiltaCool
Strawberries (CFU/g 0-10 days)
Ethylene gases, Pectin gases, bacteria and Day 2
30
oxidations promote premature ripening 11/1 C 10-2
Moisture, Heat and Odor

Thousands
are absorbed...
and spoilage of product. While gassing and
... reducing Humidity, oxidation do occur naturally in perishables, 20
Smell and Contamination they can be controlled.
10 WITH FiltaCool
Day 2
11/1 FC 10-2
0
Control 200 31,100 21,060 16,000 12,980 11,080
FiltaCool 200 600 1,060 1,050 960 985 Bacteria Colony Forming Units (CFU)

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 The Franchise
Franchise Features
Internationally recognized business
Weekly repeat service
Small customer base
Based from home
Minimal overheads and stock
Comprehensive in-field & business training
Exclusive territory
Simple administration
Environmentally-friendly business
Guaranteed initial support
Toll-Free call handling
Ongoing support and advice
Build single or multiple van operations
IFA and CFA member
6 www.Gofilta.com
How We Help YOu
Market Potential Training and Support Franchisee Support System
The Potential customer base is ever-growing and The training covers all aspects of the Filta FiltaNet, the Filta
is comprised of: system itself, technical, general administration, Franchisee Support
marketing, finance, the service, health and safety. Intranet, was introduced
throughout the franchise
network in USA and Canada in June 2004. The
Intranet gives Franchisees the ability to remain
Hotels & Resorts up to date on the latest developments with
Restaurants the Filta Group, as well as participate in group
discussions. We would like Franchisees to feel as
Bars
though they are part of the Filta Group family. We
Airports
believe the Intranet helps to accomplish this goal.
Fast Food Outlets
Hospitals To give you the best chance to succeed, one of Here is a great example of how FiltaNet can be
Schools the Business Development Managers (BDMs) will beneficial in your day-to-day activity:
Sports Venues work with you in your own territory to help you Let’s say you have booked a free demonstration
Grocery Stores establish a solid base of regular customers. This at a TGI Fridays (TGIF’s) in your territory. You
is our Initial Support Commitment to get you off can go to FiltaNet and look up how many TGIF’s
... anywhere to a good start. we are servicing, the service charges, and
food is fried which franchisees are doing the service. Post a
message or talk with the franchisees about their
success with TGIF’s, get advice and establish
whether an existing manager would give a verbal
endorsement to the manager you are dealing
Hotels & Resorts with. Once you start a new job you can then get
Restaurants further advice if needed on how best to service
Bars the particular type of client from the experience
of other franchise owners.
Airports
Fast Food Outlets
When we’re not working with you, people will FiltaNet features include:
Hospitals always be available to help and advise you by
Schools Internal secure mail system
telephone whenever you need guidance.
Sports Venues To support your operation, the exclusive Topic Oriented Discussion Forums (ask any
Florists Filta national Toll-Free number is featured on questions to other franchise owners)
Convenience Stores all marketing material and on your vehicle. Q&A Sections
This directs all new inquiries to our Orlando Regular News Updates, regular Franchisee
Grocery Stores
Headquarters where each and every one will Polls and Surveys
... anywhere there’s be handled professionally before being passed
Extensive Library with all documents
refrigeration swiftly to you for action.
relating to your business
This leaves you free from any worries about new Useful Business Links
inquiries and available to concentrate your efforts Simple On-line Monthly Reporting
on the day-to-day operation of your business. Up-to-date lists of chains being serviced
around the country
7
 The Road to Success The Business

Our Commitment National Marketing

The management team at Filta has experienced Filta spends resources on national marketing
the success of the FiltaFry business since including advertisements and articles in trade
its inception in the UK in 1996. The skills publications such as Nations Restaurant News, Average Service Call Charge (2008) $ 66.85
Each Franchisee provides the FiltaFry Service to
acquired during the launch of the business QSR, FR&L, Restaurants & Institutions, Food Average Service Time 1 hr. customers an average of 1 - 2 times per week.
coupled with continued success in many other Management, Restaurant & Hospitability, and MONTH The actual performance of your business
countries throughout the world, allows the Filta online at NRN, Food Management and R&I. Income (# jobs x $66.85) $ will depend on your effort, commitment and
management team unparalleled understanding enthusiasm.
Expenses
of what is needed to enable any individual who In addition, Filta attends foodshow exhibitions Cartridge Cost $ 408.00
has the desire, enthusiasm and determination to throughout the country, promoting the brand Royalty 8% Clearly most people go into business for
become a successful franchise owner. shows such as the National Restaurant Ass’n Marketing Fund Contribution 2% themselves for the feeling of independence, to be
IT Fee $ 346.00 in more control of their destiny, and importantly
Show, SW Food Expo, Florida Restaurant &
Lodging Show and the Worldwide Expo. Ave. Expenses for: to make money. The graph to the left is an
Van Lease $ 491.00
outline of the numbers, enabling you to calculate
Gas $ 435.00
Van Insurance $ 149.00 in simple terms the bottom line. Our service
Other Insurance $ 157.00 charge is based on the amount of oil filtered.
Telephone $ 107.00

Total Expenses $ Hours of operation vary for each franchisee.

Lunchtimes are the busy time in restaurants that
Profit (Income less Total Expenses) MONTH
are open all day, but early afternoon service calls
FiltaFry Average can be made to places like hospitals, colleges,
$66.85
offices and schools. Each job value varies, but
Job Value Continues
$62.78 the average is $66.85 per job and each site is
to Grow
normally serviced once or twice every week.
We have the expertise to carry out a mutually $52.26
beneficial selection process, the ability to ensure $48.21 For multi-van operations, budget to employ a
your continued growth as a business owner, and $46.70 technician on each van. The technician can be
$44.90
the dedication to help you on the road to success. trained by you (once you are authorized) or he
can be trained at our facility. The choice is yours.
‘03 ‘04 ‘05 ‘06 ‘07 ‘08
This is the reason that Filta features in the
Franchise Times Top 55. In 2007 Filta was ranked
#33 in this annual list of the top movers in year-
over-year growth. Last year, FiltaFry raced up to
#26! Franchise Times magazine recognizes what
we’ve know all along: Filta provides a quality
service with huge growth and market potential FiltaCool panels are available on a lease program
throughout the world. from Filta. The installation process takes 20
minutes and once installed, panels are swapped
out every 3 months, taking about 5 minutes to
change. The used panels are then ‘de-gassed’
at your premises ready for re-use. The average
customer has 6 panels installed at a price of
$12.00 per panel per month.

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 Franchise Investment What is included in the equipment package?
Exclusive Territory Fee
The franchise is broken down into three parts, In short, everything you need to be ready to start your new business!
$31,000.00
the exclusive territory fee of $31,000, the
opening package of $43,500 and a $5,000
Franchisee Development Fund. Here’s what is
Opening Package
included in the opening package:
$43,500.00 Equipment Qty Vehicle Preparation
In-field/On the Job Training FiltaFry Mobile Filtration Unit (MFU) 1 Full retrofitting and vehicle wrap, ramps, cage, & lining
Business Development Manager Stainless steel bucket 1
Franchisee Development Scraper 1
Classroom Training Fund $5,000.00 Uniforms Qty
Safety gloves (pair) 1
Filta business dress shirts 2
Equipment Package Heavy duty gloves (pair) 1
Safety glasses 1 Filta sweatshirts 2
Filta sports shirts and pants 5
In-field/On the Job Training Classroom Training
Shop towel rolls 5
Pack of screen cleaners 2 Kevlar arm protectors (pair) 1
Stainless steel poker/hook 1 Aprons 5
You will spend one full week working an Arrive at our facility on Sunday evening and stay Non slip boots (pair) 1
Accessories holder 1
established Filta business under the guidance at a hotel close to the training center. All room, Filta baseball caps 2
Stainless steel ladel 1
of an approved experienced franchise owner/ breakfast and lunch costs are included.
Glass sampling jars 2
trainer. This will prepare you fully for the start Hand spray 2 Marketing Materials Qty
of operation in your own territory. You will see Electronic thermometer 1 2-sided “Free Demo” Flyers 50
different types of fryers, oils and operation styles Adapted industrial wet/dry vacuum cleaners with 3 1 Wall Charts 25
of commercial kitchens, routing, managing the hoses and 3 attachments Product Brochures 200
customers, keeping records, filtering, cleaning, "Wet Floor" warning sign 1 High Quality FiltaCool Presentation Boxes 10
cascading, dumping and how to prepare and Industrial scouring pads 40
close down at the end of each day. We always Light box 1
Stock Qty
endeavor to make this aspect of the training as Burns first aid kit 1
close to your location as possible, or immediately 80+ capacity FiltaCool filter Degassing Unit 1 FiltaCool filters 10
following your classroom training at our facility if FiltaFry filters 20
not practical. Stationery Qty FiltaClean 100 cleaning fluid (5 gallons) 1
Start-up Pack – envelopes, letter heads, business cards, 1 Filta marker pens 5
and operations checklists Filta pens 20
Business Development Manager Comprehensive Operations Manual & associated forms 1 FiltaFry fryer labels 50

While spending two weeks in your territory, the

role of the BDM is to:

Use his or her best efforts to try to secure new

customers of a minimum of $500 per week
repeat business.

Train you to prospect to book free demos.

Help you to put the sales process you learned

in the classroom training into action. * Note: This is based upon equipment being collected along with the vehicle at the end of the training
course. If equipment has to be delivered separately, shipping is charged at cost.

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 PREMIER FRANCHISE PACKAGE

Many of our Filta franchisees are in business for themselves for the first time. They operate successfully on
a smaller scale and appreciate that, with the Filta opportunity, they can grow steadily in one territory.

It is our experience that many seasoned management people have looked at Filta and dismissed it as a
small ‘man and a van’ business.

However, since the launch of our Premier Package we are now attracting more “bigger picture”
entrepreneurs who see the potential for a larger scale operation.

If you have ambitious plans, our Premier Package maximizes potential and avoids future frustration as
you will have three locked–in adjacent territories to your base territory. You can strategically develop your
business plan without the fear that the next territory you had planned on buying has unfortunately been
taken by another franchise owner.

There can also be the added benefit of securing multiple locations with customers where, for example, a
restaurant chain regional manager may control several locations across your territories.